YEAR-END 2018 MARKET REPORT FOR THE
PL ANNED COASTAL COMMUNITIES of Scenic Highway 30A
T R E N D S F O R 3 0 A’ S P L A N N E D C O M M U N I T I E S A N D M A I N M A R K E T S E G M E N T S C O M P L I M E N T S O F C O A S TA L L U X U R Y
CON T EN TS 30A HOME PRICE TRENDS . . . . . . . . 4 SCENIC HWY 30A CORRIDOR . . . . . . 6 WATERSOUND BEACH . . . . . . . . . . . . 8 WATERCOLOR . . . . . . . . . . . . . . . . . 1 0 ROSEMARY . . . . . . . . . . . . . . . . . . . 1 2 SEASIDE . . . . . . . . . . . . . . . . . . . . . 1 4 ALYS BEACH . . . . . . . . . . . . . . . . . . 1 6 30A GULF-FRONT . . . . . . . . . . . . . . 1 8 30A HIGH END LUXURY $3M+ . . . . 2 0 SALES SHOWCASE . . . . . . . . . . . . . 2 2
COASTAL LUXURY A TEAM CULTURE FOCUSED ON WHITE GLOVE SERVICE Our firm’s unique targeted marketing efforts, strong database, and intimate market knowledge affords us the opportunity of consistently representing the successful sales of our coast’s finest residences. Coastal Luxury provides a strong team representation to deliver white glove service to our clients.
Coastal Luxury is prominently located directly on Scenic 30A, the first office east of Alys Beach.
30A HOME PRICE TRENDS A F I F T E E N -Y E A R R E V I E W O F H O M E P R I C E S
A ReviewHOMES of 30A Price Trends 30A CORRIDOR AVERAGE SALES PRICES 3 0A C O R RI D O R
Statistics for detached residences, attached units, and condos only; EXCLUDES vacant land.
30A CORRIDOR Statistics for detached residences, attached units, and condos only; EXCLUDES vacant land.
2004
$760,129
2004 2005
$760,129 $923,551
$923,551 21% $962,880
2005 2006
$1,040,371
2007
$824,721 21%
2008
2008
2009
$605,978
2010
$598,431
2010
2011
2011
20122012
8%
$824,721 21% 27%
$728,487 14% 14% $728,487
20132013
$796,763 9%9% $796,763
20142014
$875,273 $871,09910%9%
20152015
2018
8%
$605,978 27% 1% $598,431 1% 5% $625,552 5% $625,552 $636,382 2% $636,382 2%
2009
2017
4%
$962,880 4% $1,040,371
2006 2007
$0
2016
21%
$275,000
$550,000
$825,000 $933,104 $1,100,000
7%
$1,008,549
8% Statistics according to data gathered from FLEX MLS for combined residential properties (detached homes, attached units and condos). Deemed reliable but not guaranteed. Prepared compliments of Erin Oden, Coastal Luxury.
$1,064,856
$0
$275,000
$550,000
$825,000
6%
$1,100,000
Statistics according to data gathered from FLEX MLS for combined residential properties (detached residences, attached units, and condos only; EXCLUDES vacant land). Information reliable butfor not guaranteed. Prepared compliments of Erin Oden,attached Coastal Luxury. Statistics according to data gathered deemed from FLEX MLS combined residential properties (detached homes, units and condos).
Deemed reliable but not guaranteed. Prepared compliments of Erin Oden, Coastal Luxury.
ROS E MA RY B CH
Statistics for detached residences,ROSEMARY attached units, and condos only; EXCLUDES vacant land.
2004 2005 2006 2007 PG. 4
2008
30A CORRIDOR HOME PRICES APPRECIATED AN EXCEPTIONAL $1,121,258 68% IN THE 6-YEAR PERIOD FROM 2012 TO 2018 $1,781,868 59% $1,859,644 4% $1,895,987 2% $1,492,433 21%
30A HOME PRICE TRENDS
THE 30-A REAL ESTATE MARKET CONTINUES
UPWARD PRICE TRENDS EIGHT YEARS OF UPWARD GROWTH Moves the 30A Real Estate Market to Record Pricing
A T W E LV E-Y E A R R E V I E W O F H O M E P R I C E A P P R E C I AT I O N A L O N G S C E N I C 3 0 -A
ODEN B Y BY E RERIN IN OD EN
The home market along Northwest Florida's Scenic Highway 30AThe Corridor has logged eight strong Florida’s years of appreciation. home market along Northwest Scenic Highway 2018's record breaking average home sale price, fact, 30-A has become well over a billion-dollar annualinindustry. exceeded the peak years. Dollar home sales volume reached over $1.2 billion for 2016, 7 percent over 2015.
Our coastal home market has been steadily rising since 2010, with the average sales pricePricing of all trends closedofresidences along Scenic homes along the 30-A corridor 30A in 2018 just over $1 million. This is up have experienced an impressive six-year uptick. 6% over 2017, uplook a notable 68% over thetrends Taking a closer at the history of price last six years and above 2007’s historic high. from the peak of our market to today provides greater insight into our current position. Comparing against other popular luxury home markets along Florida's coastlines, Average sales price of all Scenic 30-A closed our pricing remains attractive and lower. residencescommunities in 2016 was $932,000—up a strong 7 The planned of 30A continue percent over 2015 and a notable 28 percent to raise the bar. Town planning that threeyear the increase, yet still below year idyllic 2006–07. In achieves framework for thethe most backand at theboasts historyaward-winning of 30-A’s yearly average beachlooking lifestyle sales prices, is, inthe fact, the highest average sales architecture hasthislent most exceptional aesthetics lining our since coast. price we have seen 2007. We expect the 30-A market to remain healthy and in strong demand. While the future of the real estate market is certainly unpredictable, knowing where the market is today and where it has been provides an advantage in assessing our real estate opportunity. The positive appreciation of the past six years is great news for all owners. Sellers have insight into their current opportunity and equity position, and the upward tick of prices is also encouraging news
More and more Buyer groups are continuing to discover this matchless piece of paradise. The increasing volume sales eachthey year for buyers in assessing whatofappreciation can further confirms the mounting demand anticipate based on current trending. and our area's overwhelming appeal. We anticipate that 30-A market pricing will continue It has been an exciting and dynamic time to strengthen in the coming seasons. to participate in the growth of our special beach towns. Many changes have been seen New flight additions are being planned for the in development and the home market. We Northwest Florida Beaches International Airport foresee 2019 will build upon the momentum (ECP), giving opportunities for more people to visit we are currently experiencing. our coastal area. Coupled with the current trends, this gives us confidence that enthusiasm for our market will continue in 2017.
Erin Oden is the principal broker and owner of Coastal
Erin Oden is the principal broker and owner of Coastal Luxury, maintaining a strong emphasis on intimate market knowledge knowledge andinexpertise in the andmarkets. Gulf-front and expertise the luxury andluxury Gulf-front Erin can be markets. Erin can be reached at (850) 502-1220 or Or stop reached at (850) 502-1220 or erin@coastalluxury.com. byerin@coastalluxury.com. Coastal Luxury, located directly on Or 30A, first office east oflocated Alys Beach, stopthe by Coastal Luxury, Florida. Search all available properties at directly on 30-A, the first office coastalluxury.com/SEARCH.
Luxury, maintaining a strong emphasis on intimate market
east of Alys Beach, Florida.
Search all available properties at coastalluxury.com/SEARCH.
MARKET REPORT FOR
SCENIC HWY 30A CORRIDOR
A
s we have noted in previous communications, the 30A corridor home and condo real estate market became a billion dollar annual industry in 2015. Since then it has grown to over $1.5 billion with 2018 increasing 4% over 2017. The number of transactions was slightly down in 2018 versus 2017. However, the average sale price and average dollar per square foot were up 6% and 7% respectively, propelling an increase in the dollar sales volume. 2018’s average dollar per square foot of sold properties was $443, a 40% increase over the last 5 years. This is putting smiles on some investors’ faces. Selected Q4 2018’s stats versus Q4 2017 follow: • Number of transactions – down 11% • Properties on market at beginning of quarter – down 5% • Dollar amount of transactions – up 13% • Average sales price was over $1.1 million – up 26% • Average dollar per square foot of sold properties equaled $453 – up 16%
PG. 6
2018
The current number of properties offered for sale is relatively low, which may encourage potential Sellers. As of this writing, 820 properties were on the market ranging from a $198 thousand to $18.0 million with an average of $1.5 million. Southwest Airlines plans to add Kansas City as a flight to our Emerald Coast (ECP) airport in the summer of 2019. This adds to the 9 cities (Atlanta, Austin, Baltimore, Chicago, Dallas, Denver, Houston, Nashville, St. Louis) with summer non-stop flights. The sustained interest in our area is certainly increasing accessibility. We anticipate this will continue fueling our 30A corridor real estate market.
SCENIC 30A CORRIDOR | YEAR END 2018
910
5%-
AVAILABILITY & SUPPLY
910 910 861 861
7.4 7.4
7.1 7.1
5%- 5%YEAR-END 2017
4%- 4%-
YEAR-END 2018
YEAR-END 2017
PROPERTIES ON MARKET
YEAR-END 2018
*What does this mean?
This represents the year-end number of properties available Transactions for sale divided by the monthly average Volume % of List Price of the last 12 months' sales. So it reflects how many months it would take to sell $1,550,431,063 $1,492,651,882 out of the year-end inventory based on the year’s monthly sales average.
7.4
861
1,480
1,456
95%
7.1
2%-
95% 4%+
Access at CoastalLuxury.com 5%- and Search All Properties 4%-
Transactions Transactions Volume Volume % ofPrice List Price % of List
$1,550,431,063 $1,550,431,063 $1,492,651,882 $1,492,651,882 30A CORRIDOR HOMES: SALES & AVERAGE SALES PRICES 1,480Transactions 1,480
1,4561,456 95% 95%
Volume % of List Price
Average Sales Price Price per Square Foot Average Days on Market
95%95%
$1,550,431,063 $1,492,651,882 2%- 2%-4%+ 4%+
$1,064,856
$1,008,549
168
161
1,480 95%
1,456 2%-
2017
95%
6%+
4%+ 2018
$443
$414
2017
CLOSED TRANSACTIONS & CLOSED SALES VOLUMES
7%+
5%+
2018
AVERAGE SALES PRICES
Statistics according to data gathered from FLEX MLS for combined residential properties (detached homes, attached units and condos). Deemed reliable but not guaranteed.
Stay on Average Sales Price30A Corridor Sales Activity! Average SalesTop Price of
Price per Square Foot per Square Foot View ALL 30A Price Corridor new listings AND sales transactions LIVE as they hit the market! Average Days on Market Average Days on Market And receive comprehensive market updates in your inbox. Drop the enclosed response Average Sales Price $1,064,856 $1,064,856 card in the and Foot we will keep you informed on YOUR market! Pricemail per Square
08,549 49 $1,008,549
Average Days on Market
161 161
$414$414 $414
161
$1,064,856
168 168 CoastalLuxury.com
$443 $443
168
$443 6%+ 6%+ 7%+ 7%+ 5%+ 5%+
7
4
MONTHS OF INVENTORY*
Statistics for detached residences, attached units, and condos only; EXCLUDES vacant land.
910
7.4
861
MARKET REPORT FOR
WATERSOUND BEACH
A
2018
fter WaterSound’s 2017 stellar record-breaking home and condo sales, 2018 showed some softness. In general, the number of properties on the market were down for much of the year and that probably contributed to the softness. That said average dollar per square foot of 2018 sold properties was up 9% over 2017. As of this writing, 45 home and condo properties were on the market ranging from $850 thousand to $5 million with an average of $2.7 million. The WaterSound Beach Club added another huge pool to its facilities in 2018 and plans for further expansion in the near future. With its magnificent dunes and stunning views, WaterSound Beach certainly defines the coastal elements and lifestyle of 30A. We have had the pleasure to represent a number of exceptional record breaking transactions in this community. We anticipate values to remain strong in 2019.
PG. 8
WATERSOUND BEACH | YEAR END 2018
1
48 39
8.8 23%+
8
AVAILABILITY & SUPPLY
16.0 16.0
48 48 39 39
This represents the
8.8 8.8
Transactionsyear-end number of properties available Volume for sale divided by the monthly average % of List Price
81%+81%+
23%+23%+ YEAR-END 2017
*What does this mean?
YEAR-END 2018
YEAR-END 2017
PROPERTIES ON MARKET
of the last 12 months' sales. So it reflects how many months it would take to sell $129,329,800 out of the year-end inventory based on the year’s monthly sales average.
YEAR-END 2018
MONTHS OF INVENTORY* 16.0
48 39
$75,842,000
53
Statistics for detached residences, attached units, and condos only; EXCLUDES vacant land.
95%
32%-
8.8
95%
36 41%-
23%+ 81%+ at CoastalLuxury.com/WaterSoundBeach Access and Search WaterSound Beach Properties
Transactions Transactions Volume Volume % ofPrice List Price % of List
WATERSOUND BEACH HOMES: SALES & AVERAGE SALES PRICES $129,329,800 $129,329,800 53 53
$75,842,000 $75,842,000
Transactions Volume % of List Price
95%95%36 36
Average Sales Price Price per Square Foot Average Days on Market
95%95%
$129,329,800 32%-32%41%- 41%-
$2,440,185
$75,842,000
53 95%
95%
36 32%-
2017
275 $2,106,722
$677 14%-
41%2018
2017
CLOSED TRANSACTIONS & CLOSED SALES VOLUMES
$738
186
9%+
32%-
2018
AVERAGE SALES PRICES
Statistics according to data gathered from FLEX MLS for combined residential properties (detached homes, attached units and condos). Deemed reliable but not guaranteed.
Stay on Top of WaterSound Sales Activity!
View And
40,185 85
Average Average Sales Sales Price Price ALL WaterSound new listings AND sales Price per Square Price per Square Foot Foot Average Days on Market Average Days on Market receive comprehensive market updates in
transactions LIVE as they hit the market! your inbox. Drop the enclosed response Average Sales Price card in the mail and we will keep you informed on YOUR market! Price per Square Foot
$2,106,722 $2,106,722 275275
Average Days on Market
$2,440,185
$677$677 $677
CoastalLuxury.com/WaterSound
275 $2,106,722 $738$738
186 186
$738 186 14%- 14%- 9%+ 9%+32%-32%-
MARKET REPORT FOR
WATERCOLOR
W
2018
aterColor’s 2018 sales were relatively flat with 2017 in terms of transactions, dollar volume and average sales price. 2018’s average sales price was $1.7 million, and average per square foot was $532. The number of transactions, as we have seen for a number of years, was a little over 100. Driven by a 15% increase in dollar per square foot, Q4 2018 sales volume was up 12% versus Q4 2017. One certainly can experience the beauty and timelessness of WaterColor as they pass from the beach through town center and the gorgeous park to Western Lake. WaterColor’s ambiance continues to draw homeowners and their families. As of this writing, 44 homes were on the market. Prices ranged from a $699K condo to a $3.7 million luxury home with an average of $2.0 million. We have had the pleasure to represent a number of exceptional transactions in this community and expect the market will continue its vibrancy in 2019.
PG. 10
WATERCOLOR | YEAR END 2018
73
8.0
AVAILABILITY & SUPPLY
73 73
8.0 8.0 4.8 4.8 40%-40%-
41%-41%YEAR-END 2018
YEAR-END 2017
PROPERTIES ON MARKET
YEAR-END 2018
Statistics for detached residences, attached units, and condos only; EXCLUDES vacant land.
4
This represents the
how many months it would take to sell $187,125,431 out of the year-end inventory based on $177,979,800 the year’s monthly sales average.
109
107
8.0 43
41%-
Transactionsyear-end number of properties available Volume for sale divided by the monthly average % of List Price of the last 12 months' sales. So it reflects
MONTHS OF INVENTORY*
73
4
*What does this mean?
43 43
YEAR-END 2017
43
95%
94% 4.8
2%-
5%-
1%+
41%- WaterColor Properties 40%-at CoastalLuxury.com/WaterColor Access and Search
Transactions Transactions Volume Volume % ofPrice List Price % of List
$187,125,431 $187,125,431 WATERCOLOR HOMES: SALES & AVERAGE SALES PRICES $177,979,800 $177,979,800 109 109 Transactions
107 107 94%94%
Volume % of List Price
$187,125,431
95%95%
$177,979,800 2%- 2%5%- 5%-1%+ 1%+
109
Average Sales Price Price per Square Foot Average Days on Market
$1,716,747
221
$532
95%
94% 2017
206
$533
107 2%-
$1,663,363
5%-
3%-
1%+
2018
2017
CLOSED TRANSACTIONS & CLOSED SALES VOLUMES
1%-
7%-
2018
AVERAGE SALES PRICES
Statistics according to data gathered from FLEX MLS for combined residential properties (detached homes, attached units and condos). Deemed reliable but not guaranteed.
Stay on Top of WaterColor Sales Activity!
Average Average Sales Sales Price Price View ALL WaterColor new listings AND sales transactions Price per Square Price per Square Foot Foot Average Days on Market Average Days on Market And receive comprehensive market updates in your inbox.
LIVE as they hit the market! Drop the enclosed response Average Sales Price card in the andFoot we will keep you informed on YOUR market! Pricemail per Square $1,663,363 $1,663,363
6,747 7 $1,716,747
221 221
$533$533 $533
221
Average Days on Market
$1,663,363
206206 CoastalLuxury.com/WaterColor
$532$532 206 $532 3%- 3%- 1%- 1%- 7%- 7%-
MARKET REPORT FOR
ROSEMARY
H
2018
ome and condo sales continue to be vibrant in Rosemary. Transactions were up 7% during the year. The average sales price and average price per square foot were down, as we were cycling some very exclusive upscale Gulf-front 2017 sales. That said, the average sale price for the 65 transactions in 2018 was almost $2 million, with the dollar per square foot at $755. Also notable is that the average list prices for the last three 2018 quarters were significantly up from 2017. Construction of the Georgetown building in town center– north was completed in 2018. The parcel of property at the intersection of 30A and town center- southwest is well underway; this is basically the last parcel of land without an edifice in Rosemary. Even though the community is just over 20 years old, we continue to see complete teardowns and rebuilds along with a number of major renovations. This, along with nearly 40 merchant shops and restaurants, testifies to the value Buyers have for Rosemary. At this writing there were 51 properties on the market ranging from a condo at $700 thousand to a Gulf-front home at $11.9 million. We have had the pleasure to personally represent several exceptional transactions in this lovely community. We anticipate Rosemary’s market to remain vibrant in 2019.
PG. 12
ROSEMARY | YEAR END 2018
53
6%-
AVAILABILITY & SUPPLY
53 53
10.4 10.4
50 50
11%- 11%-
YEAR-END 2017
YEAR-END 2018
YEAR-END 2017
PROPERTIES ON MARKET
YEAR-END 2018
Statistics for detached residences, attached units, and condos only; EXCLUDES vacant land.
53
Transactions Transactions Volume Volume % ofPrice List Price % of List
This represents the
Transactionsyear-end number of properties available Volume for sale divided by the monthly average % of List Price of the last 12 months' sales. So it reflects
how many months it would take to sell
$139,782,392 out of the year-end inventory based on $128,613,588 the year’s monthly sales average.
MONTHS OF INVENTORY* 10.4
50
65
61
94%
92%
9.2
7%+
8%-
3%+
Access and Search 6%- Rosemary Properties 11%-at CoastalLuxury.com/RosemaryBch
ROSEMARY HOMES: SALES & AVERAGE SALES PRICES $139,782,392 $139,782,392 $128,613,588 $128,613,588 61 61
65 65 92%92%
Transactions Volume % of List Price
94%94%
$139,782,392 7%+ 7%+ 8%- 8%3%+ 3%+ $128,613,588
$1,978,671
94%
92% 7%+ 2017
8%2018
$755 14%-
3%+
CLOSED TRANSACTIONS & CLOSED SALES VOLUMES
258
221
$817
65
61
Average Sales Price Price per Square Foot Average Days on Market
$2,291,515
2017
8%-
16%+
2018
AVERAGE SALES PRICES
Statistics according to data gathered from FLEX MLS for combined residential properties (detached homes, attached units and condos). Deemed reliable but not guaranteed.
Stay on Top of Rosemary Sales Activity!
91,515 5
Average Average Sales Sales Price Price Price per listings Square Rosemary new AND Price per Square Foot Foot Average Days on Market Average Days on Market
View ALL sales transactions LIVE as they hit the market! And receive comprehensive market updates in your inbox. Drop the enclosed response Average Sales Price card in the andFoot we will keep you informed on YOUR market! Pricemail per Square $1,978,671
$1,978,671
$2,291,515
$817$817 221 221 $817
Average Days on Market
$1,978,671
CoastalLuxury.com/RosemaryBch 258
258
$755$755 258
221 $755 8%-16%+16%+ 14%- 14%- 8%-
9
11
*What does this mean?
9.2 9.2
6%- 6%-
10.4
50
MARKET REPORT FOR
SEASIDE
S
2018
easide had 25 sale transactions in 2018, a large jump from 2017’s 15. The average sale price was $1.6 million. The average dollar per square foot of sold properties continues to hover around $1,000. Notable is the average cumulative days on market for sold properties during the last 3 years has remained relatively low from years past. Seaside was the initial new urban planned community on the 30A corridor. This town was the location of “The Truman Show” movie. Clearly, the iconic history and role in new urbanism town planning was a contributing factor in boosting Seaside’s popularity in the design and architect industry. The current number of properties offered for sale is very low, which may encourage potential Sellers. As of this writing, 11 properties were on the market ranging from $1.5 to $5.0 million with an average of $2.8 million.
PG. 14
SEASIDE | YEAR END 2018
20
16.0 13
AVAILABILITY & SUPPLY
20 20 13
16.0 16.0
13
6.2 6.2 61%- 61%-
YEAR-END 2018
YEAR-END 2017
PROPERTIES ON MARKET
YEAR-END 2018
This represents the year-end number of properties available Transactions for sale divided by the monthly average Volume % of List Price of the last 12 months' sales. So it reflects $39,668,400 how many months it would take to sell out of the year-end inventory based on the year’s monthly sales average.
MONTHS OF INVENTORY*$27,243,000
Statistics for detached residences, attached units, and condos only; EXCLUDES vacant land.
20
15
16.0 13
6
*What does this mean?
35%-35%YEAR-END 2017
6
35%-
25
93%
93% 67%+
6.2
46%+
Access and Search Seaside Properties 35%61%- at CoastalLuxury.com/Seaside
Transactions Transactions Volume Volume % ofPrice List Price % of List
$39,668,400 $39,668,400
SEASIDE HOMES: SALES & AVERAGE SALES PRICES $27,243,000 25 25 $27,243,000 15
15
Transactions Volume % of List Price
93%93%
93%93%
$39,668,400 67%+ 67%+ 46%+46%+ $27,243,000 25
15
Average Sales Price Price per Square Foot Average Days on Market
93%
93% 67%+ 2017
$1,816,200
152 $1,021
$942 13%-
46%+ 2018
183
$1,586,736
2017
CLOSED TRANSACTIONS & CLOSED SALES VOLUMES
8%-
21%+
2018
AVERAGE SALES PRICES
Statistics according to data gathered from FLEX MLS for combined residential properties (detached homes, attached units and condos). Deemed reliable but not guaranteed.
Stay on Top of Seaside Sales Activity!
Average Average Sales Sales Price Price Price per Square Footsales Price per Square Foot Seaside new listings AND Average Days on Market Average Days on Market
View ALL transactions LIVE as they hit the market! And receive comprehensive market updates in your inbox. Drop the enclosed response card in Average Sales Price the mail and we Foot will keep you informed on YOUR market! Price per Square
6,200 0
183 Average Days 183 on Market $1,586,736 $1,586,736
$1,816,200
CoastalLuxury.com/Seaside
152 152
$1,021 $1,021 $1,021
$1,586,736
152
183
$942 $942
8%21%+ 13%- 13%- 8%$942 21%+
MARKET REPORT FOR
ALYS BEACH
A
2018
lys Beach had 30 home and condo sale transactions in 2018, versus 36 in the prior year. However, 2018’s dollar sales volume was up 11%, driven by the average sales price increasing over $700K to $3.0 million. It’s notable that for the last 6 years the average sale price has ranged from 96% to 98% of the average list price . Alys Beach is the most recent planned new urban community on the 30A corridor. From Alys Beach’s website, town planner Andres Duany says, “Alys Beach has exceeded everyone’s expectations in terms of sheer beauty. It proves that architecture that is profoundly ecological and tough enough to resist hurricanes can be beautiful. This is important.” Alys Beach’s new exquisite fitness center is soon to be opened and plans are well underway for their beach club. All this points to a continued interest in being a part of this unique community. At this writing, 17 properties were on the market ranging from $2.1 to $6.7 million. We have had the pleasure to represent exceptional transactions in Alys Beach.
PG. 16
ALYS BEACH | YEAR END 2018
21
7.0
AVAILABILITY & SUPPLY
21
21
7.0 7.0
YEAR-END 2017
YEAR-END 2018
YEAR-END 2017
PROPERTIES ON MARKET
YEAR-END 2018
MONTHS OF INVENTORY* 36
Statistics for detached residences, attached units, and condos only; EXCLUDES vacant land.
21
Transactions Transactions Volume Volume % ofPrice List Price % of List
2
30
7.0
97% 5.6
14
33%-
This represents the year-end number of properties available Transactions for sale divided by the monthly average Volume % of List Price of the last 12 months' sales. So it reflects how many months it would take to sell $90,350,055 $81,316,073 out of the year-end inventory based on the year’s monthly sales average.
20%-20%-
33%-33%-
5
*What does this mean?
5.6 5.6
14
14
14
96% 17%-
11%+
1%-
Access and Search 33%- Alys Beach Properties 20%- at CoastalLuxury.com/AlysBeach
$90,350,055 $90,350,055 $81,316,073 ALYS BEACH HOMES: SALES & AVERAGE SALES PRICES $81,316,073 36 36
30 30 97%97%
Transactions Volume % of List Price
Average Sales Price Price per Square Foot Average Days on Market
96%96%
$90,350,055 $81,316,073 17%- 17%11%+ 11%+ 1%- 1%-
$3,011,669
125
$2,258,780
36
30 97%
96% 17%-
2017
11%+
$1,000
$924 33%+
1%-
2018
126
2017
CLOSED TRANSACTIONS & CLOSED SALES VOLUMES
8%+
1%+
2018
AVERAGE SALES PRICES
Statistics according to data gathered from FLEX MLS for combined residential properties (detached homes, attached units and condos). Deemed reliable but not guaranteed.
Stay on Top of Alys Beach Sales Activity!
Average Average Sales Sales Price Price Price per Square Price per Square Foot Foot AlysAverage Beach newDays listings AND Average on Market Days on Market
View ALL sales transactions LIVE as they hit the market! And receive comprehensive market updates in your inbox. Drop the enclosed response Average Sales Price $3,011,669 $3,011,669 card in the and Foot we will keep you informed on YOUR market! Pricemail per Square
58,780 80
125 125
$924 $924 $2,258,780 $924
126 126
Average Days on Market
$3,011,669
125
CoastalLuxury.com/AlysBeach
$1,000 126 $1,000
$1,000 8%+ 1%+ 1%+ 33%+33%+8%+
MARKET REPORT FOR
30A GULF-FRONT
A
2018
s we have noted during this year’s quarterly statistical reviews, the demand for 30A Gulffront home and condo properties really ignited in 2018. This statement is manifested by the number of transactions and dollar sales volume being up 28% and 27% respectively from 2017. The dollar per square foot of properties sold reached an all time high of $848, 10% above 2017 and over double that of 2010. This certainly has made investors happy. Also, inventories at year-end 2018 were the lowest we’ve seen in well over 10 years. This is another statistic that bodes well for potential Sellers of 30A Gulf-front properties. At this writing, just 100 properties were on the market. List prices ranged from a $445K condo to an $18 million luxurious home; the average was $3 million. As in years past, we have recently had the pleasure to personally represent a number of exceptional transactions on the 30A Gulf-front.
PG. 18
30A GULF-FRONT | YEAR END 2018
127
12.7
102
8 20%-
3
AVAILABILITY & SUPPLY 127 127
12.7 12.7
102 102
*What does this mean?
8.0 8.0 37%-37%-
20%-20%YEAR-END 2017
YEAR-END 2018
YEAR-END 2017
PROPERTIES ON MARKET
YEAR-END 2018
This represents the
Transactionsyear-end number of properties available Volume for sale divided by the monthly average % of List Price
of the last 12 months' sales. So it reflects how many months it would take to sell $330,916,185 out of the year-end inventory based on the year’s monthly sales average. $260,358,350
MONTHS OF INVENTORY*
Statistics for detached residences, attached units, and condos only; EXCLUDES vacant land.
127
12.7
102
153
120
94%
93% 28%+
8.0
27%+
1%+
20%37%- at CoastalLuxury.com/30AGulf-front Access and Search 30A Gulf-Front Properties
Transactions Transactions Volume Volume % ofPrice List Price % of List
30A GULF-FRONT HOMES: SALES & AVERAGE SALES PRICES $330,916,185 $330,916,185
$260,358,350 $260,358,350 153 153 Transactions 120 120 Volume % of List Price 93%93%
94%94%
$330,916,185 27%+ 28%+28%+ 27%+ 1%+ 1%+ $260,358,350 153 120
94%
93% 28%+ 2017
27%+
Average Sales Price Price per Square Foot Average Days on Market
$2,169,653
$2,162,851
232 $774
197 $848 10%+
15%-
1%+
2018
CLOSED TRANSACTIONS & CLOSED SALES VOLUMES
2017
2018
AVERAGE SALES PRICES
Statistics according to data gathered from FLEX MLS for combined residential properties (detached homes, attached units and condos). Deemed reliable but not guaranteed.
Stay on Top of 30A Gulf-front Sales Activity! Average Average Sales Sales Price Price
Price per Square PriceGulf-front per Square Foot View ALL 30A new Foot listings AND sales transactions LIVE as they hit the Average Days on Market Average Days on Market market! And receive comprehensive market updates in your inbox. Drop the enclosed Average Sales Price $2,162,851 $2,162,851 response cardPrice in the mailFoot and we will keep you informed on YOUR market! per Square
9,653 53 $2,169,653
232232
$774$774 $774
232
Average Days on Market
$2,162,851
CoastalLuxury.com/30AGulf-front 197 197
$848 $848 197
$848 10%+10%+15%- 15%-
MARKET REPORT FOR
30A HIGH END LUXURY $3M+
F
2018
or the 15 years we has been registering statistics, the 30A high-end luxury transactions set a record in 2018; 77 closed transactions propelled over $348 million in sales, 9% over 2017’s banner year. Q4 was particularly strong with the number of transactions and sales volume being double that of Q4 2017. The average sales price at $4.5 million was slightly above the last few years. As of this writing, 97 properties were on the market priced in ranges that follow: • 74 offered at $3 to $5 million • 20 offered at $5 to $10 million • 3 offered at over $10 million We remain consistently involved in successfully selling in the high-end segment of the market. We at Coastal Luxury anticipate the market to continue its vibrancy in 2019.
PG. 20
30A HIGH END LUXURY $3M+ | YEAR END 2018
5%+
AVAILABILITY & SUPPLY
16.9 16.9
105 105 100 100
3%- 3%-
YEAR-END 2017
YEAR-END 2018
YEAR-END 2017
PROPERTIES ON MARKET
YEAR-END 2018
This represents the year-end number of properties available Transactions for sale divided by the monthly average Volume % of List Price of the last 12 months' sales. So it reflects how many months it would take to sell $348,132,674 out of the year-end inventory based on $318,301,388 the year’s monthly sales average.
MONTHS OF INVENTORY*
Statistics for detached residences, attached units, and condos only; EXCLUDES vacant land.
100
16.9
105
77
71
16.4
94%
93% 8%+
9%+
1%+
Access and Search 30A5%+ High End Luxury $3M+ 3%Properties at CoastalLuxury.com/30AHighEndLuxury
Transactions Transactions Volume Volume % ofPrice List Price % of List
$348,132,674
30A HIGH END $348,132,674 LUXURY $3M+ HOMES: SALES & AVERAGE SALES PRICES $318,301,388 $318,301,388
71
71
77 77 93%93%
Transactions Volume % of List Price
94%94%
$348,132,674 $318,301,3888%+ 8%+ 9%+ 9%+ 1%+ 1%+
Average Sales Price Price per Square Foot Average Days on Market
$4,483,118
$4,521,204
217
189 77
71
94%
93% 8%+ 2017
9%+
$1,059
$995 1%+
1%+
2018
2017
CLOSED TRANSACTIONS & CLOSED SALES VOLUMES
6%+
15%+
2018
AVERAGE SALES PRICES
Statistics according to data gathered from FLEX MLS for combined residential properties (detached homes, attached units and condos). Deemed reliable but not guaranteed.
Stay on Average TopAverage of 30A High End Luxury $3M+ Sales Activity! Sales Sales Price Price
Price per Square View ALL 30A High End Luxury $3M+ new listings AND sales transactions LIVE as Price per Square Foot Foot Average Days on Market Average Days on Market they hit the market! And receive comprehensive market updates in your inbox. Drop the Sales Price $4,521,204 enclosed responseAverage card the Foot mail and we will keep you informed on YOUR market! $4,521,204 Price perin Square
83,118 8
217 217
Average Days on Market
$4,483,118
189 189
$995 $995 $995
$4,521,204 CoastalLuxury.com/30AHighEndLuxury
189
$1,059 $1,059
217
$1,059 1%+ 1%+ 6%+ 6%+15%+15%+
1
3
*What does this mean?
16.4 16.4
5%+ 5%+
16.9
105
100
SELLING THE
COASTAL LUXURY
Life
A selection of some of our notable sales for 2018
Coastal Luxury is pleased to have represented both Buyer and Sellers on the successful sales of exquisite beach homes along our coast this year. Please reach out to us to allow us the opportunity to assist you with your real estate needs in the coming seasons!
SO
SO
LD
LD
$5 ,15
$5 ,15 0, 00
0, 00 0
0
–Erin Oden
30A EA ST END
PG. 22
179 Pelican Circle
30A EA ST END
60 Deer Lake Beach Drive
00
00
0 $5 ,15 0, 00
$2 ,9 95 ,0 SO LD
SO LD
74 Majestica Circle
57 Sugar Loaf Alley 0 SO LD
DESTINY BY THE SEA
SEAGROVE
SEAGROVE BEACH
4789 Ocean Boulevard
410 Beachfront Trail
0 ,6 $1 LD SO
SO
WATERCOLOR
WATERCOLOR
196 Red Cedar Way
30A WEST END
260 Old Beach Road 0 LD SO
30A WEST END
WATERCOLOR
68 Baird Road
0
$1
,0 50 ,0 0
0 $1 ,14 0, 00
SO
SO
LD
LD
LD SO
100 Chance Lane
171 E Kingston Road
,0 75 ,0 00
424 E Royal Fern Way
30A L AKE-FRONT
ROSEMARY
$1
SO
SO
LD
LD
$1
$1
,4 6
,3 60 ,0 0
0, 00
0
0
73 Sand Hill Circle
$1 ,2 00 ,0 0
SO
LD
LD
$2 ,0 0
$2 ,4 0
0, 00
0, 00
0
0
98 Thyme Street
35 ,0 0
SO LD
SO LD
$2 ,6 0
$2 ,8 32
,0 0
0, 00
0
0
25 Stallworth Boulevard
$2 ,5 00 ,0 0
SO LD
$3 ,6 25 ,0
ALYS BEACH
30A GULF-FRONT
30A WEST END
REGATTA BAY
268 Lantern Lane
BLUEWATER BAY
209 Baywind Drive
coastal luxury ® VOL. 5. WINTER 20 18 VOL. 6. SPRING 2018
Sippin’ the Day Away on 30A
9961 E. CO HWY 30A, SUITE 1 SEACREST, FL 32461
30A HOME
AN INSID
ER’S GUIDE TO THE Market Trends
Perfect Week
BEYOND
the Build
ON 30A
Bikini CHIC
SEAN OF THE SOUTH
“Good”
CLEARING
the Air MEET
the Beast! CLEANSING
& Detoxing 101 STAYING SAFE
Home Security Winter 2017-2018 Cover-front
120517.indd 1
Spring 2018 Cover-front 031218-final.indd 1
3/12/18 9:06 PM
12/12/17 8:32 AM
Feature Your Home! All listings of our brokerage receive complimentary features in COASTAL LUXURY M AGAZINE which is direct mailed to high-net worth, out-of-area target markets, and distributed along 30A in prominent locales. List now for inclusion in this season’s marketing!
List Now to Sell This Summer!
Strategically Position Your Beach Property to SELL During the Strongest SELLING SEASON! CLOSED SALES VOLUMES OF 30A HOMES
Sales peak in summer months! +34%
+20% $461,762,667 $413,654,979 $343,440,185 $331,573,222
Q1
Q2
2018
Q3
Q4
The Summer Months
provide the highest concentration of prospective real estate Buyers and, in turn, we typically see peak sales volumes during this busy time. Home sales along 30A for second quarter of 2018 exceeded $461 million in sold volume, a 34% increase over the sold volume of the prior quarter (Q1 2018). Sales remained similarly very strong into the later summer months, with nearly $414 million in volume sold in the third quarter, 20% more sold than in quarter one. These sales statistics verify for us that opportunity for Sellers of 30A properties is at a peak in the summer months. This is the Selling Season as these months have historically proven to be seasonally superior sales months here at the beach. A key statistic that many do not factor is adequate market exposure time in advance of a sale. The days on market show that homes along the 30A corridor are selling in under 6 months, encouraging news for Sellers! If the summer months provide the most opportune seasonal advantage, Sellers should begin marking their beach property in the winter months to be well positioned for seasonal advantage.
Statistics according to data gathered from FLEX MLS for combined residential properties (detached homes, attached units and condos). Deemed reliable but not guaranteed. Prepared compliments of Erin Oden, Coastal Luxury. Copyright ©2019 Coastal Luxury. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form by any means—electronic, mechanical, photocopied, recorded, or otherwise - without prior consent by Coastal Luxury.
Call Erin Oden Directly at 850.502.1220 Erin@CoastalLuxury.com
CoastalLuxury.com
CONSIDERING SELLING? OR LOOKING TO BUY?