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THIS YEAR AT mwc 2010 WE WOULD LIKE TO INVITE YOU TO ENTER A DIFFERENT EXPERIENCE
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What is new this year? › Two inspiring demo areas – Our demo area about the heart of the business › Where you will find Ericsson offer for you to serve traditional consumer markets – Adjacent Industries areas › 5 areas where you will find some of our business propositions to help you to address these other industries (Transport, Utilities, Government, Media and Health) › Experts from inside and outside Ericsson will support the discussion onsite and online with their competence
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What is new this year? › SME (Subject Matter expert) layer – To complete the competence offer in all areas that concern you the most – You will find them in SME Stations around demo area and at the Adjacent Industries spots
› A new MWC microsite (@ www.ericsson.com)
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DEMOS : 2 areas 1/ CORE demos 2/ Adjacent industries
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Demos at the core of your experience ›
Grouped in 13 clusters 1. Converged Transport and access 2. Turn Enterprises into business 3. MMB Technologies 4. Core 5. Evo RAN 6. Evolve your voice business 7. Revenue Management 8. OSS vision 9. Inspire service evolution - SDP 10. Multi-Channel Advertising 11. Making Networks Social 12. Create the Multimedia Home 13. End-To-Endless Television (incl. Media World)
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Plus our green initiative at the entrance of hall 6 MWC Content Briefing
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Mwc 10. core demo list
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Mwc 10. core demo list
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Demos – Adjacent Industries › Inside Hall 6 › Nearby demos area › Easy to get there as you move around the hall with your Ericsson representatives › You will find there the right expert to discuss about related topics
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Mwc 10. adjacent industries area
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EVENTS 1/ business seminars 2/ management on stage
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BUSINESS INSIGHTS MWC10 NR
BUSINESS INSIGHT
MODERATOR
SPEAKERS
BI1
Time to act: Secure efficiency and convergence in your Business Support Systems
Martin Sundblad Portfolio management BMUM
Stefan Hedelius, Head of Strategy BMUM Paolo Colella, VP, Head of CSI BUGS
BI2
Time to Act: Realizing value through long term partnership
Thomas Johanssen,
Peter Laurin, VP Managed Services Western Europe
Strategic Narketing BUGS
Maria Rosaria Bonifacio, Head of HR & O, BUGS
BI3
Time to Act: Let’s evolve communication together
N/A
BI4
Time to Act: Secure growth with Mobile Broadband
Annika Svensson Tactical Marketing
Magnus Wester Innovation Director, Mobility World
Hanna Maurer Sibley, Product Manager LTE Marian Curry, Consultant Tobias Eriksson, Managing Principal Western Europe,
BI5
Time to Act: Optimized Operations
Fredrik Ljungblom
Ericsson Spain Revenue Assurance & “OSS/BSS-Case”
Strategic Marketing BUGS
Tom Moylan, Operational Consultant, Ericsson Ireland Operational transformation and efficiency & “OSS-Case”
BI6
Time to Act: Transformation to Full Service Broadband
BI7
Time to Act: End 2 Endless Television
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Ann Emilson Head of Network Transformation Program
Lena Forsberg Marketing BMUM
Peter Linder, Director Product Mgmt Network Solutions Erik Kruse, Tatical Marketing BMUM Peter Linder, Director Product Mgmt Network Solutions Giles Wilson, Chief Tech Officer
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Business insights TIMING MONDAY Time
Room 1
TUESDAY
Room 2
Room 1
Room 2
WEDNESDAY Room1
Room2
Time to Act: Secure Time to Act: End 2 growth with Mobile Endless Television Broadband
10-11
No Business Insights 11-12
Time to Act: Let’s evolve communication together
Time to Act: Realizing value through long term partnership
No Business Insights
LUNCH TIME
14-15
Time to Act: Transformation to Full Service Broadband
Time to Act: Let’s evolve communication together
15-16
Time to Act: Secure growth with Mobile Broadband
Time to Act: Optimized Operations
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Time to Act: Transformation to Full Service Broadband
Time to Act: Optimized Operations
Time to act: Secure efficiency and Time to Act: End 2 convergence in Endless Television your Business Support Systems
Time to act: Secure Time to Act: efficiency and Realizing value convergence in through long term your Business partnership Support Systems
No Business Insights
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Our Management on stage
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MONDAY Time
Session
Speaker
13.00
Changing the game – the sustainability business opportunity
Håkan Eriksson
18.00
Are Telcos heading towards declining revenues? -How to defend and grow top line
Jan Wäreby
TUESDAY 13.00
Mobile Broadband – making money, moving industries
Johan Wibergh
18.00
Vision for a connected world
Hans Vestberg
WEDNESDAY
10.00
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Outsourcing reshapes industries
13
Magnus Mandersson
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Sme layer Complete the experience: SUBJECT MATTER EXPERTS
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SUBJECT MATTER EXPERTS › Where can I find them? – Just around the Ericsson core business demo area @ the “SME Stations” – SMEs as well @ the adjacent industries spots – There are stations to dive deep in all business tracks – Identified by the names of the Business track that they represent above them – See next slide for more detail SME @ world SME station around core business area MWC Content Briefing
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B
C D E
B J G H
F H
J J I I
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SUBJECT MATTER EXPERTS SME location @ demo area
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SME STATIONS IN SHORT A
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Maximize connectivity: position yourself in the connectivity game to achieve the top line growth demanded by stakeholders. There are multiple options and decisions that YOU can take, with revenues and business maturity Interconnecting at different services levels to secure the desired growth
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B
Evolve Communication Services It is possible to achieve growth with existing communication services by using them in an optimized way. Standardization and the observation of communications trends will provide indications of how to evolve existing services and services packages
C
Expand into new value chains: Space to learn more about our value chain propositions for generating top line growth. Basically, you can take existing solutions and networks, and move one step ahead by executing incremental investments.
D
Monetize your network & data assets: Consumer insight is undoubtedly a valuable asset for you today. It can directly impact on the way a network is designed, the way charging and billing is handled, or the way in which the brand itself is evolved and positioned.
E
Transformation to FSB Can I continue as I am or do I need to embark on a transformation process of my business and my networks?“ This is a very relevant question for you these days. Facing a significant increase in data traffic and challenging future revenue indicators.
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SME STATIONS IN SHORT F
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G
H
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Accelerate Your Service Innovation: To become the innovation partner, we will talk about the 2020 vision, innovation process and proof points of successful innovations including financial impact. Outsource Your Operations: To handle customers challenge focusing on the heart of the business, we will cover financial impact aspects of Economies of scale, assets optimization, labor arbitrage and competence Sharpen Your Operations: To handle customers challenge maintaining a cost and efficiency advantage we will cover financial impact of Streamlining & automating processes, NOCs cross OpCos and Operations Sweat Your Assets: To handle customers challenge achieving capital efficiency, we will cover financial impact aspects for revenue leakage, optimal asset utilization and Site sharing Climate Positive solutions: We will cover the financial and environmental impact benefits of customers reducing their energy consumption and carbon footprint.
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3D plan hall 6 and flow Same place, different set up
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HALL 6 PLAN
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Your Visit example
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Book your slot in Booking tool Meet your BB consultant at the hub Meet Subject Matter Experts Visit the demo area and/or worlds Attend to a Business Insight/seminar Listen to our Management on Stage