Enhance App User Experience With Push Notifications
Mobile apps have become the essential features of any smartphone. People use apps more than they use anything on the phone. Every necessity is now available at our doorstep through these apps. Gone are the days of enjoying shopping. Today people want to spend more time enjoying their preferred activities. Shops can come to their homes. There are many features in mobile apps that users find very convenient. But the one element that the app owners or admins find most useful is the push notification. Wise admins use this for their best advantage. Companies use Push Notifications for keeping the users happy and continue to use the app.
What Is a Push Notification? Push Notification Service is the best feature in mobile apps. It allows the app to send messages to the mobile device. There’s a significant advantage of this feature. The user doesn’t need to use the app when receiving the notification. The app user doesn’t need to request for any information to receive a push notification.
Push notifications are messages which the app owner sends to the user. It’s for passing some information which the user may not have asked. It is a feature that allows apps to keep the user informed. It can be about any changes, offers, or even the status of their order. It is also a way to keep the customer interested in the app. You can ask a mobile app development company to incorporate push notification. However, you should use push notification wisely. If you over-use the feature, you could end up irritating your customers. Before we see how you can use the feature to your benefit, let us see the key benefits of having a push notification.
Advantages Of Push Notification
You can communicate with your users even when they are not in the app.
You can create real-time traffic on your app, which makes your content reach more people.
You can remind customers or send them valuable information.
Push notification is the best way to inform users about any new launches or offers.
You are adding value to the app when you send push notification on the latest news or information.
For social networks, push notifications help to keep people engaged with the app. It helps in Increase Mobile App Download.
If you are monetizing your app using ads, push notifications will help to get users to see the page with the ad. It will increase your ad revenue.
It is an excellent feature for e-commerce apps. You can spur shoppers into making purchases. It’s for announcing unique benefits and discounts.
Mobile App Push Notifications also help you in knowing your user. For that, they collect the data from them.
Quite often, app admins or owners have not got the best benefits from push notifications. Some apps have not used them effectively for people to act on these notifications.
Many companies use them so much. In return, people switch off permission for Android Push Notification. You have to maintain some etiquette when using push notifications.
Getting Permission To Send Notifications The Android platform gives more power to the users now. Before Android Marshmallow, the system asked permission for push notification during installation. Now users can choose to deny permission even when using the app. People are not likely to permit before they start using the app. It is best to ask permission for Mobile Push Notifications Service. You should do it after the user has registered in the app. It is even better to ask permission with a context. If there is a reason for push notification, then users are more likely to give consent. The ideal way to make users receive push notifications is to provide options in the app settings. They must be able to choose what types of notifications they are willing to accept. It is a very tricky situation. You must be able to send notifications without alienating the user. You should have a clear strategy for push notifications.
The latest Android versions allow users to turn on or off push notification even when using the app.
There is no need for users to opt for permission while installing.
Provide the options in the app settings. So, users don’t turn off permission in mobile settings.
You must provide options for users to choose what types of messages they can receive.
Have a Clear Push Strategy When you incorporate Push Messages in your app, you should have a clear strategy. You should use it only for specific, explicit purposes. These should be useful for users. This way, you will not risk users denying you permission to send push notifications.
One of the things that users will almost always fall for is scarcity messages. There can be a product that is going out of stock. Some discount offers may be coming to an end shortly. If you send messages informing these, customers will welcome such messages. You can send push notifications when the customer has not used your app for quite some time. It will help to spur the user into action. You can also send messages if you want to gift something to the user. You may want to give some discount to the user for staying on the app for a particular period. If the customer is close to your store, you can use location-triggered messages. It can inform them of the location of the store. It will give your sales a boost.
Click here to read more