ERIN M. WESTFALL
Event Director, Program Manager, Leader and Marketing/ PR Professional with 10+ years of diverse experience in the corporate, non-profit, hospitality and health sectors, offering leadership, outreach expertise and proven delivery of excellence.
KEY SKILLS
• • • • • • • • • • • • • • • • • • •
Program & Event Management/Development Strategic Marketing Post-Event Reporting Corporate Sponsorships/partnerships Budget Management Contract Negotiation Content Development Corporate Philanthropy Development of Marketing & Sponsorship Materials Vendor Contracts and RFP’s Speaker Procurement Corporate Branding App Design/build on several platforms Permitting and Insurance Social Media Outreach Virtual Platforms Advanced Microsoft Office Adobe Suite, CVENT, Aventri Able & willing to travel
EDUCATION M.B.A. University of Alaska B. S. in Nutrition Texas Christian University Graduated Cum Laude CONTACT (phone) 303-819-0798 (e-mail) emwestfall@gmail.com (online portfolio) http://erinwestfall.squarespace.com
EXPERIENCE Global Events Leader MorEvents Global Event Agency – Denver, CO// August 2015-present Lead project manager/partner for variety of meetings, tradeshows, programs & marketing events for a diverse set of clientele within the corporate, nonprofit and government sectors. Clients to include: Mastercard, Olo, Dell Technologies, Intel, Trimble, Google, Navy SEAL Foundation, and several local non-profits. Highlights: Management of domestic and international events and programs (live, hybrid and virtual)throughout entire life cycle to include, platform/venue selection, project plan development to set clear deadlines and success hurdles, budget management, vendor sourcing/negotiation, marketing/promotion, budget reconciliation and post event ROI surveys/reports. Responsible for creating and coordinating internal and external teams to plan and execute event activities. Account manager for key clients, responsible for strategic consultation with stakeholders, tracking and analyzing performance of event activities, and supervision of internal teams, in order to maintain client retention, develop cost savings tactics, streamline processes/procedures and improve account growth. Technology Development to include the building and maintenance of registration sites and event apps on multiple platforms including virtual, as well as tech driving event elements such as 3d light projection mapping and other tech driven engagement tools. Creative Services to maintain key brand standards and a consistent look and feel for each program/event. Oversight/management of produced materials include venue branding, giveaways, banners, staging, and other event collateral. Social Media Management and Strategic Planning Lead with efforts to increase visibility and strengthen brand through all social media channels
Director of Events and Development
Anchorage Downtown Partnership - Anchorage, AK //June 2012-February 2015 Highlights: Lead and develop the planning and execution of over 100 events annually from conceptualization to day-of event logistics for 150 to 8,000 attendees, including the development of format/flow, content, branding, post-event ROI measurement, marketing strategy, media relations, creative design, budget management, vendor contracts, and recruitment of event staff of up to 100. Range of events including: concert series, festivals, block parties, marketing trainings, farmer’s market, NYE celebration, merchant rewards programs. Procure funding for events through grants, corporate sponsorships, fundraising and partnerships bringing in over $250,000 in funds annually. Develop campaigns to target stakeholders with event/program portfolio through innovative branding, utilization of new technologies, partner integration and community engagement.
OTHER EXPERIENCE Program & Event Manager
Providence Health & Services – Anchorage, Alaska //June 2007 – June 2012 Highlights: Managed and developed employee and community events/ HR programs for 10 to 5,000 attendees, including the recruitment and supervision of volunteers, assessment as well as negotiation of vendor contracts. Lead program manager for preventative wellness program rollout to include biometric screening events, design of communications, and wellness promotions. Developed creative communications, new policies, company messaging and marketing materials daily in conjunction with employee events and programs. HR project lead driving work stream process for various program rollouts, system changes, and community events.
Events Coordinator Bellagio Hotel & Resort – Las Vegas, Nevada //October 2004 – April 2007 Highlights: Project lead for several monthly and annual events for 10,000+ employees with duties to include conceptualization, committee selection, vendor contracts, theme, coordination of design, budget management of up to 2 million and logistics. Events included: galas, luncheons, reward programs, philanthropy campaigns, citywide corporate Olympics, committees, crisis fund and VIP meetings. Wrote and designed communications in coordination with other brand messaging including articles, event boards, and post-event ROI reports.