[REVEAL] by Erin Fisher

[reveal]

Selected works of Erin E. Fisher

[Reveal] Selected works of Erin E. Fisher

Copyright ÂŠ 2010 by Erin E. Fisher. All rights reserved. No part of this portfolio book may be reproduced or utilized, in whole or in part, without written permission from the designer. Erin E. Fisher 614.314.7759 erin@erinfisherdesign.com www.erinfisherdesign.com

Table of

Contents

01 05 09

[Origins] “I sold out to the corporate world.” 008

[due w est] “I watch the same movies over and over again.” 052

[tr ailgaiter] “I get my best ideas when I don’t have a sketchbook.” 090

02 06 10

[pulse] “I ran 26.2 miles and enjoyed every step.” 020

[fit-tastic kids] “I’m a doting aunt.” 058

[identity] “I reserve ink for paper.” 102

03 07

[w ell fed] “I’m a devout vegetarian.” 032

[oberlin] “I’m from Ohio. No, it’s not close to North Dakota.” 066

04 08

[dovetail design] “I’ve lived in nine different houses.” 044

[Hotel hana maui] “Sometimes I need to recharge my batteries.” 080

[introduction] >>

I’m probably one of the last holdouts among my generation not on Facebook. It’s not that I don’t love technology, I just like to keep my personal life ... well, personal. Facebook requires more time in front of the computer and I’d much rather spend my free time running, reading, practicing yoga or just enjoying the great outdoors. Today I am stepping out of my comfort zone. You get to discover who I am and how it influences my world of design. You may even learn something about me that my family and closest friends don’t even know. For the sake of my privacy, please burn after reading. (Just kidding, of course. I don’t want to be responsible for any office mayhem!)

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Introduction

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[Div ulge] >>

I was a wide-eyed college graduate with tuition debt and a new car payment. I swear to this day they saw the desperation in my eyes. They came armed with the words every broke college student longs to hear: 401(k), yearly bonus, education reimbursement and company-paid health benefits. Seriously, I could not accept their offer fast enough. That brings us to today. I’ve surfaced from the land of gray cubicles with more than 10 years of marketing management experience. Cranky clients, tight deadlines and long hours—I’ve seen it all! I know how to build rapport, run creative meetings, find a winning solution and deliver on a deadline. I’m a “glass is half full” kind of girl, and while I don’t love the evil empire, I recognize they helped me discover my passion for design.

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Erin E. Fisher | Graphic Design Portfolio

â&#x20AC;&#x153;I sold out >>

Project 1 | Origins CSR Campaign

011

to the corporate world.”

[project no.]

[A Grow ing Responsibility]

Objective To design CSR materials for Origins employees.

Outcome Owned by corporate giant Estee Lauder, Origins is one of the CSR leaders in the beauty industry. With this project, I decided to expand their CSR efforts to focus on the well-being of their employees. This project was my chance to give Origins an exciting makeover (pun intended). I imagined a gray cubicle farm of uninspired employees waiting for the clock to strike 5:00 p.m. and retail locations with bored associates anticipating their next break. My solution? A magazine, packaging and website centered around the concept of “growth”—encouraging Origins employees to grow to their potential within both their personal and professional lives.

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Project 1 | Origins CSR Campaign

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Project 1 | Origins CSR Campaign

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Project 1 | Origins CSR Campaign

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Project 1 | Origins CSR Campaign

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Planting Origins . Employee Website

Yoga has been practiced for more than 5,000 years, and close to

The

11 million Americans are enjoying its health benefits. And the number of participants continues to grow each year. Yoga benefits: Less stress, more calm Even beginners tend to feel less stressed and more relaxed after their first class. Some yoga styles use meditation techniques to

benefits of

quiet the “mind chatter” that often underlies stress. Other yoga styles use deep breathing techniques to focus your mind. Yoga benefits: Concentration & mood Concentration and the ability to focus mentally are common benefits you’ll hear yoga students talk about. The same is true with mood. Nearly every yoga student will tell you they feel happier and

yoga

more content after class. Recently, researchers have begun exploring the effects of yoga on depression. While some potential benefits of yoga may be hard to study, some will tell you that yoga can help improve marriages and relationships at work. The only way to be certain of all that yoga can do for you is to try it for yourself and see.

Planting

Sproutt ing

Growing

Preserving

Planting

Origins . Employee Website

Start sprouting

employee benefits. Growing Your Savings 4 Steps to a Healthy Leave New Vision Benefits Stock Purchase Plan Education Reimbursement

Sprouting Origins . Employee Website

Growing your savings

Unfortunately, we all know that money doesn’t grow on trees, but we all need to have a retirement nest egg. Here’s how to make the most of your 401(k) retirement savings plan. For starters, figure out how much you need to save. If you’re 40 and just starting to plan for retirement, you’ll need to put away more than if you were 25. Typically, however, financial planners recommend you save at least 10% of your income if possible. Next, is to consider the Origins’ matching contributions, which is like free money! At Origins, we give you a dollar for every dollar you contribute up to the first 6% of your salary. If you can’t afford to save 10%, contribute at least enough to get the full match. And don’t forget about our vesting schedule, which is the amount of time you to have to work at Origins before you can walk away with 100% of your matching contributions. All 401(k) funds are fully vested after your first year of service, so all of your matching funds are yours to keep after year one. Your next task is to determine what your mix of stocks, bonds, and cash should be. This is also known as asset allocation. There are two key factors to consider when picking your asset allocation: your risk tolerance and how many years you have left before retirement. (To help figure out the best allocation for you, try the Fix Your Mix Asset Allocator complements of CNN Money on the employee website.) So don’t wait around for that tree in your backyard to start blooming with money. Grow your nest egg with the Origins 401(k) plan.

Project 1 | Origins CSR Campaign

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[Discover] >>

Pretty much everything about running a marathon seems foolish. Training for months on end, pounding the pavement for 26.2 miles, pushing your mind and body to the brink and then asking it to give you even more. It’s the glory and satisfaction of crossing the finish line that keeps me coming back for more. Training for a marathon reminds me of the design process. It’s the long nights, excessive caffeine and working through technical issues that makes the finished product so much more rewarding. Just like a “runner’s high,” there is certainly a “designer’s high.” Holding the final piece in my hands, the pride of going the distance—there’s simply nothing like it.

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â&#x20AC;&#x153;I ran 26.2 miles >>

Project 2 | Pulse Book Design

023

and enjoyed every step.”

[project no.]

[let’s get physical]

Objective To create a 90-page book based on a science-related topic.

Outcome There is one thing for certain; designing a book—much like running a marathon—is not for the faint of heart. It takes dedication, perseverance and persistency. Based on my love of fitness, I designed a book about the effects of exercise on overall health and life expectancy. The concept of the book was the movement of physical activity and the cardiovascular system, which is shown through the book’s typography, information graphics and imagery.

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Project 2 | Pulse Book Design

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Project 2 | Pulse Book Design

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Project 2 | Pulse Book Design

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Project 2 | Pulse Book Design

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Project 2 | Pulse Book Design

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[unveil] >>

I get the strangest looks when people find out I don’t eat meat. I have literally seen people’s eyes bug out of their heads. What follows next is typically, “You don’t eat meat?” I can tell it’s not really a question, just a polite way of saying, “Are you out of your freaking mind?” Most people assume I have no appreciation for food. That couldn’t be farther from the truth. I love food. Seriously, I think about it all of the time. I wake up thinking about what I want for breakfast. I work all morning while in the back of my mind contemplating what I’ll be having for lunch. After work, my thoughts are consumed with what I’ll have for dinner. Plus, I am obsessed with cookbooks and food-related magazines, and not just the vegetarian ones. While I do have an insane amount of will power, I have to admit that becoming a vegetarian was easy because I never really liked meat anyway. It’s probably because the first Disney movie I watched was “Bambi.” Need I say more?

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“I’m a devout >>

Project 3 | Well Fed Magazine

035

vegetarian.â&#x20AC;?

[project no.]

[A foodieâ&#x20AC;&#x2122;s Delight]

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[R EVEAL]

Objective To design and produce a magazine dedicated to those who love food and entertaining, but are short on time.

Outcome Well Fed is a magazine that unites a passion for food and entertaining, but is realistic to the demands and stress of modern day life. This publication is filled with delicious yet easy recipes that make both weeknight meals and entertaining seem effortless. Plus, each issue offers a convenient shopping list, menu planning for an entire month and recipes dedicated to parties of two in under 20 minutes.

Erin E. Fisher | Graphic Design Portfolio

Project 3 | Well Fed Magazine

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Project 3 | Well Fed Magazine

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Project 3 | Well Fed Magazine

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Project 3 | Well Fed Magazine

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Project 3 | Well Fed Magazine

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[uncover] >>

I’ve lived in nine houses in my life, and this doesn’t even count the places I lived during college. Some people might not like change, but I thrive on it. There is something exciting about picking out paint colors and buying new window treatments and accessories to go with the new look. It’s like a blank canvas just waiting for my personal design style to be unleashed. I am a homebody. I’d rather rent a movie and watch it on my comfy couch than go to the movie theater, and I prefer to have a homecooked meal than go out to dinner. Every time I move, my mission is to inject my personality into the space so it’s a place where I can feel at home. Truth be told, there are always a few boxes that never seem to get unpacked. I just consider them a “head start” for the next time.

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â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;ve lived in >>

Project 4 | Dovetail Design Brand Identity

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nine different houses.â&#x20AC;?

[project no.]

[A Place To Call Home]

Objective To create a brand identity and stationery system for Dovetail Design, an interior design company.

Outcome Through my research, I discovered that a dovetail is a type of joint used in furniture making. The dovetail joint acquired its name from the wedge shape the joint makes, which resembles the shape of a doveâ&#x20AC;&#x2122;s tail. This joint is often used in high-quality pieces, so my goal was to create an identity with an elegant, high-end feel. To pay homage to the beautiful namesake of this furniture joint, I created a pictorial mark that is a simplified and stylized illustration of a dove.

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Project 4 | Dovetail Design Brand Identity

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Project 4 | Dovetail Design Brand Identity

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“The most difficult thing in the world is to reveal yourself, to express what you have to. As an artist, I feel that we must try many things—but above all we must dare to fail. You must be willing to risk everything to really express it all.” – John Cassavetes

[expose] I have a sort-of bucket list of all of the movies I would like to watch someday. It includes a lot of classics like “The Way We Were,” “Casablanca,” “Love Story” and “An American in Paris.” Although I have to admit, my list is pretty pointless because I tend to watch the same movies over and over again. “Juno,” “When Harry Met Sally,” “Caddyshack” and “Legally Blonde” (gasp!) are just a few of my old standards. Sounds boring and lame, right? No need to fear, I can rationalize this one. I’ve been in design school while working full time for the past several years. When I’m working on a project, I love to have background noise because silence is not my friend—it gives me instant design block. I turn on a movie I’ve seen 100 times and start my work. I know the movie so well that it’s not distracting, yet it entertains me in those few precious moments when I actually look up from my sketchbook or laptop. Now that school is over, maybe I’ll start checking some movies off the list I keep. One thing I can promise you—there are no old western films to be found on the list!

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â&#x20AC;&#x153;I watch the same movies >>

Project 5 | Due West Film Festival

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over and over again.”

[project no.]

[Showdow n at the o.k. corr al]

Objective To design a brochure and poster for a film festival.

Outcome We’ve established that I am not a fan of old western films, so one might assume I was “stuck” with this genre as part of the project parameters. Surprisingly enough, I was able to pick any genre of films for this project. I chose to promote a film festival celebrating old western movies because I saw it as an opportunity to challenge myself and spread my design wings. I came up with the name Due West. Instead of choosing typical western imagery (spurs, cowboy hats, guns, saloons), I used a photograph of an old weather vane focused on the west directional marker, with the typography mimicking the angle of the weather vane. This project was selected for the Academy of Art University Spring Show. This was a valuable lesson for me that you don’t necessarily have to like the subject matter to come up with a successful solution.

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Project 5 | Due West Film Festival

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Project 5 | Due West Film Festival

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[show] >>

I play many roles in my life. I’m a daughter, sister, wife, marketer, designer, yogi, runner and writer. One of my most treasured roles is being an aunt. I am the proud aunt to the two smartest and most adorable kids in the world. (No offense to the special little ones in your life, of course.) As you already know by now, I am a bit of a health and fitness freak, and my niece and nephew are following in my footsteps. Mackenzie wouldn’t drink soda if you offered it to her and Tyler loves vegetables—especially salad. They also love playing sports. She is a soccer, softball and basketball star, and he loves tee ball and playing goalie on his soccer team. One of my fondest memories was turning the corner at mile 22 of the marathon and seeing my niece and nephew cheering me on. I hope I’ve set an example for them that fitness can always be a part of their life, even after their days on the soccer field are over.

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“I’m a >>

Project 6 | Fit-tastic Kids

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doting aunt.â&#x20AC;?

[project no.]

[Childâ&#x20AC;&#x2122;s Play]

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[R EVEAL]

Objective To design a brochure and logo for a fictitious event.

Outcome I had recently read an article about the soaring rate of childhood obesity, so when I was assigned this project, I immediately wanted to create a health and fitness event for children. I named the event Fit-tastic Kids and designed the materials to have a fun and vibrant design that would be well-suited to children.

Erin E. Fisher | Graphic Design Portfolio

Project 6 | Fit-tastic Kids

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FOR KIDS • A Fit-tastic Kid exercises just 60 min-

FOR PARENTS • With the obesity epidemic soar-

utes per day for six days a week. There are plenty

ing at a rapid rate nationwide, it’s important to set

of fun activities that won’t even seem like exercise.

a positive example for children and help them

It’s just about getting your body moving and your

establish fitness and nutrition routines early in life.

heart pumping. Activities include: Dancing Roller skating or roller blading Mowing the lawn Cleaning (which also makes parents happy!) But it doesn’t stop there. Part of being a Fit-tastic Kid also includes eating right. This means eating healthy and making good choices when it comes to meals and snacks. You can find all kinds of healthy snacks in our Eat Healthy! part of the program. And best of all, they taste great!

Now is the time to empower your children to make good choices. Helping your kids get healthy isn’t always easy. It’s hard for them to resist unhealthy snacks and sodas when you aren’t looking. And it’s even harder to get them away from the television and computer. That’s why we developed Fit-tastic Kids, a program to teach children the importance of physical activity and good nutrition in order to lead a long and healthy life.

FOR PARENTS

This may be surprising, but kids

Participating in the Fit-tastic Kids run/walk is a

need at least 60 minutes of exercise per day. And

great way to introduce physical fi tness back to your

frighteningly, research suggests that 8- to 11-year-

children. This event proves that you don’t need

old children are getting an average of 5 minutes of

money or expensive equipment to get your kids

exercise a day.

exercising. Running or walking only requires a pair

The Fit-tastic Kids program is designed to make physical fi tness fun for children of all ages. The chances are greater that kids will stick to healthy routines if it’s enjoyable for them. And, learning

of athletic shoes. And, Fit-tastic Kids shoe donation program provides shoes to children of families that qualify. (Visit www.Fit-tasticKids.org for more information on qualification.)

these healthy behaviors early in life makes it more

Any kid can be a Fit-tastic Kid! This program was

likely that they will carry them into adulthood.

developed for all children ages and any level of fi t-

What’s more, you can get the entire family involved

ness. Our goal is to increase their physical activity,

in physical fi tness. While doing something healthy

and therefore increase their physical fi tness while

for your children, you can also increase your own

decreasing their obesity risk. Take strides with us

fi tness level and improve your health.

today to improve your kid’s health for tomorrow.

The first step toward becoming a Fit-tastic Kid is to

GET FIT! ACTIVITY CHART

get fit! There are many physical activities you can

For even more ideas, check out our Get Fit! Activity Card, which will be included in your race day packet.

do to increase your fitness level, so use your imagination! All it takes is six weeks of consistent physical activity and you can be rewarded with our great list of prizes on page 12. To make it easier for you, we have included some great Get Fit! ideas for you (see chart at right). Most importantly, you don’t have to do the same activity for the entire 60 minutes. You can pick two activities and do them for 30 minutes each, or three activities for 20 minutes each. Get active on a regular basis and you’ll become a Fit-tastic Kid in no time at all! The activities we have included in our Fit-tastic

Aerobic Activities

Stretching/Toning

Bowling

Karate

Chores/Cleaning

Pilates

Golf (walking, no cart)

Monkey bars

Jumping Rope

Pull-ups

Mowing the Lawn

Push-ups

Riding Bikes

Sit-ups

Running, Walking

Stretching

Shooting hoops

Tai Chi

of physical activity, six days a week. That’s it! Best

Skiing

Weight Training

of all, it’s easy to get started. Simply pick fun exer-

Swimming

Wrestling

cises that you enjoy and get moving! Be sure to

Trampoline

Yoga

check with your doctor before you get started.

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Rock Climbing

Roller Skating/Blading

Kids program are fun and good for you! So what does it take to become Fit-tastic? Just 60 minutes

Lunges

Dancing, Aerobics

The second step to becoming a Fit-tastic Kid is

Eat Healthy! Food Chart

eating healthy meals and snacks. You certainly can’t be a Fit-tastic Kid if you are eating junk food and drinking soda all the time. And, I bet you didn’t

Healthy Snacks Apple Slices

Healthy Meals Chicken Fingers (baked)

know that eating healthy could actually be fun! Applesauce

Chicken Chili

at home, eating at school or having a snack at a

Bananas & Peanut Butter

Chicken Soup

friend’s house. Just study this list and make sure to

Fruit Smoothie

Grilled Chicken Sandwich

Graham Crackers

Lasagna (veggie)

Mandarin Oranges

Pizza (veggie topping)

Eating healthy is easy to do, whether you are eating

make good choices the next time you reach in the refrigerator or pantry. Here are some helpful tips: Choose fruits instead of candy or sweet treats.

Nuts & Dried Fruit

Pot Pie (veggie)

Pita Chips & Hummus

Roasted Chicken

Don’t skip breakfast! Have a bowl of oatmeal

Pretzels

Salad & Baked Chicken

or cereal.

Raw Veggies & Dip

Spaghetti & Marinara

Share this plan with your mom and dad, so they

Raisins

Tacos (with chicken meat)

can help you. For even more ideas, see the chart at

Rice Cakes & Peanut Butter

Tuna Salad

Yogurt

Turkey Sandwich

Get a fruit cup or side salad instead of fries.

right, or check out the Eat Healthy Food Chart which will be included in your race day packet.

Being a Fit-tastic Kid certainly has its rewards! Each person who attends the program will receive

Just for enrolling on the web site, we will send you a Fit-tastic Kids certificate and water bottle. Once

their own personal account on the Fit-tastic Kids

enrolled, you can start tracking your exercise and

web site. By simply logging into your personal

healthy meals and earning your rewards.

account on www.Fit-TasticKids.org, you can track how much you exercise and what you eat. You will earn Fit-tastic dollars each time you exercise for at least 60 minutes a day. You will also get bonus dollars for each healthy meal or snack you eat.

Here is a sampling of just some of the great prizes offered through the Fit-tastic Kids program: CDs Books Athletic clothing and equipment

On the Fit-tastic Kids web site, there is a list of

iTunes gift cards

prizes you can earn and their cost. To keep you

Nintendo Wii games

motivated, just choose a prize you want to earn

Scooter

and we will track the number of dollars you have

iPod Shuffle

left to earn that prize.

Bike

Fit-tastic Kids Speaker Spectacular

Event Day Registration and Packet Pick-up for Kid’s Fun Run/Walk

Fit-tastic Kids Fun Run

7:30 a.m. to 8:00 a.m.

Each age division will run at separate times,

Hear the latest from top experts in the field of

Those who have pre-registered can pick up their

starting with the youngest first. For the 5-7 year

children’s health and fitness. Visit our website

race packet with their race number, event tee

old division, parents are encouraged to either

for speaker information and bios

shirt and sponsor information. Those who haven’t

run/walk with their kids, or cheer them on from

had a chance to register may do so and pick up

the sidelines.

8:30 a.m. to 9:45 a.m.

their race packet.

Ages 5-7: quarter-mile fun run/walk Ages 8-10: half-mile fun run/walk

Event Introduction

Ages 11-14: 1-mile fun run/walk

8:00 a.m. to 8:15 a.m.

10:30 a.m. to 11:25 a.m.

Fit-tastic Kid’s Health and Fitness Expo 11:30 a.m. to 1:00 p.m. Healthy recipes from local restaurants Bounce houses, climbing walls Dance Revolution dance-off

Fit-tastic Kids chairperson gives a brief overview

Fit-tastic Snacks and Socializing

Heart and circulatory system exhibit

of the importance of physical activity and good

9:45 a.m. to 10:15 a.m.

Kid’s kitchen: lunch and free recipes

nutrition and gives a brief overview of the day’s

Kids can refuel and recharge with a variety of

main events and speakers.

healthy fruits, vegetables and whole grain snacks as well as bottled water.

Project 6 | Fit-tastic Kids

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Project 6 | Fit-tastic Kids

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[share] >>

I moved from Columbus, Ohio to Boston, Massachusetts in the summer of 2009. One of the many moving-related tasks was converting my out-of-state driver’s license, which resulted in a trip to the beloved DMV. Apparently 500 other people decided it would be a good day to go to the DMV, too. The sheer boredom caused me to start idle chitchat with those around me. During the conversation, it came up that I was from Ohio. The guy in front of me turned around with his eyes lit up like a Christmas tree. He proudly boasted, “Really? What a coincidence. My mom is from North Dakota.” I was literally rendered speechless. (If you ask anyone who knows me, this doesn’t happen very often.) OK, I get it. No one cares about Ohio until it’s a swing state in a presidential election. It’s in the Midwest, and most people think the Midwest is one big cornfield and that we all know each other. But seriously, North Dakota? I have never even been to North Dakota, but I at least know where it is on a map. And it’s not close to Ohio! Ohio is famous for many things: The Ohio State University national championship football team (Go Bucks!), The Rock and Roll Hall of Fame, and the birthplace of the Wright Brothers. Wait, that’s not all. Ohio is also home to a liberal arts college with more alumni that earn PhDs than any other liberal arts college in the nation. Ohio is pretty cool. (Now go spread the word.)

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“I’m from Ohio. No, it’s not >>

Project 7 | Oberlin College Identity Redesign

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close to North Dakota.”

[project no.]

[Higher Learning]

Objective Identity redesign for Oberlin College, a private liberal arts college located in Oberlin, Ohio, a small town located 40 miles west of Cleveland, Ohio.

Outcome To remain competitive, it’s necessary to project an image with an eye toward the future. This became the idea from which the new identity for Oberlin College was born. Oberlin’s new identity evokes a modern and youthful spirit. It’s contemporary, fresh and unique. The new identity projects strength and stability without having to rely on tradition alone. With all of the awards and distinctions bestowed on this small liberal arts college, it was time to really get the word out about Oberlin’s many accomplishments. In addition to their new identity, I designed a poster series to create awareness of Oberlin’s many national rankings. Plus, the website home page was also redesigned so the school’s accomplishments would be front and center for prospective students and their parents.

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Project 7 | Oberlin College Identity Redesign

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Project 7 | Oberlin College Identity Redesign

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THE NUMBERS DO DON’T LIE …

OBERLIN IS THE ONLY TOP-RANKED LIBERAL ARTS COLLEGE WITH A TOP-RANKED CONSERVATORY. FALL REGISTRATION BEGINS JUNE 1ST OBERLIN COLLEGE

THE NUMBERS DON’T LIE …

OBERLIN HAS MORE GRADUATES WHO GO ON TO EARN DOCTORATE DEGREES THAN ANY OTHER BACCALAUREATE INSTITUTION. FALL REGISTRATION BEGINS JUNE 1ST OBERLIN COLLEGE

Project 7 | Oberlin College Identity Redesign

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THE NUMBERS DON’T LIE …

OBERLIN IS RANKED 20TH ON THE U.S. NEWS AND WORLD REPORT 2009 BEST LIBERAL ARTS COLLEGES. FALL REGISTRATION BEGINS JUNE 1ST OBERLIN COLLEGE

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THE NUMBERS DO DON’T LIE …

OBERLIN IS THE ONLY TOP-RANKED LIBERAL ARTS COLLEGE WITH A TOP-RANKED CONSERVATORY. FALL REGISTRATION BEGINS JUNE 1ST OBERLIN COLLEGE

THE NUMBERS DON’T LIE …

OBERLIN HAS MORE GRADUATES WHO GO ON TO EARN DOCTORATE DEGREES THAN ANY OTHER BACCALAUREATE INSTITUTION. FALL REGISTRATION BEGINS JUNE 1ST OBERLIN COLLEGE

Project 7 | Oberlin College Identity Redesign

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ACADEMIC SUPPORT SERVICES

STUDENTS ALUMNI

The Academic Advancement Center (AAC) offers support services that assist undergraduate students towards improving retention, engagement, and academic performance.

PARENTS

AAC Services are designed to “foster student success.” AAC tutoring services, academic skill development, and academic guidance provided through credit courses, individual and group study sessions support and challenge students as learners.

FACULTY

Study Tips Meet Our Staff Schedule an Appointment

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Erin E. Fisher | Graphic Design Portfolio

SEARCH OBERLIN

OBERLIN COLLEGE

ABOUT OBERLIN

VISITORS

ADMINISTRATION

EVENTS & ACTIVITIES

INTERNATIONAL PROGRAMS

INFORMATION TECHNOLOGY

OBERLIN NEWS

ADMISSIONS

THE NUMBERS DON’T LIE …

STUDENTS ALUMNI PARENTS FACULTY

OBERLIN IS RANKED 20TH ON THE U.S. NEWS AND WORLD REPORT 2009 BEST LIBERAL ARTS COLLEGES.

OBERLIN HAS MORE GRADS WHO GO ON TO EARN DOCTORATE DEGREES THAN ANY OTHER BACCALAUREATE INSTITUTION.

OBERLIN IS THE ONLY TOP-RANKED LIBERAL ARTS COLLEGE WITH A TOP-RANKED CONSERVATORY.

Project 7 | Oberlin College Identity Redesign

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“No man has the right to dictate what other men should perceive, create or produce, but all should be encouraged to reveal themselves, their perceptions and emotions, and to build confidence in the creative spirit.” – ansel adams

[Disclose] >>

I think it probably goes without saying, we all need a break from time to time. At least I know I fall into this category. While I can multitask like a champion, there are times when I need to escape from the working world and recharge my batteries. Iâ&#x20AC;&#x2122;m not ashamed to admit this because I know taking time away from the office makes me a better employee. It helps me reconnect, refocus, relax and recommit to my work when I return. I come back energized and ready to tackle the next big project. Best of all, I am a sunscreen devotee, so I wonâ&#x20AC;&#x2122;t come back with a glowing tan to make everyone jealous. (P.S. Every once in a blue moon I actually eat lunch away from my desk. Shhh!)

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â&#x20AC;&#x153;Sometimes I need to >>

Project 8 | Hotel Hana Maui Identity Rebrand

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recharge my batteries.”

[project no.]

[aloha par adise]

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Objective Identity redesign for Hotel Hana Maui, a small boutique hotel.

Outcome This beautiful boutique hotel, tucked away on the lush eastern coast of Maui, prides itself on treating its guests like one of the family. It’s five star luxury, without being pretentious. Hotel Hana Maui’s new identity exudes the warmth and friendliness of true Hawaiian hospitality.

Erin E. Fisher | Graphic Design Portfolio

Project 8 | Hotel Hana Maui Identity Rebrand

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Project 8 | Hotel Hana Maui Identity Rebrand

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[unearth] >>

It’s Murphy’s Law that I wouldn’t have a sketchbook handy when a great idea pops into my head. This often happens to me when I’m running. I’ll be three or four miles into a long run and here comes the idea I was waiting for—a strike of genius at the most inopportune time. (OK, so genius might be exaggerating a bit, but you get my drift.) This really isn’t so unique from most other creative professionals. You’ll often hear of someone coming up with an idea in the shower or on the drive to work. For me, it’s running, and it works like a charm. Whenever I have design block, I just grab my shoes and hit the trails. By the time I get back home, I have a head full of ideas just waiting for a pencil and paper.

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â&#x20AC;&#x153;I get my best ideas >>

Project 9 | Trailgaiter

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when I don’t have have a sketchbook.” [project no.]

[Off The Beaten Path]

Objective To design a logo, annual report, brochure and advertisements for a fictitious product.

Outcome As designers, we often work within boundaries or guidelines. This project had none; I could invent any product I wanted. I immediately thought of the many times I had been out running, only to get caught in a storm, or how I always have to drag my cell phone along in case of an emergency. Trailgaiter was born from those experiences. It’s a navigational system, weatherman, personal trainer and emergency concierge—all in one tiny watch. To really bring the user experience to life, I layered a navigational grid over all photography and included Trailgaiter alerts for different situations, such as a fork in the trail, an approaching storm and increasing elevation.

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[reveal] >>

I always wanted to be a little cooler. You know, the stereotypical artist who dyes their hair blue, wears edgy clothes, loves alternative music and has a visible tattoo—or three. I admire that freedom of expression, but it’s just not me. My favorite store is Ann Taylor. My only piercing is my ears (just one per ear, thank you), and I reserve ink for paper, not tattoos. Trust me, it’s a good thing. My dad would probably rescind my invitation to Christmas otherwise. Design gives me the freedom to express myself on paper instead of my skin. Thank goodness my ink isn’t permanent. All I have to do is type ⌘ + Z and my work is undone. Unfortunately, a tattoo artist doesn’t have ⌘ + Z function. If they did, maybe I’d give it a try. That’s the great thing about identity design. It gives a company the opportunity to literally reinvent themselves. If they don’t hit that timeless mark the first time, like Nike or Coca-Cola, they can have another crack at it. Just look at Apple.

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â&#x20AC;&#x153;I reserve ink >>

Project 9 | Identity Collection

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for paper.”

[project no.]

[making an impact]

Objective To create new identity marks and revitalize existing marks for various companies and events.

Outcome We live in an era where we’re bombarded with information from many sources. TV, Internet, e-mail, smart phones, radio, newspapers, magazines … the list is endless. Companies are competing for our time, attention and business. That’s what is challenging and exciting about identity design—trying to create a unique mark that can get someone’s attention, and be understood, in a matter of seconds. Identity design is an opportunity to create a unique symbol that could possibly live on forever. The following pages represent a collection of identity marks I have created for various school projects.

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Project 9 | Identity Collection

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Dovetail Design

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OBERLIN COLLEGE

Project 9 | Identity Collection

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RACING TOWARD A HEALTHY FUTURE

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trailgaiter

Project 9 | Identity Collection

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HOTEL HANA MAUI COMFORT OF HOME. LUXURY OF PARADISE.

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IDITAROD XXXVIII TRAIL SLED DOG RACE

Project 9 | Identity Collection

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[many Thanks]

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My husband, Andy … For the perfectly-timed pep talks and numerous take-out dinners. I couldn’t have done this without your unending love and support.

My dog, Divot … For staying up with me at night and keeping me company during the early morning hours. Forget man’s best friend, you’re a designer’s best friend.

My dad … For teaching me the art of resourcefulness.

My professors … Your critiques, direction and guidance have made me the designer I am today.

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resume >>

erin fisher design >>

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160 Boylston St. Apt. 2159 Chestnut Hill, MA 02467 tel 614.314.7759 erin@erinfisherdesign.com

Erin E. Fisher | Graphic Design Portfolio

experience

WellPoint, Inc. Marketing Manager (2008 – present) • Build, manage and execute communication and marketing plans • Manage the development and production of all marketing collateral including product brochures, presentations, posters, advertisements, direct mail campaigns and sales aids • Write and edit internal and external communications • Serve as a single point of contact on all marketing issues and projects • Support enterprise-wide marketing strategies and product launches Web Content Administrator (2006 – 2008) • Wrote, edited and managed online content • Developed action plans for enhancing the user experience • Created website capability presentations for clients and RFP responses Senior Marketing Coordinator (2003 – 2006) • Designed and wrote presentations for new business opportunities • Managed the development and production of all marketing collateral • Wrote and edited all internal and external communications Title First Agency Corporate Marketing Manager (2002 – 2003) • Managed the development of all marketing materials including copywriting, editing and proofreading • Wrote all corporate communications for internal and external audiences • Developed copy for all public relations, advertising and direct mail initiatives Banc One In vestment Advisors Corpor ation Marketing Coordinator (1999 – 2002) • Managed the development of marketing collateral including brochures, presentations, sales modules and direct mail campaigns • Wrote employee communications for an audience of 75,000 • Maintained and edited content for the internal associate investment website

education

Academy of Art University | San Francisco, CA Bachelor of Fine Arts, 2010 Major: Graphic Design Ohio University, E.W. Scripps School of Journalism | Athens, OH Bachelor of Science in Journalism, 1999 Major: Public Relations

accolades

Academy of Art University Spring Show • Breast Friends Logo Design, 2005 • Due West Film Festival Poster, 2007 • Trailgaiter Annual Report, 2007

Technical skills

Proficient in both Mac and PC Adobe Creative Suite Microsoft Office Copywriting and copyediting

references

References available upon request

resume

Reveal. Copyright © 2010 by Erin E. Fisher. All rights reserved. No part of this portfolio book may be reproduced or utilized, in whole or in part, without written permission from the designer. Erin E. Fisher 614.314.7759 erin@erinfisherdesign.com www.erinfisherdesign.com Academy of Art University School of Graphic Design San Francisco, California Course | Senior Portfolio, Fall 2010 Instructor | Jeremy Stout Design | Erin Fisher Writing | Erin Fisher Photography | Erin Fisher, iStockphoto (pages 51 and 79) Typefaces | Helvetica Neue, Adobe Garamond Pro Slipcase Materials | Cialux Black Cover Materials | Davey Binder’s Board Text Stock | Mohawk Navajo 100 lb. Text, Brilliant White Hardware | Apple MacBook Pro Software | Adobe Creative Suite 5 Camera | Canon EOS 20D Printer | Classic Graphx, Cambridge, MA Bindery | The Three Ring Binders, Somerville, MA