feaSt mat ™
Slow feeder lick mat
Deep within every dog is a (very cute) inner wolfy that craves wild eating, foraging, licking, nibbling, and just plain working for their food. Nourish those natural instincts and alleviate stress with the Feast Mat™.
made from recycleD ocean bounD Plastic
two designs
waves and bubbles!
Ahem. Someone has been missing from family game night—but not anymore! Now, your pup gets to be the life of the party. Unleash the fun (and even sneak in a little training) with this simple, silly, high-energy game where humans laugh, dogs win, and best friends matter most.
innovation in brain game play! fun for the wHole family!
see it in action!
t he Dog’s b est friend Game ™
Created by pet behavioralists, seasoned pet experts, and game design pros, The Dog’s Best Friend Game™ is made for super-safe, real life play. Breaks are built in, but feel free to take more! If a card isn’t a tail-thumper or gut-buster, just pass—there’s another fun challenge underneath.
New innovation in brain game play. Encourages joyful connection and reinforces training. Fun for the whole family (2 legged and 4).
Game designed for adults and children 8+.
Created and tested by pet behaviorists, seasoned pet experts and game design pros.
Designed in Bozeman, MT, Manufactured in China. English only.
Game components made with recyclable or recycled content wherever possible: Paper components use FSC Certified mix paper, Plush is GRS Certified, Plastic cups are recyclable, Number 5.
Family Game Night Finally Includes the Dog
Zogoflex® toys are favored by dogs for good reasons: ultra-durable, USA-made, recyclable, non-toxic, dishwasher safe, float-able, and 100% guaranteed. Every toy is thoughtfully designed with dogs in mind and there’s a Zogoflex toy for every play and chew style.
For Tough Chewers
Qwizl is a super tough enrichment toy that’s designed to extend the life of expensive dog treats while keeping dogs busy. Side openings release scent and taste while the continuous interior hole allows treats to extend out.
• Puzzle toy helps stimulate dogs’ brains to support healthy growth
• Stands up to tough chewers
• Extends life of expensive treats
• Pairs well with a variety of treats including bully sticks, dental chews, nut butters & more!
For Tough Chewers
With three solid lobes, Tux is our toughest treat toy. Nut butters, biscuits, and meaty bits are gnawed free whenever a dog is near. Once treats are long gone, Tux floats, bounces, and hangs tough through serious chew sessions.
• Ultra tough puzzle toy helps stimulate dogs’ brains to support healthy growth
• Tuck dry treats inside, or fill with wet treats and freeze for a delicious Tuxicle
• Truly tough–one of our strongest toys
• Pop Tux in the dishwasher for easy clean up
For Tough Chewers
Jive’s erratic bounce makes play and chew time way more fun! Safer and tougher than a tennis ball, Jive is one of the most durable balls on the market. Even better, Small Jive fits in a standard ball thrower for long-lasting fetch sessions.
• Guaranteed tough–we dare dogs to destroy it
• Small size fits in standard ball thrower
• Extra-small size is perfect for petite pups
For Gentle Chewers
This cleverly designed treat toy has multiple functions. Give Tizzi a toss for a fun game of fetch or stuff its compartment full of dog snacks and twist the handles to make pups work a little harder for a tasty reward.
• Twist handles together to throw farther
• Unlock the handles to hide treats inside
• Terrific for fetch & tug-of-war
umpu S
For Gentle Chewers
This high-flying disc is lightweight yet tough. The customer favorite, Zisc is gentle on dog’s mouths; it’s soft, pliable, float-able, and flies far.
• Curled edges make Zisc easy to grip for humans and dogs
• Perfect for fetch and tug-of-war
• Flip Zisc over - it doubles as a non-toxic travel bowl
• Flies faster than a fabric disc, plus it floats
For Gentle Chewers
Flexing to twice its length during tug-of-war, this S-shaped dog toy is a fan favorite. The smart design makes it a natural for fetch, tug-of-war, keep away, and other dog-and-human games.
• Built for impressive flinging, fetch sessions and it floats!
• Flexes to twice its length in tug-of-war
For Tough Chewers
The extra tough toy for dogs that have an avid need to gnaw, Rumpus rocks, rolls, and floats to keep dogs engaged.
• Tested for toughness, outlasting the most tenacious of chewers
• Bounces on land and floats in water making it great for interactive play
• Three chew lobes designed for dogs who have the need to gnaw
For Tough Chewers
As versatile as it is durable, Hurley is one of our best-sellers for good reason. This classic bone is a safer alternative to wood sticks and is best for dogs who love to gnaw and play fetch.
• Great for fetch on land or in water
• Outlasts the most tenacious of chewers
• Extra-small size for wee breeds
to Ppl ®
For Moderate Chewers
Our best-selling customizable puzzle and treat toy is designed to be filled with a dog’s favorite kibble or treats. Toppl’s soft, rounded inner ‘teeth’ contain a contoured cavity to hold treats in place until your dog nudges them out.
A treat dispenser that helps fast eaters slow down XL & large or large & small interlock for enhanced challenge Pairs well with a variety of treats including nut butters, creamy treats, bananas, dog biscuits, and more
Freeze wet treats for long lasting play
Doubles as a slow feeder
aD d your best friend’s favorite treats
to Ppl ® sto Pper
Feeding Accessory
For rumbling fun, fill with treats and interlock the two Toppls together.
Works with... Small & Large Toppl Large & XL Toppl
For licking enrichment, plug hole with Toppl Stopper, fill with drool-worthy liquids, and freeze!
Check out The Toy of Cooking for treat toy recipes for every season.
Toppl® lovers rejoice! The perfect companion for snack time prep, this two-pack of Toppl Stopper is designed to keep Toppl plugged, stable and upright for filling and freezing your pups favorite snacks!
Designed to fit all Toppl sizes.
Comes in a two pack of one color - two pack contains head and tail stopper.
Plugs hole to help make filling and freezing easier.
Doubles as a kickstand to help keep Toppl stable while meal prepping.
Easy to clean. Top rack dishwasher safe.
Made in the USA with recycled ocean bound plastic. Not a dog toy–feeding accessory only. Remove before serving.
With Seaflex® we see a way to keep tails wagging, both furry, and finned by helping keep plastic out of the ocean. It’s a blend of 88% zero-waste Zogoflex®, 12% reclaimed ocean-bound plastic, and 0% bad stuff. No latex. No Phthalates. No BPA.
Millions of tons of plastic head for the ocean every year, threatening marine health and polluting our planet. We see a way to make a big splash–by recycling and reprocessing ocean bound plastic into ultra-safe, non-toxic, wag-worthy dog toys.
fea St mat ™
Say hello to boredom-busting mental stimulation that encourages natural foraging and food exploration! The innovative, two-sided Feast Mat engages slow eaters and slows down speedy gobblers all while reducing those pesky anxious feelings.
Two-sided slow feeder & lick mat that allows for multiple levels of enrichment.
Intentionally designed to contain mess. Fits perfectly on West Paw Feeding Mat.
Durable, Non-slip material that won’t travel. Thick, safe material that is gentle on gums and noses for aggressive eaters.
Freezer safe & top rach dishwasher safe.
2 cu PS h ow much D oes fea St mat H olD?
H ow to fill
Smear your favorite dog-friendly spreadables like yogurt, pumpkin or West Paw Creamy Treats on the lick mat surface. Stuff the slow feeder side with dry kibble, canned or raw foods, and lots of treats (of course).
n o-S li P bowl
You know the scrapes, clangs, and jingles of dog dinners? Not anymore, thanks to this no-slip, less-mess bowl that turns down the volume on feeding time. Made with Seaflex®, giving ocean-bound plastic a second life as super-safe, eco-awesome feeding accessories.
• No-Slip and quite feeding
• Holds 4 cups of kibble or 35 oz of water
• Top rack dishwasher safe
• Easy pick-up so it’s easy to travel with
• The micro-texture was thoughtfully designed to keep food from sticking
• Can be used as a lick bowl for added enrichment–freezer safe too!
D o G gie f eedin G mat
Sounds of clanging dishes can cause a lot of anxiety for dogs and can even cause some dogs to not eat. This quiet feeding set is thoughtfully designed to help keep our best friends happy, healthy and enriched.
Dogs aren’t the daintiest eaters, but you gotta appreciate the enthusiasm. Contain the mess on a sleek looking, dishwasher-safe, eco-friendly place mat. Thoughtfully designed with raised edges, this mat keeps messes and bowls in place.
• No-Slip and holds bowls in place
• Raised edges keep food and messes contained
• Top rack dishwasher safe, or low heat on lower rack
• Feeding mat enrichment encourages foraging
funnl ®
For Moderate Chewers
West Paw and Earth Animal teamed up to design the dynamic chew duo for dogs–an enrichment toy that holds a No-Hide® Chew and takes its gnawsomeness to a wholesome new level. Together, they create dopamineboosting stimulation that dogs need, and love.
• Fits small, medium, and large Earth Animal No-Hide® Chews
• Interior fins hold No-Hide® Chews in place to extend chew time
• Inner groove holds West Paw Creamy Treats & Earth Animal Wisdom™ dog food for added engagement.
• Made with Seaflex® a mix of ocean bound plastic
i nner fin S hold the no-Hi D e ® c hew in P lace
Sail Z ® B
For Moderate Chewers
Sailz is our ocean-inspired update to your dog’s favorite flying disc. This disc was inspired by disc golf shapes in order to fly far and true! Durable and lightweight with a center hole to make it easier for dogs to pick it up and bring back for another toss.
• Designed for interactive play, flies far and fast
• Provides a great form of exercise for dogs that love to run
• Center grip hole is great for tug and easy pick up
Snor K l ® C
For Moderate Chewers
Snorkl is designed for dogs who love bones, boomerangs, and tug-of-war. Snorkl’s fun tug shape makes it perfect for high energy dogs and great for human and dog play or dog and dog play.
• Designed for interactive and bond-forming tug play
• Perfect toy for high-energy dogs
D rifty ®
For Moderate Chewers
Dogs love traditional bones, but as pet parents we wanted more–like recyclable material, and easy cleaning. So, we made Drifty: the dish-washer-friendly bone upgrade responsibly made from non-toxic Seaflex®
• Shaped like a real bone, great for fetch and chew
• Bulbous ends are chunky chew zones
• Floats in water and has an ocean-inspired texture
Zwi G ®
For Moderate Chewers
Super bouncy and crazy fun, Rumbl is the treat dispensing toy that encourages healthy play. It’s unique “fish trap” opening makes for easy loading, yet keeps dry food and treats inside. Superior durability and hollow construction gives this puzzle toy great spring and mouth feel for dogs.
• Playful wobble sporadically dispenses treats and adds to engagement
• Works best with a wide variety of dry treats, kibble or jerky
• Doubles as a slow feeder - Large fits 2 cups, small fits 1 cup of kibble
f ill wit H k ibble to u S e r umbl ® as a slow feeder!
For Moderate Chewers
Zwig is safer than a stick and has a twist that makes it perfect for fetch and water play. It’s longer length makes for a safe distance between hands and jaws for tug-o-war. Perfect dog toy for two-dog play.
• Safe alternative to sticks, won’t splinter or pierce inside of mouth
• Hollow, squishy feel is satisfying to chew, catch and carry
• Great for dogs with sensitive mouths
P ®
For Moderate Chewers
Skamp is safer than sticks and is ready for toss, fetch, and tug-of-war. By combining an engaging three-lobe shape with superior durability, Skamp gives dogs that bounce-back resistance they love.
• Super bouncy and delivers a satisfying spring for dogs who love to chew
• Great for toss and fetch, and tug-of-war ready
• Safe alternative to sticks, won’t splinter or pierce inside of mouth
• Flies far and floats for water-loving dogs
r umbl ®
Skam
To the pups who scramble to the door. Hog the bed snuggling. And save us from mail delivery. We’ve got something for you, fur-buddies—something pure, wholesome, and made with love. Treats made the West Paw way—healthy, safe, and made responsibly.
creamy treats
Healthy, All-Natural Dog Treats
Dogs love peanut butter, so we gave it a healthy, gourmet upgrade perfect for treat toys, topping off dinner or rewarding the goodest pups on the trail. Treats made the West Paw way: Healthy, Safe, and Responsibly.
• Simple, plant-based nutrition packed into a mess-free pouch
• Verified by the Non-GMO Project
• Made with sustainably sourced, fully traceable, and organic palm oil
• Made in the USA and Globally sourced ingredients
• Available in case packs of six with optional attachable hanging tabs
Good old-fashioned peanut butter made from freshly ground peanuts with added superfoods like Kelp and Spirulina–all in a mess free pouch.
• High in antioxidants and immune boosting vitamins and minerals
• Spirulina helps boost the immune system while Kelp offers antioxidants and anti-inflammatory properties.
• No sugar or artificial sweeteners (or artificial anything)–just solid, simple nutrition for happy treating
Classic, drool-worthy peanut butter made from freshly ground peanuts and a kiss of sweetness from banana - all in a mess free pouch.
• High in electrolyte-balancing, muscle-building potassium, and immunity boosting vitamins C & B6
• No sugar or artificial sweeteners (or artificial anything)–just solid, simple nutrition for happy treating
c hia
Mixed nut butter made from freshly ground peanuts, almonds, cashews, blueberries, and chia - all in a mess free pouch.
• High in antioxidants and immune boosting vitamins and minerals
• Great source of inflammation-busting Omega 3 fatty acids
• No sugar or artificial sweeteners (or artificial anything)–just solid, simple nutrition for happy treating
Creamy, mixed nut butter made from freshly ground peanuts, almonds, cashews, sweet potato, and chia with a hint of cinnamon - all in a mess free pouch.
• High in antioxidants and immune boosting vitamins and minerals
• High in B vitamins to cope with every day stresses & easy to digest
• Great source of healthy inflammation-busting Omega 3 fatty acids
• No sugar, no xylitol, no artificial sweeteners (or artificial anything) –just solid, simple nutrition for happy treating
f ree Z e- d rie D raw dog treat S
All-Natural Dog Treats
Each raw dog treat is freeze-dried with high-pressure pasteurization to maintain nutrition
Preserved without additives for a rich, natural taste Made in the USA and globally sourced ingredients
liver
Deliver the liver in a delicious, chewy, nutrition-loaded freeze-dried raw dog treat —after all, liver comes loaded with vitamins and minerals. So that’s all we included: 100% grass-fed liver, freeze-dried to naturally, safely capture all the healthiness and flavor —and absolutely nothing else.
B beef Heart
We can’t let a good heart go to waste—so we source this underrated culinary organ meat to freeze-dry into flavorful, nutritious planet-friendly treats. In fact, this single-ingredient treat is all heart: 100% natural freeze-dried raw beef heart, raised with grass-fed goodness.
D p ork wit H Su P erfood
Let your pup pig out—our freeze-dried raw dog treat pairs Washington State pork with superfood veggies, blueberries, and probiotic-rich goat milk. Packed with protein, phytonutrients, beta-carotene, and antioxidants, this nutrition boost is easy to digest and hard to resist.
Duck wit H Su P erfood
Could a treat be any healthier? These nutrition bombs combine protein-packed duck, fiber-rich, beta-carotene-loaded sweet potatoes and carrots, superfood blueberries and kale, probiotic goat milk —and nothing else. And then they’re freeze-dried so not a single sliver of nutrition is lost.
air-dried dog treat S
One Ingredient, All-Natural Dog Treats
These Air-Dried Bison Heart Dog Treats are bursting with healthy, inflammation-busting omega 3 fatty acids, and heart-healthy natural taurine and CoQ10. Super-strengthening collagen is good for joint health.
bi S on lung
B Dogs will start their own stampede if it means they can get to these treats quicker. Our Air-Dried Bison Lung Dog Treats have a chewy but sturdy texture and are easy to break into smaller snacks. Bison is naturally high in protein, B vitamins, and omega 3 fatty acid, yet low in fat.
Tasty chunks of wholesome goodness that are easy to break into smaller pieces for quick snacks or training bites. Dogs deserve healthy snacks and lung delivers just that, protein, B vitamins, and minerals, all sourced from 100% Montana grass-fed beef.
H umanely raised & sustainably sourced
Our humanely, holistically raised beef & bison grow up healthy while living lighter on the land–thanks to a grasses-and-grains diet, free from antibiotics or hormones, and regenerative agriculture practices that respect natural ecosystems.
treat Pouc H
outing S ® treat Pouc H A
Perfect for a walk or training session, the Outings Treat Pouch is a great accessory for on the go access to your pup’s favorite treats. Easily open the pouch with one hand by tugging the corded loop. The integrated hinge snaps back closed when you are done and helps keeps treats inside the pouch while you play.
treat pouch G reat for wal KS an D training S e Ssions !
Handcrafted in the USA, we don’t sacrifice style and comfort for durability or safety. Our premium fabrics are incredibly durable, eco-friendly, and machine-washable. Best yet, like everything else, backed by our guarantee.
ig Sky b lan K et®
West Paw’s Big Sky Blanket gets comfortably in the middle of dogs and dirt. This dog blanket is perfect thrown on couches, chairs, or car interiors to keep them clean from dander, dirt, and drool. Made with smooth faux suede on one side and a soft fleece fabric on the other. Gets softer wash after wash.
b ig Sky n a P®
Our most luxe, cushiony, and comfortable mat yet, the Big Sky Nap is handcrafted in Bozeman, MT, USA. It includes fluffy, eco-friendly IntelliLoft® made from recycled plastic bottles. Machine washable and dryer safe —just toss it in.
b
Help your customers grow their bond with their pup by using these tips to provide simple solutions to common issues customers face with their furry friends.
b itin G d uring p lay?
A: It’s all fun and games until Lassie gets excited and chomps on your hand. Protect your hands with these tug toys designed to give you guys some space while building your connection.
eatin G too fa St?
A: Whoosh – dinner is inhaled! Slow down the speedy crunches by tossing their food in a slow feeder. Make the challenge even harder by freezing, or combining two Toppl’s together!
Distraction from bein G alone?
A: Your snuggle bug needs a full-time friend, but it’s interfering with your grocery run. Use tasty-filled puzzle toy to help absence make the heart grow fonder… not more stressed out.
lot S of energy?
A: Can’t stop, won’t stop! These bouncy, spirited pups will offer a well-loved Skamp® or Zisc® to anyone whose throwing arm they haven’t already exhausted…complete strangers included.
su P er chewer?
A: When Chew-baccas need to sink their teeth into something, make sure it’s not the chair leg! Zogoflex® chew toys are perfect for those pups that like to eat, sleep, and gnaw.
Senior D o G?
A: Grey snout, dapper dogs still want to play, but usually less often and in shorter, gentler sessions. For an elderly dog, try fetching a toy thrown just a few feet or engaging with a treat toy that they won’t have to chase after.
Bumi®
Toppl®
Snorkl®
We know why our products are the best, but how do you let your customers know? Get set up for success with tons of versatile and effective signage, training tools, and marketing assets to inspire, educate and inform.
Let our eye-catching, informative signs do the talking! www.westpaw.com/collections/displays-signs
Made in the USA, completely customizable, easy to move, with a small footprint while showcasing a colorful assortment of your favorite West Paw products. Branded Rolling Display Educational Signage
Visit our YouTube Channel and scroll through our product training videos to empower your employees to be effective at selling West Paw’s unique innovations. www.westpaw.com/pages/retailer-training Training Videos
https://www.westpaw.com/pages/retailer-downloads
https://www.westpaw.com/pages/retailer-downloads
w e’re in it for t H e waG s. we’ll replace anyt H in G t H at doe S n’t induce a hap Py Dance.
If customers are unhappy with the performance of a West Paw product they purchase from you, we’ll replace their purchase– and we will do the legwork for you! If you are unable to provide the replacement product, direct customers to our team and we’ll take care of them. It really is that simple, easy, and hassle-free.
Reach out to your sales rep with any specific signage, product photo, lifestyle photo, or video requests. Contact westpaw@westpaw.com for more information
FREE tool to promote West Paw (and other brands) on your social media to drive more traffic to your store!
We create high quality marketing campaigns and invite you to post (or automate) the pre-made social posts.
Plus, get consumer leads and insights on the content that’s promoted.
Sign up with Astro to give amazing (and exclusive) deals to your customers without having to deal with the hassle of paper coupons.
We’ll credit your West Paw account for the dollars discounted!
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