PORTFOLIO OF ERINE
2015
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Welcome to
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PORTFOLIO OF ERINE
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CURRICULUM VITAE
ERINE EMBUN KARTIKA SARI 23 March, 1991
Known as Erin. Graduated from Communication Visual Design, Institut Teknologi Bandung. I enjoy learn and experience new things also passionate to work both individually and within team in creative industry. And I believe to strive the passion, needs high effort.
PERSONAL INFO Address Jl. Cendana 1 blok F1/35, Limus Pratama Regency, Cileungsi-Bogor
Email erineembun@gmail.com
Mobile +62 896 5704 3848
Online Portfolio be.net/erinembun i
EDUCATIONS
PORTFOLIO OF ERINE
2015
SKILLS
Institut Teknologi Bandung (ITB) Bandung, West Java
Ai Ps
Bachelor of design, 2015 Major: Visual Communicaton Design GPA: 3.63/4.00 (Cum Laude)
SMA Islam Al-Azhar 4 Bekasi, West Java
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Expertise: graphic design
INTEREST
Graduated social class, 2009
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ACHIEVMENT 2015 Ultigraph Award 3.0 year
Finalist in graphic design
– brand identity (group)
PROFESSIONAL EXPERIENCES Fullfill Artplication, Jakarta Intern, Graphic Designer Period (June-August 2014)
Taruna Bakti Junior High School, Bandung Tutor, graphic design extracurricular Period (2012-2015)
TYPOGRAPHY
CRAFT
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T R AV EL L I N G
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MUSIC
M OV I E
FO O D
ORGANIZATIONS
2011 Fraktal (TPB FSRD ITB Exhibition)
year
Display division
2013 OSKM ITB year
Graphic design division
Natamorta Graphic design division 2014 Pasar Seni ITB 2014 year
Graphic design division and
Freelance Graphic Designer
Liaison Organizer (LO) media
Worked with national and regional brand
partner
e.g PT. Samudra Perdana (Samudra Indonesia group), International
2012 IPPDIG Member
year
Organization for Migration (IOM) United Nations agency, Tapestry Invitation, Cuatrodia Studio (as 2D artist), etc ii
SEMINARS AND PARTICIPATIONS 2013 Forum diskusi Kriyasana Mahasiswa Desain Grafis Indonesia (KMDGI) X
year
as delegation, Galeri Nasional, Jakarta
Kumpul Kreavi regional Bandung as participant, FSRD ITB, Bandung
2014 Bincang Santai SCBWI year
as participant, Bandung Creative City Forum (BCCF) building, Bandung
“DKV.ID:Identitas Informasi dan Persuasi” as participant, Bandung
EXHIBITIONS 2012 “Fraktal” year
(TPB FSRD ITB 2011 Exhibition),
Aula Timur ITB, Bandung
2013 “Natamorta” (DKV ITB Exhibition), Gedung
year
Perusahaan Gas Negara (PGN),
Bandung
2014 “DKV.ID: Identitas Informasi dan Persuasi”
year
Galeri Soemardja, Bandung
“Imajinesia” (Children Book and Portfolio Exhibition), Bandung Creative City Forum (BCCF), Bandung
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PORTFOLIO OF ERINE
2015
Table of
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curriculum vitae
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table of content
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braga
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bali seafood
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Samudra logistics
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suaka cover
Cover CD Design 7
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logo design
Branding 8
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breadtalk
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self branding
The Paris Van Java 1
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the exploration
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khara goods
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irenie typeface
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lebur rasa batavia
Menu Design 3
Mini Company Profile 5
Calendar Design 9
Brand Identity 11
Illustration 13
Brand Identity 15
Display Typeface 19
Visual Book of Final Project 25
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Braga The Paris Van Java
2013
THE PARIS VAN JAVA
BRAGA A landscape illustration for Natamorta exhibition in 2013. The idea is to capture unique side of Braga street, Bandung. The dreamy color scheme inspired by Lilo and Stitch movie.
DIMENTION 20 X 60 Centimeters
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ILLUSTRATION-DIGITAL
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Bali Seafood Menu
2013
Menu design
BALI SEAFOOD Bali Seafood is one of a Balinese restaurant brand in Bandung, West Java. The design idea is to visualize a contemporary look of tasty Balinese cuisine. The illustration and color scheme are inspired by Balinese traditional condiment Basa Gede.
DIMENTION 12x29 Centimeters
APPLICATION
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GRAPHIC DESIGN-BRAND COLLATERAL
PORTFOLIO OF ERINE
2015
APPLICATION
Basa Gede is crucial basic spice paste for traditional Balinese roasted or grilled dishes. This spice consists of Bumbu Genep Kecil (Basa Alit) and Balinese aromatic spice (Bumbu Wewangen).
The illustration was inspired by the moist texture of Basa Gede paste. 4
Samudra Logistics Mini Company Profile
2013
Mini Company Profile
SAMUDRA LOGISTICS A mini company profile for Samudra Logistics brand, 2014. The design inspired by company mission which is “Providing high quality services in goods transportation and logistics.” ©2013 Samudra Indonesia Tbk
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GRAPHIC DESIGN-BRAND COLLATERAL
PORTFOLIO OF ERINE
2015
Illustration Detail
FRONT VIEW DIMENTION 23X34 Centimeters
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Suaka Cover CD Design
2013
Compact Disc Design
SUAKA COVER This cover CD I designed for Ratu Rizkitasari Saraswati's artwork submission "Suaka" in "Exi(s)t #2: Instruksi� exhibition at Dia.Lo.Gue artspace, Jakarta, 2013. The design idea is to combine photograph of an old carrousel walls with letters from instruction board Packaging : Ratu Rizkitasari Saraswati
typography. DIMENTION Diameters 13.5cm
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GRAPHIC DESIGN-APPLIED GRAPHIC
Logo Branding
2013/4
PORTFOLIO OF ERINE
2015
Branding
Logo Design Zoe (Zone of Edutaiment) is an affordable cafe with library in Depok and Bandung. Mostly Zoe visitor are students. 13/
Hias is new fashion brand based in Bandung. It focused on handcrafted jewelry and goods made of metal plate. 14/
Š2014 Hias jewelry and goods
A logo design for PON XIX logo competition, 2014. PON (Pekan Olahraga Nasional) is an Indonesian multi-sports competition contested by regional
PON XIX
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athletes held every four years.
Jawa Barat
BRAND IDENTITY-LOGO
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Bread Talk Calendar
2014
Calendar Design
BREADTALK
A Breadtalk calendar design, 2014. Breadtalk is the popular bakery brand franchise from Singapore. This brand was successed with the concept 'see thru' kitchens by showcase their expertise upfront the customers. Nowadays, these brand has a strong reputation, to manage the brand closer to the customers I design a calendar with watercolor illustration method to make it as collectable item for them.
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GRAPHIC DESIGN-BRAND COLLATERAL
PORTFOLIO OF ERINE
2015
ILLUSTRATION DETAIL
DIMENTION 21X29.7 Centimeters (FLIPED)
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Self Branding
2014
Brand Identity
SELF BRANDING APPLICATION
BRANDING-SELF BRANDING
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BRANDING-BRAND IDENTITY
PORTFOLIO OF ERINE
2015
APPLICATION
BOOK DIMENTION 25 X 25 Centimeters
A personal branding design for Imajinesia exhibition, 2014. The idea is to visualize the warmness, curiosity, and detail of my personality. I symbolized myself as a Chicakadee bird in transition seasons from winter to spring. On my learning journey I enjoy gather ideas from various experiences. Therefore, I created the illustration with collage method.
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The Exploration of Illustration
2014/5
Illustration
THE EXPLORATION 1) THE KING OF POP (2015) DIMENTION 30X43 Centimeters
Michael Joseph Jackson is the world’s most legendary musician who is acknowledged as ‘King of Pop’ until today. His music career publicly known as phenomenal as his appearance transformed. Some of world mass medias declare his plastic surgery experiment began after he had injured of burns on his face and scalp when commercial filming for PepsiCo in 1984. Based on these stories I experimented a media for the illustration by heat press a recycled plastic bags and cassette tape on fabric 13
APPLIED GRAPHIC-ILLUSTRATION
PORTFOLIO OF ERINE
2) PLAYROOM,Jakarta (2014)
2015
3) AGRITEKTUR, Bandung (2015)
A postcard design for Agritektur new year greeting 2015.
©2015 Agritektur Camp on Farm
Playroom poster illustration series are directed by Astrid Prasetyanti during my internship at Fullfill Artplication, Fatmawati, Jakarta.
©2014 Fullfill Artplication
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Brand Identity of Khara design and goods
2014
Brand Identity
KHARA GOODS
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BRANDING-BRAND IDENTITY
PORTFOLIO OF ERINE
2015
Khara is local brand based in Bandung. This lifestyle product used premium material made of wood and leather to produce sling bags, stationaries, furniture and another goods.
Photography: Erine Embun Kartikasari
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This brand insight is to give consumer experience by materials exploration to conjoin human lifestyle with goods characteristics. So it allows them to feel the quality of genuine materials their selves in more particular ways.
BROCHURE.
Based on these insight the logo visualization idea is two-doors-inline like, represented the connection between goods and human living.
THE BRANDING ITEMS. Photography: Erine Embun Kartikasari
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BRANDING-BRAND IDENTITY
PORTFOLIO OF ERINE
2015
THE APPLICATIONS.
THE TAG DESIGN.
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Irenie Typeface
2014
Display Typeface
IRENIE TYPEFACE Irenie typeface is a reflection of the blue blooded woman in Ngadha tribe, Bajawa, Flores, Nusa Tenggara Timur, Indonesia. “Irenie” named from Ngadha’s language, which means The Great Mother (mama besar/mama baik).
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PORTFOLIO OF ERINE
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Source: De Jong, Textile Society of America Symposium Proceedings , ( 1996:17 1)
THE PHILOSOPHY In Ngadha social hierarchy, their nobleman title is transferred in line from mother which also inherit an Ikat weaving textile during the most sacred ceremonial. It's weaving called Lawo Butu. Lawo Butu is the lavishly beaded skirt it's traditionally made and worn by noble women who possess their nobility and partly owned by individual elite woman. (De Jong 1996:171)
The beads pattern compotitions placed on lower border panel, it consist of six or seven glass bead motifs such as Maka Kubi (a resemble octopuses motif), Tumpal, and Mata Bili (a diamond shaped. Inner part of the bead motif which means 'round like a circle' and sometimes associated with the female vulva to symbolized the sacred of fertility),
THE IDEA Based on these philosophies, I designed the letter specimens structure by combining Bodoni typeface structure with simplification (Stilir) of Maka Kubi and Mata Bili bead motifs.
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I modified the three basic letters shape (triangle, square and circle) with hexagonal form. This form based on basic structure of Maka Kubi motif. Moreover, the alphabetical character of “A” and “V” can be referred as a Tumpal pattern in graphic element design.
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Irenie Typeface
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TYPE SPECIMEN BOOKLET
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TYPOGRAPHY-TYPEFACE
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Lebur Rasa Batavia Visual Book
2015
CONCEPT
Visual Book of Final Project
Jakarta, Indonesia’s capital city and the central of business district publicly known as the melting pot of many culture. Its recorded in some of research assessments, in 4th century Jakarta (Sunda Kelapa) was already known as a busy port of traders from China, India, Yemeni and Portuguese, as well as of ethnic groups from several islands in the Indonesia archipelago. It caused the cultural assimilation by intermarried process and formed many multi-ethnic heritage product such as traditional cuisines. Nowadays, in everyday life, Jakarta (Betawi) traditional cuisines are still consumed, but not many people are aware of it as cultural assets and knowledge spanning culinary anthropology and history. The emerging trend in advanced internet technology period between 2004 and 2015 also shifted Jakarta traditional cuisines insight. The introduction of culinary knowledge can be submitted through culinary gastronomy information. Therefore, required proper objective medium. Š2015 Institut Teknologi Bandung
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EDITORIAL-VISUAL BOOK
PORTFOLIO OF ERINE
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Lebur Rasa Batavia Visual Book
Lebur Rasa Batavia contains gastronomy information of authentic cuisines which aim to tell tradition stories behind the culinary formation process, so as to provide a new perspective to look at Betawi cultural heritage identity through the visual experimentations Type as Image. Jakarta traditional culinary was constructed in eclectic of various external Betawi culture, such as: Chinese-Hoakian, a Yemeni-Hadramaut, Indians-Gujarat, Portuguese, Netherlander, Balinese and other regions around Jakarta. The eclectic pattern inside Betawi culinary is used as the main idea of collage experiment. Experiment 1/ Vegetable Soup Babanci
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EDITORIAL-VISUAL BOOK
PORTFOLIO OF ERINE
2015
Experiment 2/ Crackers Kembang Goyang
Experiment 3/ Steam Cake Pepe
The Information on this book described with narrative visual method, these book contains of three experimental letter specimens based on stories behind the food. 28
Lebur Rasa Batavia Visual Book
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EDITORIAL-VISUAL BOOK
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Lebur Rasa Batavia Visual Book
KEMBANG GOYANG GRAPHIC ELEMENT
The graphic elements were made by simplifying the decorative pattern of Kembang Goyang crackers. These basic grid modules are applied on layout, letter specimens and graphic elements.
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Lebur Rasa Batavia Visual Book
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EDITORIAL-VISUAL BOOK
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Lebur Rasa Batavia Visual Book
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EDITORIAL-VISUAL BOOK
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BOOK DIMENTION 26 X 28 Centimeters
Sayur Babanci or Ketupat (rice cake) Babanci is one of the most iconic Betawi ancient cuisine. It had the gravy and oily texture from coconut milk, the spicy condiment also increase full-flavoured of this cuisine. 36
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CONTACT Address Jl. Cendana 1, F1/35 Limus Pratama Regency Cileungsi-Bogor 16820
Email erineembun@gmail.com
Mobile +62 896 5704 3848
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