Erin Roetker Public Relations Portfolio
Table of Contents
1 Resume 2 Energy Events 3 Media Relations 5 PR Campaign 6 Social Media 8 Multimedia 9 Design 10 About Me
About Me
I am a communications specialist who has grown into being passionate about design. I hope to use my public relations and communication skills while bettering my design skills and to cohesively apply them together.
First job
College
Future
1
Resume
2
Energy Events Energy Events holds ten running races a year and prides itself on not just being a race but an event. It goes above and beyond peoples expectations of an event.
Problem Vancouver, Wash. doesn't have many events centered in the area that are large and put on.
Solution Energy Events team creates large events where runners can come together in a community and have fun.
Outcome The largest race had 3,000+ people in attendance and events have a steady growth in attendance.
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Energy Events Responsibilities Preparation of events Making sure event runs smoothly Creating better events for the future Responsibilities grew throughout the years
My Progression Childcare Promotion Marketing Volunteer Coordinator Hood to Coast start Event planning future
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Media Relations Problem
Octonaut was set to perform at the Willamette Valley Music Festival but had no publicity about its performance.
Solution Creating a media kit for multiple news sources to promote the performance with earned media.
Outcome
If the media kit were to be sent to reporters, Octonaut would have earned media and earned more followers of its music.
5
Dr. Bryan Johnson Campaign Brian C. Johnson Orthodontics is an orthodontics office located in Salem, Ore. with satellite offices in Stayton, Ore. and Silverton, Ore. It is ranked one of the top three orthodontics offices in the Salem area.
Problem Bryan C. Johnson Orthodontics wants to expand the business physically and gain more clients monthly. Therefore it needed more publicity within the community.
Solution Creating a PR campaign and ultimately a better presence on social media to improve its image among the community and beyond.
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Dr. Bryan Johnson Campaign Outcome Created a social media contest Created an Instagram account Maintained social media accounts by posting frequently Created multiple promotional videos Increased followers on Instagram by 100%
Facebook Statistics
Total page views: ^ 29% Page likes: ^ 25% People reached: ^ 3% Post engagement ^ 12% Started with 264 likes, as of June 1, there are 303 likes Our post performed 95% better than any other post on the page
Statistics taken from the week of May 26, 2016 June 1, 2016
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Social Media ETHOS Magazine is a student ran publication at University of Oregon. I was apart of the PR team for the magazine. We composed five weekly Facebook and Twitter posts to increase readership.
Bryan C. Johnson Orthodontics Being an admin for Bryan C. Johnson Orthodontic's Facebook page allowed me the responsibility to post multiple times a week. We conducted posts including, Monday Tips, Tuesday transformations, who are we Wednesdays, Friday funnies and community activities on the weekends.
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Multimedia Creating videos Final Cut Pro Sequencing Angles Shooting techniques SoHumane - Kayla Davidson Interview style B‐roll and interview Used multiple pieces of equipment First solo video
Like a Girl Case Study Used primary b‐roll and photos Voice overs Final Cut Pro
Bryan C. Johnson Orthodontics promotional video
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Design Design has grown to be the most important my part of my public relations journey. Learned about design Design programs (Photoshop, Illustrator, etc.) Design must tell a story Design must solve a problem Design uses of color, lines and shapes
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Design
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Thank you for your time