2014 GRAPHIC DESIGN
PORTFOLIO OF ERUYANSYAH
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YOU DON’T HAVE TO BE GREAT TO START, BUT YOU HAVE TO START TO BE GREAT -ZIG ZIGLAR3
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CONTENT 3 Content 5
Intr oduction
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INFINITI by SIJI
Logo Design \\ Identity \\ Br anding
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EVERS Wear
Logo Design \\ Identity \\ Br anding
18 KIKO
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Logo Design \\ Identity \\ Br anding
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WiGO
Point Of Sales M ater ial \\ Adver tising
\\ Gr aphic Design \\ Br anding
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Gar asi 941
Point Of Sales M ater ial \\ Adver tising
\\ Gr aphic Design \\ Br anding
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VIA M anage M ar keting Activation
Gr aphic Design \\ Colater al Design
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INTRODUCTION Hello there,
Having pleasure to introduce myself and here with, My name is Eruyansyah, i’m 28 years old (change every year on 19th of January).I’m Indonesian. I am a graduated student with Bachelor degree from Faculty of Communication Majoring in Advertising, University of Prof. Dr. Moestopo (Beragama), Jakarta, Indonesia. My valuable experience of +- 4 years work in Visual Design, Branding, Promotion, And Advertising, includes the main responsibility of making sure all the client’s needs have been attended to and they are satisfied. I translate their concept and vision into various mediums such as a piece of paper, website, or even if it’s just for their BlackBerry avatar. To me, what matters the most is the client’s approval and satisfaction - this is of course, if their request is still reasonable.
Graphic Designer Indonesia 62 896 1362 8323 eruyansyah@yahoo.com https://www.behance.net/eruyansyah
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//LOGO’s //IDENTITY //BRANDING
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INFINITI by SIJI
Logo Design \\ Identity \\ Branding “INFINITI“ is one of the products of our company mobile application SIJI Digital Solutions . Our company is engaged in the field of information technology , Mobile applications “ INFINITI function for scanner Augmented Reality ( augmented reality browser app , similar to the app screen . Www. layar.com can see the website ) . “ INFINITI “ offers infinite creativity , because the purpose of this application is to help the creative , advertisers , public relations , brand owners to generate advertising and promotional and marketing tool that is unique , creative and out of the box .
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Inspiration :
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Mobile Application Icon
COLOR GUIDES
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EVERS WEAR
Logo Design \\ Identity \\ Branding Evers Wear is a genuine leather handmade footwear, mostly sandals, i made this logo for a friend independent company in 2013. The concept of the logo is a modern characteristic edited typeface, by adding some symbol, to strenghten the identity of the logo. Like most of fashion logo, EVERS Wear logotype was a blend of feminime and maskuline, the typeface is condensed as a symbol of glamorous yet strong with the triangle symbol inside the E and R letter. The color orange was a blend of yellow and red, it’s produce an warm yet strong color, as a new brand in the field this color feels fit to aware people to the product it self.
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Inspiration :
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Color :
Pantone DS 19 1 C C : 10 M : 40 Y : 100 R : 228 G : 160 B : 37 Pantone DS 33 1 C C : 10 M : 54 Y : 100 R : 225 G : 136 B : 38
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Gradients : Radial ; Aspect Ratio : 100% Location : 77,42%
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KIKO
Logo Design \\ Identity \\ Branding KIKO is a homemade jam, sauce, spread, and dip and it’s made by order only, KIKO is all made by hand, not just sauce, spread, and dip but also for the packaging also made by hand, so it is not just premium but it’s very original. The client wants a unique logo with the taste of vintage and a little bit 80’s style in it, i came out with this design concept and they are very satisfied with the result. KIKO logo is also integrated with the tag, every flavor of the sauce, spread, and dip comes with different color of tag on the same logo.
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Inspiration :
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C O L O R PA L L E T E S
Packaging labeled
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C : 42 M : 16 Y : 33
Pantone 5507 EC
C : 34 M : 13 Y : 26
Pantone 7542 EC
C : 55 M : 60 Y : 75 K : 50
Pantone 7519 EC
C : 4 Y : 31
Pantone 607 EC
C : 20 M : 85 Y : 100 K : 15
Pantone 1675 EC
C : 0 M : 100 Y : 100 K : 60
Pantone 1815 EC
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//POINT OF SALES MATERIAL //ADVERTISING //GRAPHIC DESIGN //BRANDING
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WiGO
Point Of Sales Materials \\ Advertising \\ Branding \\ Graphic Design Provide POS Material and BTL Advertising Design for a Product named WiGO a part company of PT. Berca Global Access, an internet provider which spread in 8 province in Indonesia (Balikpapan, Batam, Denpasar, Makassar, Medan, Palembang, Pekanbaru, and Pontianak). My responsibility here are designing all the sales and promotion tools such as : flyers, posters, xbanners, roll up banners, huge banners, packaging box, stickers, merchandise and print ad. I also designing all branding stuff for store around 8 branch such as: wall panels, car branding, take one box, facade, t-shirt, uniform, etc.
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WiGO START PROMO Poster, Flyers (also applied on xbanners, roll up banners, print ad and billboard) of WiGO Start program. The goal of this program was promoting WiGO to new customers, by giving the customers three advantage of WiGO product (large Kuota, high speed 4G technology, and WiFi) just by paying Rp. 50.000. The usage of “Racing Flags” in the design is literaly based on the name of the product “WiGO START” and also to aware people that WiGO internet is ready to “race” with another internet operator to proof that our technology is the “fastest” in the track.
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WiGO POME PROMO MATERIAL This is the new concept of WiGO, internet for family, this promo called POME, the goal of course to expand our customers and emphasize it to internet for family usage. In the promo we mention all the bonuses that customers will get if they using WiGO. This promo was also applied for huge banners, xbanners, roll up banners, posters, print ad, facade and tv slide show. - Photo was taken by Handi Denadi from studio177 (Budihan Photography) - DI team from Ari poohi and Dimas Yudisthira (freelance art director) - Layout and typhography by eruyansyah.
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WiGO HEMAT 60% PROMO The goal of this promo is to boost our customer, so that they can aware about WiGO not just because the technology that WiGO have, but also for the price that affordable. In this promo “WiGO, internet 4G Super Cepat & Tanpa Batas. Hemat Hingga 60%� we also put the amount of the money that customer will saved if they start to using WiGO. In this promo WiGO once again, we get rid of photograph from any of our promo tools, we made copy based advertisements so that the massage that we want to send to our target audience will be accepted well by them, also we put some of file sharing logo such as Rapidshare and 4shared because all of this website are well known website for sharing file with no limit on the size, yes, it is because WiGO is Super Fast & limitless 4G technology internet. This promo was also applied in : - flyers - posters - banners (horizontal, vertical, small, medium, and huge) - print ad - online ads - xbanners - roll up banners - etc
WiGO Center :
Komp. Pertokoan A YANI Mega Mall, Blok E no.12B
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Call Center WiGO Pontianak :
0561 - 577237
Atau telepon ke :
0804-1234500 *Tarif Lokal
THE TRUE BROADBAND
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WiGO “Download Video Lebih Cepat daripada Masak Mie Instant?” Promo Once again, internet speed is becoming the main issue in our customers mind, so, we decided to make a little bit out of the box concept by comparing cooking to download, it is believe in our society that cooking instant noodle is the fastest way to get delicious food, all you have to do is just boil water and than put the noodle in it, a couple minutes later you have yourself a meal! that idea somehow came out of my head and i think, “what if i can download a video as fast as i cook instant noodle, or maybe, faster than that?”. This soft selling campaign was published in 8 WiGO branch, even though, based on reported survey, many customers didn’t understand to this campaign at the first place and many of our customers think that this campaign was a noodle advertisements. This promo was also applied in : - flyers - posters - banners (horizontal, vertical, small, medium, and huge) - print ad - online ads - xbanners - roll up banners - etc Noodle photo licensed bought at www.shutterstock.com
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WiGO “Yang Kamu Perlu Cuma Satu Koneksi� Promo The newest 2014 WiGO soft selling campaign, by using the idea of illustrated image of social media and internet icons in various colors. This new concept is also made with the new template of WiGO Print Ads, we start a new face of our off line campaign specially printed campaign with fresh and clean design hoping this new design will make our customers even more aware of us and we can grab more customers to use our product. This promo was also applied in : - flyers - posters - banners (horizontal, vertical, small, medium, and huge) - print ad - online ads - xbanners - roll up banners - etc
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GARASI 941
Point Of Sales Materials \\ Advertising \\ Branding \\ Graphic Design Garasi 941 is a “playground� for all of the car owners in Jakarta, basically Garasi 941 is a car salon, officially open at Cinere, Depok, in November 2013. Besides car salon Garasi 941 also have service in selling used car, rental car, and supplier of old car spare parts, most of it are from Holden brand
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November 2013 Opening Promo Flyers This is flyers for the opening promo in November 2013, the promo was to give a special price to all of the customers to clean their car in the Garasi 941 salon car, the impact of this flyers was very good, and many customers come to the Garasi 941, in this promo, Garasi 941 was also giving the customers HOME SERVICE, which means “if you are to busy to come to our garage, all you have to do is to made a phone call and the garage will come to you�.
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December 2013 Plasti Dip Promo Flyers This is flyers for December 2013 promo. The promo is not just about car salon. It’s about plasti dip, plasti dip it’s a formula, it’s like paint but easy removal like sticker so if you get bored with your paint, you can just take it off like you take off a sticker and it will not leave any damage or scracth to your original paint.
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Name Card Store Design
Store backdrop and store name board
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//COLLATERAL DESIGN //GRAPHIC DESIGN
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VIA Manage Marketing Activation Graphic Design \\ Collateral Design
VIA Manage Marketing Activation is an agency focusing to support clients’ objective & strategy (and transform the ideas into reality) for their marketing services activities with core values in customer focus, compentency, creativity, communication, and continual improvement. VIA Manage Marketing Activation professional service are include : - Complete event management packages from conception through to implementation - Corporate Outing and Gathering - Design and implementation of tailored marketing campaigns - Venue selection, including AV and catering provision - Mailings: mobile marketing, email blast - Pre-event telemarketing - Pre-event registration via phone, fax, email and websites - On site coordination and registration facilities
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Thank You
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ERUYANSYAH 2014 PORTFOLIO For More Works Please Visit : behance.net/eruyansyah or lets have chat with me : 62 896 1362 8323 42
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