Trileaf Company Guidelines by erin trampel

guidelines.

Table of contents. 5

Introduction.

Restroom door.

The logo.

Interior signs.

Proportions. Clear space.

Exterior banner. 41

Abbreviated logos. Correct usage.

Semi truck graphics. 43

Billboard design.

Usage on backgrounds.

Event invitation.

The colors.

Invitation envelope.

Primary colors.

Thank you card.

Secondary colors.

Poster design.

Image style.

Employee Identity.

Correct usage.

Employee name tag.

Incorrect usage.

Manager name tag.

Type.

Primary type face.

Advertisements.

Incorrect usage.

Uniform.

Logo typeface.

Vehicle Graphics.

Hat. 53

Stationary system.

Promotional items. T-shirts.

Letterhead.

Water bottles.

Business envelope.

Lapel pin.

Standard envelope.

Magnet.

Business card.

Pen.

Mailing label.

Canvas bag.

Way finding.

Store brand packaging.

Main building.

Pencil and crayon packaging.

Exterior signage.

Milk packaging.

Corporate lobby.

Composition notebook design.

Introduction.

When opening this book for the first time your first thought may be something along the lines of â&#x20AC;&#x2DC;why.â&#x20AC;&#x2122; Why do you need to follow these rules? Why are these rules even there in the first place? Those questions can be answered fairly simply: the rules are in place to help Trileaf maintain a consistent company model. Without a set of rules for the companyâ&#x20AC;&#x2122;s products, the company looses its brand recognition and unity. However, these rules do not need to be treated as strict guides with no room for creativity. Designers are encouraged to use the as guidelines rules to create new, unique designs. The only rules which must be followed strictly are those per-

taining to type, logo, and color usage. All other rules are subject to change, and may be updated as the company expand and grows. When designing products, it is important to keep the Trileaf Philosophy in mind. That philosophy reads as follows: Trileaf shall seek to bring customers healthy, environmentally friendly, and local products. They will do so by contacting local artists, craftsmen, and farmers to provide goods to nearby store locations. Trileaf will strive to provide a superior experience through customer service, local community service, and world wide charity.

The logo.

There are two versions of the Trileaf logo. Each logo is used in its own set of situations. The two versions are never used in conjunction. If symbol variation one is used, variation two cannot be used on the same object or product, and vis-a-versa. Number one is a two color logo, to be used on simpler backgrounds and on signage. It is never used in one color, or with the background and leaf symbol in the same color as the background. More detailed usage rules are shown on following pages. Number one is the primary Trileaf logo, with the second logo style being used rarely. The second logo is a simplified version of the first logo, used for more complex backgrounds which require a single color. The full logo, consisting of the symbol and the full name, may be used in either two colors or in a single color, depending on the situation.

There are three versions of each symbol logo variation and one name-only versions in the Trileaf font. These three versions include a symbol only, a full combination mark, and a slogan mark, which is the combination mark with a slogan added on top of the full name text. The most often used logo should be the combination mark, with the slogan mark being used only when the logo is in a large enough size that the slogan is in at least 11 point font. The symbol marks should only be used on items that are obviously related to the company and have no need for the company name, such as company water bottles, shirts, and paper products. Proper usage guidelines relating to color, size, proportions, clear space, and styling are provided on the following pages.

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Proportions.

The two logo variations used for full logo types have a set proportional system. This is in order to ensure that the company maintains a common style system and consistent identity. The two proportions are shown left. As you can see, the x is left blank in order to ensure that the logo proportions are useful at many different sizes. In both

logos shown left, the x in this case is equal to 1/8 of an inch. These x values are variable depending on how large, or small, the logo is being used. These diagrams also include the clear space ratios. On all logos, the clear space ratio is equal to 2x. This rule should be strictly maintained.

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Abbreviated logos.

The abbreviated logos also have set proportional harmonies, however due to their simplicity the proportional harmonies often tend to be more of a simple clear space ratio. Due to the simple nature of these abbreviated logos, they have smaller clear spaces.

In order to keep the clear spaces consistent, it should be kept in mind that all clear spaces start at the very outside edge of the logo. This is especially important with the two color logo. Be careful to begin the clear space not on the edge of the brown oval, but on the edges of the green symbol at the top and bottom.

All logo variations shown left are acceptable logo types. There are a few logo combinations which are not shown left, however the color combinations shown left should be kept in mind whenever using any of the Trileaf logos. Incorrect usages of the logo are shown in more detail in the following pages.

When using the styles, it should be noted that the black logo versions should be used sparingly. When possible, deep brown should be used in lieu of black. As noted in the logo page, the two color set of logos should be used as a primary logo source, while the single color, more simplified, logo should be used sparingly.

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The four logo styles shown left are unacceptable logo variations. There are more styles which are unacceptable, however as those logo styles are easily described,they will not be pictured left. Number one is unacceptable for two reasons. The first reason is the coloration. The leaf symbol should never be used in a brown color unless the entire logo is brown, and only if the logo variation used is the one color logo. The second reason this logo is unacceptable is due to it’s closeness to the edge of the space. The clear space ratios should always be kept in mind when using the logo. Number two is also unacceptable for two reasons. The first reason was stated before: the leaf symbol should never be shown in brown when the entire logo is not brown. Having the leaf in brown connects too much meaning towards dead leaves, which is the opposite of Trileaf’s mission. The second reason number two is not acceptable is due to horizontal scaling. The logo should always be used in the correct proportions as listed previously. Without the correct proportions the logo looses its integrity. Number three is unacceptable due to

it’s lack of a symbol and addition of the slogan. The slogan should never be used on the full name abbreviated logo. The slogan is only to be used on the logo if either of the full combination mark is being used. Number four is unacceptable for its coloration. The leaf symbol in two color logos should never be printed in the same color as the background. The leaf should always be distinct from both the text and circle, and the background. Other than the images left, three are a few more items which are unacceptable uses of the logo. – The logo should always be shown in the Trileaf colors of lime green, deep brown, and white. The logo may on occasion also have an accent of tan, but the logo should never be shown in any color which is not a Trileaf color. – The logo’s main color should never be tan. – No gradients should ever be used in the logo. – In the two color logo, the oval and full name should always be the same color. The leaf should be another, contrasting, color.

When used on backgrounds, the full logos, shown in number one, should always appear on a solid swatch to help differentiate it from the background. This helps maintain the readability of the logo. In some cases, for added style, two white bars, one on top and one on bottom, may be used to give emphasis to the logo. The two bars should not go across the entire

swatch, and should not be the same length. When using the abbreviated two color logo, a solid swatch of color is not necessary, as it is sufficiently readable without. This is shown left in number two. However, if the colors cannot be made sufficiently distinct from the background, a solid color swatch should be used.

C 26.18 M 0 Y 100 K 0 R 204 G 220 B 59 C M Y K

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Web #CCDC3B Pantone 382

Web #3C2415 Pantone 462

Web #FFFFFF Pantone N/A

Web #EADBBE Pantone 468

Natural orange tinted wood textures with highly visible grain. No dark stains are to be used. The wood should look as natural as possible.

The color.

There are four colors and one texture which are used frequently throughout the Trileaf company. The top three colors shown left are considered the primary colors. They are referred to as Trileaf Lime, Trileaf Cocoa, and Bright White. The secondary color is used less frequently, but is still very important. This is Trileaf Tan, and is always used in con-

junction with one or more of the primary colors. The texture used often throughout Trileaf items is a natural orange wood, shown in approximation at the bottom of the list. Wood used in stores and on company items should never be stained, but simply left as natural as possible with a layer of clear, protective, varnish on top.

Image style.

Images used with the Trileaf name should always show environmentally friendly objects. These images, examples of which are shown by number one, should be primarily of green plants and dark, rich soil. When possible the photos should emulate the Trileaf primary colors of Trileaf Cocoa, Trileaf Lime, and Bright White. These images help show Trileafâ&#x20AC;&#x2122;s mission, which

is stated in the introduction. The largest image by number one is a prime example of the preferred image style. The images by number two are examples of unacceptable images to be used with the Trileaf name. Images should in no way show pollution, animals in distress, barren landscapes, or dead plants and/or animals.

Avril Sans regular

Myriad Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ! . @ # $ % ^ &

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ! . @ # $ % ^ &

Myriad Pro Semibold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ! . @ # $ % ^ & Myriad Pro Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ! . @ # $ % ^ & Myriad Pro Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ! . @ # $ % ^ & Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ! . @ # $ % ^ &

Type.

Trileaf uses two font families, one face of Avril Sans (shown as number one) and five faces of Myriad Pro (shown as number two). Avril Sans is used only for the Trielaf logo name, as it does not read well in most cases, as you can see with the sample left. This particular font also comes only in uppercase letters, limiting its use. Number two, the Myriad Pro font family, is much more versatile and is available on most computers. This font is used in five faces throughout Trileaf paraphernalia. The most commonly used typeface is Myriad Pro Regular, which is used for all body copy for the company, including the body copy of this book. The second most commonly used type is Myriad Pro Semibold, which is used often for headlines and subheads. Myriad Pro Semibold is used for all headlines

throughout this book. No typefaces other than the six shown left should be used for Trileaf objects. Hand lettering, however, may be used for signs, and is an encouraged practice when done well. When setting type for Trileaf, the fonts should never be used smaller than 10 point font. When using Myriad Pro in all faces, all sizes between 10 and 20 should have a line spacing which is three points larger than the type itself. Larger font spacing varies, and should be set using the discretion of the typesetter. As shown in the headlines of this book, all titles and large headings used for company materials should make use of a period placed at the end of the headline or title.

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Stationary System.

The stationary system for Trileaf is designed using th three primary Trileaf colors, to be printed on recycled paper stocks, which are listed with the designs. All paper used for the stationary systems are purchased from Neenah Paper, which sells a selection of Environment Papers, which are focused on environmentally sensitive paper choices. The dotted box show in the image left represents the editable area of the let-

terhead, which is where the writer would insert their own information. The letterhead, shown left, is designed to be printed on 8.5 by 11 paper. This design is printed on Environment Mesa White, available for ordering from www.neenah.com with product number 04857. The paper comes in packages on 4000 sheets, 250 sheets, or 2000 sheets.

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The Trileaf business card design is a double sided design, with minimal color an elements. The back uses a full slogan logo variation, with the front containing simple, basic information about the card carrier. The cards are meant to be passed out to customers, clients, and competition. As

such they are created in a bold green color to help them stand out more in comparison to other cards which the receiver may also have. The cards are printed on Neenah Environment paper item number 04948, which is a card stock weight paper.

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All Trileaf envelopes are printed on Neehah Mesa White envelopes. This envelope is printed on a No. 10 commercial flap, which is listed as product number 8653500 and available in 500 or 2500 packs. The design includes elements which are required by US postal service, including a business mail address and

pre-paid postage sign. A bar code will be printed along the bottom of the envelope when it is mailed. For international mail, other mailing requirements must be met. Please refer to the United States Postal Service for more details on the matter.

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The two envelopes on the left are alternative envelope designs which may be used for Trileaf mailings. The top envelope is a standard A2 envelope. It is printed on Mesa White A2 Square Flap envelopes. The product number to neenahpaper.com is 7160700. The bottom envelope is for event invitations, and is printed on an A6 square

flap envelope, listed as number 7182200 on the Neenah paper company website Both of these envelopes are for designed for domestic mail. For international mail, other requirements must be fulfilled, so please refer to the United States Postal Services for more information.

Way finding.

Way finding objects are items directly related to physical spaces in stores or in the company offices. This includes the exterior of stores, the corporate lobby, the interior signs, the exterior signs, and the bathroom doors. Top left is a mock up of a store exterior. All stores will be large,, so the entire exterior is not shown. The area shown is the front entry of the store. All stores will be built out of dark color cement, natural colored wood, and glass. The building sign is made of a natural canvas material, which has been coated to be weather resistant. The sign will need to be taken down during extreme weather to minimize damage. Each store is one story tall, with storage and offices in a back, employee only area. The area which would be a second story is covered with slatted wood, as shown in the image, held together by cement pillars. This is to keep the roof from being visible from the parking lot, and to allow for the ability to add an outdoor cafe on the roof in warmer climates. The front windows are a frosted glass to allow for view outside, but limited view

of the interior from the lot. This allows a gentle glow to emanate from the store when it is open. Entryways are denoted, as shown near the figure in the image, are lined with wood railings to help customers who have difficulty walking, and to help make entryways more visible to customers. Each store will also have a large parking lot or parking garage, depending on its location, for customers and employees. Outside each store location, near the road at the edge of the parking lot, there will be a sign to help direct customers to the store location, which is shown bottom left. These signs have a cement core with wood facade, to maintain durability. They are approximately nine feet tall, but hight may vary due to local regulations. The logo on road signs should be hand painted, but doing so may be completed using a stencil to ensure consistency. Every year the sign will be repainted to stay deterioration of the colors. The top and bottom strips are made of frosted glass, and, like the logo area, hang over the main sign one inch.

Like all other areas, the Corporate Lobby, shown top left, uses dark cement, natural wood, and frosted glass for the majority of its design. The walls are mainly painted Trileaf tan and white, with accent walls of Trileaf Lime. The reception desk is made mainly from natural wood, with a frosted glass counter and dark painted accents. The flooring is the same dark gray cement which is used in all stores. Shown bottom left are the bathroom doors to be used in both corporate and

store locations. The doors are made of natural colored wood with frosted glass inlays. The center panel on each door has three spots where the frosting is slightly different than the rest of the door, allowing for the images of the sex who will use said bathroom to be distinctly viewed. As you can see, the walls in the store/ office are painted a dulled version of the Trileaf Lime and the floors are a dark gray concrete, which would be used throughout the store or office..

There are two types of signs used within the store. The first sign, shown top far left, is made to be hung from the ceiling above isles. This helps the customers to locate the goods which they are attempting to purchase. The isle markers are structured very similarly to the second story slatting on the exterior of the stores, with natural wooden slats of wood held together by cement poles. The type on signs should be painted using dark brown paint, with the top isle marker being burned into the wood. This allows for the isle contents to be changed in the future if needed, and makes the isle name distinct. The second sign used, shown bottom far left, is made for sales and would be displayed near the front of the store or near the items itself. The sign is made of natural wood with the â&#x20AC;&#x2DC;SALE!â&#x20AC;&#x2122; wording burnt into the wood. The bottom half of the sign is painted with chalkboard paint, allowing

employees to write the sale on the board with chalk, making the board reusable. Please note, due to the erasable nature of the signs, all cashiers must have a list of sales to refer to when customers contest prices. Shown as the right most image on the facing page is an exterior banner. This banner would be hung on the outside of a store, and shows the monthly charity. This banner would be updated every month, however they may be saved in case a charity is used again in a following year. The charity logo used in the banner should be, if possible, a one color logo placed in Trileaf Cocoa. The sign itself is in Trileaf Lime to help it stand out and be visible from the road. The banner should be hung with thick brown rope, preferably so it hangs over one of the front windows. More than one banner may be hung on a single store exterior at a time as long is it is tasteful.

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Vehicle Graphics.

Trileaf semi trucks are painted in Trileaf Lime and Trileaf Cocoa, with the logo being a two color logo in Trileaf Cocoa and Bright White. The Slogan appears on the sides and back of the truck in Myriad Pro Bold to help it stand out against the green. This is the only instance during which Myriad Pro should ever be used in bold when in connection with the slogan.

All other instances of the slogan should be used in the Myriad Pro Regular face. The semi trucks should never be painted white in order to alleviate the dangers of driving a white vehicle during harsh northern winters and assure the safety of drivers.

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Advertising.

Advertising items are the things which individual designers are allowed the most creativity. The only areas which must be kept consistent are Monthly Charity posters, billboards, banners and promotional materials. This is to help customers locate and recognize these items. The top billboard shown left is an example of the Monthly Charity Billboard, which is designed to fit with all other monthly charity items shown in this book. If one item for this series is redesigned, all items for this series must be redesigned. Note that both billboards contain at least the full Trileaf combination logo. This is an effort for viewers who do not yet recognize the Trileaf logo. No matter how large this company becomes, there will

always be those whom do not recognize the companyâ&#x20AC;&#x2122;s items, and they should not be ignored. The company and its items should strive to remain humble in its creations, and showing the full logo on items such as these is a way of doing so. All billboards for Trileaf should be displayed on solar powered billboards. These items should not only power the lighting for the billboard, but also may provide energy to the local power grid. If necessary, Trileaf may build such billboards and use them for both their own promotions and for rental to other companies. This should only be done in areas where solar powered billboards are not readily available, and other companies are not willing to upgrade existing billboards.

Shown far left is an example of the front, interior, and back of a Trileaf hosted event invitation. As you will notice on the right, the Thank You postcard is related. Trileaf prefers the use of visual puns when creating groups of items, such as the card and invitation. In this case the invitation shows a newly sprouted seed, which is barely beginning to grow. In the thank you card the seed has sprouted, showing that those who attended and donated to the event are appreciated for their help. The interior of the invitation is fairly restrained, with the information the focus of the design. It is important to make sure that the receiver will have all the information which they will require to attend the event, and information about how they may donate if they cannot attend. It may be a good idea to include an RSVP option or card for the receiver to re-

spond with in order to achieve an accurate guest count for events, however it is not necessary. The thank you card is designed as a postcard. It has a simple image, which is shown alone in the â&#x20AC;&#x153;Image Styleâ&#x20AC;? section of this book. This image is an ideal image style for the company. The back of the design shows an area in which the current CEO will write a personal message to all donors. It is important for the donor to feel that they are truly appreciated no matter how much or how little they donate, and writing a hand written message helps accomplish it. Every donation is appreciated. However, addresses should be machine labeled to allow for easy readability and accuracy. We want to make sure everyone actually receives their Thank You cards, and that none are lost in the mail.

The sample poster shown left is a poster which should be displayed in some way in all stores, near the front of the store, at all times. However, the poster may be redesigned monthly to ensure that charities which have already been donated to are not on the poster. All charity logos on the poster should be the charities which were suggested by board members, the CEO, and online surveys. The charities which

are shown in the poster should also be on the voting cards, which are to be kept in pads on each register so customers can fill them out as the cashier is scanning their items for purchases. This poster design is based on the current speech bubble motif which is shown in the promotional section items, and uses all solid Trileaf colors.

Employee Identity.

All of the clothing options shown left are available to employees. When hired, the employees are allowed to pick one tshirt, but all other items must be purchased if the employee chooses. Those who work in the Kitchen areas are allowed one free hat. Only employees working in the Kitchen areas or outdoors will be allowed to wear hats. All employees must wear one of the crew tshirts when working. There are four options for the shirts, the white and green shown left, a tan version, and a brown version. The sweatshirts are only available in three colors, white, green, and brown. The hat is available only in the colors shown. Employees must own at least one

tshirt, but multiple is suggested if an employee is planning on working more than one day in a row. The employee must wear a clean shirt to work every day. If an employee shows up to work in a dirty shirt, they will be either given a shirt to temporarily wear (which will be returned upon leaving) if it is their first or second offense. For their third or more offense the employee will be sent home. Numerous repeated offenses of this kind are valid excuses for termination. Employees may, and during the winter months are encouraged to, wear sweatshirts, which are purchasable for the cost of production. The company will make no money off of any employee uniforms.

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Shown left are the three variations of employee identification which Trileaf provides. The top image is a corporate id and name tag, which is used to enter buildings and identify oneself to building security. The name tag should be worn at all times when an employee is within a building. The brown lines at the bottom of the card is a bar code, which will be scanned by security for identification. A magnetic strip on the back of the card can be slid into doors for entrance into secure areas. Whenever an employee is promoted, or their clearance level is changed, they will receive a new ID badge, and their old badge will no longer be functional. These ID badges are created to hang on a lanyard or from a pin which will be hooked through the hold in the top of the badge, near the company logo.

The middle employee identification item is a store manager name tag. You will notice not only that this name tag is slightly larger than the bottom name tag, which is for lower level store employees, but the speech bubble shape is pointing up. This is to signify that the person wearing the name tag is the one giving commands, while the downward facing employee name tag is for those who are receiving commands. The bottom two name tags are both pins which are made of wood, with the names burnt into the face. The sides and back of the name tag are smoothed and painted to prevent splinters. The front of the name tag should be painted with clear varnish to prevent ware and keep the names visible as long as possible.

Promotional items.

All promotional items are designed in groups, which go together as a style of items. The items shown left are created for the monthly charity line. They are designed so the logo each month can easily be switched out for a new charity with little hassle. The top images, three tshirts, are unisex organic cotton shirts which are made in the United States. The shirts should all be per-washed to prevent shrinking. The shirts come in three colors, as shown above, and various sizes of these three colors should be available in every store

in the Charity of the Month display area, near the front of the store. The next two images are magnets/ lapel pins. These are proportionally the same as the employee name tags, and are constructed the same with the exception of the painted logo rather than a burnt name. These designs are each available in both pin form and refrigerator form. The bottom image are representations of painted metal water bottles. Each bottle is made with recycled metal and BPA free plastic caps for durability. The bottles are available in the four colors shown left.

This selection of designs, with the exception of the paint splattered shirt shown top right, are a part of the speech series of Trileaf designs. Each design shows the company slogan â&#x20AC;&#x153;Join the revolution.â&#x20AC;? and two speech bubbles which are proportionately the same as the employee and manager name tags in the employee identity section of this book. The top left image, the unisex tshirt, is made of the same organic tshirts as all other company tshirts. This shirt, unlike the charity series shirts, is only available in one color, which is shown.

The second row of images are magnet and pin variations. Each design may be used as either a magnet, a pin, or as both. It is suggested that the far right image only be used a s a magnet, as it is too bulky to hang well as a pin. The bottom image shows the series of water bottles which match the speech series of designs. As with the other water bottles, they are made of recycled metal and plastic. They are offered in four colors, all of which are shown.

The series of images shown left are the basic Trileaf series of images. They are all encouraged to be the variety of items which are given away for promotional efforts, as they all contain the full Trileaf name and, in some cases, web address. The top two images are two variations of water bottle designs which are directly related to the Trileaf logo. The leftmost image is the main give away version, as it is simply the Trileaf logo and slogan. This design should not be sold in stores, but is available in the three colors shown. The rightmost water bottle design may be sold in stores if requested, and is not recommended for give aways as it does not show the full trileaf logo. The second row of images are the give away key chain, magnets, and pins. They are all easily given away, and are suggested for activities such as parades for giving to crowds. The center and

right image are available in both pin and magnet forms, and are proportionally the same as the employee and manager name tags. The Trileaf logo and web address are burnt into the wood in the same way as the employee name tags. The key chain is created in a similar way, and should be slightly larger but the same proportions as the manager name tag without the top triangle of wood. The bottom three images are give away writing utensils. The left most image is a ball point pen which writes in brown ink, the center image is a lime green highlighter, and the rightmost image is a mechanical pencil. All are made of recycled materials, mainly consisting of plastics and metals. These items are suggested for corporate give aways, especially for recruitment events which involve recruiting in schools.

Left are three variations of designs for the canvas bags which will be sold near registers to encourage shoppers to use their own bags. These totes are large enough to carry three plastic bags worth of groceries comfortably, with a front pocket for smaller items. They are designed so they may also work well for no-food uses, such as travel. Each bag is designed to go with another series of designs. The top images are designed for the Charity Series of designs. It may also be displayed in the charity section of the store. The middle image is designed for

the speech series, and may be displayed in that location as well. The final design is created to match the paint splatter tshirts, but as they are the only two items designed in this way they should only be displayed in the front of the store and not next to the shirts. If more items are added to this series of designs, then this may be displayed with its partners. All bags are made of organic, cotton canvas and are available in the color variations shown in their representations left.

Packaging.

There are many items for the Trileaf store brand which have their own, unique package design. These designs should all be based on the three package designs shown on these pages. Shown on this page are crayon, pencil, and milk packages. The next page shows a notebook design. The top images are the basic designs for writing utensil packages. Each should show Trileaf Lime and Trileaf Tan. One color should take up approximately 1/4 o the top of the package, with the dividing boundary at a diagonal of approximately 22 degrees. The colors locations may vary, as shown in the two packages left.

The packages should also have a clear window so customers may inspect the product to ensure that they are purchasing quality products. The bottom designs are for milk cartons. These cartons are all paper. No plastic milk cartons will be sold of Trileaf products, as it is not environmentally friendly. Each carton is printed using a color for each kind of milk, using the Trileaf company colors. Skim milk is shown in medium gray, Whole milk is Trileaf Cocoa, 1% milk is Trileaf Tan, and 2% milk is Trileaf Lime. While the designs for these products may evolve, the colors must stay consistent to limit customer confusion.

Shown left are variations of composition notebook designs. They use the distinctive honeycomb pattern which is used throughout this book, and on other Trileaf designs. This pattern may be used on other Trileaf products, and is encouraged to be used on all Trileaf paper goods. There are three variations of the notebook, shown left, all of which use tints

and shades of Trileaf Lime, Trileaf Cocoa, and Trileaf Tan. This pattern may be used on other package designs, but it should be used only in places where it is easy to maintain readability of the product. See the background usage section for more information on this concept.