PRESENTATION 2024
Esportinsider.com is an industry-leading, Google News certified publication dedicated to guiding readers through esports' myriad sectors. It both features and is frequented by the esports industry's most relevant voices, stakeholders and companies. It is the ideal platform to advertise your products and services, grow brand awareness within the industry and generate new business leads.
We offer a wide range of media solutions to cater to any and every business. On top of our comprehensive daily reporting, we own and operate four newsletters with exceptional (40%+) open rates, publish esports’ only print magazine (The Esports Journal), host two podcasts, and much more.
MEDIA SERVICES WE OFFER
Esports Insider
● The most established and comprehensive esports business outlet worldwide
● 5-10 articles posted daily. Including B2B news, industry analysis, opinion, thought leadership, industry roundups, interviews and reports on the opportunities and issues in the global esports industry
● 200,000+ page views per month
● Esports Awards nominated for Coverage Platform of the Year in 2020, 2021, 2022 and 2023
● Combined Social Media following of 70,000 and counting
● 4 newsletters sent out to 5,000+ subscribers at the heart of the industry
ESI Media
Unique Users
369,603 Page Views
Social Media
Esports Insider
ESI has a combined 70,000 and counting social media following, including strong engagement on Twitter and LinkedIn.
Website // Twitter // Facebook // Linkedin // Instagram // YouTube // Discord
NB: All our traffic is generated through organic sources. We use our social media channels to push relevant and targeted content and messages to our network.
Who we’ve worked with…
Standardised Packages
Multimedia Content
Editorial Content [On ESI channels]
Whitelabel Content [For your own channels]
Our content team are also available to curate content for your own website/platform and we will work with you to create bespoke articles that engage new and existing users and audiences
Whitelabel Article [Short Form]
Whitelabel Article [Long Form]
The Esports Journal
The Esports Journal
The Esports Journal (ESJ) is esports’ only print magazine. Published once per year, the ESJ covers the worldwide industry behind esports, bringing the best of esports journalism to magazine format.
Available digitally and in print, the magazine is a leading authority of in-depth analysis on the topics, trends and themes that define esports globally.
Distribution
● The Esports Journal is now available for batch distribution. As the largest collection of insights, analysis and journalism on esports, it forms perfect reading material for universities, schools, institutions, gaming venues and company offices. Fill out this form if you’re interested in placing orders for Esports Journal magazines.
● The Esports Journal is also distributed free of charge to attendees at ESI events globally.
● A free limited preview of each edition is published digitally.
Previous editions can be found here. Order your batch of The Esports Journal
The Esports Journal Pricing
Product Price per edition
Articles (up to 3 pages)
1 Page Advert
2 Page Advert
Company Profile Piece/Short Form (1 page)
Back Cover Advertisement
Sleeve
Discounts available for multiple editions.
Gaming Gear
Gaming Gear
In 2024, ESI Media launched a new coverage category on Esports Insider dedicated to news, reviews and analyses of high-end gaming and esports products.
The section will provide coverage of the space to keep consumers informed of product launches, emerging trends, collaborations, partnerships, and trending topics. Content will take the form of news articles, product announcements, guide-style content, product series, and full-length features offering both consumer and industry insights, as well as video content.
You can find the section on the website here or under the News dropdown menu.
Opportunities include:
● Product Reviews [Written & Video]
● Product Launch Packages [Campaign & Delivery]
● PR Support
● Editorial Placements
● Banner Advertising Get in touch with us!
Banner Advertising
Content Section Sponsorship
With us covering a wide range of global esports industry news from Partnerships and Sponsorships to Legal and Gambling and more.
You can have a more tailored approach to banner advertising, which cannot be ad blocked, by having exposure to a specific news type for your business. The options include:
Banner Advertising Prices
Section Sponsor (Features, Gambling, Events etc.)
728x90 (Premium Leaderboard on rotation)
728x90 (Leaderboard Bottom Page on rotation)
300x250 (Top MPU on rotation)
728x90 (Leaderboard in Events)
Site Takeover Category Sidebar (Homepage & Latest News) Banner Peel Ad Boxes
PREMIUM LEADERBOARD BANNER
● Premium Leaderboard advert (728x90px) at the top of all pages on rotation
● We will consider your press release for publication on www.esportsinsider.com
SITE TAKEOVER
£150 PER DAY [£500 for one week]
● A site takeover is ideal for creating maximum visibility and impact around conferences, product launches and press releases
● Takeover image type: JPEG/PNG (preferred) - Size 378x1200x
● The background image / creative needs to be stretched, with no blank holding spaces in the middle
● Discounts available for extended deals
VIDEO SPONSORED ARTICLES ON REQUEST
● We can include sponsored videos on top of articles, or within specific articles.
● We will consider your press releases for publication on www.esportsinsider.com
● Contact us for more information on this specific opportunity, with price on request
● MPU advert (300x250 pixels) on rotation
● MPU can be located top, mid and bottom of all pages
● We will consider your press releases for publication on www.esportsinsider.com
BANNER PEEL
£400 FOR FIVE DAYS
● Banner Peels are similar to site takeover, and they offer great visibility around your conferences, exhibitions, product launches, and press releases
LIGHTBOX ADVERT
£100 PER DAY
● All images formats are supported in the centered ad box. The difference from the other AD boxes is the lightbox format, which means users have to close down the box before they can continue using the ESI news website
● This option is ideal for creating display ads like rich promotions, showing messages where creative takes the precedence
● We can add rich HTML content, use overlay options (color, hide on click etc.)
● and apply theme to the content area
£400 FOR FIVE DAYS
● We can embed text, images, hyperlinks, videos etc. into our special targeted AD Boxes for targeted promotions
● The AD Boxes can be aligned bottom centre, left or right
● The AD boxes are positioned on top of Esports Insider content, which means it will be seen by everyone, all the time and is 100% viewable!
BOX AD STICKY HEADER AND FOOTER ADS
£300 FOR FIVE DAYS
● Single line text messages with standard formatting, images and/or a call-to-action button. These ADs work exceptionally well for personalised and specific company offers, products and key announcements
● We are able to use a wide range of behaviours such as push down or fixed position, to increase the size of the promotional space, and we guarantee you that the ADs are 100% viewable by everyone
Newsletters
Esports Insider publishes four newsletters, reaching over 5,000 subscribers and boasting exceptional open rates of 45%+.
Alongside the overarching Dispatch, each newsletter focuses on specific areas within ESI’s global esports industry coverage.
The top stories, latest news, and insights from across the global esports industry
Coverage and analysis on the intersection of esports and gambling.
Coverage and analysis of the latest deals in esports, including partnerships, sponsorships and investments
Big picture perspectives on emerging and trending topics in esports business.
Newsletters Inventory
Put your brand in front of 5,000+ engaged subscribers, comprising some of the most important endemic and non-endemic decision makers in esports.
Target your brand placement strategically by sponsoring one of our three sector-specific monthly newsletters, or choose our industry-wide weekly Dispatch newsletter.
ESI Directory
The ESI Directory is a much needed resource to help businesses find other businesses in the esports, gaming and creator industries. It forms an easily accessible portal for finding those operating in specific sectors and regions.
It is the business directory the esports industry needs and deserves allowing anyone to freely navigate the esports landscape, and find the right partners.
It’s also a space to position your business as a leader in your sector be it; Dev/Publisher, Team, Tournament Ops and Production, Creative, Data, Analytics, iGaming, Sponsorship Brokerage, Legal and more.
Get in touch at directory@esportsinsider.com to find out more.
https://directory.esportsinsider.com/
ESI Directory Banners
ESI Directory advertisement placements
TOP SQUARE - 250x250px
£400 PER MONTH
BOTTOM SQUARE - 250x250px
£300 PER MONTH
WIDE SKYSCRAPER LEFT - 160x600px
£300 PER MONTH
Whitepapers & Reports
Whitepaper & Reports
With esports being such a new, emerging and ever changing industry, Whitepapers & Reports can help you:
● Position your brand as an expert in a specific topic or area of expertise
● Further develop your sales/marketing strategies
● Can allow you to position your brand or product as a solution to some of the industry’s biggest problem areas
Esports Insider can work with you to create your very own whitepaper, report or research project.
This can include all stages of the research, production, creation and promotion on a topic area of your choice within the esports industry.
Bespoke Pricing
Webinars
ESI’s Webinars will leverage both the company's reputation for world-class panel discussions during its industry-leading conferences, as well as its journalistic credentials resulting from daily news gathering for Esports Insider, and The Esports Journal.
ESI Webinars can be curated to appeal to as wide of an audience as possible, or niche audiences, by tackling topical issues with industry leaders in a way that enables them to also carry a commercial message from a webinar sponsor partner.
In general Webinars will be live for roughly 50 minutes, as a sponsor you will be provided will a full list of sign-ups & attendees.
With a format flexible enough to work as a presentation, interview or panel discussion, sponsoring and partnering with us for an ESI webinar strongly positions your company as a thought leader in the sector.
ESI enables its webinar sponsors to fully leverage their involvement, providing a powerful, turnkey marketing solution.
Webinar Pricing starts at £5,000
Includes ESI hosting and organising the webinar, promoting the webinar with PR on the media network, promoting the webinar across social media channels etc. Price will increase depending on desired speakers, length of the show, and the target audience.
ESI Podcast Network
the multifaceted esports industry. Hosted by Tom Daniels, new episodes are released monthly on all podcast platforms. we interview key decision makers driving change in esports. Watch on YouTube Watch on YouTube
ESI Podcast Network
Video Content
Video Content
Short form, original video Mid, length video
Long form video & bespoke video work
Description
Original video created by ESI. Long form videos can range from 5 minutes and above. This content length is geared towards platforms such as YouTube, and/or whitelabel to publish on your own channels. Pricing
Original video created by ESI. Short form videos are under 1 minute long and best tailored to publishing on social media platforms (Twitter, Facebook, LinkedIn, Instagram) or other short form content platforms such as TikTok.
Original video created by ESI. Mid-length videos are under 3 minutes long and best published across social media platforms (Twitter, Facebook, LinkedIn, Instagram) or other content platforms like YouTube.
minutes & above
See examples of video content we’ve created here.
