PRESENTATION 2024
Contents News, Site Traffic, Social Media and Audience Available Standard Packages Multimedia Content The Esports Journal Banner Advertising Newsletters ESI Directory ESI Marketplace Whitepapers & Reports Webinars ESI Podcast Network Video Content Get in touch! 04 08 09 12 15 24 23 27 30 32 33 36 38
to
business. On top of our industry-leading daily reporting, we own and operate
Esportinsider.com is an industry-leading, Google News certified publication dedicated
guiding readers through esports' myriad landscapes. It both features and is frequented by the esports industry's most relevant voices, stakeholders and companies. It is the ideal platform to advertise your products and services, grow company brand awareness within the industry and generate new business leads. We offer a wide range of media solutions to cater to any and every
five newsletters with exceptional (40%+) open rates, publish esports’ only print magazine (The Esports Journal), host two podcasts, and much more!
WE
Editorial & Video Services Banner Advertising Podcast Placements Whitepapers & Reports Newsletter Sponsorship Live Event Coverage Press Release Creation & Distribution ESI Directory
MEDIA SERVICES
OFFER
Esports Insider
● The most established and comprehensive esports business outlet worldwide
● 5-10 articles posted daily. Including B2B news, industry analysis, opinion, thought leadership, industry roundups, interviews and reports on the opportunities and issues in the global esports industry
● 200,000+ Unique Views per month
● Esports Awards nominated for Coverage Platform of the Year in 2020, 2021, 2022 and 2023
● Combined Social Media following of 66,000 and counting
● 5 newsletters sent out to a total subscriber base of (5,000+).
ESI Media
North America
Europe
South America
Africa
APAC
38.71% 31.84% 19.45% 2.17% 0.58%
119k+ Unique Users
2.69
Female 74% Male 18-24 25-34 35-44 36.51% 32.51% 14.67% Aged 45-54 55-64 65+ 8.83% 4.66% 2.1% 2m 35s Avg Page Time
369,603 Page Views
Pages per session 26%
Social Media
Esports Insider
ESI has a combined 66,000 and counting social media following, including strong engagement on Twitter and LinkedIn.
Website // Twitter // Facebook // Linkedin // Instagram // YouTube // Discord
NB: All our traffic is generated through organic sources. We use our social media channels to push relevant and targeted content and messages to our network.
21k+ Followers 3k+ Followers
3k+ Followers
38k+ Followers
950k+ Monthly Impressions
1.3k+ Followers
Who we’ve worked with…
Standardised Packages
6 Month Duration
12 Month Duration 12 Month Duration 12 Month Duration Diamond Package Gold Package Silver Package x3 Long Form Editorials x2 x1 Yes (x6) PR Support (Pre-written & Edited articles [Short Form]) Yes (x4) Yes (x2) x3 Extended Article Exposure x2 x1 Site Takeover banner (2 weeks) Advertising Banners Premium Leaderboard (1 month) Upper MPU (1 month) X1 article (3 pages) in on edition X1 page advert in two editions The Esports Journal (Magazine) X1 article (3 pages) in on edition X1 page advert in one editionX1 page advert in one edition 1 Episode The Industry Podcast -Package Cost was £10,700 £9,000 was £6,950 £6,000 £3,000 Bronze Package x1 Yes (x2) x1 Upper MPU (1 month)-£2,000 Platinum Directory Premium Basic (Free) Basic (Free) Any Category (2 months) Category Sponsorship Any Category (1 month) Any Category (1 month)- Newsletter Banners Dispatch, Leaderboard (2 months) Dispatch, Leaderboard (1 month) Dispatch, Button (1 month)
Multimedia Content
Editorial Content [On ESI channels]
Original Long-form feature
Original Short Form Feature
Pre-written & edited Feature [Long Form]
Pre-written & edited Feature [Short Form]
Pricing
words
All Pricing available on request
words
words
Original Extra Long Form feature 1,000 words+
Written & Edited by ESI, with client involvement where desired ESI Involvement
Written & Edited by ESI, with client involvement where desired
Disclaimer: All paid articles will be pushed 1x across our Twitter, LinkedIn and Facebook social media pages
Extensive Editing & Publishing
Extensive Editing & Publishing
Written & Edited by ESI, with client involvement where desired
Up to 600
Up to 1,000
Up to 500
words Length
to 800
Up
CONTENT TRANSPARENCY ON ESPORTS INSIDER
Whitelabel Content [For your own channels]
Our content team are also available to curate content for your own website/platform and we will work with you to create bespoke articles that engage new and existing users and audiences
Written & Edited by ESI, with client involvement where desired
Written & Edited by ESI, with client involvement where desired
Whitelabel Article [Short Form]
Up to 300 words Length Up to 1,000 words
Whitelabel Article [Long Form]
ESI Involvement
Pricing
Available for Package Deals
Discount
All Pricing available on request
The Esports Journal
The Esports Journal
The Esports Journal (ESJ) is the leading esports industry magazine. Published once per year, the ESJ covers the worldwide industry behind esports, bringing the best of esports journalism to magazine format. Available digitally and in print, the magazine is a leading authority of in-depth analysis on the topics, trends and themes that define esports globally.
A joint venture between Esports Insider and Latam Media Group (LMG)
English language editions of The Esports Journal are released 2x per year.
Distribution of the Digital Edition
● Since edition 13, the Esports Journal is now available for batch distribution. The perfect reading material for university, college, training programme, or even to place around your gaming venue.
● https://esportsinsider.com/the-esports-journal
● Twitter & Linkedin - Dedicated Channels
● Fill out this form if you’re interested in ordering bulk of the Esports Journal magazine
Distribution of the Print Edition
● Postal distribution in Europe and NA
● Available at ESI Events in the UK, Singapore, the US & elsewhere
Order your batch of The Esports Journal
More information about ESJ distribution opportunities
The Esports Journal Pricing
Articles (up to 3 pages)
Page Advert
Page Advert Company Profile Piece/Short Form (1 page) Back Cover Advertisement
Discounts available for multiple editions. Product Pricing Available on Request
1
2
Sleeve
Banner Advertising
Content Section Sponsorship
With us covering a wide range of global esports industry news from Partnerships and Sponsorships to Legal and Gambling and more.
You can have a more tailored approach to banner advertising, which cannot be ad blocked, by having exposure to a specific news type for your business. The options include:
Category
Sponsorships & Partnerships
Financial
Education
Research
Gambling
Personnel
Web3, Blockchain, Crypto
Legal & Regulation Originals
[B2C]
MOST POPULAR Price (Per Month)
on Request
Pricing Available
Banner Advertising Prices
Banner Advertising on ESPORTSINSIDER.COM
Section Sponsor (Features, Gambling, Events etc.)
728x90 (Premium Leaderboard on rotation)
728x90 (Leaderboard Bottom Page on rotation)
300x250 (Top MPU on rotation)
728x90 (Leaderboard in Events)
Site Takeover
Category Sidebar (Homepage & Latest News)
Banner Peel Ad Boxes
Sticky Headers/Footers
Lightbox Mid-page AD
Video Sponsored Articles
ESI Dispatch Newsletter (Goes out twice per week)
Placement Price
180x150 (Button in ESI Dispatch newsletter)
600x75 (Leaderboard in ESI Dispatch newsletter)
600x75 (Bottom banner in ESI Dispatch newsletter)
Title Sponsor Mention (Logo inclusion in header)
Other
Specific
(Fortnightly-monthly)
Placement Price
Button Banner in Plug section
Placement Price
On request On request On request On request On request On request On request On request On request On request On request
On
On
On request On request On request On request On request
Topic
Newsletters
Top Square Bottom Square Wide Skyscraper Left Price Banner Advertising on ESI Directory Placement On request
On request
request
request
PREMIUM LEADERBOARD BANNER
ON REQUEST
● Premium Leaderboard advert (728x90px) at the top of all pages on rotation
● We will consider your press release for publication on www.esportsinsider.com
SITE TAKEOVER
ON REQUEST
● A site takeover is ideal for creating maximum visibility and impact around conferences, product launches and press releases
● Takeover image type: JPEG/PNG (preferred) - Size 378x1200x
● The background image / creative needs to be stretched, with no blank holding spaces in the middle
● Discounts available for extended deals
● We can include sponsored videos on top of articles, or within specific articles.
● We will consider your press releases for publication on www.esportsinsider.com
● Contact us for more information on this specific opportunity, with price on request
VIDEO SPONSORED ARTICLES ON REQUEST MPU TOP ON REQUEST
● MPU advert (300x250 pixels) on rotation
● MPU can be located top, mid and bottom of all pages
● We will consider your press releases for publication on www.esportsinsider.com
● Banner Peels are similar to site takeover, and they offer great visibility around your conferences, exhibitions, product launches, and press releases
LIGHTBOX ADVERT
ON REQUEST
● All images formats are supported in the centered ad box. The difference from the other AD boxes is the lightbox format, which means users have to close down the box before they can continue using the ESI news website
● This option is ideal for creating display ads like rich promotions, showing messages where creative takes the precedence
● We can add rich HTML content, use overlay options (color, hide on click etc.)
● and apply theme to the content area
ON REQUEST
● We can embed text, images, hyperlinks, videos etc. into our special targeted AD Boxes for targeted promotions
● The AD Boxes can be aligned bottom centre, left or right
● The AD boxes are positioned on top of Esports Insider content, which means it will be seen by everyone, all the time and is 100% viewable!
ON REQUEST BOX AD
● Single line text messages with standard formatting, images and/or a call-to-action button. These ADs work exceptionally well for personalised and specific company offers, products and key announcements
● We are able to use a wide range of behaviours such as push down or fixed position, to increase the size of the promotional space, and we guarantee you that the ADs are 100% viewable by everyone STICKY
HEADER AND FOOTER ADS BANNER PEEL ON
REQUEST
Newsletters
Newsletters
Alongside the overarching Dispatch, each newsletter focuses on specific areas within ESI’s global esports business and industry coverage.
Monthly Newsletter
News stories and analysis from ESI focused solely on the intersection of esports and gambling
Twice per week
The top stories, latest news, and insights from across the global esports industry
Bi-Monthly Newsletter
The latest brand activations, commercial partnerships, and sponsorships in the esports space from ESI
Monthly Newsletter
The latest esports investment, M&A news and related features from ESI
Monthly Newsletter
Big picture perspectives on trending topics in esports business from ESI, showcasing voices from around the industry.
Newsletters Inventory
Get the best of Esports Insider industry analysis with our new The Dotted Line, In-Play, Heat Map and Angels & Unicorns newsletters.
These new additions join the long-standing ESI Dispatch (twice-weekly newsletter) and focus on spotlighting top stories, and all the latest business news from within their respective sectors.
LEADERBOARD BANNER UPPER - 600x75px ON REQUEST LEADERBOARD BANNER LOWER - 600x75px ON REQUEST SPOTLIGHT 80x150px + Text Box with link to article ON REQUEST NEWSLETTER NAMED SPONSOR ON REQUEST
ESI Directory
The ESI Directory is a much needed resource for the wider industry; an easily accessible portal for finding and finding out more those companies operating in the space in various sectors, globally.
It is the business directory the esports industry needs and deserves allowing anyone to freely navigate the esports landscape, and find the right partners.
It’s also a space to position your business as a leader in your sector be it; Dev/Publisher, Team, Tournament Ops and Production, Creative, Data, Analytics, iGaming, Sponsorship Brokerage, Legal and more.
Get in touch at directory@esportsinsider.com to find out more!
https://directory.esportsinsider.com/
ESI Directory BASIC PREMIUM PLATINUM ✔ Company Name ✔ ✔ ✔ Website URL ✔ ✔ ✔ Categories ✔ ✔ 300 Characters Description 900 Characters 900 Characters ✔ Logo ✔ ✔ Contact Details ✔ ✔ Interactive Map ✔ ✔ What’s included on the Company page: FREE On Request Featured Listing ✔ ✔ Header Image ✔ ✔ Event Attendance ✔ ✔ Awards Received ✔ ✔ ESI Media ✔ ✔ Promo Video ✔ Banner Ads ✔ Custom Links ✔ On Request
ESI Directory Banners
ESI Directory advertisement placements
TOP SQUARE - 250x250px
ON REQUEST
BOTTOM SQUARE - 250x250px
ON REQUEST
WIDE SKYSCRAPER LEFT - 160x600px
ON REQUEST
ESI Marketplace
The ESI Marketplace is a business hub providing knowledge and insights into esports with bespoke reports, whitepapers and back issues of quarterly print publications. The Esports Journal, which highlights thought and visionaries within the esports industry.
Get in touch with marketplace@esportsinsider.com to find out more.
https://esportsinsider.com/esi-marketplace
ESI Marketplace
Standard Listing
Premium Listing
Pricing Available on Request
Type
Social Media
Pricing Newsletter
Your report or whitepaper made available in the ESI Marketplace; a digital marketplace which lives on www.esportsinsider.com.
This can be made available as a paid or free product.
Your report or whitepaper made available in the ESI Marketplace; a digital marketplace which lives on www.esportsinsider.com.
This can be made available as a paid or free product.
The Standard Listing includes promotion via ESI channels including social media posts (Linkedin, Twitter, Facebook, Instagram).
The Premium Listing includes social media posts across Linkedin, Twitter, Facebook, and Instagram.
Mentions in the Dispatch newsletter(s) for one week (2x newsletters).
Website -
Sponsored section in the Dispatch newsletter(s) for two weeks (4x newsletters).
1x article about the report published on www.esportsinsider.com
Listing
Whitepapers & Reports
Whitepaper & Reports
With esports being such a new, emerging and ever changing industry, Whitepapers & Reports can help you:
● Position your brand as an expert in a specific topic or area of expertise
● Further develop your sales/marketing strategies
● Can allow you to position your brand or product as a solution to some of the industry’s biggest problem areas
Esports Insider can work with you to create your very own whitepaper, report or research project.
This can include all stages of the research, production, creation and promotion on a topic area of your choice within the esports industry.
Bespoke Pricing
Webinars
ESI’s Webinars will leverage both the company's reputation for world-class panel discussions during its industry-leading conferences, as well as its journalistic credentials resulting from daily news gathering for Esports Insider, and The Esports Journal.
ESI Webinars can be curated to appeal to as wide of an audience as possible, or niche audiences, by tackling topical issues with industry leaders in a way that enables them to also carry a commercial message from a webinar sponsor partner.
In general Webinars will be live for roughly 50 minutes, as a sponsor you will be provided will a full list of sign-ups & attendees.
With a format flexible enough to work as a presentation, interview or panel discussion, sponsoring and partnering with us for an ESI webinar strongly positions your company as a thought leader in the sector.
ESI enables its webinar sponsors to fully leverage their involvement, providing a powerful, turnkey marketing solution.
Webinar Pricing starts at £5,000
Includes ESI hosting and organising the webinar, promoting the webinar with PR on the media network, promoting the webinar across social media channels etc. Price will increase depending on desired speakers, length of the show, and the target audience.
ESI Podcast Network
the multifaceted esports industry, hosted by Kerry Waananen. New episodes monthly
Watch on YouTube Watch on YouTube
companies and individuals that help make the esports community diverse. Sharing the stories of pioneers of equality, champions against the odds, and passionate advocates, ESI For All is what it says in the name - a podcast for everyone.
ESI Podcast Network
The Industry Podcast Partner The Industry - Episode Appearance Number of Episodes 3 1 Podcasts Included The Industry The Industry Pricing ESI For All Partner 3 ESI For All Participation
3x Episode advertising and branding Promotional tweets for the episode pre and post launch Inclusions
Social media promotion across LinkedIn, Twitter, Facebook
Social media promotion across LinkedIn, Twitter, Facebook
3x Episode advertising and branding
available on request
Social media promotion of the
episode
across LinkedIn, Twitter, Facebook All Pricing
Video Content
Video Content
Description
Short form, original video
Mid, length video
All Pricing available on request
Long form video & bespoke
video work
Original video created by ESI. Short form videos are under 1 minute long and best tailored to publishing on social media platforms (Twitter, Facebook, LinkedIn, Instagram) or other short form content platforms such as TikTok.
Original video created by ESI. Mid-length videos are under 3 minutes long and best published across social media platforms (Twitter, Facebook, LinkedIn, Instagram) or other content platforms like YouTube.
Original video created by ESI. Long form videos can range from 5 minutes and above. This content length is geared towards platforms such as YouTube, and/or whitelabel to publish on your own channels.
<1 minute Length <3 minute 5 minutes & above
Pricing
See examples of video content we’ve created here.
