Wanna Increase Mobile App Downloads? Some Hacks To Your Rescue – [App Store Optimization]
I have my app finally built with eye-catching design, enthralling app icon, and attractive features. I have tested it on every device available and witnessed its seamless work. The idea of my app on the genre that I chose is out of the box and innovative. It will have less competition in the market due to the novice idea it is based on. But I am shocked to see; my app isn’t getting any downloads. Why? If you are facing this situation as I had once with my app, then its high time to analyze the methods/tips/hacks to catch hold the attention of the people. Marketing an app is a hard nut to crack; Knowing How to Develop an App is much simpler. Many people around the globe search for mobile apps that would serve them in different aspects. All you need to do hit when the iron is hot! And this isn’t rocket science but proper research of the market. If you think I am trying to magnify, then I have the proof ready with me.
Near about 12% of smartphone users look for interactive apps.
More than 50% of the users search for applications every week.
Hold your chairs properly as this figure might shake you well!
Six million unique keywords/month are recorded. I hope now you believe me that I wasn’t exaggerating. Getting back to the point, let us see a few hacks that would boost the mobile app downloads and help you to make some real money. But before I share the secret, let us brush up about App Store Optimization. In techie jargon, ASO is all about the optimization of mobile applications. The main aim to optimize mobile apps is to achieve a higher rank in the search results of the App Store. As per a study, it is said that ASO improves app downloads in less than a month by 1500%. For that purpose, focus on App Store Keyword Optimization.
1. Attract The Customers With a Bonny App Icon What is the first thing that catches your attention when you enter the app store? The app icon. Therefore, it is mandated to choose an enticing design for your app icon. App Store Marketing tact proves to be useful when the users scroll the App Store, and your icon pops out, attracting the user’s attention. Your app icon should be clear and crisp. It should have a decent representation of your app. The icon itself should be sufficient to give a hint about what your app is all about. Keep your icon simple. Flashy icons aren’t the best option. They would create complications and confusions to the eyes.
2. Stretching Your Aim In Social Platforms Techie Tip: Decide the angle even before deciding the Social Media Apps to put to use for building the app’s persona. Human language Tip: Match the app’s persona with the social media platform you are planning to voice your app. Ask these questions:
Who is this app?
How would it act?
How does it sound?
Weird? But it is the ideal way to voice your app consistently.
Remember
If you have developed a cool app, then there is no need to bore your audience with technical jargon for business.
If your app is targeted to the young professionals, then you need to speak in the business perspective to your audience.
Some famous Social Media Marketing Apps that would help to gain the attention of potential users:
Youtube
FourSquare
Suggestion
Don’t think of promotions. Do not post any information that hints the intention of business towards the development of your app. It becomes monotonous and results in bounces.
Try to involve in an engaging interaction with the user. You can increase the engagement by replying to the comments.
The two steps mentioned above if followed correctly will lead to popularity spread through the mouth.
This popularity will mainly include praises regarding the commitment to the users, which, in turn, increases the downloads of the app.
Caution Every social media platform has its own rules and directives. It is better to go through them and act in accordance so that you don’t violate any law. Click here to read more