Testing The Market With An MVP

Page 1

Why Is It Important To Build An MVP For Your App?

It is the season of mobile apps. They are winning people’s heart. People keep searching app stores for new apps. These convenient products on the smartphone help people do a lot of their jobs efficiently. A mobile app makes money for the app owner. More and more companies are coming up with new mobile apps in the hope of getting their customers’ loyalty. Many entrepreneurs are trying to launch apps that will disrupt the market. They are looking at new ideas to build apps. But there is uncertainty about acceptance of any app. Making an app is very costly. If it doesn’t catch the people’s fancy, then the money is lost. Is there a way to minimize the loss? It is here that an MVP App Development can help.

What Is An MVP? MVP stands for Minimum Viable Product. A minimum viable product is an app with the minimum features which are undoubtedly necessary to make people use the app. Without these features, the app will not work.


Why is there a need for such a product? Why can’t app owners launch a full product? Most of the times an app is launched in the market with some unique features. Entrepreneurs launch apps to satisfy the need. There may be other apps which are already doing the job. But the new app will have some unique features which the older apps don’t have. According to the MVP App Development Company that launches these apps, the people will welcome them. In some other cases, companies launch entirely new apps. These may be the first ones to solve the problems that people face. There is no certainty that people will accept the app. The app owner doesn’t know whether the app will become a hit among the people. The app could become a complete failure, in which case there is a considerable loss of money. There are other scenarios where companies might want to launch an app in a hurry to capture the market. Others may be developing similar apps. So, you must hurry if you’re going to make the most of the market. A fully developed app takes anywhere between six to eight months to build. You cannot wait so long. Some companies may want to launch an app but don’t know whether there is still a market for an app. How do they find out? You don’t expect such people to spend a vast amount of money and a long time to launch the app. They want to start it immediately and at a low cost. It will help them find if there is a market for the app.


In all the above situations the ideal solution is to launch an app with the bare minimum features. It will be much less costly.

A mobile application development company can help you begin such a product in a short time. Once they get market feedback, they can come out with the full product. It is the best and most economical way to test the market. An MVP is such a product. It will take very little time to complete the product. It will contain features that are essential for running the app efficiently. You can build the app at a fraction of the cost to develop an app. This product will amply help the companies know the acceptance of the app in the market. Even if the MVP fails in the market, you don’t lose much money. An MVP is a useful learning tool for you. Now you know what the market wants. You can come back and alter the app in such a way that you include those features. Soon you can launch a winner in the market. If the audience does like your product then again you can study what more the people want. The feedback on the app will tell you what features you should add so that you can make it a better product. In any case, an MVP is an excellent way to find out what the market wants. 

A Minimum Viable Product is an app with the basic features necessary to make it work.

People may not accept an app even if it has some unique features. An MVP will help to see if the product is as per people’s liking.

MVPs help to test a new idea.

MVPs are useful for companies to launch an app in a hurry to capture the market.

Companies that want to see if there is still space for another app can use MVPs to test the market.

MVPs are much less costly, and you can release them in a short time.


Do’s And Don’ts With An MVP 

Your MVP must have the basic functionality with high quality.

Target the prominent markets for your MVP to get the best feedback.

Even as you launch your MVP, you must decide the monetization model.

Know the user behavior and apply that.

It is necessary to launch the MVP as soon as possible.

See what your competitors have.

Have a good marketing plan to launch the product.

Don’t add any functionality over what is minimally required.

Don’t delay launching the MVP for adding more features.

You should not lose sight of the overall viability of the product.

Don’t be reluctant to start all over again if your MVP fails.

Click here to read more


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.