NIKE INC.
2011
“To Bring inspiration and innovation to every athlete in the world.�
COMPANY
At Nike, we excel as a team. The Nike environment is a collaborative, matrix organization, where team members often report into two areas, such as a geography and a global function.
Phillip Knight Chairman of the Board of Directors
Hannah Jones VP Sustainable Business & Innovation Charles Denson President Nike Brand Mark Parker President & Cheif Executive Officer, Nike, Inc
John Slusher VP Global Sports Marketing Roger Wyett President, NIKE Affiliates
Caroline Lew Strategic Planner, Nike Global Women’s Training
ATHLETES
Athletes push themselves toward higher and higher levels of performance. They want to achieve that breakthrough moment, their personal best.
Manny Pacquiao Professional Boxing Eight-division world champion
KOBE BRYANT 5 time NBA world champion
WAYNE ROONEY 19 time English Premier League champion
RED
NIKE RED • LACE UP SAVE LIVES D E S I G N E D TO F I G HT A I D S I N A F R I C A
RED
NIKE RED
LACE UP
SAVE LIVES
It’s time to stop wishing for a medical answer to Africa’s medical crisis. Because one already exists. And while it’s only part of a larger solution, it can help millions already dying from AIDS to live dramatically longer and fuller lives. You can contribute to this just by lacing up a pair of shoelaces in your favourite shoes. Which means that just by going about your own life, you can help save someone else’s. Get involved.
RED
NIKE RED
HOW IT WORKS
1. You purchase (NIKE)RED laces. 2. Nike contributes 100% of its profits from the sale programs that help fight AIDS in Africa. 3. Funds are contributed to The Global Fund to fund HIV/AIDS programs that support the purchase of lifesaving Antiretroviral medication, training of medical staff, HIV testing and treatment to help prevent the transmission of the virus. 4. Life-saving knowledge is received by the next generation in Africa.
RED
NIKE RED
WORKS
Since its inception, (RED)™ partners and events have generated over £80 million to the Global Fund and the number keeps growing.
RED