TOMMY HILFIGER INTRODUCES SAMANTHA RUTH PRABHU AS THE FACE FOR SPRING/SUMMER 2023 WATCH CAMPAIGN

Tommy Hilfiger ropes in celebrated actor and youth icon, Samantha Ruth Prabhu as the new face of the brand She will be endorsing the women’s watch category and be featured in the Spring Summer’23 campaign breaking in April 2023 in India.

Building on the brand’s heritage of collaborating with multi-faceted pop culture icons who embody the brand’s values, the campaign celebrates Samantha championing individuality and self-expression while promoting a diverse culture

The Spring Summer Tommy Hilfiger women watch collection blends versatile adventure with innovative elegance, featuring everyday casual, dressed and sporty pieces with new details and unique designs.

On the occasion, Samantha Prabhu said, “I am excited to be part of the Tommy Hilfiger family I have always found watches to be a way to make a personal style statement. Tommy Hilfiger has an iconic global design language which allows your individuality to stand out. I find their watches to be extremely versatile to match all my different looks I love the new Spring Summer collection – can’t wait for everyone to see it!”