ESI London 2023 Sales Deck

, the world’s esports industry festival, is back over 19-20th October 2023. This year we’re broadening the remit & adding some new aligned events and features too. Here’s what’s new for 2023:-

● checkpoint - Content Creators x Video Games. The creator economy is booming. We’re launching checkpoint to focus on business of the video games & esports ‘niche’ within the creator space and industry [Link]

● ESI London Film Festival - Shining a light on those behind the screens. Our inaugural short film festival is concentrated on stories in & related to esports & video games [Link]

● The Clutch - Our established esports focused start-ups competition will now be widened to include the video games & wider creator economy sectors [Link]

● Pre-scheduled Meetings Capability - Our shows are already renowned for great atmosphere and networking, but now we’re adding more of the good stuff to allow our delegates to make the absolute most out of their time

700+ Attendees

16+ Sessions

4 in 1 events

Plus more of the Usual, the Good Stuff: Excellent Content | Good Fun, Great Food | The Location(s), The Business

Talks & workshops on a numerous topics affecting the esports, games and creator economy industries alongside VR Gaming, Pop Golf and Axe Throwing. The best F&B and 'vibes' on the conference circuit, catering to all dietary requirements

There’ll also be a designated Safe Space, plus Work & Meetings Zones. BOXPARK (the main venue) is close to Heathrow Airport, accessible by public transport, and there’s an extensive range of accommodation right on site

ESI London 2022 Impact

675 Attendees

2.2m+ Impressions

60+ Speakers

7.4k+ Networking app messages sent

30+ Countries Represented

500+ #ESILDN Hashtag uses

and more…

Check out pictures and the after movie from the 2022 edition.

Who Our Events Are For

Esports Teams

Tournament Operators

Game Developers and Publishers

Brands & Agencies

Creators

Sport Industry Stakeholders (Teams, Leagues, Other)

Media & Other Governments and Cities Universities, Colleges and the Education Sector

Social Causes and Charities

Venue Operators

Students

Esports Associations & Federations

Gambling Industry Stakeholders (Bookmakers & Suppliers)

Who Attends

NOT ALL ATTENDEES ARE SHOWN - VIEW THE FULL LIST HERE Companies shown all attended the 2022 edition of ESI London

Partnership Opportunities

Sponsorship Options

Special Benefits

Title Sponsor (ESI London: Presented by YOU) across branding (Digital & Physical at event) Your own session on the main stage (For Presenting [30 mins, Keynote] & Gold [20 mins])

speaker slot on a main stage panel (For Silver)

thanks from the host throughout the event

space includes 3m x 2m branded booth with power and select furniture (2 x high stools and 1 x high table)

in a targeted and bespoke mailer to go out to all event attendees

mentions in Press Releases, ESI articles & Mailers (logo and link) pre and post-event to all attendees and Esports Insider newsletter

Sponsorship Options (Continued)

Media Benefits

On-site interview - to be included in the event's video content

One exclusive feature before event to be published on EsportsInsider.com

Extensive mentions and promotions across social media channels, pre, during and post event

Presenting

in editorials and press releases published pre-event on EsportsInsider.com

Guaranteed inclusion in post-event video (if applicable)

Mentioned across all editorials and press releases as Presenting Sponsor On-Site Promotion Logos and branding displayed in key traffic areas on large banners and available screens around the venue

Premium Logo positioning across all branding (Print & Digital) Marketing brochure attached in delegate kit to send out to guests (sponsor to provide)

full and comprehensive post-event report

Option to include giveaway via event tote bag, plus distribution of marketing materials - sponsor to provide

to all and any officially affiliated additional dinners, breakfasts, networking events

Event Activations

Main Stage

Sponsorship Price: £12,000 Availability: 1

● Sponsor the stage within the main conference & exhibition space

● Your logo and branding will appear on the stage next to the official ESI London logo, and be seen throughout the event by delegates of the conference

● Your logo and branding will appear on the conference photos and videos (which are shared extensively!)

● A unique opportunity to sponsor the highly visible conference stage

Branding Package (Event Partner)

Sponsorship Price: on request

● A package that ensures your logo is seen and promoted across the event

● Your company will be positioned as an Event Partner

● Digital inclusions contain, where relevant: event website, event app, agenda pdf, promo videos

● Physical inclusions contain, where relevant: general event banners in venue, printed programme

Wall of Jerseys

Sponsorship Price: £7,500

● Making its return for 2023 – the Wall of Esports Jerseys

● A fun, attention grabbing & memorable activation at the event

● It’s much like it sounds like; an installation of hand picked esports team jerseys [x30(+)]

○ It will be live throughout the event (across both the 19th - 20th October), and all attendees will be encouraged to take photos by it, post on socials & take part in the associated and linked activities & games we have planned

○ We will shoot some video content with it as the backdrop too

○ As in 2022 it will be positioned directly adjacent to the Meetings Zone, upstairs meaning visibility across the venue

● The aim is to show some of the more interesting and unique designs and collaborations, and moreover to show how esports team jersey designs have evolved over the years

● We will also include a plaque explaining which team / year / supplier each is from

○ In 2022 we had jerseys from championship winning teams worldwide including Evil Geniuses, EXCEL, BIG, FlyQuest, DUX, Wolves, NiP, Paper Rex, OG, & more

● The sponsor has the opportunity to integrate themselves with it in a number of ways

● Any ESI social media posts across ESI channels will include channel tags, as will any official photographs containing the Wall of Jerseys post-event (we expect there’ll be many!)

● Dependent on the sponsor that takes this opportunity, we can get creative too per a competition or competition(s) and giveaway(s) directly linking to the jerseys

○ E.g. an activation alongside it such as ‘DIY eSOS’ in which delegates must design and submit their own esports team jerseys which will be reviewed by a panel and a winner chosen at the end of the event (or post-show)

VIP Welcome Pack

Sponsorship Price: £3,000 Availability: 3

● Sponsor and contribute to VIP Guest Packs which will be handed out to event speakers only (<50) during the VIP Welcome on the opening day of ESI London 2023

● These Guest Packs will contain cool and curated gifts and giveaways for our event’s VIPs (ranging from executives at game publishers, to esports teams, tournament operators, brands, agencies, media and more!)

● This is a chance to have your brand associated with a memorable part of the event, and offers a chance to include your brand on the Welcome Packs as well as include 2-3 branded items too (including one directly promotional item such as a flyer or similar)

● We can get creative with this and ensure it is fun, unique, and a welcome pack people remember (and talk about, plus share on socials of course..)

Coffee Bar

Sponsorship Price: £6,000 Availability: 1

● Sponsor the coffee bar/stations throughout the venue

● Sponsor can supply and position a few roll-up banners around the coffee station space

● Distribution of promotional material on tables within the surrounding station area

● High traffic area of the conference

Safe Space

Sponsorship Price: £3,000 Availability: 2*

This is a unique space designed for attendees to be able to relax and get away from the buzz of the conference for a little while, and has proven very popular across our events.

As a sponsor of the safe space, you would receive the following benefits:

● Branding within the room - Safe Space Powered by YOU

● You will positioned on the physical & digital agenda as the Safe Space partner

● You can hand out or provide materials and freebies in this room - these must be relevant to the purpose of the space and pre-approved by ESI

● ● Previous supporters of the Safe Spaces include Women In Games International, Swipe Right PR and Safe in our World

* Requires two sponsors to run this space

Networking & Exhibition Zone Sponsor

Sponsorship Price: £10,000 Availability: 1

● Sponsor a high exposure networking & exhibition area within the main networking zone

● This sponsorship includes a pre-built and fully branded 2m x 3m (2.4m high) booth. This includes two chairs, a table, electricity (1 socket) included and venue internet access. Note: you will need to provide the design. Time dependent, you will be able to pick the booth location you want ●

● You are able to bring your own marketing materials & you can make this space your own, and get creative with what you do with it (within reason..)

●

● We suggest focusing on something engaging such as a fun activity or giveaway, as well as clearly outlining who you are a a company and your product/service(s) with any passers-by able to quickly chat or find out more

● Named Networking & Exhibition Zone Sponsor on all digital & physical (if applicable) agenda and materials, including the floorplan

Exhibitor Booth

Sponsorship Price: on request

Availability: 8

● This sponsorship includes a 2m x 3m (2.4m high) booth with electricity access. This is a pre-built and fully branded booth with 2-3 walls location dependent.

● Sponsor to supply design based on specs provided by ESI, or we can design this for you (at an extra cost)

●

● This includes two chairs, a table, electricity (1 socket) included and venue internet access. If desired, we can arrange for hire of your own digital screen at additional cost

● You are able to bring your own marketing materials & you can make this space your own, and get creative with what you do with it (within reason..)

● ● We suggest focusing on something engaging such as a fun activity or giveaway, as well as clearly outlining who you are a a company and your product/service(s) with any passers-by able to quickly chat or find out more

●

● You’ll be mentioned on the event website, be listed in the official programme, on the app, and feature prominently in photos, videos and social media coverage too

●

● This includes x4 event admissions

Seat Sponsor

Sponsorship Price: £3,000 (price per day)

● Sponsor the high visibility audience seating area

● Your logo will appear by default on the post-event pictures and in the post event video, including alongside high profile industry figures

● Your branding will be seen in person by all conference delegates

● ● Get creative and leave delegates a gift, or create another Call To Action…

Speaker Opportunity

Sponsorship Price: £2,000 Availability: 10

● Option to participate in one of the main stage panels as a speaker

● Topic to be discussed with ESI pre-event

● Speaker and sessions to be profiled on the event website, and featured in official event programme

● ● Session will be shared post event as a VOD across ESI channels

Keynote/Presentation Slot

Sponsorship Price: £5,000 Availability: 5

● Opportunity to have your own session, you can take this on yourself or select (with agreement from ESI) the speakers

● Topic to be discussed with ESI pre-event - in the form of a presentation or your own panel

● Option to have your logo featured in association with the session in digital and relevant physical branding

● Speaker interview to be published on EsportsInsider.com

● Speaker and sessions to be profiled on event website, and featured in

event program

● Video to be created of the session, used in post-event promotions and as a Keynote Speaker you’ll have the option to form a part of the main ESI London 2023 post-event video

Track Sponsor

Sponsorship Price: £4,000

● Sponsor a track of the agenda of the conference digitally, and on session slides at the venue

● Your logo and branding will appear on the stage during the sessions included in your track, and be seen throughout the event by delegates of the conference

● You will have the opportunity to submit a 30 second video which will be played before the first session in your track starts

● A unique opportunity to sponsor a core part of the live conference

Session Sponsor

Sponsorship Price: £2,000

● Sponsor a single session of the conference digitally, and on session slides at the venue

● Your logo and branding will appear on the stage during the session, and be seen throughout the event by delegates of the conference

● Your logo and branding will appear on the conference photos and videos

● You will have the opportunity to submit a 30 second video to be played before the session starts

● A unique opportunity to sponsor a core part of the conference

Digital Agenda Sponsor

Sponsorship Price: £2,500

Availability: 2

● Sponsor the agenda of the conference digitally

● Your logo will be featured on the front page of the high-exposure online agenda

● You will be able to supply ESI a two-page advert

● The 2022 ESILDN agenda pdf was opened over 5000 times and had an average read time of 8 minutes, resulting in over 40,000 minutes of potential exposure for your brand

● Your logo and branding will appear on the event website

● ESI will take care of all the design and hosting of the agenda online

● A unique opportunity to sponsor a core part of the conference

Print Programme Sponsor

Sponsorship Price: £2,500 Availability: 2

● 1 of only 2 sponsors of the Official Programme, which will be handed out to an estimated 700+ delegates at registration

● Your logo and branding will be seen on the main page of the programme, as well as pages within the programme

● Full 2 page advert included in the programme for you to promote your company, product and services (partner to supply)

Lanyards

Sponsorship Price: £4,000 Availability: 1

● Lanyards worn by all delegates (700+)

● Company logo on badge lanyards worn by high profile industry figures

● Company logo and sponsorship recognition on signage and event guide

● One of the key impact sponsorships of ESI London!

Name Badges

Sponsorship Price: £5,000 Availability: 1

● Company logo on the name badges worn by all delegates (700+)

● Company logo and sponsorship recognition on signage and event guide

● Top brand impact sponsorship opportunity!

WiFi Sponsor

Sponsorship Price: £4,000 Availability: 1

● Attach your brand to the most commonly asked question - what’s the wifi?

● Your brand will appear on digital and physical branding, where the WiFi details are mentioned

Bag Sponsor

Sponsorship Price: £5,000 Availability: 1

● Company branded conference bag distributed to attendees

● Bag insert, business card, and gift to be included in the bag (sponsor to provide)

● ESI will order and pay for all the bags including design and branding costs

Water Bottle (Reusable)

Sponsorship Price: £4,000 Availability: 1

● Branding on the reusable water bottles that will be handed out to the delegates

● It’s a unique opportunity to sponsor a highly visible product that will be seen and used by 700+ attendees and participants both throughout the event and post event too

Additional Branding Options

Charging Stations (x3)

Sponsorship Price: on request Availability: 1

● Sponsor to be credited on website, and in the official programme and agenda with supplying the ESI London charging stations

● Feel-good sponsorship building positive brand association for your company and ESI London attendees

● ESI can source & design these in-line with ESI London branding, or you can supply us a design.

● High visibility opportunity, as these will be placed in key areas in venue

Branded Bar Sponsor

Sponsorship Price: on request Availability: 1

● Sponsor to be credited on website, and in the official programme and agenda with supplying the ESI London Bar

● Unique opportunity in a high traffic area

● Your logo will appear in post-event photos

● ESI can design and take care of all the logistics (partner to supply logo)

● Sponsor recognition across materials including in the programme and digitally too

Evening and Special Events

Evening Reception - Single Evening

Sponsorship Price: £10,000-15,000 depending on evening chosen

● Sponsor to be credited on website, and in the official programme and agenda with supplying the ESI Singapore networking drinks and powering the evening social

● You will be able to give a short speech during the evening social

● Branding opportunity around networking drinks station, including sponsor material and up to 4 roll-ups (supplied by sponsor), or similar activation

● Sponsor recognition across materials including in the programme and digitally too

● ESI will source the venue and take care of other relevant logistics

Private Dinner (for up to 15 invited guests)

Sponsorship Price: £7,500

● Option to be credited on website, and in the official programme and agenda with supplying the private dinner

● A special, by invitation only and behind closed doors affair

● We will work with you to curate the guest list

● You will be able to give a short speech during the private dinner

● Branding opportunity in the dinner area, including sponsor material e.g. a roll-up (supplied by sponsor), or similar activation

● Option for recognition across materials including in the programme and digitally too

● ESI will source the venue and other relevant logistics

Workshops (Private, Bespoke)

Sponsorship Price: £5,000 - £7,000

● Become the sponsor of a specialist workshop/roundtable

● A special, by invitation only and behind closed doors session

● We will work with you to determine the topic & attendees

● You can brand the tables with your company logo and marketing materials (supplied by sponsor)

● You can give a short presentation at the beginning of the session, and help to lead the discussion throughout

● The session and sponsorship will be profiled on the event website, and in the digital agenda & event programme

The Clutch, our start-ups pitch competition, made its grand return to the physical world at ESI Singapore and ESI London in 2022.

ESI Singapore saw E1 Championship take the trophy, whilst Mouseskins were crowned victors of the London edition later on in the year. Mouseskins walked away with a trip to Tel Aviv & the lion’s share of the $25,000, courtesy of our amazing 2022 Technology Partner, Overwolf.

We’re excited to continue to build this product in 2023, having previously had support from names like Wembley Park, Bird & Bird, Barclays, Paris&Co, Deloitte and more!

Find out more about The Clutch, including full information around applications, its history and more here.

For 2023 the most important change; we’re broadening the remit of The Clutch away from just esports, to video games & the Creator Economy too.

Presenting Partner

Sponsorship Price: £25,000

● Official headliner mention of the ‘The Clutch presented by YOU’

● Listed on the relevant site pages as the presenting partner for The Clutch

● Listed on The Clutch page in perpetuity on esportsinsider.com with logo and text to support the Official Partnership

● Your logo displayed prominently live during the The Clutch competition, visible on signage present at venue, and on screens, plus you will get recognition as the presenting partner from the The Clutch host

● Your logo will appear as the presenting partner on the video (which will be shared extensively post-event) & imagery

● Direct access and introductions to all of the start ups, personally by ESI

● Opportunity to do a short opening presentation about your company and/or the option to show a video prior to The Clutch, plus an optional spot on the judges’ panel and x5 admissions to ESI London

● The chance to announce and present the trophy to the winner at the event

● This includes a £5,000 commitment to the prize pool for the winning start up!

Sponsorship Opportunities

As a part of enhancing the offering to the incredible start-ups that take part in The Clutch, we are committed each year to bringing on board Official Sector Partners.

By becoming an official partner of The Clutch, you have the opportunity to promote your services and showcase your business whilst positioning yourself as a supporter of the burgeoning esports, gaming, and creator industries. It’s also an excellent opportunity to position your brand as the go-to service provider for the start-ups which make it through.

Sponsorship will provide prominence to your brand across all aspects of ‘The Clutch’, from the editorial, through to socials, video and on-site presence in the run-up to the event, all the way through to the post-event video footage which will showcase the pitches and the very best from the day itself.

Benefits include:

● Positioning as the Official Sector Partner of The Clutch

● x2 tickets to ESI London 2023 (Value £500+VAT), where the 2023 edition of The Clutch will take place

● Bespoke offering to create authentic engagement with the winners, providing a taster of your organisation’s services and benefits to the winning start-up.

○ This can also be offered to other shortlisted businesses, if desired

● Any additional offers of services to the start-ups as part of the partnership can be organised as part of a value-in-kind proposition, including promotion across the wider ESI network and ESI London event.

We are looking for a comprehensive collection of Sector partners, covering all our start-ups needs. Those sectors are outlined on the next page

The Clutch Sector Partners

The following focus sectors outline key areas where our startups have expressed a need for support over the past four years. We are looking for partners that provide services in these key areas:

Recruitment Workspace Accountancy

Insurance Wellness Incubator

Prices range from £2,500 to £7,500 depending on the provided services. Multi-year partnerships are available for The Clutch and offer up to 20% off the overall partnership amount.

Register Interest Now and Partner with The Clutch

Legal Creative Agency PR & Comms

The potential of video games and esports to make a meaningful, positive difference to people’s lives is enormous. There are countless anecdotal examples of this, and not enough of these stories are told & shared more widely. Film is one medium to help change that. Accordingly, we’re introducing the ESI Film Festival; the very first Esports & Gaming Short Film Festival.

We’ll offer filmmakers a platform to shine a light on some of the many stories that warrant telling in and around esports and gaming at large, & moreover encourage original short films on select themes as they pertain to these spaces and communities within them too. Moreover with this event we are looking to better strengthen ties, connections and collaborations between the film, games and esports sectors. Find out more and stay up to date with developments here.

Some of the key need-to-knows:-

● The inaugural ESI Film Festival will take place in October 2023

○ It’ll form a part of the world’s esports industry festival; ESI London on the evening of Day 2

● Taking place over the course of one evening at a cinema, there’ll be screenings of the finalists’ short films, alongside a Q&A, some tiptop hospitality (F&B included) and a social

● Submissions will open on March 23rd 2023

○ Submissions: March 23rd - September 1st 2023

○ Judging & Review: September 1st 2023 - October 2023

○ Event & Screenings: 20th October 2023 [During ESI London]

● There’ll be awards handed out as well as a prize pool (sponsor pending) for the winners as follows:

○ 1st - £5,000

○ 2nd - £3,000

○ 3rd - £2,000

Sponsorship Options

Special Benefits

Title Sponsor (ESI Film Festival: Presented by YOU) across branding (Digital & Physical at event)

Inclusion on branding throughout the venue, internal & external, print and digital

Live & Post event mentions and brand positioning across marketing channels

and thanks from the host throughout the event

towards the prize-pool for winning filmmakers (1st & 2nd place)

Have one of the winners awards positioned in partnership with YOU!

The Creator Economy is booming. So is the video games sector. From YouTube to Twitch, to TikTok, Netflix, Instagram, Roblox, Fortnite, PlayStation, Xbox you name it, there are numerous platforms vying for the attention & engagement of the masses, and there are evermore creative content creators, with a love for games, and with committed audiences.

In comes the interest of brands, advertisers, and investors. With this too comes opportunity; for Creators to build their own brands and business empires, and for others to support, benefit and help realise those dreams and ambitions. But where do they meet, and where does each respective party find out the latest trends, insights and vital information?

Enter checkpoint. The industry focused business event focused on the Creator Economy x Video Games. Workshops, main stage talks, and meaningful, productive conversations (and great socials). It’s all included. Find out more here.

In 2023 checkpoint will align with the world’s esports industry festival; ESI London in October. At BOXPARK Wembley, expect the best f&b and atmosphere on the conference circuit.

Forming a key part of the ESI London show on Day 2 (18th October) along start-ups competition The Clutch, we’ll be hosting the very first edition of checkpoint. There’ll be creator-focused workshops, main stage panels and talks/live Q&A sessions with some of the most engaging creators (of different audience sizes) who have one thing in common; video games.

Alongside creators, there’ll be brands, agencies and service providers alike, as well as esports team owners & decision makers, game publishers, tournament operators and more - so plenty of chances to mingle, within the trappings of BOXPARK Wembley, guaranteeing the best F&B on the B2B event circuit.

As the Creator Economy explodes, and both the gaming and esports sectors continues to grow in an aligned fashion, there are plenty of opportunities for Creators to make moves, and those wanting to work with them. Connections and Content both remain King/Queen - checkpoint delivers the best of both in one space!

Presenting Partner

Sponsorship Price: £10,000

● Presenting Partner Positioning (checkpoint: Presented by YOU) across all materials

● Your own session (either a panel including speaker slot that we will build out with you, or a presentation slot on the main stage)

● Inclusion on branding throughout the venue, internal & external, print and digital

● Prominent Pre, Live & Post event mentions and brand positioning across all marketing channels, including the website, agenda, extensive social media promotions, official video

● Mentioned in press releases & all original content (min x4 articles & 2x videos) which will be published in the run up via Esports Insider channels and distributed to media more broadly

● Option to include a giveaway to attendees (e.g. tote bag/distribution of marketing materials, or we can get creative!)). Sponsor to provide, but ESI can source and organise at additional cost.

● ● TICKETS

○ Up to 7x tickets to attend the entire ESI London event, with the chance to invite team members, partners and friends

■ Includes access to the Film Festival

■ We can offer & discuss further tickets too for giveaways & such

Supporting Partner

Sponsorship Price: £4,000

● A Supporting Partner of checkpoint, with branding accordingly across materials

● Guaranteed Speaker Slot (x1) on a relevant checkpoint panel

● Pre, Live & Post event mentions and positioning across marketing channels, including the website, social media promotions, official video, and recognition from the stage host

● Your logo displayed as a supporting partner during the event

● Option to appear and feature in the post event video and during live social media coverage on the day

● ● TICKETS

○ Up to 5x tickets to attend the event, with the chance to invite team members, partners and friends

■ Includes access to the Film Festival

■ We can offer & discuss further tickets too for giveaways & such