3 Easy Hacks To Double Up Your E-Commerce Sales Without Spending A Penny
People who are probing for boosting the traffic on their e-commerce site in a pocket-friendly way, then this write-up is for you! Here given three easy hacks that would help you to grow your business by shooting up your sales without deep pockets. According to a survey conducted by statista, e-commerce sales in India for the year 2017 was around $20 billion and it is expected that by 2022 this figure will cross $52 billion. According to another research, the global retail e-commerce sales in 2017 was $2.3 trillion and it is expected that this figure will reach $4.8 trillion by 2021. These statistics are good enough to indicate the rise of the e-commerce sector in the last few years and that’s why business owners around the world are investing heavily in this area.
However, the competition in the e-commerce business is massive and as a business owner, the biggest challenge for you is to make your brand stand out from the rest. Otherwise, you won’t be able to generate the desired level of sales as well as revenue for your business. Worried about how to grow your e-commerce business? Then, don’t be so. Today, we’re going to provide you with 3 of the most simple yet effective tricks which will help you to double up your e-commerce sales without even spending a penny. So, let’s set the ball rolling & analyze each trick one-by-one in detail.
1. Upselling Upselling is an e-commerce sales technique in which you offer your shopper the chance to upgrade their purchase in terms of better features, better specification or more volume. In 2006, Amazon who is a global e-commerce leader generated 35% of its total revenue by implementing the upselling tactic. This shows the kind of impact upselling can make on e-commerce sales.
Things To Remember Before Upselling
You Can Only Upsell To Small Portion Of Your Customers
Upselling works like magic in your e-commerce business, but that doesn’t mean that you should upsell to each of your customers. According to research conducted by PredictiveIntent, upselling drives on an average 4% of your sales which means only 4% of your customer base will be affected by this tactic. To make upselling effective, you should target a group of customers who are willing to pay more than their original wish.
Upsell Only Most Reviewed, Most Sold & Most Relevant Products
You should only upsell your most reviewed, most sold and most relevant products. Most Reviewed - So you can convince your shoppers. Most Sold - They’re the best products and so people will think about purchasing it. Most Relevant - Most relevant products vary from person to person and therefore, you should create a customer persona for this kind of upselling.
How To Implement Upselling For Your Store? There are 2 methods for implementing upselling for your store - Manual & Automatic.
[A] Manual Step 1: Categorize All Your Products For this purpose, open an excel sheet and add columns like Product Name, Price, Category, Luxury & Upgrade.
Step 2: Tie Regular Products With Respective Upgrades
Once you’re done with the categorization, you should tie the regular products with its upgrade. For example: If you’re running a clothing store, then you should link “luxury” jeans with the cheaper version of that product.
Step 3: Talk To The Developer & Insert Upsell Page Conduct a meeting with your Mobile App Developer working and ask him/her to insert the upsell page in your e-commerce store. For that purpose, the app developers need to have knowledge about everything related to app development. That’s where knowing the basics of app development is extremely vital. Click here to read more