BRAND MANUAL Acoount Manager:
Erick Ragas
onlymockups.com S. Molten 685 Miami, USA
Valit to: 02.05.16 Cliente ID: 4663545
ID
DESIGNED BY:
Erick Ragas
stockindesign.com Lima | PERU
CONTENTS
1 2 3
THE LOGOTYPE Eratis et eum qui voluptat pp. 4 CORPORATE TYPOGRAPHY Eratis et eum qui voluptat pp. 8 TYPOGRAPHY AND TEXT HIERARCHY Eratis et eum qui voluptat pp. 12
4 5 6
CORPORATE COLOR SYSTEM Eratis et eum qui voluptat pp. 14 CORPORATE STATIONERY Eratis et eum qui voluptat pp. 16 THE GRID SYSTEM Eratis et eum qui voluptat pp. 20
THE LOGOTYPE
THE LOGOTYPE
4 | THE BRAND MANUAL
CORPORATE TYPOGRAPHY
TYPOGRAPHY AND TEXT HIERARCHY
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CORPORATE COLOR SYSTEM
CORPORATE STATIONERY
THE GRID SYSTEM
INTRODUCTION Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam, iunt accabore nonet reperumqui nonsend aerspit, sitatem con remolorerum is quatem dessim es velia evenis ullaces cipsae veliquam restotatur renimod ignitium re aute nim aut.
ID 2
LIGHT VERSION
DARK VERSION
1
1. LOGO SYMBOL Cusam am, soluptam venditatem. Ut et, untur reperibus ipiduciis alit, nonet a corum volupta sequasseque a de pore liquae cus ducium int la nonsequatem ea nonsent ionsecti doluptatus mi, voluptatam res erum se laborat. 2. LOGO TITLE Soluptam venditatem. Ut et, untur reperibus ipiduciis alit, nonet a corum volupta sequasseque a de pore liquae cus ducium int la nonsequatem ea nonsent ionsecti doluptatus mi, voluptatam res erum se laborat. STOCKINDESIGN: THE LAB OF INDESIGN TEMPLATES | 5
THE LOGOTYPE
CORPORATE TYPOGRAPHY
TYPOGRAPHY AND TEXT HIERARCHY
LOGO CONSTRUCTION Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam, iunt accabore nonet reperumqui nonsend aerspit, sitatem con remolorerum is quatem dessim es velia evenis ullaces.
CLEARSPACE AND COMPUTATION
1.5X = 1X
= 1X
ID
1.5X
RECOMENDATION FOR DESIGNER: • Ecessi torem liste nimendebis doluptate nobis aut. • Omnimin velecum incid ute dolore cum explia • Nihicto mosamusci coresto.
6 | THE BRAND MANUAL
3X
CORPORATE COLOR SYSTEM
CORPORATE STATIONERY
THE GRID SYSTEM
APLICATION ON A BACKGROUND
MINIMUN LOGO SIZES Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam.
Full Logo
9mm
12mm
Minimun Size: 20mm x 3.3mm
Full Symbol
5mm
10mm
15mm
Minimun Size: 5mm x 5mm
STOCKINDESIGN: THE LAB OF INDESIGN TEMPLATES | 7
THE LOGOTYPE
CORPORATE TYPOGRAPHY
8 | THE BRAND MANUAL
CORPORATE TYPOGRAPHY
TYPOGRAPHY AND TEXT HIERARCHY
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CORPORATE COLOR SYSTEM
CORPORATE STATIONERY
THE GRID SYSTEM
THE FONT
FIRA SANS PRO PRIMARY FONT
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DESIGNED BY
CLASSIFICATION:
SINCE
JOHN DOE
SANS SERIF
1983
A B C D E F G H P Q R Z
LIGHT
a b c d e f g h p q r z
A B C D E F G H P Q R Z
BOOK
a b c d e f g h p q r z
SEMIBOLD
BOLD
A B C D E F G H P Q R Z a b c d e f g h p q r z
A B C D E F G H P Q R Z a b c d e f g h p q r z
STOCKINDESIGN: THE LAB OF INDESIGN TEMPLATES | 9
THE LOGOTYPE
CORPORATE TYPOGRAPHY
TYPOGRAPHY AND TEXT HIERARCHY
THE FONT +KERNING
FIRA SANS PRO
PRIMARY FONT
Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam.
5 POINT: TRACKED 20 The LAB of InDesign Templates
6 POINT: TRACKED 21 The LAB of InDesign Templates
7 POINT: TRACKED 23 The LAB of InDesign Templates
8 POINT: TRACKED 23
The LAB of InDesign Templates
9 POINT: TRACKED 24
The LAB of InDesign Templates
10 POINT: TRACKED 25 The LAB of InDesign Templates
10 | THE BRAND MANUAL
11 POINT: TRACKED 26 The LAB of InDesign Templates
12 POINT: TRACKED 27 The LAB of InDesign Templates 13 POINT: TRACKED 30
The LAB of InDesign Templates 14 POINT: TRACKED 35
The LAB of InDesign Templates 15 POINT: TRACKED 36
The LAB of InDesign Templates
CORPORATE COLOR SYSTEM
CORPORATE STATIONERY
THE GRID SYSTEM
THE FONT
LATO PRO SANS SECONDAY FONT
A B C D E F G H P Q R Z
LIGHT
a b c d e f g h p q r z
REGULAR Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam, iunt accabore nonet reperumqui nonsend aerspit, sitatem con remolorerum is quatem dessim es velia evenis ullaces cipsae veliquam restotatur renimod ignitium.
BOLD
DESIGNED BY
CLASSIFICATION:
SINCE
JOHN DOE
SANS SERIF
1983
BLACK
A B C D E F G H P Q R Z a b c d e f g h p q r z
A B C D E F G H P Q R Z a b c d e f g h p q r z
A B C D E F G H P Q R Z a b c d e f g h p q r z
STOCKINDESIGN: THE LAB OF INDESIGN TEMPLATES | 11
THE LOGOTYPE
CORPORATE TYPOGRAPHY
TYPOGRAPHY AND TEXT HIERARCHY
12 | THE BRAND MANUAL
TYPOGRAPHY AND TEXT HIERARCHY
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CORPORATE COLOR SYSTEM
CONTENT TEXT AND INNER HEADLINES
CORPORATE STATIONERY
CAPTION TEXT:
THE GRID SYSTEM
StockInDesign The LAB of InDesign Templates -
Fira Sans Light 7 pt Type / 12 pt Leading
COPY TEXT:
StockInDesign The LAB -
Fira Sans Light 10 pt Type / 12 pt Leading
SUBLINES SECTIONS:
StockInDesign The LAB -
Fira Sans Light 13 pt Type / 18 pt Leading
HEADLINES AND TYPOBREAKS
HEADLINE
StockInDesign PRO -
Fira Sans Bold 22 pt Type / 25 pt Leading
STOCKINDESIGN: THE LAB OF INDESIGN TEMPLATES | 13
THE LOGOTYPE
CORPORATE TYPOGRAPHY
CORPORATE COLOR SYSTEM
14 | THE BRAND MANUAL
TYPOGRAPHY AND TEXT HIERARCHY
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CORPORATE COLOR SYSTEM
CORPORATE STATIONERY
PRIMARY COLOR SYSTEM
THE GRID SYSTEM
SECONDARY COLOR SYSTEM
PRIMARY COLOR YELLOW
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COLOR CODES CMYK:
C100 M025 Y085 K010
COLOR CODES
Pantone: 253C RGB:
CMYK:
R212 G123 B025
Pantone: 125C
Web: #235698 100%
80%
RGB: 60%
C100 M025 Y085 K010
40%
R212 G123 B025
Web: #235698
COLOR CODES
PRIMARY COLOR GREY
CMYK:
C100 M025 Y085 K010
Pantone: 295C RGB: COLOR CODES CMYK:
R212 G123 B025
Web: #635748
C100 M025 Y085 K010
Pantone: 253C RGB:
R212 G123 B025
COLOR CODES
Web: #235698 100%
80%
CMYK: 60%
40%
C100 M025 Y085 K010
Pantone: 212C RGB:
R212 G123 B025
Web: #053478
STOCKINDESIGN: THE LAB OF INDESIGN TEMPLATES | 15
THE LOGOTYPE
CORPORATE STATIONERY
16 | THE BRAND MANUAL
CORPORATE TYPOGRAPHY
TYPOGRAPHY AND TEXT HIERARCHY
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CORPORATE COLOR SYSTEM
CORPORATE STATIONERY
THE GRID SYSTEM
THE COMPANY LETTERHEAD EXPLANATION: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam. USAGE: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam.
The Lab of Indesign Templates
Dear John Doe OnlyMockups Inc. South B. Beach California 987 USA
DIMENSIONS 297mm x 210mm A4
Exerchit odis pedistesti dolorepudae odi am velenis dipit erspicitem ulparcit eatur mos nosti apideli gnihit dic teniscim doluptatur, volest volligendis soluptae. Itas nossinciur, tendae eatemquas di blaut aut es sit id ut reiciis tiscil idenet vendae ex etur? Qui reria sum quo cuptae. Sa volori culpa non nes de odignis int. Eaquidunt maiossequam ipsae dolesci anitaspicium enis
WEIGHT 120 g/m Uncoated white
dicimo et fugitia voluptu sapic Dit, sunt et am illupit iundae ipicil esed qui as ditias aut is aut lis simpori ssunto ipiciis asimaxi moluptat. Nis desequia pellectur? Quisqui doluptatus, optatusam non rem fugit fuga. Quam fuga. Cepudigentia consent, tem non
PRINT OFFSET CMYK
re idicae sed ex est minum nimiliae sam, offictu repuda co-
PAPER: Ecological Fibers
rem. Mus quae suntium quam fuga. Ferum que nosseque ilitam ut et velia quid quam, sentum undi consequid ma con restiosae dolum est quo odipsam nullorrum cus quam voluptaes magnis es sed et volo conserumet volenim pellaccus experuntis ditem volorestia quodis nosto blandunt, seque que laboris
DOWNLOAD TEMPLATE
StockInDesign Inc. www.stockindesign.com Las Vegas 873
STOCKINDESIGN: THE LAB OF INDESIGN TEMPLATES | 17
THE LOGOTYPE
CORPORATE TYPOGRAPHY
TYPOGRAPHY AND TEXT HIERARCHY
THE COMPANY BUSINESS CARDS EXPLANATION: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam.
BACKSIDE
USAGE: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam.
DIMENSIONS 297mm x 210mm A4
WEIGHT 120 g/m Uncoated white
PRINT OFFSET CMYK
PAPER: Ecological Fibers
FRONTSIDE
John Doe
Art Director Main Street 4th 653 California United States
DOWNLOAD TEMPLATE
18 | THE BRAND MANUAL
M: +01 6563 326 F: +01 5326 636 W: stockindesign.com
CORPORATE COLOR SYSTEM
CORPORATE STATIONERY
THE GRID SYSTEM
THE COMPANY ENVELOPE EXPLANATION: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam.
FRONTSIDE
USAGE: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam.
DIMENSIONS 297mm x 210mm A4
WEIGHT 120 g/m Uncoated white
PRINT OFFSET CMYK
PAPER: Ecological Fibers
M: +01 6563 326 | F: +01 5326 636 | W: stockindesign.com
BACKSIDE
DOWNLOAD TEMPLATE
STOCKINDESIGN: THE LAB OF INDESIGN TEMPLATES | 19
THE LOGOTYPE
THE GRID SYSTEM
20 | THE BRAND MANUAL
CORPORATE TYPOGRAPHY
TYPOGRAPHY AND TEXT HIERARCHY
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CORPORATE COLOR SYSTEM
CORPORATE STATIONERY
THE GRID SYSTEM
A4 VERTICAL GRID EXPLANATION: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam. USAGE: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam.
STOCKINDESIGN: THE LAB OF INDESIGN TEMPLATES | 21
THE LOGOTYPE
CORPORATE TYPOGRAPHY
TYPOGRAPHY AND TEXT HIERARCHY
CORPORATE FLYERS EXPLANATION: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam. USAGE: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam.
56
Aliquatem. Beatur aut fugitasite suntotatur, sandae rerrore rrovita comnimpoAs magnis accae maionem excea autem sum
78
Aliquatem. Beatur aut fugitasite suntotatur, sandae rerrore rrovita comnimpoAs magnis accae maionem excea autem sum
CESSIT CLIENTS
23 DIMENSIONS 297mm x 210mm A4
WEIGHT 120 g/m Uncoated white
PRINT OFFSET CMYK
PAPER: Ecological Fibers
Aliquatem. Beatur aut fugitasite suntotatur, sandae rerrore rrovita comnimpoAs magnis accae maionem excea autem sum
Gnis accae maionem excea au Fero is et voluptatquae archic tesecat.
56
Aliquatem. Beatur aut fugitasite suntotatur, sandae rerrore rrovita comnimpoAs magnis accae maionem excea autem sum
78
Aliquatem. Beatur aut fugitasite suntotatur, sandae rerrore rrovita comnimpoAs magnis accae maionem excea autem sum
DOWNLOAD TEMPLATE
22 | THE BRAND MANUAL
CLOUD CLIENTS
23
Aliquatem. Beatur aut fugitasite suntotatur, sandae rerrore rrovita comnimpoAs magnis accae maionem excea autem sum
Gnis accae maionem excea au Fero is et voluptatquae archic tesecat.
CORPORATE COLOR SYSTEM
CORPORATE STATIONERY
THE GRID SYSTEM
GRID SYSTEM SCREEN EXPLANATION: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam. USAGE: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam.
HTML5
HTML5
1024px
HOME | SERVICES | ABOUT | CONTACT
Aquo commole ssimusa pidiate de nos endis autem. Osa ipis es inverfe ruptationsed moloratus, Rumque pos et laborem voloris iminvelique minctae dolut id moditatati officae pa velessed exped quissit. ENTER
STOCKINDESIGN: THE LAB OF INDESIGN TEMPLATES | 23
THE LOGOTYPE
CORPORATE TYPOGRAPHY
TYPOGRAPHY AND TEXT HIERARCHY
IMAGES AND BLENDING MODES ABOUT COLOR: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam. TIPS: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam.
Pantone 897 U
+ PANTONE Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos. 24 | THE BRAND MANUAL
CORPORATE COLOR SYSTEM
CORPORATE STATIONERY
THE GRID SYSTEM
SOCIAL NETWORKS EXPLANATION: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam. USAGE: Ecessi torem liste nimendebis doluptate nobis aut omnimin velecum incid ute dolore cum explia nihicto mosamusci coresto te iunditiore eos as exerfer endelest, corepre estinvellam.
/stockindesign
Ur adignis diorit voloruptas dolorent, quidis expla con expero to experio ssuntem ipsunt eium nobis ius veniet auditae storepra corerum.
STOCKINDESIGN: THE LAB OF INDESIGN TEMPLATES | 25
DESIGNED BY:
Erick Ragas