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COVER STORY

COVER STORY

IT’S SHOP O’CLOCK!

-By Masooma Fatima

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Instagram started out as a platform to share pictures of our lives and likes, but it’s evolved into a brilliant space for e-commerce. Be it an established brand or a new start-up, Instagram has become a go-to option for advertising, and now also for sales. Offering a wide range of products, here are some of the Instagram pages you can shop with ease.

This brand was started by Mir Raoofuddin Ali Khan, hailing from the family of the Nizam of Hyderabad. The brand came to when Mir inherited trinkets and accessories that were worn by his forefathers and customised his own look to tribute to his culture; paying homage to the Sherwani Culture. Mir and his wife Maryam, founded the brand exclusively for men and then went on to include diverse products that embody their vision of personalised, exclusive accessories. Their accessories are made in silver, gold, brass, copper, platinum, enamel and Meenakari and with any finish, suitable to the design and choice of the wearer. Adding semi precious and precious stones to add to the collection, they are expanding their range since 2021. They have added urban jewellery and certain women’s jewellery items as well. Bracelets, chains, necklaces, rings and everything customisable.

Instagram: @mirthelabel Website: www.MirTheLabel.com

Raintree by Shaili Jain is among the most well known kids clothing brands in the city! The brand specialises in luxury kids wear paired with beautiful matching accessories. The clothes at Raintree are characterised by the use of high quality fabrics like pure silk, pure satin and so on. Every outfit made by this brand is designed keeping in mind the comfort of kids. They have recently ventured into luxe moms wear too. If you plan on wearing custom made 01. matching mom and baby outfits- this place is your to go!

Instagram: @raintreekids Address: Road no 10, Banjara Hills.

3003BC is a new age, customized luxury perfumery experience that is tailored completely keeping in mind the user’s preferences. Launched in 2017, 3003BC is inspired by the oldest known memory of perfumes, dating back to the Mesopotamian Civilisation (3003BC). The brand has formulated unique fragrance compositions and has emerged as the only brand providing a customizable luxury fragrance experience for both men and women at an affordable price range. 3003BC has also launched India's first range of wedding fragrances 'SAA' that celebrates all moods of each wedding ritual- prewedding, wedding and honeymoon. Some if their must have fragrances include- Honeymoon bliss, Cloud 9 and Radiance.

Instagram: @3003bc_official Website: www.3003bc.com

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Entrepower is a home-growing formal wear brand based in India. It is built upon the belief in the co-existence of dichotomies- style and comfort, versatility and permanence, power and grace. The brand is here to fill the void of easily available RTW formal wear in India. With unique colour options and diverse designs, we are here to bring out the best in the women. With recent introduction of Made to Measure segment, the brand takes initiative for women to celebrate themselves and their ever-so beautiful bodies. Their aim is to provide the best formal wear choices to all the women juggling and acing their multiple roles. Entrepower aspires to create and cura 0te 1. everything that the ladies need to keep up with their work lives. They believe in power dressing our way through life, because why not?

Instagram: @entrepower Website: @www.entrepower.in

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Hyderabad based streetwear apparel, Freiq is a brand breathing life into streetwear and avant-garde fashion in India by rebirthing the concept of bold simplicity in streetwear culture. Freiq’s aim is to elevate streetwear's culture and develop India into the next fashion focal point. The brand is about going unnoticed but having 04. great character hidden, displayed by artistic graphics on the clothing. Every single design has a story behind it. Frieq has taken inspiration from various activities and emotions humans go through in their lives. The uniqueness of the apparel goes with a tagline ‘What is seen doesn't matter, as it is nothing, and what is hidden does, because it is not flaunted’.

Instagram: @freiqstore Website: www.freiq.com

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Lasting Impressions, as the name itself suggests, is about a moment, an experience, a memory, an emotion that you would want to cherish for life. Pioneered and curated by Harsha Jain, these 3d impressions cover just about anything. Right from your new born’s handprint to an infinity family cast. Couple cast for the romantics, pregnancy belly/bump for the excited first time Mommy to be, pet paw cast for the pet lovers, ashirwaad and guru padukas for the spiritual and the list goes on. Their impressions come in variety of colours like 24 krt gold,champagne gold,sterling silver ,rose gold and so on. Their premium frames come in designer backdrops of pure raw silk, back lit LED frames, customisable hoops/wreth and many more offering reminiscence in style. Harsha, after a lot of research, has taken special care to ensure all the products she uses are safe, non toxic and completely skin friendly. She also takes keen interest in detailing and makes sure the products have a long shelf life.

Instagram: @lastingimpressions _ 2d3d Website: www.3dlastingimpressions.com

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Body cafe is an organic grooming and wellness brand that is based on authentic and traditional beauty practices. They take inspiration from ancient home remedies (gharelu nuskhe), the goodness of nature (prakriti), and Ayurveda. The ingredients used for preparing our products are derived from plant sources th 04. at are farmed using organic farming methods and are free from the use of pesticides, petroleum-based fertilisers, or bio engineered genes. Body cafe offers a wide range of products that are categorised under daily grooming, wellness, and spa range. The brand also has customised gift hampers made as per the choice and preference of customers. Some of their must try products include the golden glow face mask, coffee caramel lip scrub, tea tree pore minimising toner etc. Instagram: @bodycafe.in

W 05.ebsite: www.bodycafe.in

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