“We provide professional fashion expertise, Let us strive for excellence� Mayadewi ESMOD Jakarta - President
CONTENTS
02 04 06 08
Why ESMOD?
Programs - 1 Year Intensive International Certificate in Fashion Design and Pattern Drafting
Programs - 3 Year International Diploma in Fashion Design and Creation
Programs - 3 Year International Diploma in Fashion Business Strategy and Communication
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Our Alumni
12
Our Success
13
Our Campus
14
Our Teachers
ESMOD
www.esmodjakarta.com | +6221 765 91 81-82
INTERNATIONAL Fashion Institutes & Universities Group
Why ESMOD? We are the worldwide fashion education leader. École supérieure des arts et techniques de la mode or ESMOD is the world’s oldest and renowned fashion school, established in 1841 in Paris by Alexis Lavigne, the tailor of Empress Eugenie. He was a master tailor, and the inventor of couture mannequin and the metric supple measuring tape, these two tools granted artisans to use actual data in order to make precisely calculated garments. ESMOD Jakarta has a long history of nurturing and shaping students talent. Established on September 6, 1996 by Mrs. Hartini Hartarto, Chairperson of Yayasan Pendidikan Desain dan Ilmu Pengetahuan, ESMOD Jakarta has upheld the rigorous professional international standard, as well as encouraging young designers to adapt to rich Indonesian cultural heritage.
Why ESMOD?
©ESMOD Paris
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Why Indonesia? Indonesia’s fast growth in the fashion industry reveals tremendous potential. So why not study in the land of a thousand islands? ESMOD Jakarta utilizes techniques to innovate, as well as preserve traditional costumes and textile prints. We accentuate friendly environment and communication between people as essential points to gain success in the fashion industry.
ESMOD Jakarta
Fashion DNA
ESMOD Jakarta has a long history of nurturing and
We are the school with focus in fashion and
shaping students talent. Established on September
business within the industry.
6, 1996 by Mrs. Hartini Hartarto, chairperson of
ESMOD provides an intense and concentrated
Yayasan Pendidikan Desain dan Ilmu Pengetahuan,
program to nurture students to become the future
ESMOD Jakarta has upheld rigorous professional
professionals, making us one of the best fashion
international standard, as well as encouraging
schools in the world. Fashion design program in
young designers to adapt to the rich Indonesian
ESMOD is divided equally between design and
cultural heritage.
pattern, making two distinct skill sets, known in
Quality Teaching Methods
France as Stylisme (Fashion Design) and Modelisme (Pattern Drafting). Stylisme involves the creative
ESMOD Jakarta’s curriculum is acknowledged
design aspect, whilst Modelisme translates that
internationally, and we constantly innovate through
vision into a constructed garment through draping,
its high level teaching methods. We encourage
cutting and sewing.
students to achieve success and teach them how
“Change is good, it is what fashion is all about”
to reach it. With close connection with ESMOD International, specifically Paris, ESMOD Jakarta provides an intensive education based on over 170 years of fashion experience. We enable students to sharpen their skills through participation in international competitions in varied markets.
- Suzy Menkes, VOGUE International Editor, ESMOD graduate Why ESMOD?
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Our Programs
www.esmodjakarta.com | +6221 765 91 81-82
One Year International Certificate
Fashion Design & Pattern Drafting The Objective The one-year program emphasizes on students attention to the base of profession. Students will learn to design garments within the structure of a collection, to adapt and keep up with the pace in fashion business. This intensive program is designed to construct a collection of clothing and accessories in various domains of fashion industry. Students have the opportunity to develop their talent and master their interests in the following subjects: Fashion sketching, illustration, trend forecasting, fashion design, pattern drafting, textile technology, fashion marketing, life drawing, fashion history & culture, English for fashion, computer aided design (Adobe Photoshop, Illustrator, Flash), computer aided design for pattern drafting (Gerber Technology), and extracurricular activities such as companies visit. Internship: 12 weeks (compulsory) Schedule: September & January Volume in hours: 20 to 25 hours per week, Monday to Friday / 2 semesters. Credits: 60 Degree: D1 Career opportunities: Graduates of the program work in areas including: Fashion Designer – Pattern Drafter – Fashion Stylist.
Fashion Design & Pattern Drafting
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Three Year International Diploma
Fashion Design & Creation The Objective To develop students in an in-depth international diploma program to educate students in the fashion industry entirely from both creative and marketing perspective. During the three-year program the students follow a range of modules including Fashion sketching, illustration, trend forecasting, fashion design, pattern drafting, textile technology, textile creation & hand knitting, fashion marketing, life drawing, fashion history & culture, English/French for fashion (optional), visual merchandising, computer aided design (Adobe Photoshop, Illustrator, Flash), computer aided design for pattern drafting (Gerber Technology) and extracurricular activities such as companies visit. Each year concludes with an exam to validate the year in all subjects and 3rd year student present their personal collections in front of jury from ESMOD Paris and professionals in the fashion industry. Schedule: September Volume in hours: 20 to 25 hours per week, Monday to Friday, 6 semesters Credits 160 Degree: D3 Career opportunities: Graduates of the program work in areas including: Art Director – Pattern Drafter – Image Consultant – Textile Designer – Fashion Designer – Fashion Stylist
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Fashion Design & Creation
Menswear, womenswear, kidswear, and lingerie are the specializations offered in ESMOD Jakarta
Program Timeline 1st Year - Discovery & Preparation An introduction to the fashion industry, with objective to develop basic Pattern Drafting technique, basic Fashion Design, to have knowledge in basic fabrics (such as cotton, wool, silk, linen, and polyester), students are also exposed to research and observation, as well as an the introduction to marketing, product and manufacturing cost. Internship: 4 weeks (optional) July – August.
2nd Year - Personal Procedure & Creation This year is dedicated to the development of students’ personal aesthetic sense and acquires the technical skill to achieve visions. Students will master Fashion Design and Pattern Drafting techniques, they will be able to use different process of creativity, discover about enterprise and marketing field, as well as sharpen their analytic and conceptual thinking. The objective in the 2nd year is to be able to design and construct women’s trousers and a suit jacket in both ready to wear and sportswear. Internship: 5 weeks minimum (compulsory).
3rd Year - Specialization & Personal Creation The key task in this year is to encourage students of the specific principle of design and construction that define the specialization they have selected. Furthermore, the core in this year is to create Personal Collection by utilizing the aspects of Fashion Design, Pattern Drafting, Textile, Accessories and Marketing. Students need to apply their knowledge, ability and skills from the previous years.
Fashion Design & Creation
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Three Year International Diploma
Fashion Business Strategy & Communication The Objective The Three Year program allows students to understand the real world of fashion industry environment and the role of each professional activity. Academic subjects, and internships also play an important role to reinforce the knowledge they have studied in the classroom. Throughout the course there is constant engagement through guest lecturers, company visit, internship and flagship fashion stores local and international to enable students to develop creativity, problem solving and decision making abilities through a range of relevant knowledge. The subjects are divided into marketing and sales (behavioral study, product segmentation, market research), fashion route (basic textiles, visual display, jewelry industry), business area (private law, financial accounting, research tools), and communication field (fashion vocabulary, additional languages, e-commerce). This course provides students a full range of professional skills as well as employability skills in the world of fashion. Schedule: September Volume in hours: 20 - 25 hours per week, Monday to Friday, 6 Semesters Credits: 160 Degree: D3 Career opportunities: Graduates of the program work in areas including: Buyer – Press Agent – Product Manager – Merchandiser – Fashion Editor
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Fashion Business Strategy & Communication
Students will get the opportunity to build their own brands from ground up until it is ready to be sold in one of Jakarta’s most prestigious retailers
Program Timeline 1st - Year Discovery & Initiation The first year is an introduction to the role of marketing, sales techniques, textile knowledge and consumer habits. Students need to identify trend, roles and impact of fashion influencers and current fashion business. Business law and foreign language courses are included in the first year to shape students’ communication skills. Language: French/Chinese (optional) Internship: 10 weeks in a boutique, department store or showroom 2nd - Year of Intensity and Depth The focus will expand to the area study of marketing in product development, particularly in textile, merchandising, and financial analysis. Several subjects that play important part in this second year are knowledge, leverage merchandising skills, and strategy and communication tools. Students will learn the concept of distribution and channels, explore different sectors of fashion and textiles, as well as enhance the forecasting and sociology of fashion subjects. Language: English/Chinese or French (optional) Internship: 12 weeks in a fashion brand, to be able to absorb the pace and experience in different departments. 3rd - Year Implementation & Globalization The final year has been designed to meet the needs of international standards, such as brand management, communication strategies, labor law, and legal protection of patents, corporate finance and strategic markets. The fashion route looks at a varied field of international fashion and culture, study the history or fashion, including its sources and the use in forecasting role. Internship: 4 months full-time internship, essential to validate the degree.
Fashion Business Strategy & Communication
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Our Alumni ESMOD Jakarta is famous as a place where the next rising stars are born. We have nurtured most of the well known fashion designers.
Heaven Tanudiredja Was born in Bali, on June 7th 1982. He studied at ESMOD Jakarta and worked for noted local designer Biyan for five years, before leaving for Antwerp Belgium in 2007. The designer launched his namesake brand, which was an immediate commercial success, selling to legendary boutiques such as Liberty of London, 10 Corso Como Milano, and Blake’s Chicago. His work is noted for its distinct sculptural elements and technical innovations. Heaven also collaborates on a regular basis with international fashion designers and brands such as Christian Dior Haute Couture, Iris Van Herpen, and Juun J for which he creates unique catwalk pieces. 10
Our Alumni
Dynand Fariz As a president of Jember Fashion Carnaval, and a Pattern Drafting teacher at ESMOD Jakarta, Dynand has received several awards and achievements. He started the Jember Fashion Carnaval for youth to learn life skills through fashion. He developed a method of teaching to inspire creativity, build cooperation and instill self confidence and leadership skills. Every year Dynand chooses a different theme related to current global events in Jember Fashion Carnaval. His recent achievement was at Miss Universe 2015 event, when his costume (worn by Puteri Indonesia Elvira Devinamira) won The Best National Costume in this beauty pageant.
www.esmodjakarta.com | +6221 765 91 81-82
Eridani Focuses on women’s fashion with key words like simple, wearable, timeless and affordable. Being an ESMOD Jakarta 2011 graduate, Eridani has a talented and brilliant mind. He was appointed in the Indonesia Fashion Forward and collaborated with Centre for Fashion Dian Pelangi
Enterprise (CFE) London, fully supported by British Council Indonesia.
At 22 years of age, this fashion
In Jakarta Fashion Week 2015, Eridani’s creations were inspired by
designer has been earmarked as the
meditation energy. To him, meditation is a specific technique for
unofficial poster girl for introducing
resting the mind and attaining a state of consciousness. it requires
Indonesian Islamic fashion to the
an inner state that is still and focused so the mind becomes silent.
world. She is one of the pioneer fashion designers credited with turning
the
typical
shapeless
subdued-toned Islamic headwear into something different at her debut show at Jakarta Fashion Week at age 18, having newly graduated
Mel Ahyar
from ESMOD Jakarta. She is also a
Is the designer for Mel Ahyar Couture and Mel Ahyar Happa. She is
trend setter and trend observer. Her
known as a true contemporary couturier in the Indonesian fashion
popularity is due to her precocious
scene since 2009. This ESMOD Jakarta graduate has proven that
taste, understanding market needs,
the beauty of creativity has paid off as she was the recipient of the
and balancing it with fearless self-
“Best Nouvelle Couture Graduate” from Paris in 2006 and the “Coup
styling.
de Coeur” Special Award from well-known designer Emanuel Ungaro.
Our Alumni
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www.esmodjakarta.com | +6221 765 91 81-82
Our Success The team in ESMOD Jakarta work actively to make the most of the opportunities to connect the students with partners, supporters, and alumni in the fashion industry, both local and international. Students
are
encouraged
to
participate in competitions, events, extracurricular,
seminars,
and
company visits. Through varied activities, ESMOD Jakarta practical as
strongly
focuses
knowledge
exposing
the
as
on well
students
to
employability skills, and to network with potential employers/clients.
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Our Success
ESMOD Jakarta Fashion Festival 2015: Disoriented
Sav Lavin by Savira Lavinia Winner of Indonesia Fashion Week Design Competition presented by Dulux 2013/2014
Our students vary in age and
Our Campus
culture, not only in our International Diplomas, but also in Short Course Classes and this makes ESMOD Jakarta an interesting place to study Our service provides information on careers guidance and vacancies available to all current students and graduates. Student Support Counseling
Facilities
– ESMOD Jakarta aspires to
ESMOD Jakarta has invested to create an
develop a comfortable learning
environment that showcases teaching facilities
environment, enabling students
and supports our students to achieve great goals.
to discuss any problem they may
We provide students with a library with computer
have.
aided design room, set up with digitalization tables, plotter, projector, and screen.
Career Service – We create a
Library has thousands of art and fashion books
platform on ESMOD Jakarta to
for reference, photocopy machine, computers for
stay in touch with us.
internet and editing. Fashion laboratories play an important role for students to explore their talents. Hence ESMOD Jakarta is equipped with a workshop room for life drawing, textile creation, Batik and hand printing. Sewing lab for product realization, and bookstore with available tools for all subjects. Multifunction room with sound and video system, Fourchet café with terraces, SENATE, First Aid assistance, FREE wifi and FREE access to WGSN trend research online give our campus a family friendly environment, with a vibrant atmosphere, a feeling of being right at home.
Our Campus
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www.esmodjakarta.com | +6221 765 91 81-82
Our Teachers
Mutiara Kristina Sitompul – Pattern Drafting Coordinator The oldest of the four children in her family, Mutiara has strong values on being very determined since her early age. Following her intuition in fashion, in 2007 she decided to pursue her education at ESMOD Jakarta. Patrice
Desilles
–
Academic
Program
In 2010 she graduated in Pattern Drafting,
Manager
specialization in Menswear. In the same
A graduate from ESMOD Paris with extensive
year she received The Best Pattern Drafting
experience in production of prototypes, and
Menswear Award.
ready to wear women, men, and children, Patrice
After graduating from ESMOD Jakarta, she
is a firm believer in innovation for improvement
and her two partners of her brand NOONIO
and is always in search of new challenges for his
caught the attention from one of the women’s
unquenchable thirst for new concepts in fashion.
magazines in Indonesia. They became one of
Before joining ESMOD International in 1994,
the finalists and also presented their collection
Patrice worked with several French designers,
at CLEO Fashion Award 2010. She began
Sebastien Meunier, and J Francois Dufour, and
her career at ESMOD Jakarta in August
Les Prairies de Paris that focused on his artistic
2010 as a Pattern Drafting teacher, and in
skills for self-development. For the past 13 years
September 2014 she became a Pattern
in ESMOD Jakarta, as well as his accountability
Drafting Coordinator. Her aspiration in fashion
as an Academic Program Manager, Patrice is also
has never leaved as he she is committed to
one of the teachers who has shaped students
shape fashion education and always does
talents in Menswear and Lingerie specialization.
what she loves the most. Her motto in life “To be successful in life, hard work is a must”.
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Our Teachers
www.esmodjakarta.com | +6221 765 91 81-82
Adela Eltimothy – Fashion Design Teacher As a fashion designer, Adela graduated from ESMOD Jakarta in Women and Kids specialization, and got her International Diploma degree in 2005. Shortly after graduation, she participated in LPM Femina, competing with Indonesia’s talented Tasyrif Adnan – Short Course Coordinator
designers such as Albert Yanuar, Tex Saverio,
He achieved his Diploma in Fashion Design
Billy Tjong, and Jeffry Tan.
from Trier University of Applied Sciences,
She emerged as one of the Top Ten finalists.
Germany in 2007. In the same year he won
Adela began her career in the fashion industry
the Grand Prize of Catwork-European Fashion
as a fashion designer for Ari Seputra’s ready to
Design Championship in Dresden, Germany.
wear and a freelance designer for menswear
Heavily inspired by Ki Hajar Dewantara (a
apparel Allan Brooke. She started her teaching
pioneer for native Indonesia’s education in
career as a fashion design teacher at ESMOD
Dutch colonial times), Tasyrif believes that
Jakarta in 2009, and later on took the lingerie
education is what makes a nation grow.
training course with Najah from ESMOD Tunis,
His focus on fashion design in his priority
and trained in modern kebaya and woman
for growth and he is convinced enough that
tailored jackets. Not limited to teaching,
being a teacher at ESMOD Jakarta will take
Adela has also been an entrepreneur, having
him not only his ideas and innovation, as well
managed a start-up business as a supplier for
to places.
Centro Dept. Store, as well as taking care of her personal clients. Our Teachers
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www.esmodjakarta.com | +6221 765 91 81-82
Rini Siswati – CAD Pattern Drafting Teacher Passionate in teaching, Rini started working as an Application Engineer to train customers in an Agent and Distributor for some European and American textile machinery manufactures. She handled computer applications for Computer Color Matching called DATA COLOR from Swiss, Computer Jacquard Design called SOPHIS from Belgium, Computer Aided Design in GERBER TECHNOLOGY from Tolland USA (apparel, bag, furniture, and garments) and she also attended GERBER TECHNOLOGY – PDS 2000 training in Melbourne.Finally she joined ESMOD Jakarta in the academic year 2002-2003 as a Computer Aided Design for Pattern Drafting teacher. Hanna Pithaloka – French Language Teacher She joined ESMOD Jakarta in October 2014. She has been using actively the French language for 14 years for professional and education purposed. She graduated from The University of Indonesia majoring French, and The University of La Rochelle in France majoring in International Management and obtained her Post Graduate in London School of Public Relations, Jakarta. Hanna worked with the French Embassy for 8 years and with international network such as UN, NGO, foreign embassies, and International Organizations. At present, she enjoys teaching the language to creative students in ESMOD Jakarta, and promotion AAF Cultural events for the Francophone community in Jakarta. She believes by mastering a foreign language, it will open a wider horizon. Guillaume Oger – Fashion Design Coordinator Gium, as he is usually called, started his studies in physics, sciences, and math. Later he changed direction to follow his passion in fashion design. After graduation, Gium worked for Yves Saint Laurent couture studio, menswear division in Hermes, and Maison Martin Margiela. Pursuing his desire to travel, Gium worked for a year in Hanoi – Vietnam to create a menswear line of MirrorMirror. Later on, he joined ESMOD Seoul in 2008, and finally in 2010 he started at ESMOD Jakarta as a fashion design teacher and now he is also a Fashion Design Coordinator. 16
Our Teachers
“Always keep your eyes open. Keep watching. Because whatever you see can inspire you” - Grace Oddington