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Men's Trainers – Cheap - Sports direct •
Product- One shoe from each pair from the products are up along the wall with the prices displayed underneath.
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Price-Cheap prices ranging from £7-25 in store.
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Place-They are of ten placed on most high street and sometimes have the larger stores located in retail parks.
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Promotion-Constant sale and reduced adver tising all over store and in shop windows. Previously adver ts were used, showcasing stock and the cheap prices.
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People-The ser vice isn’t ver y quick or ef ficient however they know the basic communications and they are helpful when asked rather than of fering to help.
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Physical evidence- Lighting poor and not overly clean, stock is crammed in close together.
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Consumer-Spor t par ticipants ranging from kidswear, mens ,womens and accessories such as shin pads, footballs and kit bags.
Men’s trainers – mid market - usc •
Merchandising: wood cabin walls and plain grey shelves
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Packaging: no shoeboxes visible, only display shoes, need to ask for ser vice to tr y any on.
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Price: £45-£70
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Promotion: no big add campaigns on the walls
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Brand look: Casual maybe slightly Preppy, street urban style.
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Visual Clues of indicated price range : no clear signs of price and the women’s was upstairs (which is unusual).
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Location: High Street
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Target customer: 16-30 Clearly known as a boys store because the men’s was when you first walked in usc in the store, for example the jeans said black tag denim.
Customer Ser vice: not greeted when first entering but sales associates were lovely once you asked them a question.
Men’s trainers – expensive - Size •
Product: Merchandise on or in individual glass boxes. Makes it exclusive, don’t touch! Stored in chest of draws, mix of materials give a urban feel.
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Price: £90- £135
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Consumer: Style and brand conscious males, 17-30
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Place: street, near more vintage side of town, biggest competitor of fice.
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Promotion: A chalk board outside with latest trainer in store. Ever changing. Also gives a jokey pub vibe.
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People: stuf f are same age and dress the same as target consumer, friendly, but male orientated.
Men’s jeans – cheap - tesco F&F •
Product-Hung separately on hangers with individual tags indicating the price and the size of the product.
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Price-Cheap end budget consumer s are acquainted for star ting from £10.
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Place-Usually in the larger Tesco’s, which have to be driven to, but due to customers having to drive for a large food shop they can be influenced to do ever ything all in one shop.
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Promotion-Of fer s such as 2for1 or packet of fers such as 3 vest tops for the price of 2.
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People- Not many staf f located within the clothes sections due to the vast amount needed within the store, however are helpful if needed and friendly.
• Physical evidence-basic stands with lots of variety of sizes all close together. • Consumer-Large Families as it accommodates all age ranges and is cheap but not too bad quality.
Men’s jeans – mid market – H&M •
Product: jeans just laid on a table and hung on racks (nothing special)
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Packaging: no visible packaging
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Price: £20- £30
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Promotion: posters of add campaigns on the wall
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Brand look: hip, cool, and original
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Location: high street.
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Customer Ser vice: not amazing, employees available to answer questions but not super friendly. Not a ver y tidy store.
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Target customer: young boys and girls around 15-25
Men's jeans – expensive - levis •
Product: Jeans are laid out on large display tables. Modern designs are at the front best sellers at the back.
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Price: £85- £120
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Consumer: Male and female from 18- 50. older people too that have always worn levis.
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Promotion: Lack of adver tising in store, and little mannequins. Mostly men’s wear, little woman’s section.
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Place: city Centre, high street which has lots of male based stores.
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People: Knowledgeable and friendly staf f, that create and easy fun shopping experience
Men’s jeans – expensive - usc •
Product: laid out on large pool table, give masculine bar feel. Or on industrial style pegs. Jeans placed in brand, fit and size.
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Price: £60- £100 (slightly cheaper then levis store.
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Place: located near levis, competitor with selling that brand too.
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Consumer: 17- 28, young feel within store, loud music, lots of brands.
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Physical Evidence: Low lighting, loud par ty music. Store decorated in wood and brick, give a street style urban vibe. Mix matched.
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Promotion: Lack of imager y, or dressed mannequins. Simple signs to adver tise brands in store.
Ladies dress – cheap - usc •
Product- All ranges of dresses hung around the store in dif ferent fashion style areas related by colour or trend.
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Price- Ranging from £10-25
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Place-on most uk high streets, however not as well known compared to other stores such as New Look or H&M.
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Promotion-Little promotion within store or as adver ts, however • PeopleSmall amount of staf f have within of fers the such as student located stores that lock in nights student aren’t overly and helpful until discount asked promotions. specifically. • Physical evidence- Not a lot of imager y promoting the clothes,
Ladies dress – mid market - zara •
Product: open floor plan, tables as you walk in, racks against the wall.
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Packaging: no visible packaging but sizes available to choose, so you don’t need to get help from an associate
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Price: £20- £50
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Promotion: not many posters on the wall, just mannequins
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Brand look: feminine, young, long lasting, classic
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Location: high Customer international, Ser vice: friendly but you have to street approach them
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Visual Clues of indicated price range: some clothes weren’t folded, like someone had looked at it and no one had, had a chance to fix it yet Target customer: women predominately, young maybe 17-25
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Ladies dress – Expensive – Karen millen •
Product: Merchandised in a ver y stylistic way, the mannequins looked per fectly linked. All packaging is hidden away to avoid mess in store. Black shiny rails and mirrors give a exclusive back stage feel.
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Price: £140- £200
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Place: located with high end stores (exchange walk) selected stores
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Consumer: 28 – 50 high disposable income, wealthy professional. Smar t and stylish business clothes.
• Promotion: None in store, simple dressed mannequins. Swing tags with pricing. • People: provide ser vice to the people, by making it a small store with little staf f to create a more personal shopper experience.