Brand ManageMent
What do Brand Managers do?
Brand managers oversee the promotion, sales and the overall image of a branded product or service.
He or she controls every aspect of the brand, from marketing and advertising campaigns to production decisions and sales strategies.
The primary task of a brand manager is to promote a brand and improve the way customers and potential clients see the products and service offered by the organization.
Brand Manager’s Work Flow
A brand manager would have to collaborate with employees from different departments including marketing, sales and product designers.
He or she would have to carry out an extensive market research to figure out what would be a realistic approach to improve the brand.
Market research involves: Demographic sampling, Statistical and Creation of test markets.
Brand managers work closely with advertising teams and design effective advertising campaigns, social networking and other online campaigns.
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The brand manager bears responsibility for the success or failure of the brand.
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