FRA Guidelines by ESN

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS

CORPORATE VISUAL IDENTITY GUIDELINES

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

FOREWORD Dear Reader, Imagine arriving in a new city for the first time. Among the vivid whirl of visual experiences, many things will be strange and new, while others will be familiar such as hotels, restaurants, banks and shops. Not only do we recognise a familiar combination of shapes, colours and letters but we also feel comfortable with it – for us, it is a guarantee of reliability, credibility and quality. This is branding. For the European Union Agency for Fundamental Rights (FRA), we need to establish a visual language to create an image for which the Agency stands: reliability, credibility and high quality of its evidence-based advice. All of these features form a solid basis for our stakeholders. This corporate visual identity (CVI) manual is a key element in shaping the Agency’s visual image. Consistent use of the basic elements forming the foundation of FRA’s visual branding will reinforce the image of the Agency that we are striving to create – the shapes symbolise the letters F, R and A; the logo colours emphasise our place within the EU institutions; and the modern typography reflects our belief in a future in which fundamental rights become a reality for all. To do so, we need your help: please familiarise yourself with the contents of the FRA CVI manual and apply the style elements consistently when communicating with stakeholders. If you do this, then over time, we will achieve our goal of making the “FRA brand” as familiar and as respected as the top brands of today.

Morten Kjærum Director

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

CONTENTS

INTRODUCTION

CONCEPT

LOGO Permitted versions Recommended sizes Clearance area Incorrect use Signature bar

6 7 8 9 10

COLOURS Logo colours Thematic colours

11 12

TYPEFACES

PUBLICATIONS Grid Visual elements Colours Back cover

14 15 16 17

DESIGN ELEMENTS Elementary shapes: square, circle and triangle Tilted square

18 19

DESIGN SAMPLES

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

INTRODUCTION

OBJECTIVES

TARGET GROUP

USE OF THE CVI GUIDELINES

These Corporate Visual Identity (CVI) guidelines define the rules to be respected when creating or producing a publication, internal or external, for the European Union Agency for Fundamental Rights (FRA). With these guidelines, the FRA aims to ensure graphical consistency in its corporate communications and thereby strengthen the identity and visibility of the FRA among its internal and external stakeholders as well as in civil society at large.

These CVI guidelines are intended for FRA contractors involved in the production of deliverables (graphic designers, layout designers, printers, exhibition organisers) as well as FRA employees contributing to the preparation, at any stage, of a FRA product. These guidelines further aim to provide guidance for third parties to a FRA project where collaboration is to be marked, In such cases, a licensing agreement may be required.

These CVI guidelines aim to impose a minimal set of design rules on the FRA target groups mentioned above. Anyone involved in the production of a FRA product must respect these basic rules in order to maximise the visibility for the FRA.

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

CONCEPT

Elementary shapes Fundamental (adj): basic, primary, original, essential, elementary, elemental, deep, deep-seated, underlying, structural treatment Elementary forms – square, circle and triangle – are the foundation of the design concept. Simple and strong shapes provoke immediate visual recognition. Eye-catching and workable in a variety of ways, the shapes reflect the FRA acronym: the square represents the F, the circle the R, and the triangle the A. For this reason, the shapes can only be used in the following order: square, circle, triangle.

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

LOGO

COLOUR

Permitted versions The logo is made up of the FRA acronym, the name of the organization and a pictogram of two people on a path, a symbol of solidarity, movement and protection. It is currently available in English, German and French. The logo is available from the FRA Communication and Awareness Raising Department at productionteam@fra.europa.eu

GREYSCALE

GREYSCALE REVERSED

MONOCHROME

BLUE REVERSED

For backgrounds other than white, the use of inversed logo is permitted. Inversed logo use is permitted only on the backgrounds of colours defined in these guidelines, page 11.

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

LOGO

Recommended sizes A-SERIES FORMATS

DL and A5

MINIMUM SIZE

40 mm

The minimum size ensures that the logo remains clear and legible. The minimum size of the standard logo is 30 mm.

Below are listed the recommended sizes for reproduction across various A-series formats. DL 40 mm A5 40 mm A4 50 mm A3 65 mm

30 mm

50 mm

65 mm A3

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

LOGO

Clearance area The logo must be surrounded by a blank area. No visual elements, such as a pattern or text, can be placed within this area. The size of the area is a blank area with a minimum width of the letter F in the logo at any given point.

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

LOGO

Incorrect use The logo must not be superimposed on pictures, photographs, illustrations or other patterned backgrounds. The impact of the FRA logo can be maximised by always placing it against a white background to achieve a clear contrast. A clear contrast is necessary to ensure maximum visibility for the logo. The logo may only be used in the permitted versions as defined on page 5 in these guidelines, the logo (or any part of it) may not be altered. Any form of modification is unacceptable, for example: • The logo may not be scaled, distorted or rotated; • The use of other typefaces is not permitted; • No colour versions other than those defined in these guidelines. • The position of the logo elements may not • be altered.

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

LOGO

Signature bar •

• •

The signature bar conveys the visual concept of the elementary shapes that echo the shapes of the letters in “FRA” – square, circle, triangle; Enables better visibility of the abbreviated name of the organisation (FRA); For clarity of the concept message, a minimum visual part is obligatory for use.

Maximum visual element

Minimum visual element

Minimum width: 70mm

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

LOGO

Logo colours These two colours are the only ones which can be used for the logo. Reflex Blue is also the official colour of the European Union flag and, as such, it can also be used as a background colour. To ensure maximum visibility for the logo, however, the FRA has opted for a darker shade of the official EU yellow that is more in line with its corporate colour palette. To be able to ensure maximum accuracy with regard to the desired corporate colour palette and in order to establish a strong link between the FRA as an EU institution and the official EU colour scheme, the colour codes are defined as numeric values present in the following referencing systems:

Reflex Blue CMYK 100 73 0 2 RGB 0 51 153 HEX #003399

• PMS (as spot colour code in Pantone® Matching System) and CMYK for printed stock; • as RGB and Hex values for interactive and online media. More information on the European emblem: http://europa.eu/abc/symbols/emblem/index_en.htm Pantone 108 C CMYK 0 6 95 0 RGB 249 221 22 HEX #F9DD16

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

COLOURS

Thematic colours In addition to the two colours used in the FRA logo, there are six additional colours used for FRA communication products. Each represents one chapter in the Charter of Fundamental Rights of the European Union that it is the FRA’s mission to promote.

DIGNITY

FREEDOMS

EQUALITY

Pantone 432 C CMYK 23 2 0 77 RGB 68 79 81 HEX #444F51

Pantone 282 C CMYK 100 68 0 54 RGB 0 38 84 HEX #002654

Pantone 3165 C CMYK 100 0 28 65 RGB 0 86 91 HEX #00565B

SOLIDARITY

CITIZENS’ RIGHTS

JUSTICE

Pantone 242 C CMYK 10 100 0 49 RGB 124 28 81 HEX #7C1C51

Pantone 349 C CMYK 100 0 91 42 RGB 0 107 63 HEX #006B3F

Pantone 201 C CMYK 0 100 63 29 RGB 163 38 56 HEX #A32638

Chapter I (Articles 1-5) – DIGNITY (gray) Chapter II (Articles 6-19) – FREEDOMS (dark blue) Chapter III (Articles 20-26) – EQUALITY (petrol blue) Chapter IV (Articles 27-38) – SOLIDARITY (purple) Chapter V (Articles 39-46) – CITIZENS’ RIGHTS (green) Chapter VI (Articles 47-50) – JUSTICE (red)

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

TYPEFACES

Daxline Pro The FRA corporate typeface is Daxline Pro, a clean, contemporary font family with many weights, providing a progressive yet consistent typographical style. Daxline Pro is an OpenType version of the original Daxline. It includes expanded character sets and thus supports the languages of the European Union Member States. Daxline Pro is used in all professionally printed media. Daxline Pro is available from FontShop (www.fontshop.com).

Daxline Pro

For in-house production (digital and print), Arial will be used.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!;:/?,.@•%&*()£\’<+>”©

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!;:/?,.@•%&*()£\’<+>”© ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!;:/?,.@•%&*()£\’<+>”© Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!;:/?,.@•%&*()£\’<+>”©

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EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

PUBLICATIONS

Grid The proportions and cover design for the FRA printed publications are based on the same grid. Only the attributed theme, visual element, title/ subtitle and cover colour may vary. The front cover is divided into four parts: From top to bottom, these parts are: publication identifier (1), visual element (geometric shapes and/or pictures) (2), the title and subtitle of the publication (3), FRA logo/signature (4). The grid ensures that all cover pages of FRA publications are virtually identical in structure and appearance. This creates a clear visual identity for FRA that help to distinguish its products from those of other organisations on the market and makes them easily recognisable among stakeholders.

A3: 100 mm A4: 70 mm A5: 50 mm

1 ANNUAL REPORT 2011

A3: 100 mm A4: 70 mm A5: 50 mm

visual element

Title of the publication Subtitle of the publication 3

4 A3: 32 mm A4: 25 mm A5: 16 mm

A3: 20 mm A4: 15 mm A5: 10 mm

A3: 14 mm A4: 10 mm A5: 7 mm

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

PUBLICATIONS

Visual elements The area allocated for the visual elements must always include the three elementary geometric shapes. However, it can also include up to three photos. In this case, the shapes must be superimposed transparently on the photos or illustrations in the defined order.

ANNUAL REPORT 2011

Title of the publication

Subtitle of the publication

no picture

with 1 small picture

with 3 small pictures

with 1 wide picture

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

PUBLICATIONS

Colours Reflex Blue is used for cover design of those FRA publications that discuss topics that do not clearly fall under one of the Chapters in the Charter of the Fundamental Rights of the European Union. The theme of the publication will be listed in the yellow box in the publication’s upper right corner.

ANNUAL REPORT 2011

Title of the publication Subtitle of the publication

DIGNITY

FREEDOMS

EQUALITY

SOLIDARITY

CITIZENS’ RIGHTS

JUSTICE

Title of the publication Subtitle of the publication

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

PUBLICATIONS

Back cover On the back cover, space is allocated for the following elements: FRA logo (reversed) FRA strapline with mission statement Key findings Charter reference and EU Publications office logo FRA address and ISBN code

70 mm

HELPING TO MAKE FUNDAMENTAL RIGHTS A REALITY FOR EVERYONE IN THE EUROPEAN UNION

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ANNUAL REPORT 2011

Title of the publication

Em ipienda ecumquodio. La ducit, sequas qui cum id moloria culpa sum repereptat. Et volless intions equibearum eost, simil et aut quam as ium laudae et quis doles et volorep erumquatur reius ut aut odit praturi oriore esti sit fugia quam ad minum que pro cum re culparchit, illuptiae pa qui cus, comnis exeroviditin conet qui quibus in est, que ne pro doleste cuptate molore volupta simil eum volor audis dolum ab invellab idelluptas si doluptatius exerum as ut ra pro tecturit optas ni tem fugiant usapid molorec aborem. Runti derae. Nequatia nulluptati berferum comnimus nimolorias accupta temqui odis ad que nobit eos et laut aut hilibus sitatem as enist omni is plab in coritate solenimi, qui acernate quatquamus, tetur, quam que nonsed quo que que volore num doluptas expeditis et prae.

FRA

Key ﬁndings

Title of the publication

SPINE: In English, when the publication is placed face up, the text on the spine should be readable from top to bottom. For other language versions, please follow the conventions of that language.

HELPING TO MAKE FUNDAMENTAL RIGHTS A REALITY FOR EVERYONE IN THE EUROPEAN UNION

FRA

• • • • •

Title of the publication Subtitle of the publication

FRA - EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS

Schwarzenbergplatz 11 - 1040 Vienna - Austria Tel: +43 (1) 580 30 – 60 - Fax: +43 (1) 580 30 – 693 fra.europa.eu - info@fra.europa.eu

FRA - EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS Schwarzenbergplatz 11 - 1040 Vienna - Austria Tel: +43 (1) 580 30 – 60 - Fax: +43 (1) 580 30 – 693 fra.europa.eu - info@fra.europa.eu

20 mm

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

DESIGN ELEMENTS Elementary shapes: Square, circle and triangle These shapes serve as an additional means to reinforce FRA visual identity (“FRA”) and, as such, they can only be used in the defined order, namely: square, circle, triangle.

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

DESIGN ELEMENTS

Tilted square This graphic element can be used freely in FRA publications as a background element. Its size, colour and proportions may vary but the square itself must always be tilted at the 19째 angle. However, the titled square must not cover the FRA logo. Therefore, a minimum space must be kept between the edge of the square and the letter A in FRA logo (where the width of the upright equals the space between the upright and the edge of the yellow bar, which equals the space between the edge of the yellow bar and the edge of the tilted box).

19째

Minimum space

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

DESIGN SAMPLES

Publications: cover pages File: FRA_coverpub_final.indd

ANNUAL REPORT 2011

Title of the publication

FRA

HELPING TO MAKE FUNDAMENTAL RIGHTS A REALITY FOR EVERYONE IN THE EUROPEAN UNION

Title of the publication Subtitle of the publication

FRA - EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS Schwarzenbergplatz 11 - 1040 Vienna - Austria Tel: +43 (1) 580 30 – 60 - Fax: +43 (1) 580 30 – 693 fra.europa.eu - info@fra.europa.eu

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

DESIGN SAMPLES

Publications: inside pages - Justice theme File: FRA_insidepub_final.indd

Title of the publication

EU Member States and international obligations

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1 First subheader

Title of the Chapter

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Table 1: Title of the table 2000

2001

2002

2003

2004

2005

2006

2007

% change 2006-07

% change 2000-07

291

301

261

264

189

188

204

280

+ 37.3

+ 1.2

10902

10792

Germany

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10054

12051

15361

17597

17176

- 2.4

+ 9.8 2001-07

France

207

198

179

148

461

419

301

247

- 17.9

Sweden

566

392

324

448

306

292

272

387

+ 42.3

- 1.5

Source: FRA, 2010

3% < 2 months

23%

20%

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Austria

Not available

> 2 years

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Third level subheader

Figure 1: Title of the ﬁgure

54% 2–24 months

Note: Veritae eiurit pe ofﬁc totati blanis expellit Source: FRA, 2010

Duntiberum quos ea vellacepuda dolorrorion recum qui dolorestis aliquas illam fuga. Liquia non earci receati con nonsed molorerum ini verate cus aliqui nosa consequi velent velique doluptios magnis delenda dolorrora dolore nis et nde liqui atint pa et pa nobit eossimp ersperibus molore ant unt latus enetur aborecu lparum et et vitibus andio. Nam volo ium que reptasp eribea porecto repudit es ullam alibus, ofﬁc tecus militi occus, qui cupta si voluptati core parchillam quis mo volupti oribus veliqui aturibus dolum quae verspernate re sum quunt esto quaero cum accus none Ulparum quaest quod est litiam quunt veliquid quunt mi, eatectorum quid mo dolore nonsereces eaque quam ipsae ped quam et qui re ipiet accab iunt, nienet occatem facestemque nobis modicid eiuntiorati aliquasi doles inulla quisquam eum atque eatqui arum fuga.

Et que verum fugit utempor soluptur As eos eiuribus modi non necescimint acerum eicaeruptam laccuptat expe plaborum aut id moluptur arionsent qui dentiumquas dolenis imagnam dem ipid quodist vercillandam ex exerspel id untempe comni quiae sam nullandebis quaturepel ipit volorio. Olest, verum, ofﬁcat estiis erit quat eosaperorum quiam quatur aute minverit optatatem as ernatur aut as am nobitia cum in corest a nia dicaesto es eicatquas ium diste velitatium il ium natur aboreprae. Et pro cum quos delis sedit, untinvel id et quidusdam, accae volessunto essequi cum aut il is ea consed utatiat

ecerepe ribusciis alit qui rem experum harcimp oreptatur aut vendunt alique corit laut qui teniae peri bearit fuga. Nequi dere dolo qui ipsam volluptibus, volupid eliqui od et alit qui ani ame volent. Veritae eiurit pe ofﬁc totati blanis expellit arumend eniaspe ribustr uptiat omnisquo enis ellabores earunt hil et aute sa consequae pro volorepe nimporeiciae vellora veratem porent que reptatem natet verovit utemquisquam essitat iberit, quia ditatias num haribus ex estrum sunt reperib usanten tiorepta dolor asperro reperoreicim repelibus.Itaque et endel imoluptam fugit ipsaescia quiatio tem endigenis voleste pelit dolendente sim fugiaec totaquid quis volupta epellamus mostis que aut occumque ra is sitiumqui odigeni hillatem facesendae. Sam intorias aut dollendia volum conet reptatenimi, sus reicitatur? Inulpa volo omnimporpor aut rem. Is modicate cor sequae ipsa voluptatque peditatur? Tatur a nonsecusam, ut et esequati dolupti ncidio cum ni dolupid eum qui quam sapiderum re cusae magnam dolupiet lacipsam ventint ex evelis andam ius rest esequatem est, aspel et dolupta turibus, nonem. Uda et iumquissum.

FRA Opinion Sinim re prestrumquid quibust otatibuscium que labore rehento doluptatusda non con nate ped quos eatis dunt aut.

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

DESIGN SAMPLES

Letterhead (A4) File: FRA_letterhead_final.indd

Business card (85mm x 54mm) File: FRA_business-card_final.indd

Helping to make fundamental rights a reality for everyone in the European Union by providing evidencebased advice facebook.com/fundamentalrights twitter.com/EURightsAgency

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS AGENCE DES DROITS FONDAMENTAUX DE L’UNION EUROPÉENNE AGENTUR DER EUROPÄISCHEN UNION FÜR GRUNDRECHTE

Firstname Lastname, Academic title Function

Schwarzenbergplatz 11 n 1040 Vienna n Austria T +43 (0)x xxxxx - xxx n M +43 (0)x xxxxx - xxx n F +43 (0)x xxxxx - xxx fra.europa.eu n ﬁrstname.lastname@fra.europa.eu

Schwarzenbergplatz 11 1040 Vienna - Austria T +43 (1) 580 30 – 60 F +43 (1) 580 30 – 691 fra.europa.eu info@fra.europa.eu

EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

DESIGN SAMPLES

Badge (95mm x 63mm) File: FRA_visitors_final.docx

Slide presentation File: FRA_powerpoint_final.pptx

HELPING TO MAKE FUNDAMENTAL RIGHTS A REALITY FOR EVERYONE IN THE EUROPEAN UNION

FIRSTNAME LASTNAME

Schwarzenbergplatz 11 - 1040 Vienna - Austria T +43 (1) 580 30 – 60 - F +43 (1) 580 30 – 691 fra.europa.eu - info@fra.europa.eu facebook.com/fundamentalrights twitter.com/EURightsAgency