Extending Your E-commerce Store To Mobile App
Mobile commerce apps are exploding in the app market. Every business has started creating its mobile shopping app. The reason is that people are using their mobiles more than other devices for shopping and getting many of the tasks done. Mobiles are always with people, and they can get the job done anywhere and anytime. Those companies who started with an e-commerce website are quickly creating a web app too. They don’t want to lose their customers. A site cannot match the convenience that mobile apps offer. Personalization and a high level of customization are possible with mobile apps. Let us see how extending an e-commerce store into a mobile commerce store helps.
Why Do You Need A Mobile App? The statistics of mobile users and the exponential increase in the use of m-commerce is enough reason to extend your e-commerce website to a mobile app. According to Statista, the m-commerce worldwide will touch 700 billion USD in 2019. The same statistics also say that 50% of all online sales will be through mobile apps. There is no wonder that every company is rushing to build their mobile m-commerce apps. Websites cannot match the ease of use of mobile apps. In every way, mobile apps make shopping much more comfortable and more trouble-free. Whether it is the selection of the items you want to buy or the payment methods, everything is so easy on an app.
The main advantage of a mobile app is that it allows users to do their tasks even when they are on the move. They can complete their shopping while commuting from office. Customers don’t have to spend extra time doing their shopping. It is the kind of convenience that people expect nowadays.
For retailers, mobile apps enable better engagement with customers. People are reported to be spending maximum time on their mobiles to do shopping. It means that there is a better chance of customers browsing through your m-commerce shop and making a purchase. Another plus for the retailers is that having a mobile app increases the chances of search engines ranking their websites higher. Mobile apps are an excellent way to search engine optimization. The search engines now consider mobile app contents along with web contents for grading the site. Mobile users usually download an app only if they are inclined to purchase from you. It means that if your app is on the smartphone, there are more chances of the customers buying from you. But when they visit a mobile website, they are not sure whether they want to purchase anything.
Once the user downloads the app on the phone, customers will not think of looking elsewhere for their stuff. It is easier to shop from an app that is already on the phone. The app will have users’ details. There is no need for users to feed anything. They can make purchases within a short time. You can use the details in the mobile app to further market to your users. You can introduce various loyalty programs to keep the customers using your app. You can allow your partner retailers to advertise in the app, making you revenue and getting customers to purchase more. Other features of mobile phones also add to your advantages. The GPS in mobile phones can help locate your physical shop if the customers wish to visit. You can program the app to inform the customers when they are near your shop. It is easy for customers to click a photo with their new purchase and upload on the app or their social media sites. Cart abandonment is a big problem that most e-commerce sites face. It is due to the slow response of the site and more extended checkout procedures. Mobile apps are much faster in responding to user requests. They offer a much faster checkout procedure. The user doesn’t feel frustrated and leaves halfway through the purchase process. Because of the above facts, there is much better average order value with mobile apps when compared to websites. There is a 140% increase in revenue through mobile apps when compared to mobile sites. The figure for growth is 130% when compared to websites. It is enough reason for companies to start creating mobile apps. Push notification is a feature that a Mobile Application Development Company can incorporate in your mobile app. This feature is advantageous when you want to send some information to the customers. You can announce discounts or loyalty programs using these notifications. You can also remind customers who have not used the app for a long time about using the app. Mobile apps score a lot over websites and mobile sites when it comes to user experience. It is one crucial factor which leads to cart abandonment. When there are so many choices available for online shopping, people don’t want to suffer any inconvenience while shopping. Mobile apps allow for easy sharing on social media sites. It will enable your customers to share their purchases or product choices with their friends effortlessly. It will help in your getting better publicity. More people will download your app. All businessmen what to improve their business. Mobile apps come with great analytics which will help you know your market and customers in a better way. You can create better content on the app and have a better response from your customers.
More and more people use mobile apps, and the figures are going up every day.
Ease of usage is the main advantage with a mobile app.
Customers can shop anywhere even when they are traveling. This convenience saves a lot of their time.
Better customer engagement for the retailer as people spend most of their free time on mobiles.
The main activity on mobiles is searching for apps or using some of them.
Mobile apps help in SEO and getting a better ranking in the search results page.
More chances of purchase from the shop if the user has already downloaded the app on the mobile phone.
Users’ details in the app help you market your products well.
You can allow your partner retailers to advertise in the app which will make you money.
GPS in mobile phones will allow the customer to locate your store easily from the app.
The camera in a mobile phone allows customers to click pictures with their new purchases and share with friends.
Cart abandonment is much lesser with m-commerce because of a faster checkout process.
The average order value on m-commerce shops is 140% more than mobile websites and 130% more than e-commerce websites.
Mobile app feature push notification helps you in retaining customers and announcing loyalty programs.
Mobile apps give a much better user experience than e-commerce sites.
Sharing on social media will help in better publicity for your m-commerce site.
Powerful analytics helps you improve your business. It enables you to create excellent content for your mobile app.
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