BUSINESS PROPOSAL 2014
About Us WAKEUP is an italian young enterprise born in 2006 that works successfull on the production and marketing of professional hair care products for hairdressers. Their associated founder members have a long experience on the cosmetics field.
The company took advantage of this experience, which allowed a fast and positive development, on one hand en the products, with the highest quality on the market and smart & innovatie packaging. On the other hand on the company policy: aggressive and with
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a very good value for the company’s partners.
We do believe in enthusiastic people who share with uso ne common goal: to grow together with harmony and mutual benefits; giving to our final customer, the hairdresser, all the products, the support and service they deserved. This is WAKEUP mission and philosophy.
We are proud to often a very wide range of products: from permanent oxidation
hair dyes a mix of vegetal and organic substances which nourish, hydrate hair and scalp while colouring the hair.
our new treatment of oxygentherapy for hair and face. (just to mention some of our current production) and much more.
By its special formula the organic coverage KALMS avoids any risk of possible respiratory allergies and ruduces skin sensitiveness.
As a young and dynamic company, we are able to be very flexible, fast and just in time on deliveries.
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OXYKURE
Our Products
NEW TREATMENT OF OXYGENTHERAPY FOR HAIR AND FACE. THE OXYGENTHERAPY IS A CONCEPT WHICH IS FINDING GREAT
APPROXIMATELY NITROGEN AND ONE SMALL PERCENTAGE OF
SPACE IN THE MODERN ESTHETIC MEDICIN AND SOME SECTIONS
CARBON DIOXIDE WITH OTHER NOBLE GASES.
OF BIOCHEMISTRY AND FISIOLOGY ARE NOT BAD FOR REMINDING THE POINT FROM WHERE WE HAVE TO BEGIN. THE OXYGEN, IS A GAS WHICH COMPOSES THE ATMOSPHERE IN WHICH WE ALL LIVE. INFACT THE AIR WE BREATH IS COMPOSED OF 20% OXYGEN, 80%
The skin depends on the level of oxigen that cell itself contains.
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The oxygentherapy obtain a better absortion in the treatments.
Oxigenate the cells and regeneration of collagen.
Oxikure
THE OXYGENTHERAPY CONVEYS THE ACTIVE PRINCIPLES IN A LIQUID SOLUTION, EXPLOITING A HIGHER PRESSURE OF OXYGEN LESS THAN 1,3 BAR IN ORDER TO OBTAIN A BETTER ABSORTION.
THE OXYGENTHERAPY IS THE NEW FRONTIER OF BEAUTY AND
IN THE TREATMENTS, THE GOAL OF OXYGEN
WELLNESS. EVERY CELL OF OUR BODY NEEDS OXYGEN. THE
IS TO STIMULATE AT TISSUE LEVEL, FOR
PROCESS OF AGING OF THE SKIN DEPENDS ON THE LEVEL OF
NOURISHING AND OXYGENATE THE CELLS BY
OXYGEN THAT THE CELL ITSELF CONTAINS, INFACT, OVER THE
USING A SPRAYING SYSTEM THAT CONVEYS AND
YEARS THE OXYGEN SUPPLIES TEND TO DECREASE.
NEBULIZE ON THE SKIN A LIQUID ACTIVATED BY THE OXYGEN.
THANK TO THIS THERAPY THE SKIN RECOVERS FLEXIBILTY AND TONE, STIMULATING THE REGENERATION OF COLLAGEN, ALSO IT HAS A POWERFUL DETOXIFYING EFFECT. THE SECRET IS THE COMBINED SYNERGY OF
OXYGEN
AND
PRODUCTS
SPECIALLY
FORMULATED.
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Colore’ By its special formula the organic coverage
dyeing.
KALMS avoids any risk of possible respiratory allergies and ruduces skin sensitiveness.
Thanks
to
the
combination
of
latest
generation micro-pigments and Argan oil, Megix ammonia free is the evolution
whose properties deriving from vitamin E give
of
permanent
your hair greater brightness and moisturizing,
dyeing, an extraordinary product with
Megix ammonia free guarantees a perfect
an innovative formula free of Resorcin,
and natural dyeing in full compliance with
Paraphenylenediamine,
hair’s and skin’s health, with excellent
the
Ammonia-free
SLES
and
SLS,
withonly.
performance in covering completely grey hair also in fashion nuances.
Stop to bad smells and irritations: the ammonia-free
formula
guarantees
high
standards of wellness and quality to the
COLORE IS OUR RESPONSE TO THE GROWING NEEDS OF THE CONSUMER. 6
Stabilized creamy hydrogen peroxide formulated with
creamy
and
milk
proteins
treatment. Without fragance.
treating
ingredients. Formula enriched with fine waxes
Avaliable in four formulations: 10 volumes (3%)-
to achieve a luminous longlasting color results.
20 volumes (6%) 30 volumes (9%) - 40 volumes
Perfectly stabilized, guarantees the best color
(12%).
achievement. Delicius scent. Protects hair during
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Oxire’ Stabilized creamy hydrogen peroxide formulated with creamy and milk proteins treating ingredients. Formula enriched with fine waxes to achieve a luminous longlasting color results. Perfectly stabilized, guarantees the best color achievement. Delicius scent. Protects hair during treatment. Without fragance. Avaliable in four formulations: 10 volumes (3%)- 20 volumes (6%) 30 volumes (9%) 40 volumes (12%).
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Activator
Stabilized creamy hydrogen peroxide formulated with
creamy
and
milk
proteins
treatment. Without fragance.
treating
ingredients. Formula enriched with fine waxes
Avaliable in four formulations: 10 volumes (3%)-
to achieve a luminous longlasting color results.
20 volumes (6%) 30 volumes (9%) - 40 volumes
Perfectly stabilized, guarantees the best color
(12%).
achievement. Delicius scent. Protects hair during
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Decoloration Hight
power
lightening
bleaching
powder. The powder is blue in order to cash the yellow tones that come up from the normal bleachingn process. Without ammonia, to lighten up to six tones.
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Jollyre’ Features: The color that helps you to create, invent and improve your performance, without restraint psychological.
JOLLYRE ‘is an intelligent evolution of color that transforms the hair in blond unique and inimitable in the eyes of all, it also creates new performance to the color COLOR’ for innovative services.
benefits: The color does not turns during the application phase E ‘a color from the safe use I Jollyré help to improve and enhance the characteristics of the coloring coloré use: Mixing 1: 2 After rinsing of streaks or staining, proceed to shampoo, then apply to wet hair and towel Jollyré. Shutter speed 20 minutes.
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Innovative system which permits to create movement, curl and volume naturally and softly thanks to two amino acids, the arginine and cysteine (essential for the keratinization process), which sticked together and more elastic. MOVIRE’ is used on natural hair or also dyed, bleached, tired and damaged hair without causing any damage, its usage can be repeated without waiting the natural regrowth. It’s special formula is able to create movement and restore at the same time the hair leaving them bright and silky. Since it does not contain the ammonium thioglycolate, it is possible to color and decolour. 12
Movire’
MOVIRE’ contains the active principle of crotein (amino acid of the marine collagen) which with the low molecular weight, penetrates into the hair in order to create a nourishing and conditioning action, regulating a wave and a natural curl. It is an optimal reconstituent for damaged hair, it prevents the formation of split ends, leaving hair healthy, elastic and shiny.
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Revolution Created for you a new technical revolution A careful evolution of the movement,
hydrated and nourished, thank to the active
transformed also in a smoothing system.
principles of the marine collagen, soy proteins
Revolution,
and wheat
innovative
system,
without
ammonium thioglycolate, which permits to smooth the hair in natural way without damaging the structure thank to the keratin hydrolyzed that reactivates the marrow, giving nutrition and hydratation. From the union of revolution and movire’, we create a performing and gelatinous liquid easy to use, thank also to the original silicon bands that allow you a quick smoothing. Step 2 fixes the smoothing leaving the hair
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Remix The new system of coloration to capture the attention of the woman Remix, with a very low alkali content, permits to the hair to remain always healthy and shiny. Thanks to it’s easiness, it allows you to realize great colorations without any risk. Remix has a formulation completely new, unconventional and with the system kalms organic coverage, leaves the hair protected and regenerated. It is not a direct colour however it lasts as a permanent colour. It has a surprising pigmenting force. With REMIX, the professionist has the certainty to create innovative mix for new trends.
KeraTree
The experience and attention of WAKEUP
The high quality of products, favour the
The anti-frizz oil, invited and studied by the
The particular formulation of these three
laboratories
new
reconditioning of epithelials layers, by
WAKEUP laboratories, guarantees a high
products donate to hair and skin health,
treatment keratree to give extreme benefits
working on eventual small zones to cicatrize
keratinous and vitamin concentrate, by
brightness, hydration, softness never seen.
to skin and hair, thanks to the technology of
and respecting their own natural ph. This
inserting a considerable number of amino
The new ionic hair straightener keratree,
botanic research.
will make you feel in a perfect armony with
acid in the hair structure which, after using
intensifies the efficacy and duration of
your body every time you pass your hands
the hair straightener, will give a surprising
reconstruction and hairstyle for every type
through your hair.
result.
of hair.
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have
created
the
Product overview LINEA ROCK STAR
SH VOLUME 1000 ML
COLORE’ 6.0 200 ML
COLORE’ 5.35 200 ML
LINEA REMIX
ACCESSORI
WAKEUP STRONG 80 ML
SH DERMOCALMANTE 250 ML
COLORE’ 7.0 200 ML
COLORE’ 7.41 200 ML
REMIX 4 MARRONE INTENSO 200 ML
CARRELLO COLORE IN LEGNO
GLAMOURING 120 ML
SH DERMOCALMANTE 1000 ML
COLORE’ 8.0 200 ML
COLORE’ 0.8 200 ML
REMIX 5 MARRONE FREDDO 200 ML
BANNER COLORE’
WAKEUP DREAM 120 ML
SH RICOSTRUZIONE 250 ML
COLORE’ 9.0 200 ML
COLORE’ 0.33 200 ML
REMIX 5 MARRONE CALDO 200 ML
SCODELLE COLORE COLOR CUP
SCULPTOR 100 ML
SH RICOSTRUZIONE 1000 ML
COLORE’ 5.1 200 ML
COLORE’ 0.45 200 ML
REMIX 6 MARRONE MOGANO 200 ML
RICARICHE USA E GETTA (50 PEZZI)
MINDBOOGER 100 ML
SH DELICATO OSSIGENANTE 250 ML
COLORE’ 6.1 200 ML
OSSIGENO LIGHT ACTIVATOR 850 ML
REMIX 6 ROSSO 200 ML
CARTELLA COLORE PICCOLA
STENDING ON 100 ML
SH DELICATO OSSIGENANTE 1000 ML
COLORE’ 7.1 200 ML
OSSIGENO 20 VOL 850 ML
REMIX 6 VIOLA 200 ML
CARTELLA COLORE GRANDE
OVER MOON 80 ML
LOZIONE NORMALIZZANTE CUTE 50 ML
COLORE’ 8.1 200 ML
OSSIGENO 30 VOL 850 ML
REMIX 7 RAME 200 ML
CARTELLE COLORI JOLLYRE
WARM WALL 80 ML
LOZIONE OSSIGENANTE VISO 35 ML
COLORE’ 9.1 200 ML
OSSIGENO 40 VOL 850 ML
REMIX 7 MARRONE SABBIA 200 ML
POSTER COLORE
WELL DONE 200 ML
LOZIONE OSSIGENANTE VISO 150 ML
COLORE’ 5.3 200 ML
DECOLORANTE IN POLVERE S.A. 500 GR
REMIX 8 SABBIA VIOLA 200 ML
POSTER ROCK STAR
GEL POWER MAX 150 ML
CREMA ELISIR 150 ML
COLORE’ 6.3 200 ML
REMIX 8 DORATO RAME
POSTER NK - NC
GEL FLEXYL ART 150 ML
CREMA SEDUCTION 250 ML
COLORE’ 7.3 200 ML
LINEA JOLLYRE
LACCA SWINGING AIR 250 ML
CREMA SEDUCTION 500 ML
COLORE’ 8.3 200 ML
JOLLYRE A 200 ML
LINEA MOVIRE’
NATURE COMB
COLORE’ 9.3 200 ML
JOLLYRE N 200 ML
MOVIRE’ STEP LIGHT 250 ML
DIFFUSING COMB
LACCA SWINGING AIR 75 ML
BANNER DA TERRA NC
FANCY CURLS 100 ML
LINEA KERATREE
COLORE’ 12.0 200 ML
JOLLYRE C 200 ML
MOVIRE’ STEP 1 250 ML
SHOPPERS
TOP 10 200 ML
SH KERATREE 250 ML
COLORE’ 12.8 200 ML
JOLLYRE S 200 ML
MOVIRE’ STEP 2 250 ML
EXPO IN LEGNO MOVIRE’
SH KERATREE 1000 ML
COLORE’ 6.43 200 ML
JOLLYRE V 200 ML
SPRAY KERATINOVATION 250 ML
EXPO CHITARRA IN LEGNO DA BANCO
LINEA NATURE KURE
CREMA RICOSTRUZIONE KERATREE 150 ML
COLORE’ 7.43 200 ML
JOLLYRE D 200 ML
REVOLUTION 150 ML
BANNER DA BANCO MOVIRE’
SH COLORE 250 ML
CREMA RICOSTRUZIONE KERATREE 750 ML
COLORE’ 8.43 200 ML
REVOLUTION STEP 2 250 ML
BANNER JOLLYRE 70X100
SH COLORE 1000 ML
OLIO KERATREE 75 ML
COLORE’ 7.4 200 ML
LINEA NATURE CELL
BANNER DA BANCO TOP 10
SH ANTIFORFORA 250 ML
COLORE’ 7.45 200 ML
SH NATURE CELL 250 ML
BANNER OXYKURE
SH ANTIFORFORA 1000 ML
LINEA COLORE’
COLORE’ 4.6 200 ML
SH NATURE CELL 1000 ML
PIASTRA VAPORE E IONI KERATREE
SH ANTICADUTA 250 ML
COLORE’ 2.0 200 ML
COLORE’ 5.6 200 ML
LOZIONE NATURE CELL 50 ML
SH ANTICADUTA 1000 ML
COLORE’ 3.0 200 ML
COLORE’ 5.5 200 ML
PEELING CELL 150 ML
LOZIONE COAD. CADUTA 120 ML
COLORE’ 4.0 200 ML
COLORE’ 6.46 200 ML
PEELING CELL 750 ML
SH VOLUME 250 ML
COLORE’ 5.0 200 ML
COLORE’ 4.41 200 ML
KIT NATURE CELL PICCOLO
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Wakeup www.wakeupsf.com Vogue Hair Lab s.r.l. Via Bicocca, 13 - 23900 Lecco Italy tel. +39 0341 365904 info@wakeupsf.com