PORTFOLIO BOOK By Ernest Woo King Tat
ILLUSTRATION
Summary 01
Creative Learning Activity Book Activity Book, Book Design, Character Design, Illustration, Promotional Items Design
02
Boogie Mirror
Book Design, Character Design, Comic Book, Illustration, Promotional Items Design
03
Whoopie Monsters - Group Project Character Design, Advertising Campaign, Website Design, Promotional Items Design
04
The Perception of Dreams
Character Design, Illustration, Photography, Poster Design, Sculpture Making
05
Self Identity Design
Identity Design, Print Design
01
Creative Learning Activity Book Activity Book, Book Design, Character Design, Illustration, Promotional Items Design
It started with the initial idea of “dreams” and the connection it has with people. As I continue to brainstorm further and expand my ideas, I set down a specific main target audience to young children age range of 1 years old to 4 years old and came out with the question “What are the perception of dreams to young children?” After all the researches that I have done, I came to conclude that dreams can be something surreal and abstract for children, as it is mainly linked to the process during the time when they are sleeping, therefore whenever children were to ask about dreams, they will provide as many imaginary thoughts and illogical explanations as possible. But children’s imagination have most often been brought down by adults, directly or indirectly due to logical thinking and etc. So this will actually affects young children’s imagination as they grow up, which will also affect the growth in the mind for creativity as well. Therefore in this project, the concept is to boost up children’s imagination through the act of doing. In this case, I had decided to design an activity colouring book as the main platform. I have also design a poster and sticker album as forms of promotional materials to promote this project as well as to attract the targetted audience’s attention to see the value in it.
First page of the book, a page where children draw a face on the head and write down their name.
Height: 27.5 cm
Width: 20cm
Now let us start this colouring activity book from A to Z and find out how many names of animals and food that you can think of!
Good luck!
Height: 27.5 cm
At the beginning and end of the book will consist of these two pages that are meant for encouragement and to praise, to motivate children to finish this book.
Width: 20cm
These are few examples of the book content. Each alphabets will have different sets of task and characters do draw from, giving children the space to express their creativity. The lines given are for children to spell out and write down 6 different spellings that are from the same alphabet.
Alphabets A2 sized Poster Design
Characters Design based on spellings A to Z
Characters are based on spellings that are from each alphabets but I chose spellings that are not the norms that we use to learn during childhood education. By doing it this way, it helps children to take the initiative to learn more different spellings from a young age. The art style was was carefully chosen and drawn, especially when it comes to the appearance of the characters, so that children will be attracted to the final outcome.
Illustrated Sticker File - Promotional Material
The Animal & Food Sticker File
Illustrated by Ernest Woo
123456
This illustrated sticker file (above) will be use as a promotional materials to allow children not only have the platform to draw, but as well as to stick their favourite characters everywhere they desire.
Below are examples of stickers sticked all over a room and the reception counter in a clinic. As some children tend to get nervous or tense when they go into the clinic, so with stickers sticked all over, this will put children and doctor at ease.
Illustrated by Ernest Woo
123456
The Animal & Food Sticker File
02
Boogie Mirror
Book Design, Character Design, Comic Book, Illustration, Promotional Items Design
Width: 17cm
The objective of this project was to illustrate a narrative story and to test our capabilities to visualize a story with as little words as possible. First of all, the task was to choose a story from whether an existing story, re-intepret an existing story or create a story of my own from scratch. After that, choose a platform to illustrate your story. It can be in a form of a storybook, graphic novel or a comic book. Lastly, promotional items is needed to promote the sales of this book. My story is very much inspired by Tim Burton’s movie “Edward Scissorshands,” not much on the storyline but the whole concept of making ugly, dead things looks so lively and surreal.
Height: 23cm
For this project, my main platform to convey my message is through an illustrated comic book, comes along with a poster design and bookmark design as promotional materials.
Story written & Illustrated by Ernest Woo King Tat
The idea for the story was very much reflected on my own personal past experience mixed with some wild fantasy and imaginations. The plot for the story started off with a boy who did not care much about the average, typical school conversations or gossips, or even the meaning of attending to an institute to study. The normal stuff was just too boring and so, he daydream all the time.
As the story goes on, the personality of the character gradually change, especially after returning home from school. Deep down, the boy probably is not used to going to school and experience something new, he still find the world should stay simple and have fun. It is shown where a point in the book where things start to look weird, as the entire comic book is totally focusing on narrating the story through the boy’s point of view and thoughts.
For the execution style, as the story is a little bizarre, I tried to set the entire book somewhat purple-lish to bring out the mood of the story. As usual I did everything in lines and tried to draw out little details that could give a better impact the mood, but turns out something mas missing, felt like I needed to explore further. So I explored and tried out different textured background to overlay my artwork to leave a better impression and mood to the audience.
Overall, this book is done beautifully in a colourful way to attract children’s attention as well as to give more imagination to the image to tell the story. There will be some text added onto the image to represent the child’s thought in the actual book. The entire medium used for this comic book project is a mixture of traditional and digital medium.
Promotional Poster and Bookmark design
#&8"3& 0' *5 JO
#00(&: .*3303 4UPSZ PG B CPZ XIP KVTU XBOUFE TPNF GVO #Z &SOFTU 8PP
$PNJD #PPL -BVODI 'SFF "ENJTTJPO "QQFUJ[FST UI PG .BSDI .POEBZ
Q N ] #PSEFST 5IF $VSWF 'JSTU ýPPS
Book Launch A3 sized Poster Design
Bookmark Design (Front & Back)
5IJT JT B TUPSZ PG B ZPVOH CPZ XIP KVTU XBOUFE UP IBWF B MJUUMF GVO 0OF EBZ XIJMF UIF CPZ JT DPNQMBJOJOH BCPVU IJT NPUIFS TPNF TVTQJDJPVT NBHJDBM WPJDF BQQFBSFE CFGPSF IJN BOE QSPNJTFE UP HJWF UIF CPZ UIF GVO PG IJT MJGFUJNF 5IF ZPVOH CPZ HBWF JO UP UIF UFNQUBUJPO BOE GPMMPXFE UIF WPJDF CVU TPPO SFHSFU BGUFS IJT NPN XBT DBMMJOH GPS IJN
4UPSZ XSJUUFO *MMVTUSBUFE CZ &SOFTU 8PP ,JOH 5BU
#&8"3& 0' *5 JO
#00(&: .*3303 4UPSZ PG B CPZ XIP KVTU XBOUFE TPNF GVO #Z &SOFTU 8PP
$PNJD #PPL -BVODI 'SFF "ENJTTJPO "QQFUJ[FST UI PG .BSDI .POEBZ
Q N ] #PSEFST 5IF $VSWF 'JSTU ýPPS
03
Whoopie Monster - Group Project Character Design, Advertising Campaign, Website Design, Promotional Items Design
See visuals from the left to right
Whoopie pie, a famous delicacy in the Western country is being introduced in Malaysia, but apparently, it is not as famous as Macarons. So the brief is very straight forward and simple, the task is to help promote Whoopie pie to the public. But the question is how good can students in a team of 5, think of an advertising campaign that is able to successfully grab the public’s attention? In other words, each group were required to propose a strategy for their advertising campaign, along with methods to allow people to get to know more about the product and promotional items. For our group, we came up with a name of the shop called “Whoopie Monster.” The concept was to sell values, more than just whoopie pie. We set down values based on studies that proven certain flavours actually gives out certain kind of emotions, in fact when people eat certain food, it can actually helps to soothe certain emotions. So my task for this project was to design characters as part of an identity for this advertising campaign.
Promotional Items
Whoopie Monsters on the Website
04
The Perception of Dreams Character Design, Editorial Design, Illustration, Photography, Poster Design, Sculpture Making
A self-initiated project and thesis project. The idea was a continuation from the first project, which is Creative Learning Activity Book. The difference is that the target audience for this project is targetted to people of generation Y. For a child, dreams can be something imaginary and surreal whereas for an adult, the perception of dreams is towards a goal or an ambition. When we were younger, most of us children were asked a very particular and straight forward question, “What do you want to do when you grow up?” Most of the time, children will speak with confidence and give out all sort of unbelieavable answers, whether it is possible or not. But as we age, the gap between our current situation and our dreams tend to distant further. This is a situation that it is inevitable for everyone to face and especially for the people born from the 90’s and there after, according to my researches, perentage of people not achieving their dreams have increase drastically. Some might notice or realized their problems, some do not. So my aim is to inspire people through my illustrations. My main focus will be on the development of character designing in illustration. I chose sculpture instead of drawing on paper is because I feel that illustration can go way beyond the normal materials that I so used to and building the whole sculpture and space design can give the audience a more effective and powerful impact.
Finalized Visuals for Final Project
A3 sized Promotional Poster
Editorial Design #1
Final Comic Stand 1
Final Comic Stand 2
Final Comic Stand 3
Final Comic Stand 4
Comic Book Stand - Final Project Installation Art
05
Self Identity Design Identity Design, Print Design
Logo Design - 2 cm
ILLUSTRATION
Logo Design - 4 cm
+6012 2887663 chilli.ape@gmail.com
Logo Design - 6 cm
ERNEST WOO
Logo Design - 8 cm
ILLUSTRATION
Logo Design - 10 cm
ERNEST WOO +6012 2887663 chilli.ape@gmail.com
Logo Design - 12 cm
ILLUSTRATION
ERNEST WOO No. 5, Jln Anggerik Oncidium 31/71B Kota Kemuning 40460 Shah Alam +6012 2887663 chilli.ape@gmail.com
ILLUSTRATION ERNEST WOO +6012 2887663 chilli.ape@gmail.com
My identity design is a combination of Graphic Design and lllustration as I want to portray myself as a graphic designer as well as an illustrator. Although most of my current works and my strength are in illustrations, I want to show that I am also capable in producing graphic design works.
ILLUSTRATION
Envelope Design
Envelope Design #2
ERNEST WOO No. 5, Jln Anggerik Oncidium 31/71B Kota Kemuning 40460 Shah Alam +6012 2887663 chilli.ape@gmail.com
ILLUSTRATION
ILLUSTRATION
ERNEST WOO +6012 2887663 chilli.ape@gmail.com
Sincerely,
Ernest Woo
Letterhead Design
Objective A passionate and multidisciplinary fresh graduate, looking for a position as a creative visual communicator in a space that allows my current skills and knowledge to be fully utilized and enhanced.
ILLUSTRATION
Education (2010 - 2013) The One Academy of Communcation Design, Bandar Sunway, Petaling Jaya. BA (Hons) in Graphic Design & Illustration
ERNEST WOO No. 5, Jln Anggerik Oncidium 31/71B Kota Kemuning 40460 Shah Alam +6012 2887663 chilli.ape@gmail.com Portfolio review: www.behance.net/ernestwoo
Blogspot: rotten-ernest.blogspot.com
(2009 - 2010) The One Academy of Communcation Design, Bandar Sunway, Petaling Jaya. Foundation Studies in Communication Design (2009 - 2010)
(2004 - 2008) Hin Hua High School, Klang.
Experience (April 2012 - May 2012) Collaborative and voluntary work to assist Justlife Shop in producing 5 installation artworks in preparation for the celebration of Justlife Earth Day.
Skills Language
English
Mandarin
Melayu
Capabilities -Able to produce simple digital hand-drawn animations through Adobe Photoshop -Able to produce rhotoscope videos through Adobe Photoshop and Adobe Premier Pro
Attributes -Reliable team player that provides any help in anyway possible -Trained and possesses critical & conceptual thinking skills -Independant learner and adaptable to almost any mortal situation
Technical Qualifications
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe Premier Pro
Digital Painting
DSLR Photography
Macintosh
Windows
The End Thank you for allowing me to take your valued time.