Staying Power Spring 2009 Features 4 Undermining Staying Power: The Role of Unhelpful Management Theories by Roger Martin
40 A Survival Guide for the Age of Meaning by Sohrab Vossoughi
It’s time for companies to push the pause button, dig deep and commit to the ‘tribe’ of consumers that is the best match for what they have to offer.
To enjoy long-term success, firms must reject strategies built on Shareholder Value Theory and turn their attention to the real market. 16 Are You a Vigilant Leader? by George Day and Paul Schoemaker
Leaders must vigilantly scan their environment for faint-but-vital signals that can give their companies an edge.
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22 How Corporate Catalysts Conquer Growth Gridlock by Jeanne Liedtka
‘Catalysts’ succeed by freeing themselves from the shackles of business-as-usual, and are as distinctive for what they don’t do as for what they do. 28 From Mental Models to Transformation: Overcoming Inhibitors to Change by Jerry Wind and Colin Crook
For organizations to thrive, some individuals must take significant personal risks that catalyze effective action.
According to Jim Fisher, Shakespeare’s ongoing relevance is the result of his command of a universal theme: why do people do the things they do? 52 The Open-Empathy Organization by Dev Patnaik and Peter Mortensen
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Our mental models can impose severe limitations on our ability to recognize both opportunities and threats. 34 Suckers or Saviours? The Role of Consistent Contributors by Mark Weber and Keith Murnighan
46 Leadership Lessons from Shakespeare Interview by Karen Christensen
Companies prosper when they tap into a power that each of us already possesses: empathy. 58 Iconoclasts: Great Minds Think Different Interview by Stephen Watt
Neuroscientist Gregory Berns describes three key hurdles that innovators overcome to bring their ideas to life. 62 Uncovering the Secrets of Success Interview by Roger Martin
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Malcolm Gladwell explains why the story of success is more complicated than you might think.
In Every Issue
Idea Exchange
3 From the Dean
“There’s a big difference between 20 years of experience from which you learn yearly versus 20 years with each the same as the last.” – Warren Bennis, p.71
68 71 74 78 81 84 88 91 94 98
Questions for: Richard Thaler Questions for: Warren Bennis Questions for: Renée Mauborgne Questions for: Sylvia Ann Hewlett Faculty Focus: Julie McCarthy Faculty Focus: Melanie Carr Questions for: Barbara Kellerman Questions for: Michael Lee Stallard Questions for: Bettina Von Stamm Questions for: Robert Cialdini
10 Thought Leader Interview: Jimmy Carter 101 News Briefs
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108 Alumni Dispatch: Barry Linetsky (MBA ’92) 111 Alumni Capsules 113 Class Notes 121 Upcoming Events
74 Rotman Magazine is printed by Harmony Printing with vegetable-based ink on Cascades Enviro 100 paper, which is made from 100 per cent postconsumer waste.
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Cert no. SW-COC-002063
Rotman Magazine, Spring 2009 Rotman magazine is published three times per year by the Rotman School of Management, University of Toronto. Subscriptions are available for CAD$99 per year at rotman.utoronto.ca/subscribe Editor Karen Christensen (christen@rotman.utoronto.ca) Contributors Steve Arenburg, Melanie Carr, Jim Fisher, Roger Martin, Julie McCarthy, Ken McGuffin, Jack Thompson, Stephen Watt, Mark Weber Design Underline Studio Inc. Cover Chandros Portrait of William Shakespeare, Bettmann/Corbis Images
Copyright 2009. All rights reserved. To submit a change of address, please contact Rotman Magazine: 105 St. George Street, Toronto, on m5s 3e6 Tel: 416-978-0240 Fax: 416-978-1373 E-mail: alumni@rotman.utoronto.ca Web: rotman.utoronto.ca