2022 Specialty Presentation
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AGENDA
Agenda ● ● ● ● ● ●
Industry/Trends/Consumer Update 2021/2022 Marketing Plan Specialty Program Fall 2022 New Products Feedback Next Steps & Timing
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MARKETPLACE - THE STRENGTH OF GAMES & PUZZLES Games/Puzzles has had the fastest growth of 31% compared to 2019 of any category in the U.S. Toy Industry. Consumers turned to Games & Puzzles more than any other category, making it the best performing segment. NPD Group
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MARKETPLACE - THE STRENGTH OF GAMES & PUZZLES
● Consumers continue to look for family and party games to play at home as they avoid crowds, but also reconnect with friends ● Parents and caregivers are looking for more home learning solutions beyond traditional flashcards and are turning to learning games ● Puzzles continue to show unprecedented strength and now consumers are looking for something new in their purchases. UG puzzles plus products deliver the value consumers are looking for ● UG is experiencing specific success in key categories: ○ The Mystery category is HOT, especially Case Files ○ Learning at home games: Briarpatch brand ○ The Scholastic brand is a winner: USA games, Number Ninjas ○ Family Games: Flickin’ Chicken (strength of outdoor games) ○ Children’s and Family Card Games: I SPY, Go Low, First 100 ○ Party Games: Smart Ass, Judge Your Friends ○ Outdoor games: Ladderball, Target Toss ○ Any and all puzzles, particularly UG puzzles plus
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2022 MARKETING PLAN
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2022 VIP PROGRAM VIP Partnership with University Games • We value our partnership with longtime UG supporters, and this program is by invitation only to a select group of accounts. If their bill is current by December 15th, 2021, They will automatically be renewed in the 2022 program. • Carry broad UG line and agree to be an early adapter of new products • Important resource for UG Marketing team and management UG Commitment • “Most Favorable Retailer” preferred status • First to market on new items • Favored allocations on popular products (ahead of mass merchandisers) • Free demos upon request • Dedicated consumer support representative With $2500 opening order by February 28th (Max of 3 separate shipments) • Payment due on October 15th 2022 • 3% Discount on initial order and all reorders • Free Freight on orders over $500 • Net 60 on all reorders With $5000 opening order by February 28th (Max of 3 separate shipments) • Payment due on October 15th 2022 • 5% Discount on initial order and all reorders • Free Freight on orders over $500 • Net 60 on all reorders 6
2022 SPECIALTY PROGRAM SPECIALTY CUSTOMER EVERYDAY TERMS $750=FFA, N30 $1,000=FFA, N60 (if account is in good terms) Prepay and receive a 5% discount on your orders of $500+ Valid until December 31, 2022 for independent specialty customers in good standing. SPECIALTY SHOW SPECIALS Make an appointment for a presentation with us at the UG Virtual Showroom, NY Toy Fair, ASTRA or other approved shows and receive an additional 5% off your order.
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PRESCHOOL & CHILDREN’S GAMES
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PLAY AND LEARN WITH BRIARPATCH
THE Leading Preschool Games Line Dedicated Branded Ad Campaigns for Q4 (TV and Digital) Backed by the Play and Learn System - created in partnership with educators. Create a retail destination at shelf with key characters and licenses in learning.
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BRIARPATCH TV/DIGITAL AD
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DANIEL TIGER’S NEIGHBORHOOD 01346
AGES 3+
2 TO 4 PLAYERS
175+ WORD COMBINATIONS EARLY READING SKILLS TV & BOOK LICENSE! 11
SCAVENGER HUNT FOR KIDS OUTDOOR CARD GAME 01448
AGES 3+
2 TO 4 PLAYERS
IMAGERY FROM OUTDOORS COMPANION TO TRAVEL GAME
PERFECT TRIO!
CREATE AN ASSORTMENT! 12
RICHARD SCARRY’S BUSY DAY GAME 06531
AGES 3+
2 TO 4 PLAYERS
WHIMSICAL ART & THEMES BESTSELLING BOOK LICENSE INNOVATIVE COMPONENTS 13
RICHARD SCARRY CARD GAMES MULTI
AGES 3+
2 TO 4 PLAYERS
06537
WHIMSICAL ART & THEMES BASED ON BESTSELLERS
06536
LETTERS, PEOPLE & LOCATIONS 14
RICHARD SCARRY PUZZLES MULTI
AGES 3+
26 PIECES
33881
5’ LONG! LARGE FORMAT PUZZLES BRINGS RS WORLD TO LIFE PERFECT PRESCHOOL PUZZLE
33882
GIANT 2’ X 3’ 15
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LEARNING GAMES, BACKED BY THE SCHOLASTIC BRAND
Curriculum-Based
Developed to reinforce key curricular milestones in early education.
Household Brand
Scholastic reaches 3.8 million educators, 54 million students, and 78 million parents/caregivers every year.
Tiered Learning
Each Scholastic game is developed for play across grade levels 1-6 with leveled learning for each grade.
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Create a Multi-Curricular Destination for Parents and Educators
SCIENCE
GEOGRAPHY
HISTORY
MULTI-DISCIPLINARY
MATH
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06135
AGES 8+
2 TO 6 PLAYERS
OVER 400 QUESTIONS ALL ABOUT SCIENCE!
INCLUDES SLIME!
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00712
AGES 7+
2 TO 4 PLAYERS
TIERED LEARNING TREND-FORWARD THEME
LAYERED MECHANICS
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AGES 3+
2+ PLAYERS
GAMES THAT INSPIRE AND ENCOURAGE EARLY LEARNING DEVELOPMENTAL MILESTONES, BACKED BY SCHOLASTIC
00730 00726
00727 MATHEMATICS
BRIARPATCH BRANDED
COORDINATION IMAGINATION
EARLY LEARNING CONCEPTS
BACKED BY SCHOLASTIC
LITERACY SOCIAL SKILLS 00728
00729
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I SPY FIND IT FAST 06104
AGES 6+
1 TO 4 PLAYERS
LEVELED GAME PLAY COMPETITIVE OR COOPERATIVE
BACKED BY I SPY! 22
00711
AGES 8+
2 TO 6 PLAYERS
TOP SELLING CARD GAME GEOGRAPHY MADE FUN
BACKED BY SCHOLASTIC
MATCH STATES AND CAPITALS WITH UNIQUE GEOGRAPHY AND CULTURAL FACTS! 23
06131
AGES 8+
2 TO 6 PLAYERS
PARTNER FOR USA GAME Perfect Pair!
CULTURE RICH GAMEPLAY
BACKED BY TOP LICENSE
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00709
AGES 8+
2 TO 6 PLAYERS
TIERED GAMEPLAY AVAILABLE IN BOX OR TIN
TREND ALERT! GAMESCHOOL
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CREATE A TWO-TIERED LEARNING DESTINATION AT SHELF
TIER 1
TIER 2
EARLY DEVELOPMENT
CO-CURRICULAR
(AGES 3-6)
LITERACY
SOCIAL SKILLS
(AGES 6-12)
MATHEMATICS
COORDINATION
IMAGINATION
SCIENCE
HISTORY
GEOGRAPHY
MATH
MULTI-DISCIPLINARY
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FAMILY GAMES
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DOGMAN FLIP O RAMA GAME 07012
AGES 5+
2 TO 4 PLAYERS
MATCH the Flip-O-Rama
BOOK BASED GAMEPLAY
A+ LICENSE
FAST PACED MATCHING
From the Books!
DING the Bell! 28
CAVEMAN TALK 02049
AGES 8+
4+ PLAYERS
COMMUNICATION GAME
GREAT FOR FAMILIES TEAM STYLE GAME PLAY
PANDA FUN 02048
AGES 4+
2 TO 4 PLAYERS
COOPERATIVE & COMPETITIVE
ACTIVE GAMEPLAY RANDOMIZED TIMER
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PARTY GAMES
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PARTY GAME NIGHT®
®
TAKE ANYWHERE PLAY ANYWHERE FAST, EASY FUN.
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20 QUESTIONS 07202
AGES 8+
2 TO 6 PLAYERS
OVER 1MM SOLD! INNOVATIVE PACKAGING
2022 MARKETING
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PARTY GAME NIGHT 00919
AGES 12+ 2+ PLAYERS
UNIVERSITY GAMES OWNS PARTY GAME NIGHT TM!
400 CARDS
GAMES COMPENDIUM
MULTIPLE WAYS TO PLAY
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JUDGE YOUR FRIENDS 00925
AGES 18+ 2 TO 8 PLAYERS
Read the card. Bang the gavel. Learn the secrets!
ZOOM READY 400 SCENARIOS UNIQUE GAMEPLAY 35
TATTOO PARLOR TBD AGES 12+ 2 TO 6 PLAYERS
CULTURAL TREND DESIGNED BY REAL TATTOO ARTISTS MILLENNIAL GEN Z APPEAL
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ULTIMATE PUB TRIVIA 01379
AGES 12+ 4+ PLAYERS
6 UNIQUE CATEGORIES 1,100 QUESTIONS
The original team trivia game!
GREAT FOR ZOOM 37
FIVE-STAR REVIEW 01041
AGES 12+ 2 TO 6 PLAYERS
300 CARDS 6 DIFFERENT CATEGORIES
A critically-acclaimed good time!
GREAT FOR ZOOM 38
50 BEST DRINKING GAMES 01042
AGES 21+
2+ PLAYERS
GAMES COMPENDIUM
DIE CUT CARDS
A night of fun overflowing in one game!
DON’T DRINK & DRAW PAIR!
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SMART ASS 01360
Fresh look - same great game!
AGES 8+
roducer. tress and p c a n ca ri e I am an Am in 2017. wood Star lly o H 6. y m d ting” in 201 I receive rown of Ac C le p ri “T the ces. I achieved role in Fen y m r fo r ca s ctions. I won an O Vee Produ Ju d e d n u fo d and I Murder. My husban et Away with G to w o H you strument. I can show classical in a o ls a is me My first na ls V.D.? ith the initia w I, m a o Wh
2 TO 6 PLAYERS
BOOKEND SIDES 411 ALL NEW CARDS GREAT FOR ZOOM 40
SMART A** 01359
AGES 8+
2 TO 6 PLAYERS
BOOKEND SIDES 411 ALL NEW CARDS
Fresh look - same great game!
GREAT FOR ZOOM 41
DRUNK ASS 01043
AGES 21+
2+ PLAYERS
400 QUESTIONS
SMART ASS BRAND
Fast thinking… Slurred speaking
GREAT FOR ZOOM 42
SMALL PARTY GAMES Life Hacks
00921, Case Pack: 6, Ages 16+, 2-4 Players • Object of the game: Be the first player to earn nine points completing and answering Life Hacks questions. • Trend-forward theme leverages #LifeHacks, #ProTips, #NailedIt popularity
GREAT FOR ZOOM TREND FORWARD GREAT SHELF ROI!
Truth or Dare
01385, Case Pack:6, Ages 12+, 2-6 Players
• Object of the Game: Be the first player to discard their cards. • Trend-forward game popular with millennial and GenZ audiences 43
PARTY IN A BOX MULTI
AGES 8+
2+ PLAYERS
A fresh spin on party favorites
55137
GRAB AND GO UNIQUE PACKAGING PROVEN GAMEPLAY 55136
55135 44
PARTY TIN ASSORTMENT AGES 8+
2+ PLAYERS
Charades (09102)
A gold MIME of family fun! The classic game of charades.
Celebrity Guessing Game (09109) Guess the celebrity without hearing their name!
BROAD ASSORTMENT
PARTY TO GO
ZOOM READY
What Am I? (09101)
Guess what the other players are thinking in 20 questions or less.
True or False (09107)
Deduce fact from fiction in the hilarious trivia game.
Couples Quiz (09104) Players find out how well they really know their other half.
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VINTAGE GAMES MULTI
AGES 10+
2+ PLAYERS
BASED ON BEST SELLERS BITE SIZED GAMES NOSTALGIC PACKAGE
52101
52102
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DOMINOES MULTI
AGES 8+
2+ PLAYERS
Classic Games that everyone will love! Educational & Fun The Classic Set
The Family Set
55401, Case Pack: 6
55402, Case Pack: 4
The Strategy Set 55403, Case Pack: 3
6 UPDATED UNIQUE CATEGORIES GRAPHICS ALL 1,100 LEVELS QUESTIONS OF PLAY ON-THE-GO GREAT FOR PACKAGING ZOOM The Party Set
55404, Case Pack: 3
The Wild Set
The Deluxe Set
55406, Case Pack: 3
55405, Case Pack: 3 47
DOMINOES Domino Sets
Number of Dominoes
Number of Players
Marketing Notes
Double 6 The Classic Set
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1-4 Players
Best Selling Domino Set, Must have starter set
Double 9 The Family Set
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1-8 Players
Chicken Foot, Muggins, 42, Moon and Castle Rock
Double 12 The Strategy Set
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1-8 Players
Play Mexican Train one of the fastest growing domino games- adds an element of chance and strategy! Includes Central Hub, 8 Train Markers
Double 15 The Party Set
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1-10 Players
Increased Player Count. Great Social Game that combines strategy and chance.
1-8 Players
Game of Wild Dominoes! Unique and exclusive game play in Spinner, Double 9 Set with 11 Spinner (wild domino can be 1,100 played as any number)
1-8 Players
Play Mexican Train one of the fastest growing domino games- adds an element of chance and strategy!GREAT Includes Central FOR Hub, 8 Train Markers, Score Pad ZOOM
Spinner The Wild Set
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QUESTIONS
Mexican Train The Deluxe Set
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LAWN PARTY GAMES
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LAWN PARTY GAMES
High Quality and Durable Built to last Accessible All ages Portable 6 UNIQUE On-the-go ease Ease of Assembly CATEGORIES No tools needed
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LAWN PARTY GAMES MULTI
AGES 8+
1+ PLAYERS
53902
53946
LIFESTYLE 6 UNIQUE CATEGORIES GRAPHICS ON-THE-GO 1,100 QUESTIONS GAMES
53949 55141 55142
53951
HIGHEST GREAT FOR QUALITY ZOOM 51
MYSTERY
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MURDER MYSTERY PARTY®
The Largest Collection of Mystery Games and Puzzles Complex mysteries to solve Best sellers in each category Leadership since 1985 Building brand behind Murder Mystery Party Build a killer endcap!
UG Is the Leader in Mystery Party Games and Puzzles
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CASE FILES DIGITAL AD
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MURDER MYSTERY PARTY® GAMES MULTI
AGES 14+
6 TO 8 PLAYERS
All-New Look!
These parties-in-a-box include everything players need to solve a murder in an evening with friends. 33217
33201
• World’s #1 line of Murder Mystery Party games • Packaging features elegant foil treatments to create eye catching shelf presence
33202
33204
33218
33219
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MYSTERY: A BUILT-IN IMMERSIVE EXPERIENCE
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TWO NEW CASE FILES FOR 2022 AGES 14+
33286
7 TITLES TOTAL IN 2022
Director Sven Larsgaard is famous for his detailed pranks and hi-jinks on set. He dies on the set of his latest film. Was it a prank gone wrong… or murder?
1+ PLAYERS
33287
Silicon Valley Startup CEO and Founder Dan Killian of Killian Biotech has been found murdered. Who did it? A prominent VC? The VC’s wife? Or the gardener?
50+ PIECES OF EVIDENCE 1 MILLION+ VIEWS ONLINE 57
CASE FILE PUZZLES
6 Puzzles in 1 Murder Board Mystery
A NEW category of Mystery Games following in the footsteps of Murder Mystery Parties, Mystery Jigsaw Puzzles, Escape Rooms and Case Files: • SET the scene of the crime by building the murder board (750 pcs) and essential evidence puzzles (5 x 50 pcs) that will lead you to the murderer. • SEARCH for vital links in the evidence that will guide you to the next step and an eventual conviction. • SOLVE the crime with the evidence compiled from the completed puzzles, collected physical evidence and investigation notes. 58
CASE FILE PUZZLES A VERY UNIQUE PUZZLE EXPERIENCE – CONSIDER ALL THE EVIDENCE…
750-Piece Murder Board Puzzle
5 x 50-Piece Alibi Puzzles
12 Pieces of Crime Evidence including: Event brochure, refrigerator magnet, newspaper clipping and suspect interviews 59
NEW CASE FILE PUZZLES FOR 2022 NEW!
33273 33272 33271
Immersive puzzle experience including: • Online hints and solutions – mobile ready (also ready to drive next purchase) • Tactile components included • Play solo or as a group • We are expanding the line with 2 more Cypher Bracelet puzzles to accommodate multiple purchases
Detective’s Notebook
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CLASSIC MYSTERY JIGSAW PUZZLES PUZZLES PLUS AT ITS BEST!
MULTI
AGES 15+
1000 PIECES
NEW!
33100
33213
33122
33101
33106
33121
33118
33117
33116
33936
READ • ASSEMBLE • SOLVE
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PUZZLES AND BRAINTEASERS
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UG STRENGTH IN PUZZLES
Leader in Puzzles Plus Refreshed Assortments = Newness Cross Sell to the Next Purchase Shelf Displays to Showcase Programs Innovation Bringing Differentiation Premium Offering
PUZZLES PLUS LIKE NO OTHER
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PUZZLES PLUS • University Games delivers added value through activities and challenges beyond the standard jigsaw puzzle • This strategy delivers innovation and creates incremental new business opportunities: Children’s Puzzles Puzzle + Activities
Mystery Jigsaw Puzzles Puzzle + Story
• • •
READ the story. ASSEMBLE the 1000piece puzzle. SOLVE the mystery using clues from the puzzle.
Original 3D Crystal Puzzles Puzzle + 3D Challenge
• • •
ASSEMBLE the 100piece puzzle. PLAY an activity with included cards.
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INNOVATIVE puzzle challenge with 3dimensional puzzle pieces. CHALLENGE including puzzle and brainteaser attributes.
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IT’S A PUZZLE… PLUS AN ACTIVITY! MULTI
33862
AGES 8+
100 PIECES
33861 33860
33890
NUMBERED PIECES HIDDEN IMAGES
BACKED BY SCHOLASTIC
ASSEMBLE • SEARCH • SOLVE
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HASBRO CLASSIC GAME JIGSAWS
BESTSELLING HASBRO GAMES BESTSELLING JIGSAWS PUZZLE PLUS FEATURES
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HASBRO IMPOSSIBLES PUZZLES MULTI
33931
AGES 12+
750 PIECES
33932
33933
BLUE BOARD • NO EDGES • 5 EXTRA PIECES • REPEATING PATTERNS 67
CLUE® CLASSIC MYSTERY JIGSAW PUZZLE 33936
AGES 15+
1000 PIECES
READ
the CLUE story.
ASSEMBLE
the 1000-piece puzzle, but BEWARE. The puzzle image is different than the package image!
SOLVE
the CLUE mystery.
NEW Mystery Jigsaw Titles Coming Soon:
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BATTLESHIP® COLLAGE WORLD PUZZLE 33939
AGES 12+
500 PIECES
CLASSIC WWII BATTLESHIPS NORMANDY THEME COLLECTIBLE CARDS
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Guinness® Puzzles MULTI
AGES 21+
1000 PIECES
Premium Attributes for High-End Lifestyle Brand FINEST QUALITY | EASY HANDLING | FLAWLESS FIT • • • •
1,000 piece puzzles Matte Satin Finish Lamination, Luxury Look Gold Sandblasted Foil accents throughout the puzzle and packaging gives elegant look High quality blue board puzzle
55138
55139
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CREATE! 1MM+ SOLD EVERY YEAR STRATEGIC LICENSES PUZZLE PLUS BRAINTEASER
DISPLAY!
COLLECT!
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2022 Film Releases
June 17, 2022 Release
TBD 2022 Release
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Licensed Crystal Puzzles PROTOTYPE
PROTOTYPE
Peter Pan July Launch
Snoopy Campfire (Deluxe) July Launch
Lightyear TBD June Launch
Cruella de Vil March Launch
PROTOTYPE
Captain Hook July Launch
PROTOTYPE
Tigger March Launch
PROTOTYPE
Eeyore March Launch
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Standard Crystal Puzzle
PROTOTYPE
Leopard Standard Crystal Puzzle March Launch
Hedgehog Standard Crystal Puzzle June Launch
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Deluxe Crystal Puzzles
PROTOTYPE
PROTOTYPE
Triceratops and Baby Deluxe Crystal Puzzle June Launch
*Merchandising Family
Grand Castle Deluxe Crystal Puzzle August Launch
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A GROWING CATEGORY WITH HUGE SOCIAL ENGAGEMENT!
• • •
Thousands of hashtags Ability for retailers to showcase Community of puzzle solvers
• • •
Channels dedicated to Hanayama Suggested products = sales Videos to find solutions (6.9M views)
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NEW TITLES FOR 2022
70+ PUZZLES INCREASING DIFFICULTY NEWNESS TO CONTINUE CHALLENGE CROSS-SELL IN EVERY BOX!
Tube Level 3
Cross Level 4
Planet Level 4
Valve Level 5
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BEST SELLERS 2021 Level Three Puzzles
MIDDLE DIFFICULTY SERVES AS APPROACHABLE ENTRY LEVEL 3 PUZZLE POISED FOR 70% GROWTH YoY GREAT LEVEL FOR YOUNGER USERS
Delta Level 3 30838
Galaxy Level 3 30827
Arrows Level 3 30769
Cage Level 3 30836
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THANK YOU!
Final Notes ●
Many new products are available NOW!
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Build programs behind key initiatives: ○ Briarpatch ○ Scholastic ○ Party Game Night ○ Murder Mystery Party
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Any other final questions?
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