PPC Google Adword Campaign Guide‌
Presentation: Earmark E Services Pvt. Ltd
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Structure of Adword Account
Keywords
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If You Store or Business Sells product in Different areas create campaigns for each locations as UK, USA, India and also target language in Campaign setting, you ads should leverages with those targeted languages.
Campaign Types Search & Display Networks Google Search, Shopping, Maps, search partner, Google display network (Gmail, YouTube, Blogger and Google Finance)
Search Network Only Google search, shopping, images, groups etc.
Display Network Only Google's network of partner websites
Video Campaign
YouTube Videos, YouTube Search, Google Display Networks
Campaign Sub Types(Advance)
Product Listing Ads
Ads promoting your product inventory from Google Merchant Center
Dynamic Search Ads Ads targeted based on your website content
Mobile apps
Admobs and mobile apps
Remarketing
Ads targeting people who have previously visited your website
Engagement
Rich media interactive ads, POP UP, Light box, hover ads
Setup Your 1st Campaign
Location
Choose Location Setting also option to exclude and nearby within a geo graphical range !
Setup Your 1st Campaign
Location Advance
Choose Location Setting also option to exclude and nearby within a geo graphical range !
Setup Your 1st Campaign Language as per targeted location
Language
Setup Your 1st Campaign
Bid & Budget
Bid Setting & Budget of whole Campaign !!
Setup Your 1st Campaign
Ads Delivery method
How ad serve fast method or normal !!
Setup Your 1st Campaign
Ad extensions
Some additional styling for you ads !
Setup Your 1st Campaign Ad scheduling
Setup Your 1st Campaign
Ad Rotation
How ads frequently serve in Search !
Setup Your 1st Campaign
Some Advance Option
Welcome – Adword Dashboard
All Active & Inactive Campaign List
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Sujit Kumar Lucky: Contributor On this Presentation – Social Media and Search Marketing Enthusiasts, A Tech geeks Works @eservicesindia having passion for digital marketing and Blogging ! @sujit_kr_lucky
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