How to Use Chatbots for Mobile App Marketing?
Today, the way we interact with technology has evolved to a whole new level. Now, we can connect with the world more effectively and quickly. Thanks to messaging applications and social media platforms, we can soon get to know about others’ lives while staring at a small-screen device. As per HubSpot, messaging apps have more than 5 million active monthly users, and that shows the potential for marketers to reach their prospects. Chatbots can allow you to get in touch with consumers on one-to-one communication mode and provide customized messages. Thanks to the evolution of technologies like machine learning and artificial intelligence, we can easily communicate with the chatbot and get things sorted for ourselves. In our day-to-day lives, how many times did you ask a bot to do the job for you? Siri, Alexa, Ok Google, Cortana have become our regular companions to gather information and perform tasks.
As per statistics published by ChatbotsLife, more than 80% of consumers interaction would not require human’s assistance. That shows the value that chatbots and automation bring for the business.
What are Chatbots? A chatbot is a computer program that is made to interact with humans mostly through the internet. It has artificial intelligence, which is in the self-learning process. After every interaction, chatbot gathers information and refines its responses to users, so the more it learns, the better it can talk with the users. Many people are using Rule-Based AI in the SMS Chatbot. For example, to talk with existing and future customers, a business has a team of sales executives who communicate and advertise the products. Similarly, on a mobile app, website, or social media page, chatbots work the same way to engage users by entertaining, pursuing, and converting users into customers.
Here’s How You Can Use Chatbots for Mobile App Marketing
Make Your Customers Feel Heard As per Outgrow, 53% of customers showed high intent of buying if they can connect with a brand through messaging. So, whether it is visiting a website for surfing a social media profile, chatbots can help your business bring more sales by interacting with more customers.
For example, if a user is reading an offer on your mobile app and have a few questions before availing that offer. Where would they go to clear their confusions? Although they can generate a support ticket or send you an email, that would be very time-consuming. 35% of customers have reported that they would use a chatbot for complaining about a problem and find a solution of the same. Through chatbots, you would be able to develop a system where users can connect with your business directly and get things done quickly. Otherwise, the users would keep going through the app and leave the screen with the same questions which are not answered at all. This way, you lose valuable customers unless you had an environment where users can get in touch with your business instantly and ask questions about products and services. Chatbots is your lifesaver as it would make people think that there is someone from the brand who would always be there for them for quick assistance.
Improve the Mobile App’s User Experience
As the mobile application industry is becoming competitive each day, you need a robust marketing and execution plan to thrive online. In
the coming time, only the mobile apps which can deliver an excellent user experience to the visitors would survive. If you are launching a new range of products or introducing an offer or sale, you can send a text about the same through the chatbot. Users can further interact with the bot and eventually engage with your content. This way, you can ensure excellent user experience and more customer acquisition for your business through your mobile application. The chatbots will 24x7 promoting your mobile application and ensure excellent user experience to the users. Due to the chatbots, people’s messages would get answered promptly, and as per a fact, 75% of people expect a quick response from the chatbot.
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