44/A, Geetanjali Apartments, 3rd Floor, Opp Bahar Cafe, S.R. Nagar, Hyderabad Contact: 8125323232, 8125824824, E-Mail: techleadsit@gmail.com, www.techleadsit.com
What is Traditional Marketing? Traditional Marketing having huge forms of advertising our products. It is one kind of Marketing to advertise our Products through Phone, Printing, Broadcasting and Person to Person. Present days paper advertising has no popularity it is oldest one and also someone advertise a printed news about their business product and distributing the people it is one type of traditional marketing.
What is Digital Marketing? Present Days Digital marketing has more demand. It gives brand awareness of product, Customer support and product information and it uses through the electronic devices and social networking sites. Digital Marketing gives advertise for more flexibility of our business products and services to reach unique customers. It is one area where business entrepreneurs are looking to fastest way to reach the right customers i.e. Return on Investment (ROI). As well as we know Digital Marketing is very trending at present and Future days.
Why Digital Marketing? To Generate Website Traffic Getting Brand Awareness To get Potential Customers Cost Effective Lead Generation Reaching the Targeted Customers Goal Conversions & Customer Trust Return on Investment (ROI) Measurable Results 44/A, Geetanjali Apartments, 3rd Floor, Opp Bahar Cafe, S.R. Nagar, Hyderabad Contact: 8125323232, 8125824824, E-Mail: techleadsit@gmail.com, www.techleadsit.com
SEO
Anchor Txt
Introduction of SEO
Alt Tags
ON-Page Optimization
Title Tags
OFF-Page Optimization
Keywords Density & Proximity
Basics of Search Engine
Geo Tag Optimization
Domain TLDS
Footer Tag
Types of Websites
Canonicalization and its Uses
Blog Creation and its Uses
Site Map Generation
Server vs Search Engines
Web Master Tools
Robots/Crawler/Boots
Google Analytics (GA-Code)
Understanding SERP
OFF-Page Optimization:
What is Alexa Rank & Page Rank?
Social Bookmarking Submission
Google Algorithms
Directory Submission
ON-Page Optimization:
Image Sharing
Introduction
Back link Checker
Types of Keywords
Black Hat/ White Hat and Grey Hat
How to check competition Analysis
Blog Commenting
URL Structure
Article, PDF, PPT Submission
Title
Web 2.0 Creation& Press Release
Description
Local Listing & Classified Submission
Meta Keywords
Infographic Submission
Header Tag and its Uses
Video Creation & Submission
44/A, Geetanjali Apartments, 3rd Floor, Opp Bahar Cafe, S.R. Nagar, Hyderabad Contact: 8125323232, 8125824824, E-Mail: techleadsit@gmail.com, www.techleadsit.com
Really Simple Syndication (RSS)
Facebook Optimization
What is RSS?
Introduction
Uses of RSS and Reasons for use
Creating Facebook pages
How does RSS Work
Creating Groups
RSS Readers, RSS Feed
Creating Business page
Creating RSS Feed
Facebook Apps
RSS Feed Submission
Monitoring and Measuring
SEO TOOLS:
Facebook Content Strategy
Keyword planner
Benefits of Facebook
Semrush
Twitter Optimization
Moz Tool Bar
Introduction of Twitter
Call SEO tools
Tweeting
Small SEO Tools
Twitter content strategy
SEO Quake
Who to Follow
Ahrefs Tool
Twitter Account Promotion
SMO
Measuring Influence Twitter Tracking Code
Introduction of SMO
Google+ Optimization
Social Media Strategy
Promoting a Brand on Google+
Key Concepts of SMO
Google+ Tactics
SMO Advantages
Google+ Strategies
How to implement Social Media
Creating a Business Page
Overview of Social Media Optimization
Setting a Location Point G+
44/A, Geetanjali Apartments, 3rd Floor, Opp Bahar Cafe, S.R. Nagar, Hyderabad Contact: 8125323232, 8125824824, E-Mail: techleadsit@gmail.com, www.techleadsit.com
YouTube Optimization:
Face book Marketing
Creating a Channel
Introduction
Generating the traffic
Page Layout
Promoting the Videos
Creating an Event
Viral Sharing
How to Boost a Post
How to get more users
Traffic Generation
LinkedIn Optimization:
Facebook Policies and Ads
Introduction
Content Strategy
Creating a Profile
Lead Generation
Increasing the Reaches
Website Clicks Campaign
Creating Groups
Creating a likes Campaign
Company Pages
Twitter Marketing
Creating an events
Creating Twitter Profile
SMM
Design Insights of Twitter Hash tags and its Uses
Social Media Marketing (SMM) is a Paid
Creating Lists and its Uses
Version of Campaigns in Social Network Sites
Twitter Plugins Installation
Like Facebook, Twitter, Google+ etc.
Case Study
It shows how to choose targeted person and
Strategies of Twitter marketing
Easily get brand awareness, lead generation.
Significance of Twitter
For creating an event or any Bonus SMM is right Way to do these activities.
44/A, Geetanjali Apartments, 3rd Floor, Opp Bahar Cafe, S.R. Nagar, Hyderabad Contact: 8125323232, 8125824824, E-Mail: techleadsit@gmail.com, www.techleadsit.com
Google+ Marketing:
SMO Tools
Introduction of Google+
Buffer
Creating a Brand Page
IEFT
Verifying a Business location
KingSumo
Google+ Elements
Huite Suite
Google+ Strategies
Sprout Social
Google+ Insights
Edgar
YouTube Marketing:
Post Planner
Introduction
Feedly
Creating a Channel
Quill Engage
Advertising and Bidding
SEM
Installation of plugins Video Embedding
Introduction of SEM
Notifications of Ad sense
Structure of Ad words Account
You Tube video analytics
Keywords Research
LinkedIn Marketing:
Ad Copy Writing
Introduction
Campaign Optimization
LinkedIn Profile and its Elements
Introduction of SEM:
LinkedIn Guidelines
What is SEM?
Creating a Brand Page
Difference between SEM vs SEO
Influencers Concept
What is Google Ad Words?
Group Creation and Strategies
Use of Google Ad Words
Brand Promotion
Registration of Ad words Account
44/A, Geetanjali Apartments, 3rd Floor, Opp Bahar Cafe, S.R. Nagar, Hyderabad Contact: 8125323232, 8125824824, E-Mail: techleadsit@gmail.com, www.techleadsit.com
Structure of Ad Words Account:
Ad Copy Metrics
How we can Setup Ad Words Account
Symbols Used in Ad Copies
What is Remarketing Tag and its code?
Ad Extension
How we can integrated Remarketing Code
Types of Ad Extension
Conversion Tracking Code
Campaign Optimization:
How we can integrated Conversion
Optimizing Types
Of Tracking Code
Campaign Level
Linking of Google Analytics with Ad Words
Ad Group Level
Types of Ad Words Campaigns
Keyword Level
Choosing of Right campaign for your Business
A/B Testing of Ad Groups
Purpose of Ad Groups and Keywords
and Ad Copies
Keywords Research:
Optimizing the Bid
Defining of Keywords
Increasing Quality Score
What is Keyword Research?
How to get better ROI with
What is Methods of Keywords Research?
Limited Budget.
How to choose Profitable Keywords
SEM Tools
Dividing Ad Groups Based on Keywords
Ad Copy Writing:
1. Paid Tools
Types of Ads
SEM Rush
PPC Ads
Long Tail Pro
Display Ads
Rank Watch
You Tube and Mobile Ads Product listing Ads 44/A, Geetanjali Apartments, 3rd Floor, Opp Bahar Cafe, S.R. Nagar, Hyderabad Contact: 8125323232, 8125824824, E-Mail: techleadsit@gmail.com, www.techleadsit.com
2. Free Tool
Affiliate Marketing
Keyword Tool Planner
What is Affiliate Marketing?
Display Planner
How to identify a best website for
Ubersuggest
- Affiliate Marketing
Soolve
Uses of Affiliate Marketing
Keywordtool.io
Disadvantages of Affiliate Marketing
Reports:
WordPress site Development
Creating and Analyzing Savings of Reports
Introduction of Word Press
Building a Keywords list
Word Press Installation
Setting a min and max bids and
Word Press Plugins and its Uses
Daily Budget.
Changing Default Settings Adding menu bar to site
E-Mail Marketing
Creating pages and posts
Introduction
Content Management
Marketing Strategy
Installing Widgets
Online Reputation Management
Adding code to text Widgets
Project and Case Studies
Custom post type Screens
Techniques of Feed burner
Template Tags
Defining a Market Segmentation
Using permalinks
-and its Target Area
Custom Taxonomy
Social Event Creation
Clouds & Listing the Terms
44/A, Geetanjali Apartments, 3rd Floor, Opp Bahar Cafe, S.R. Nagar, Hyderabad Contact: 8125323232, 8125824824, E-Mail: techleadsit@gmail.com, www.techleadsit.com