Fashion Design Portfolio 2020

Page 1

DESIGN PORTFOLIO ESHANA VERMA


WHO AM I?

IN MIDST OF MOVEMENT AND CHAOS, KEEP STILLNESS INSIDE OF YOU - DEEPAK CHOPRA , AUTHOR



With the aim to portray the importance of “Less is more�, the designs focus on balance, utility, minimalism and the idea of utilization. This is achieved using elements such as layering, functionality, opacity levels and strong silhouettes that give the designs structure and strength, without losing the simplicity. Emphasis on gender neutrality with elements that blend in with each other, breaking the duality of the same.

THE STYLE


DESIGN PHILOSOPHY

Simplicity is a product of intelligence and observations. It is focus and balance. This is what I believe in and aim to produce as well, through what I create. By addressing global issues, I wish to transform art into function and turn inhibitions to opportunities through self written works, self captured pictures and music that inspires me. It empowers the idea that we can be seen without being in the spotlight, can be heard without having to shout. With the combination of these forms of art, I aim to achieve an outcome that speaks for most of us, more than what we readily hear in order to unify expression and social causes. A product that is equivocal, strong and bold.


LIST OF

CONT ENTS O1

O1 MARTIAN AN ATHLEISURE DESIGN PROJECT • Design process 03 • Final designs 07 • Technical specifications 08

O2

KINETIC NERVE A TRAINING WEAR PROJECT • Design process • Final designs • Technical specifications

13

15 20 22


O3

O4

O5

HUMANOID A PERFORMANCE WEAR PROJECT • Design process • Final designs • Technical specifications

25

RUMINATE AN ATHLEISURE DESIGN PROJECT • Design Process • Final design • Technical Specification • Look

37

REVELATION A STREETWEAR STYLING PROJECT • Look

27 31 34

39 43 45 47

49

55


MARTIAN MARTIAN MARTIAn MARTIAN MARTIAN O1

ATHLEISURE SS 20/21 01


An athleisure design capsule based on the theme MARTIAN, for the brand, “Charli Cohen”. The project was aimed at developing a range

DESIGN BRIEF

plan which is achieved through a detailed design process. Martian was completed in May 2019, and is a Women’s-wear design collection focused on the trend forecasts for Spring Summer ‘20/21. Charli Cohen develops garments that are technical, multiutility and speak for a cause. The design focusses on such values, combined with the silhouettes of the coming times. It takes into consideration the ease of wearing garments and at the same time look chic, bold and up with the trends. The colors are meant to give out radiance, power and show the shades of a land unknown still.

02


The space age is upon us. With the increasing threats of the Earth being inhabitable, advancements are being made so as to find a new terrain for humans to thrive on. A new home. Within a few years, humans will inhabit the planet Mars. Inspired from this, the collection features

CONCEPT

shades of Mars, silhouettes that are bio-based, anti-pollution, minimalistic and utilitarian. The fabrics are shear so as to incorporate lightness and functionality. Knits with body mapping, allowing complete flexibility, breathability and muscle support will serve the client with an amalgamation of Hi-Fashion, on the go.

03


MOOD

04


AGE OCCUPATION

FABRICs

INCOME INTERESTS AESTHETICS DEMOGRAPHICS AESTHETIC PURPOSE

Between 20 - 30 years Ranging in between a student, an entrepeneur, a co-orporate worker or housewife INR 50,000 and above Fitness and fashion Minimal, utility and comfort focussed. Urban developed/ developing city. Healthy, on the move, busy. Workout, Athleisure

CLIENT: YOUNG WOMEN

05


DESIGN DEVELOPMENT

06


RANGE PLAN

07


TECHNICAL SPECIFICATIONS OF LOOK 1

FABRICS

TRIMS

1. 100% Cotton Unbrushed Fleece GSM: 395 2. 100% Cotton 2x2 Rib GSM: 320 3. Mesh, 100% Polyester 4. PHBV (biodegradable Polymer single jersey)

1. Elastic (waistbands) 2. Drawstrings 3. Rivets 4. Name tag panel

FINISHING DETAILS

Front

Back

DESCRIPTION: PANELLED FLEECE CROPPED LOOSE FIT CO-ORDINATE WITH MESH, A RIB COLLAR, POCKETS, AND NAME TAG PANEL SIZE: Medium WOMENSWEAR

RIVET

1. SEAMS: 5 Thread overlock 2. POCKETS: Lock Stitch 3. POCKETBAGS: 5 Thread overlock 4. TOP STITCH in all seams except side seam for Sweatshirt, Side seam and Waistband for Sweatpants.

08


TECHNICAL SPECIFICATIONS OF LOOK 2 JACKET

FABRICS 1. 100% Cotton Unbrushed Fleece GSM: 395 2. 100% Cotton 2x2 Rib GSM: 320 3. PHBV (biodegradable Polymer single jersey)

TRIMS 1. Elastic (waistbands) 2. Zipper 3. Buckle trims 4. Name tag panels

FINISHING DETAILS CROP TANK

BOTTOM

DESCRIPTION:

09

PANELLED FLEECE LOOSE FIT CO-ORDINATE WITH A TANK TOP, A RIB COLLAR, POCKETS. & NAME TAG SIZE: Medium WOMENSWEAR

1. SEAMS: 5 Thread overlock 2. POCKETS: Lock Stitch 3. POCKETBAGS: 5 Thread overlock 4. TOP STITCH in all seams except side seam for Sweatshirt, Side seam and Waistband for Sweatpants 5. LINING in jacket with lockstitch.

ZIPPER


TECHNICAL SPECIFICATIONS OF LOOK 3

SPORTS BRA

JACKET

FABRICS

TRIMS

1. 100% Cotton Unbrushed Fleece GSM: 395 2. 100% Cotton 2x2 Rib GSM: 320 3. Mesh, 100% Polyester 4. PHBV (biodegradable Polymer single jersey)

1. Elastic (waistbands) 2. Drawstrings 3. Rivets 4. Zipper 5. Buckle trims 6. Name tag panels

RIVET

FINISHING DETAILS

SHORTS DESCRIPTION: LAYERED LOOSE FIT CO-ORDINATE WITH SPORTS BRA, OUTERWER, SHORYTS WITH INBUILT TIGHTS AND A NAME TAG PANEL SIZE: Medium WOMENSWEAR

ZIPPER

1. SEAMS: 5 Thread overlock 2. POCKETS: Lock Stitch 3. POCKETBAGS: 5 Thread overlock 4. TOP STITCH in all seams except side seam

10


TECHNICAL SPECIFICATIONS FOR LOOK 4

C O N V E R T I B L E PA R K A

FABRICS

SKIRT

1. 100% Cotton Unbrushed Fleece GSM: 395 2. 100% Cotton 2x2 Rib GSM: 320 3. PHBV (biodegradable Polymer single jersey)

TRIMS 1. Elastic (waistbands) 2. Buckle trims 3. Name tag panel 4. Zipper

FINISHING DETAILS

SPORTS BRA

DESCRIPTION:

11

ACTIVE A LINE SKIRT WITH SPORTS BRA, LAYERED WITH CONVERTIBLE PARKA AND NAME TAG. SIZE: Medium WOMENSWEAR

1. SEAMS: 5 Thread overlock 2. TOP STITCH in all seams except side seam for Sweatshirt, Side seam and Waistband for Sweatpants.

ZIPPER


TECHNICAL SPECIFICATIONS OF LOOK 5

FABRICS

COMPRESSION TANK

LASER LEGGINGS

1. 100% Cotton Unbrushed Fleece GSM: 395 2. 100% Cotton 2x2 Rib GSM: 320 3. PHBV (biodegradable Polymer single jersey)

FINISHING DETAILS

TRIMS 1. Elastic (waistbands) 2. Zipper 3. Name tag panels

ZIPPER

1. SEAMS: 5 Thread overlock 2. TOP STITCH in all seams except side seam 3. LINING in hood with lockstitch

ASTRO BODYSUIT DESCRIPTION: A BODY SUIT LAYERED WITH COMPRESSION TANK TOP AND PAIRED WITH LASER LEGGINGS FOR ULTIMATE FLEXIBILITY AND EASE WITH NAME TAGS SIZE: Medium WOMENSWEAR

12


26

O2

FOOTBALL TRAINING SS 21/22 13

KINETIC KINETIC KINETIC KINETIC

NERVE NERVE NERVE NERVE


A Training wear collection based on the theme KINETIC NERVE, for the brand, “ADIDAS”. The project was aimed at developing a collectipn which is achieved through a detailed design process. Kinetic nerve was completed in May 2020, and is a Men’s-wear design focused on the trend forecasts for Spring-Summer 21/22’. Being a training collecton, it ensures the functionality of the same.

DESIGN BRIEF

Adidasdevelops garments that are technical, multi-utility and look good. The design focusses on such values, highlighting the the AMAZON FIRES that broke out earlier in 2020. It is a way to translate the energy of the fire in us into our training sessions, in our lives. The garments can be worn during football training and during casual matches. 14


KINETIC NERVE is a translation of energy into everything we do. Inspired from the Amazon fires, it pays respect to all the people on the line, showing their vigor, bravery and strength. How they step in were we woiuld not and make it safer for us. At the same time, it is a reminder of how nature can take a turn on us, if we are not careful. The colours & prints

CONCEPT

are inspired from the shades of ash that is left after a fire estinguishes, similar to that of a lava The aim is to develop a collection for football training, something to work during workouts and while training on the field. It is highly functional, has the best fabric construction and a minimal look. This collection is designed keeping in mind the team, Manchester United.

15


16


AGE Between 20 - 25 years OCCUPATION Student, Proessional player, Football

trainer etc

INCOME INR 50,000 and above Adidas is a world renowned company for sports equipment, clothing and other accessories with regular technological advancements.

THE USP

INTERESTS Fitness, Sports, Football, Manchester

United

AESTHETICS Minimal sense of style and comfort

focussed.

MISSION

DEMOGRAPHICS Urban developed/ developing city.

The Adidas group strives to be a global leader in the sporting industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competetive position.

17

VISION

To be the design leader with a focus on vgetting the best out of the athletes with performance guaranteed products in the sports market globally.

PERSONALITY Utility focussed, goal driven, healthy PURPOSE Workout, Training

CLIENT for the range: YOUNG MEN


TRIMS

18


19

DESIGN DEVELOPMENT


RANGE PLAN

LOOK 1

LOOK 2

LOOK 3

LOOK 4

LOOK 5

LOOK 6 20


FINAL ENSEMBLE: LOOK 1

HIGH NECK PRINT ON SKIN

PANELING PRINT POCKET SHELL 21

PANELING


22


23


24


HUMANOID HUMANOID HUMANOID HUMANOID

O3

SKI PERFORMANCE AW 20/21 25


A performance wear design capsule based

DESIGN BRIEF

on the theme HUMANOID, for a hypothetical brand, “Transmute”. The project was aimed at developing a range plan which is achieved through a detailed design process. Humanoid was completed in November 2020, and is a Women’s-wear design collection focused on the trend forecasts for Autumn Winter ‘20/21. The design focusses on comfort, utility and aesthetics, combined with the silhouettes of the coming times. It takes into consideration the ease of wearing garments and at the same time look chic, bold and up with the trends.

26


As we advance towards a more technically sound future, countless advancements and ease of living, at the same time we are dissolving ourselves into the virtual world. The virtual world for us is becoming more and more real. We are embracing this reality and digging deeper into it. The consumers of today are inclined towards what looks the best, digitally. HUMANOID is a Ski - Wear collection for women, that will highlight the influence of digitization in our lives. It amalgamates the story of tomorrow with the truth of today.

CONCEPT

The aim is to develop a collection to focus on performance, design and minimalism in order to provide a new outlook towards Ski - wear design.

27


28


29


TRIMS

30


RANGE PLAN : BASE LAYERS

31

LOOK 1

LOOK 2

LOOK 3

LOOK 4

LOOK 5


RANGE PLAN : OUTERWEAR

LOOK 1

LOOK 2

LOOK 3

LOOK 4

LOOK 5

32


FINAL BASE LAYER * FULL COVERAGE * HIGH NECK * REFLECTIVE PANELING * FRONT OPENING

Compression Reflective

33

FINAL OUTERWEAR * LAYERED FLAPS FOR POCKET * HOODED * REFLECTIVE PANELING * FRONT OPENING * ADJUSTABLE HEM AND CUFF * ELASTIC AT WAIST


34


35


36


RUMINATE RUMINATE RUMINATE RUMINATE RUMINATE

O4

ATHLEISURE AW 20/21 37


An athleisure ensemble based on the theme RUMINATE, for the brand, “Charli Cohen”. The project was aimed at developing an ensemble which is achieved through a detailed design process. Ruminate was completed in December 2019, and is a Women’s-wear design focused on the trend forecasts for Autumn Winter ‘20/21. Being an athleisure ensemble, it ensures the duality of the same. Charli Cohen develops garments that are technical, multi-utility and speak for a cause. The

DESIGN BRIEF

design focusses on such values, highlighting the viscous circle of overthinking that can lead to many common mental health issues. It is a way to convey the fact that one can come out of it and be as bold as they want to be, without having to stay in their own minds. The garments can be worn in and out of gym, as a streetwear coordinate or as a part of casual dressing.

38


With the continuous evolution and advancements, while we become more and more equipped with things to do and accomplish, many of us are also losing a sense of who we are. We are becoming more and more prone to mental health issues. Inspired from this, the garments feature an insight into the deadly cycle of overthinking and identity crisis. It throws light on how we contemplate to an extent that we are unable to let go. We become unable to express and understand our own minds, starting the cycle yet again. The fabrics include mesh that represents tiny opportunities we look for, in order to express ourselves. The color palette responds to the theme by highlighting the characteristics of being bold yet reserved, having too much to say but no idea how to. 39

CONCEPT


THEME THERE ARE WAYS AND DOORS I SEE PAST, OPEN TO ALL TO YOU, ME AND THOSEWHO CARE & TO THOSE JUST CURIOUS THE REST IS A SECRET EVEN FOR ME. I LOSE TRACK AND JUMP AHEAD TO WHO I WANNA BE FUNNY HOW I CRAWL BACK TO WHO I WAS IS IT POSSIBLE TO NOT BE ME? CAN I SEE ME A YOU? WOULD I LIKE ME? DO YOU? I GUESS, IT DOESN’T REALLY MATTER BEET RED 19-2030 TCX

SWAYING ALONG THESE THOUGHTS. RUNNING AND PAUSING, NOT STOPPING EVER. IT IS THEN THAT I QUESTION YET AGAIN WHO AM I? WHOM DO I WANT TO BE? “WHO I WAS” IS WHAT I’M BACK AT AGAIN

JET BLACK 19 - 0303 TCX

40


AGE OCCUPATION

INCOME

FABRICS

INTERESTS AESTHETICS DEMOGRAPHICS AESTHETIC PURPOSE

Between 20 - 30 years Ranging in between a student, an entrepeneur, a co-orporate worker or housewife INR 50,000 and above Fitness and fashion Minimal, utility and comfort focussed. Urban developed/ developing city. Healthy, on the move, busy. Workout, Athleisure

CLIENT: YOUNG WOMEN

41


42 DESIGN DEVELOPMENT


RANGE PLAN

43

LOOK 1

LOOK 2

LOOK 3

LOOK 4

LOOK 5


FINAL ENSEMBLE: LOOK 3 • POCKETS • HOOD • HIGH NECK COLLAR

44


TECHNICAL SPECIFICATIONS FABRICS

DESCRIPTION: PANELLED FLEECE SWEATSHIRT AND SWEATPANT CO-ORDINATE WITH MESH, A RIB COLLAR, HOOD, POCKETS, SLEEVE POCKET AND RAGLAN SLEEVES SIZE: Medium WOMENSWEAR

1. 100% Cotton Unbrushed Fleece GSM: 395 2. 100% Cotton 2x2 Rib GSM: 320 3. 100% Polyester Mesh GSM: 125

TRIMS 1. Zippers 2. Elastic (waistbands) 3. Drawstrings 4. Rivets

FINISHING DETAILS 1. SEAMS: 5 Thread overlock 2. POCKETS: Lock Stitch 3. POCKETBAGS: 5 Thread overlock 4. LINING in hood, with colour BEET RED 5. TOP STITCH in all seams except side seam and neck for Sweatshirt, Side seam and Waistband for Sweatpants.

RIVET

45

ZIPPER

Front

Back


46


THE LOOK

47


48


REVELATION REVELATION REVELATION REVELATION

O5

STREETWEAR STYLING AW-2020 49


Revelation is a translation for the Greek word "Apocalypse". The concept is derived keeping in mind the current pandemic, and how the world will adapt to changes in work environment, leisure activities and fashion. In this phase closer to the end of it all, minimal clothing with comfort will become a staple. The ensemble is to serve the purpose of comfort street wear, adhering to the profile of the client.

50


51


CLIENT PROFILE

52


53


54


THE LOOK

REVELATION REVELATION REVELATION REVELATION REVELATION REVELATION REVELATION REVELATION

55


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ESHANA VERMA


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