Valentino Home Collection Spring 2016 Home 1
Nestled in the trees is Lake Forest, a beautiful retreat from everyday life. She lives at the edge of the beauty, right on the water. Standing in front of her house she looks through the front windows straight out the back of the house into the lake. The crystal blue water peacefully floats along the sand below. Two little angels greet her at the front door with hugs and kisses. Then her knight greets her with a loving embrace and a kiss on the lips. She giggles as she wipes her pink lipstick from his smooth lips. She looks in his eyes and he smiles. The night goes on and after the children are asleep, Olivia and her husband, Chris, sit on the couch and watch their favorite evening shows. They love crime dramas and scandalous but intelligent shows like I.D., and the new shows from ABC and CBS. Olivia grabs a glass of her favorite Pino Noir and Chris gravitates towards his newspaper. She rests her feet in his lap and they sit peacefully doing their own thing but still being together. Not long after the 10 o’clock news, Olivia heads up to bed. Chris comes upstairs and climbs into bed next to her. He wraps his arm around her and whispers in her ear, “I love you”. She whispers back, “I love you too”. They drift to sleep awaiting until they awake the next day
Meet Olivia Olivia is a simple classy woman who starts her day with a warm, creamy latte created by her favorite kitchen appliance -- the Keurig machine. After finishing her beloved coffee, she heads upstairs to prepare for the day. Olivia lays her clothes on her bed and dances her way to the shower humming her favorite song. After a refreshing shower she gets dressed in her favorite outfit, a stunning tan pencil skirt, a pure white silk blouse and her favorite Kate Spade pink suede heels. Olivia dries her layered chocolate hair and puts on her brown eyes Dior eye shadow palette and a pink lip and then heads downstairs. From the counter she grabs her coveted Yves St. Laurent bag and the even more important coffee cup, and heads out the door. Once downtown, Olivia has a long day in the office. After all, it’s tough being a top magazine editor. She goes from a 9 A.M. meeting to a layout decision then back into another meeting. All day people are bustling around her but for a moment in the afternoon she gazes into her office and smiles at the dream she’s created. The afternoon is even busier, approving stories, layouts, fashion choices, designers, and calling clients. But finally, it is time to go home. After 45 minutes of travel Olivia finally gets off the highway and turns into a paradise.
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Customer Profile
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Geographic Segmentation Region City Size Population Density Climate
Northern Suburbs Less than 30,000 Suburban Temperate
Demographic Segmentation Age Gender Houshold size Income Occupation
25-40 Female Any Over 100,000 Professional
Education
College graduate and beyond
Sociocultural Segmentation Culture Subculture Religion National Origin Race Social Class Marital Status Psychographics
European, American Any Italian Caucasian Upper Middle/Upper Class Single/Married Achievers
Cognitive Segmentation Degree of Knowledge Benefits Sought Attitude
Expert Prestige Positive
Behavioral Segmentation Brand Loyalty Store Loyalty Usage Rate User Status
Divided Divided Medium Current User
Payment Method Media Usage Usage Situation
Cash/Credit Magazines, TV, Internet Home 4
Home
Product Category
Home 5
Brand Name: Valentino Product Category: The product category is home Items in a Grouping or Collection: There will be a comforter, sheets, shams (euro and standard), decorative pillows and blankets/throws Core pieces and fringe: Core Pieces: Comforter, shams (standard and euro), sheets, bedskirt Fringe: Decorative pillows and throws Price ranges: The products range from $150-$1,200 depending on the product
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Mission, Vision and Social Responsibilities
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Mission: The corporate missions of Valentino Fashion Group S.p.A. (hereafter referred to as the “Company�) is to be protagonist in the Fashion world in the sectors of Fashion and Luxury, delivering maximum quality in every market segment served and constant attention to the needs of a continually evolving cosmopolitan customer, seeking excellence, with a continuous dialogue between passion and experience, through: Innovation, creativity and quality Differentiation and selection Flexibility and efficiency Continuity and innovation Consumer Centrality
Vision: The vision of Valentino Fashion Group is to maintain a sustainable home collection that inspires elegance in homes around the world. Through various colors and patterns people of all backgrounds will be able to create a beautiful living space in which Valentino is the inspiration. By 2020 Valentino Home is aiming to be in 2% of major retailers and 4% of homes around the world.
Social Responsibility: The Valentino Fashion group will sponsor Habitat for Humanity to ensure an environment that will be alive for generations to come.
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Product Development
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Comforters
Throws and Bed Skirts Home 10
Pillows Home 11
Final Product Home 12
Style Number Classification
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Year:
1—2015
Season:
1 — Spring
Item:
1 — Pillow 2 — Comforter
3 — Throw 4- — Shams 5 — Bedskirt
Description:
A — Decorative Pillow B — Flower Comforter C — Geometric Comforter D —Standard Sham
E — Euro Sham F — Solid Bedskirt I — Throw
Color:
01 — Blush 02 — Valentino Red 03 — Satin Blue 04 — Gold Rush
Size:
1 — Twin 2 — Twin XL 3 — Full/Queen 4 — California King 5 — King 6 — One Size
Home 14
Style Numbers Bel Fiore Comforter
#112B015
Flower Comforter
(Blush)
King
#112B025
Flower Comforter
(Valentino Red)
King
#112B035
Flower Comforter
(Satin Blue)
King
#112B045
Flower Comforter
(Gold Rush)
King
#112B014
Flower Comforter
(Blush)
California King
#112B024
Flower Comforter
(Valentino Red)
California King
#112B013
Flower Comforter
(Blush)
Full/Queen
#112B033
Flower Comforter
(Satin Blue)
Full/Queen
#112B012
Flower Comforter
(Blush)
Twin XL
#112B032
Flower Comforter
(Satin Blue)
Twin XL
#112B011
Flower Comforter
(Blush)
Twin
#112B041
Flower Comforter
(Gold Rush)
Twin
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Style Numbers Diamond Comforter
Lusso Throw
#112B015
Diamond Comforter
(Blush)
King
#112B014
Diamond Comforter
(Blush)
California King
#112B013
Diamond Comforter
(Blush)
Full/Queen
#112B012
Diamond Comforter
(Blush)
Twin XL
#112B011
Diamond Comforter
(Blush)
Twin
#113I016
Luxury Throw
(Blush)
One Size
#113I026
Luxury Throw
(Satin Blue)
One Size
#113I036
Luxury Throw
(Valentino Red)
One Size
#113I046
Luxury Throw
(Gold Rush)
One Size
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Style Numbers Belezza Bed Skirt
Fiore Cushion
Fiore Cushion
#115F015
Lovely Bedskirt
(Blush)
King
#115F025
Lovely Bedskirt
(Valentino Red)
King
#115F035
Lovely Bedskirt
(Satin Blue)
King
#115F045
Lovely Bedskirt
(Gold Rush)
King
#115F014
Lovely Bedskirt
(Blush)
California King
#115F024
Lovely Bedskirt
(Valentino Red)
California King
#115F013
Lovely Bedskirt
(Blush)
Full/Queen
#115F033
Lovely Bedskirt
(Satin Blue)
Full/Queen
#115F012
Lovely Bedskirt
(Blush)
Twin XL
#115F032
Lovely Bedskirt
(Satin Blue)
Twin XL
#115F011
Lovely Bedskirt
(Blush)
Twin
#115F041
Lovely Bedskirt
(Gold Rush)
Twin
#11A016 #11A026 #11A036 #11A046 #11A016 #11A026 #11A036 #11A046
Flower Roll Pillow Flower Roll Pillow Flower Roll Pillow Flower Roll Pillow Flower Pillow Flower Pillow Flower Pillow Flower Pillow
(Blush) (Valentino Red) (Satin Blue) (Gold Rush) (Blush) (Valentino Red) (Satin Blue) (Gold Rush)
One Size One Size One Size One Size One Size One Size One Size One Size
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Style Numbers Banda Sham
Fiore Banda Cushion
#14E016
Stripe Euro Sham
(Blush)
One Size
#14E026
Stripe Euro Sham
(Valentino Red)
One Size
#14E036
Stripe Euro Sham
(Sky Blue)
One Size
#14E046
Stripe Euro Sham
(Gold Rush)
One Size
#14D016
Stripe Stndrd. Sham
(Blush)
One Size
#14D026
Stripe Stndrd. Sham
(Valentino Red)
One Size
#14D036
Stripe Stndrd. Sham
(Sky Blue)
One Size
#14D046
Stripe Stndrd. Sham
(Gold Rush)
One Size
#11A016
Flower Stripe Pillow
(Blush)
One Size
#11A026
Flower Stripe Pillow
(Valentino Red)
One Size
#11A036
Flower Stripe Pillow
(Sky Blue)
One Size
#11A046
Flower Stripe Pillow
(Gold Rush)
One Size
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Style Numbers
Fiore Sham
#14E016
Flower Euro Sham
(Blush)
One Size
#14E026
Flower Euro Sham
(Valentino Red)
One Size
#14E036
Flower Euro Sham
(Sky Blue)
One Size
#14E046
Flower Euro Sham
(Gold Rush)
One Size
#14D016
Flower Stndrd. Sham
(Blush)
One Size
#14D026
Flower Stndrd. Sham
(Valentino Red)
One Size
#14D036
Flower Stndrd. Sham
(Sky Blue)
One Size
#14D046
Flower Stndrd. Sham
(Gold Rush)
One Size
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Costing
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Date: March 1, 2015
Style # : #112B011 -- 45
Product Description: Floral and Geometric Comforter Sizes: Twin -- King
Season: Spring
Colors: Blush, Valentino Red, Sky Blue, Gold Rush
Wholesale:
300
Sug. Retail:
600(twin)
MATERIAL Velvet Silk twin
YARDS PRICE AMOUNT 2.25 42.95 96.63
96.63
TOTAL MATERIAL COST
TRIMStitching
twin
QTY PRICE AMOUNT 2.25 7.25 16.31
16.31
TOTAL TRIMMING COST
LABOR Cutting Labor Marking Grading
Twin 2.25yd
PRODUCT
5.24 8.47 10.27 9.51
AMOUNT 5.24 8.47 10.27 9.51
Swatch 33.49
TOTAL LABOR COST
TOTAL COST OF PRODUCT:
146.43
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Date: March 1, 2015 Product Description: Floral and Geometric Comforter Lusso Throw Sizes: One Size
Style # : #113I016 -- 46
Colors: Blush, Valentino Red, Sky Blue, Gold Rush
Wholesale:
200
Sug. Retail:
400
MATERIAL Cotton Cashmere
YARDS 6.25
PRICE AMOUNT 9.23 57.68
PRODUCT SKETCH
57.68
TOTAL MATERIAL COST TRIMMINGS Fringe
Season: Spring
QTY 6.25
20.18
TOTAL TRIMMING COST
LABOR Cutting Labor Marking Grading
PRICE AMOUNT 3.23 20.18
3.11 4.13 5.86 4.91
AMOUNT 3.11 4.13 5.86 4.91
Swatch TOTAL LABOR COST
18.01
TOTAL COST OF PRODUCT:
95.87 22
Home
Date: March 1, 2015 Product Description: Floral and Geometric Comforter Sizes: Twin -- King
Style # : #115F011 -- 45
Belazzo Bed Skirt Season: Spring
Colors: Blush, Valentino Red, Sky Blue, Gold Rush
MATERIAL Velvet Silk
YARDS 2.25
PRICE AMOUNT 16.13 36.29
QTY
PRICE
Sug. Retail:
220
PRODUCT SKETCH
AMOUNT
0
TOTAL TRIMMING COST
LABOR Cutting Labor Marking Grading
110
36.29
TOTAL MATERIAL COST TRIMMINGS
Wholesale:
3.11 4.13 5.86 4.91
AMOUNT 3.11 4.13 5.86 4.91
Swatch 18.01
TOTAL LABOR COST
TOTAL COST OF PRODUCT:
54.3 23
Home
Date: March 1, 2015
Style # : #11A016 -- 46
Product Description: Fiore Fiore Cushion Sizes: One Size Colors: Blush, Valentino Red, Sky Blue, Gold Rush
MATERIAL
YARDS
Velvet
PRICE 1.6
Season: Spring Wholesale: Sug. Retail:
AMOUNT
24.13
38.6 QTY 6
PRICE AMOUNT 2.13 12.78
12.78
TOTAL TRIMMING COST
LABOR Cutting Labor Marking Grading
PRODUCT
38.6
TOTAL MATERIAL COST TRIMMINGS Flowers
160 320
5.11 5.21 7.47 6.86
AMOUNT 5.11 5.21 7.47 6.86
Swatch TOTAL LABOR COST
24.65
TOTAL COST OF PRODUCT:
76.03
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Date: March 1, 2015
Style # : #14D016 -- 46
Product Description: Fiore Banda Sham Size: Twin -- King Colors: Blush, Valentino Red, Sky Blue, Gold Rush
#14E016 -- 46 Season: Spring Wholesale: 150 Sug. Retail: 300
MATERIAL Velvet Silk
YARDS 2.1
PRICE AMOUNT 24.13 50.67
50.67
TOTAL MATERIAL COST TRIMMINGS
QTY
PRICE
AMOUNT
0
TOTAL TRIMMING COST
LABOR Cutting Labor Marking Grading
PRODUCT
4.71 4.89 7.68 6.15
AMOUNT 4.71 4.89 7.68 6.15
Swatch TOTAL LABOR COST
23.43
TOTAL COST OF PRODUCT:
74.1
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Date: March 1, 2015 Product Description: Fiore Cushion Size: One Size
Style # : #11A016 -- 46
Banda Fiore Cushion Season: Spring
Colors: Blush, Valentino Red, Sky Blue, Gold Rush
MATERIAL Velvet
YARDS 2.9
QTY 12
Sug. Retail:
360
PRODUCT SKETCH
PRICE AMOUNT 0.89 10.68
10.68
TOTAL TRIMMING COST
LABOR Cutting Labor Marking Grading
180
50.69
TOTAL MATERIAL COST
TRIMMINGS Flowers
PRICE AMOUNT 17.48 50.69
Wholesale:
5.36 6.78 8.01 7.13
AMOUNT 5.36 6.78 8.01 7.13
Swatch TOTAL LABOR COST
TOTAL COST OF PRODUCT:
27.28
88.65
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Line Sheets
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Valentino Home Bel Fiore Bed Set Spring 2015 Delivery: 02/15 Colors: Valentino Red, Blush, Sky Blue, Gold Rush
Comforter #112B011 — $600 Blush— All Sizes
Throw
Bed Skirt
#113I016 — $400
#115F011 — $220
All Colors — One Size
Blush — All Sizes Valentino Red— King/Cali King
Valentino Red—King/Cali King
Satin Blue— Twin XL/FQ/King
Satin Blue— Twin XL/FQ/King
Gold Rush—Twin/King
Gold Rush— Twin/King
Flower Pillow
Euro Sham
Roll Pillow
#11A016 — $360
#11A016 — $360
#11A016 — $360
Standard Sham #14D016 — $320 28
Home
Valentino Home Geome Bedding Set Spring 2015 Delivery: 02/15 Colors: Valentino Red, Blush, Sky Blue, Gold Rush
Bed Skirt Comforter
#115F011 — $220
Throw
#112B011 — $600
Blush—All Sizes
#113I016 — $400
Blush — All Sizes
Valentino Red— King/Cali King
Valentino Red— King/Cali King
Satin Blue—Twin XL/FQ/King
Satin Blue—Twin XL/FQ/King
Gold Rush— Twin/King
Gold Rush— Twin/King
Decorative Pillow
Euro Sham
Standard Sham
#14D016 — $300
#11A016 — $320
#14E016 — $300
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Group Overview
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#112B011
#115F011 #113I016
#14D016
#112B011
#11A016
#11A016
#113I016
#11A016
#14D016 31
#14E016
#115F011
#11A016
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Selling Appeal/Distinct Characteristics/ Retail/Location
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BRAND IDENTITY Valentino: Beautiful.Elegant.Classic Selling Appeal Valentino Bedding is a one of a kind experience for the client. From the fabric to the elegant patterns and colors, the bedding is a reminder that life is beautiful and the bedding contributes to the experience. Clients will lay down on the soft and silky velvet cotton and forget any trouble that they walked through the door with. 1. Elegance 2. Color 3. Material Distinct Characteristics The distinction between us and the competitor is the obvious name but also the breakthrough in the fabric. Velvet cotton is a high end fabric that is soft and the client will sink into it but on top of that it is durable. Our patterns are distinct and have a unique color palette to complement. Unlike most competition there are also customizable options and each size can be custom ordered in the color of your choice. 1. Color Palette 2. Fabric Selection 3. Customizable 4. Brand
Retailer The Valentino Home Bedding Collection will be available exclusively at Bergdorf Goodman in New York City. Geographic Locations The Valentino Home Bedding Collection will be housed at the Bergdorf Goodman store in New York City, USA.
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Development Calendar
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Spring 2015 Collection ------------------------------MAR 2014: -Market research -Competitive research
JUL 2014: -Textile Design -Price Point Set
NOV 2014: -Product Production
APR 2014: -Trend Watch
AUG 2014: -Sample Created
DEC 2014: -Retailers Set
-Idea Maps
-Product to Ship
MAY 2014:
SEPT 2014:
JAN 2015:
-Design Development -Collection Overview
-Sample Review -Changes Mapped
-Retailer Prep -Marketing Sent
JUN 2014:
OCT 2014:
FEB 2015:
-Fabric Research
-New Sample Created
-Product Arrives
-Material Selection
-Changes Finalized
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Product Order
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Ven#
Vendor Name
23568 Valentino
New Order ___X__
Beg. Ship Dec. 2014
Com- Term plete s
Description
Label
Feb. Valentino Hom Sprin Berg- Oct. 2015 COD Home e g dorf 14
Confirmation _____
Shipp ed:
Twin
Style #
SeaDept son Buyer Date
Twin XL
PO#
Retailer
Berg116268 dorf
Ordinary___X__
Special______
Cali One King King SZ
F/Q
TTL Whols Units ale Retail TWS
Color
TR
112B
Bel Fiore Comforter
01Blush
112B
Bel Fiore Comforter
02-Val. Red
112B
Bel Fiore Comforter
03Satin B
112B
Bel Fiore Comforter
04Gold R
3
112B
Diamond Comforter
01Blush
3
113I
Lusso Throw
01Blush
5
$ $400. 1000.0 $2,000. 5 200.00 00 0 00
113I
Lusso Throw
02-Val. Red
5
$ $400. 1000.0 $2,000. 5 200.00 00 0 00
113I
Lusso Throw
03Satin B
5
$ $400. 1000.0 $2,000. 5 200.00 00 0 00
113I
Lusso Throw
04Gold R
5
$ $400. 1000.0 $2,000. 5 200.00 00 0 00
115F
Belazza Bed Skirt
01Blush
115F
Belazza Bed Skirt
02-Val. Red
115F
Belazza Bed Skirt
03Satin B
115F
Belazza Bed Skirt
04Gold R
2
2
4
2
5
5
2
5
3
8
3
5
5
4
2
$ $600. 4200.0 $8,400. 14 300.00 00 0 00
4
4
$ $600. 2400.0 $4,800. 8 300.00 00 0 00
3
$ $600. 3000.0 $6,000. 10 300.00 00 0 00
4
$ $600. 2100.0 $4,200. 7 300.00 00 0 00
4
$ $600. 4800.0 $9,600. 16 300.00 00 0 00
2
8
5
$ $220. 3190.0 $6,380. 29 110.00 00 0 00
3
3
$ $220. $ $1,320. 6 110.00 00 660.00 00 $ $220. 1210.0 $2,420. 11 110.00 00 0 00
3 5
$ $220. 1100.0 $2,200. 10 110.00 00 0 00
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11A
Fiore Cushion
11A
Fiore Cushion
11A
Fiore Cushion
11A
Fiore Cushion Fiore Cushion Flower Pillow
11A
11A
Fiore Cushion Flower Pillow Fiore Cushion Flower Pillow Fiore Cushion Flower Pillow
14E
Banda Stndrd. Sham
11A 11A
Banda Stndrd. Sham Banda Stndrd. Sham Banda Stndrd. Sham 14E
Banda Euro Sham
Banda Euro Sham Banda Euro Sham Banda Euro Sham 14E
Fiore Stndrd. Sham
14E
Fiore Stndrd. Sham
14E
Fiore Stndrd. Sham
14E
Fiore Stndrd. Sham
14E
Fiore Euro Sham
14E
Fiore Euro Sham
14E
Fiore Euro Sham
14E
Fiore Euro Sham
01Blush
10
02-Val. Red 03Satin B 04Gold R 01Blush
8 8 10 10
02-Val. Red 03Satin B 04Gold R 01Blush
8 8 10 20
02-Val. Red 03Satin B 04Gold R 01Blush
15 15 20 12
02-Val. Red 03Satin B 04Gold R 01Blush
9 9 12 20
02-Val. Red 03Satin B 04Gold R 01Blush
15 15 20 16
02-Val. Red 03Satin B 04Gold R
12 12 16
$ $360. 1800.0 3600.0 10 180.00 00 0 0 $ 8 180.00 $ 8 180.00 $ 10 180.00 $ 10 160.00
$360. 1440.0 00 0 $360. 1440.0 00 0 $360. 1800.0 00 0 $320. 1600.0 00 0
2880.0 0 2880.0 0 3600.0 0 3200.0 0
$ 8 160.00 $ 8 160.00 $ 10 160.00 $ 20 150.00
$320. 1280.0 00 0 $320. 1280.0 00 0 $320. 1600.0 00 0 $300. 3000.0 00 0
2560.0 0 2560.0 0 3200.0 0 6000.0 0
$ 15 150.00 $ 15 150.00 $ 20 150.00 $ 12 150.00
$300. 2250.0 00 0 $300. 2250.0 00 0 $300. 3000.0 00 0 $300. 1800.0 00 0
4500.0 0 4500.0 0 6000.0 0 3600.0 0
$ 9 150.00 $ 9 150.00 $ 12 150.00 $ 20 150.00
$300. 1350.0 00 0 $300. 1350.0 00 0 $300. 1800.0 00 0 $300. 3000.0 00 0
2700.0 0 2700.0 0 3600.0 0 6000.0 0
$ 15 150.00 $ 15 150.00 $ 20 150.00 $ 16 150.00
$300. 2250.0 00 0 $300. 2250.0 00 0 $300. 3000.0 00 0 $300. 2400.0 00 0
4500.0 0 4500.0 0 6000.0 0 4800.0 0
$ $300. 1800.0 3600.0 12 150.00 00 0 0 $ $300. 1800.0 3600.0 12 150.00 00 0 0 $ $300. 2400.0 4800.0 16 150.00 00 0 0 74600. 149200 441 00 .00
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Sales Projections
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Brand Sales Projection
Introduction - 4 wks Product
Units
Sold
On Hand
Comforter
55
22
33
Throw
20
8
12
Bed Skirt
56
22
34
Decorative Pillow
72
29
43
Shams
238
143
95 0 0
Total
441
224
217
Product
Units
Sold
On Hand
Comforter
33
12
21
Throw
12
5
7
Bed Skirt
34
15
19
Decorative Pillow
43
17
26
Shams
95
57
38
Maintanence - 4 wks
Total
0
0
0
0
217
106
111
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Clearance - 2wks
auto
input
auto
Product
Units
Sold
On Hand
Comforter
21
6
15
Throw
7
2
5
Bed skirt
19
7
12
Decorative Pillow
26
11
15
Shams
38
23
15
Total
0
0
0
0
111
49
62
auto
input
auto
Product
Units
Sold
On Hand
Comforter
15
7
8
Throw
5
4
1
Bed Skirt
12
5
7
Decorative Pillow
15
6
9
Shams
15
7
8
Clearance - 2wks
Total
0
0
0
0
62
29
33
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Sales Projections — Valentino Home
Introduction 4 Weeks — Projection -— 52% Units — 441 Sold — 224 On Hand — 217
Maintenance 4 Weeks — Projection — 48% Units — 117 Sold — 106
On Hand — 111
Clearance 2 Weeks — Projection — 48% Units — 111 Sold — 49 On Hand — 62
Clearance 2 Weeks — Projection — 48% Units — 62 Sold — 29 On Hand — 33
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Floor Plan
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Wall of Decorative Pillows
Display — Full Bed Set
Bench with 1 Throw in Every color
Pedestal with sample colors and designs of fabric draped down . Lookbook on top with material information, thread count, and pricing.
**Comforters will come in beautiful boxes with gold designs on them, customers will have to ask associate to bring their choice from the back room.
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Budget
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Total Wholesale— $74,800 Total Wholesale x 1 store = $74,800 Total Budget (20% of TWS) = $15,000
Total Budget = $15,000 First 8 weeks—65% of budget = $9,750 Last 4 weeks—35% of budget = $5,250
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Marketing Objective, Strategies and Tactics
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Objectives:
Increase repeat sales by 8% by third quarter
Obtain 100+ emails from future clients
Increase social media following by 3%
Strategies:
To sell high quality fabrics in a range of neutral pastels and metallics
Market the product as luxurious and necessary for home beautification
Tactics:
The Valentino Home Group will host a launch party at the sole store carrying the product. The guests invited to the party will be past clients, Bergdorf Goodman “Luxe” Tier Card holders, and various celebrities known to love Valentino. The party will be held in a small showroom with 4 rotating stands with the options of colors and prints available. Each stand will house 2 beds, one in each pattern and they will be featured in each of the 4 colors available. There will be tables in the middle of the rotating stands for dinner. The centerpieces on the tables are dollhouse recreations of the bedding sets with a floral centerpiece weaved around the pieces. As guests arrive they will check in at the front desk and receive a program complete with the fabric information, pricing, colors and order form. They will also receive a dinner menu which they will check off their options and hand it back to the front desk when completed.
The guests will get to walk around view the bedding and accessories and complete their order forms. Anyone who is wearing Valentino will receive a 10% discount. They will sit down to dinner and hear Mr. Valentino himself speak. Dessert and gifts are next. Each guest will leave with a Valentino accessory (bracelet for women, cuff links for men) and they will receive confirmation of their order. Guests will then enjoy music and socializing until midnight.
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Control Methods
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Intro:
Guests who attend the launch event will receive 10% off of their order if they come to the event wearing Valentino.
The launch event attendees will turn in a program and their RSVP cards at the door as a pass to get into the event.
Guests outside of the event who have Bergdorf Goodman cards will receive an email with the official date the items hit stores. They can exclusively shop online or in store with a promotional code in the email.
Main:
Customers who give their email will receive an immediate incentive offer in the email (either 25 dollars off choice item or 10% off purchase it is randomly generated). In order to redeem they have to print out the email and bring it back.
Customers can hashtag Valentino products on Instagram, Facebook and Twitter to receive promotional pricing and other incentives during this period.
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The email customers will receive a secondary exclusive sale invite as an incentive to shop the remaining products. They will be required to bring their pass back to the store.
Customers who shop Bergdorf Goodman will be randomly asked to view the Valentino Home collection and if they take a survey about what they would buy and won’t and why, they will receive a promotional offer for Valentino items.
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Valentino Home Collection Press Release Kit
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Home Valentino Home News Release Contact: Valentino Public Relations and Communications
Tel: 809-430-1111
communications@valentino.com
Fax: 809-431-1111
For Immediate Release January 15, 2016 Launch Party for Valentino Home Collection Bedding Something to Look Forward To Valentino is proud to announce the extension of the brand, Valentino Home Collection. The collection portrays floral and geometric patterns that weave with luxurious colors to create a fantasy collection that any home owner would want to own. The launch party for the collection will take place at a historic building in downtown New York close to Bergdorf Goodman’s where the collection is set to debut in a few weeks. This year previous clients, black card holders and celebrities will flock to 912 N. 7th street (2 blocks from Bergdorf Goodman’s) where they will view the collection the way it should be viewed. The bed sets will be on spinning platforms that will be accessible to clients so they can feel the velvet silk fabrics used. Valentino Home wants their clients up close and personal with the products because after all, the collection will be featured in the clients homes. These designs reflect a traditional print with a modern twist. Valentino has made floral and geometric garments for years but now it’s time to take it to the next level. “We are looking for something new but borrowed that people can feel comfortable with but still curious,” says Mr. Valentino himself. Valentino is definitely something to keep your eye on this season, the Home Collection is here to stay.
PRESS and STORE BUYERS please email for accreditation. Include name(s) and title(s) of attendees, company name, telephone and email. We will respond from info@valentinolaunch.com. EDITORS: High resolution photos available upon request.
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Valentino Garavani:
Valentino was born May 11, 1932 in Voghera, Italy. Valentino has currently founded 4 segments to his brand which include: Valentino RED, Valentino Garavani, Valentino, and Valentino Roma. Valentino’s passion began in 1952 in Paris where his first choice for apprenticeship was with Balenciaga. Instead of going to Balenciaga, Valentino went with Jean Dresses. There he helped sketch dress ideas. For 2
years he teamed up with Guy Laroche but continued working with Jean Dresses. There his early designs were lost, but luckily he was discovered by women like Elizabeth Taylor and others. Valentino eventually leaves Jean Dresses after a vacation incident but is rescued by his friend, Guy Laroche. In 1960, Valentino left Paris and opened his own store with his father and associate’s support. While running the store he flew from Paris for his first show. He became known for his red dresses and became known as “Valentino Red”. While at a Café, Valentino met Giammetti and a lasting friendship was
formed. Valentino finally had his international debut in 1962 in Florence. His first show was at the Pitti Palace and he was greeted by enthusiastic buyers and positive comments. Eventually Valentino made it to America where he caught the attention of Jackie Kennedy. He send models to give her a private viewing of the collection. He would later design the dress worn by Jackie at her wedding. During the 70’s Valentino built up an impressive client base. He was even offered a “Valentino Edition” ford. He continued work in fashion with Accademia Valentino, a place for the presentation of exhibitions, but also in life causes as well. In fact, Valentino and Giammetti created L.I.F.E., an association for the support of AIDS related patients. In 1998, Valentino and his partner Giammetti sold the company for 300 million. On September 4, 2007 Valentino announced that he would fully retire in January 2008. He delivered his last women’s ready-to-wear show in Paris on October 4, 2007.
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Valentino Home Bel Fiore Bed Set Spring 2015 Delivery: 02/15 Colors: Valentino Red, Blush, Sky Blue, Gold Rush
Comforter #112B011 — $600
Throw
Bed Skirt
#113I016 — $400
#115F011 — $220 Blush — All Sizes
Blush— All Sizes
Valentino Red— King/Cali King
Valentino Red—King/Cali King
Satin Blue— Twin XL/FQ/King
Satin Blue— Twin XL/FQ/King
Gold Rush—Twin/King
Gold Rush— Twin/King
Flower Pillow
Euro Sham
Roll Pillow
#11A016 — $360
#11A016 — $360
#11A016 — $360
Standard Sham #14D016 — $320 54
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Valentino Home Geome Bedding Set Spring 2015 Delivery: 02/15 Colors: Valentino Red, Blush, Sky Blue, Gold Rush
Bed Skirt Comforter
#115F011 — $220
Throw
#112B011 — $600
Blush—All Sizes
#113I016 — $400
Blush — All Sizes
Valentino Red— King/Cali King
Valentino Red— King/Cali King
Satin Blue—Twin XL/FQ/King
Satin Blue—Twin XL/FQ/King
Gold Rush— Twin/King
Gold Rush— Twin/King
Decorative Pillow
Euro Sham
Standard Sham
#14D016 — $300
#11A016 — $320
#14E016 — $300
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