Advertising • Advertising is a form of communication for marketing. • It is used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. • Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. • http://www.youtube.com/watch?v=GT86iWiH2mI • http://www.youtube.com/watch?v=2hg81j9i4Bg • http://www.youtube.com/watch?v=Ekr05T9Iaio
Mass Media & New Media • Advertising messages are usually paid for by sponsors. • People can see advertisements through various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Advertising objectives • Commercial advertisers often want to increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers. • Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. • Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement
Sponsor • To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. • A sponsor is the individual or group that provides the support, similar to a benefactor.
Logo • A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). • At the level of mass communication and in common usage a company's logo is today often synonymous with its trademark or brand.
Logo
Logo
Logo
Logo
Logo
Slogan • A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. • Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose, than as communication to an intended audience. • Examples: • • • • • •
L'Oreal - Because I'm worth it Nike - Just do it. (1988) NOKIA - Connecting people Samsung - Everyone's invited OPEL - Wir leben Autos Obama’s campaign – Yes, we can
Creative Advertising • In advertising, different creative strategies are used in order to obtain the consumer attention and provoke shoppers to purchase or use a specific product. Creative Ads: •
http://www.youtube.com/watch?v=R55e-uHQna0
Non-creative ads: •
http://www.youtube.com/watch?v=oJF0H3ucx4s
Creative Advertising
Creative Advertising
Creative Advertising
Creative Advertising
Creative Advertising
Creative Advertising
Creative Advertising
Creative Advertising
Creative Advertising
Creative Advertising
Creative Advertising workshop http://publicitatcreativa.blogspot.com.es/
• Our logos • Advertising posters • Our video ads and adverts