EXAMPLE SECTIONS FROM THE STUDY To give an understanding of the depth of the research we have provided a couple of snippets below:
The financial profile of an esports fan is highly attractive to advertisers On a very basic level, esports fans should be attractive to sponsors and advertisers. They are relatively high earners, with 61% of US esports fans earning more than $50,000 (c.£38,350) per year. This is in contrast to the average Premier League fan who earns £29,5886 per year, or the average NFL fan’s household, which has an annual income of $49,3017 (£38,038). Esports fans have much more disposable income than fans of traditional sports, and are a hidden goldmine for any sponsor / advertiser who can tap into this disposable income. Per individual, they earn at least 30% more income than their Premier League counterparts, and it could be significantly more as time goes on. This is because esports audiences are skewed towards millennials, but traditional sports have an already aged viewing population. Thus, one would expect the average earnings of an esports fan to rise substantially in the next 5 – 10 years, where traditional sports fans may even see a decrease in disposable income as more and more of them start to retire. Visually, the current contrast in earnings can be seen in the graph below:
AVERAGE ANNUAL SALARY: PREMIER LEAGUE FAN VS ESPORTS FAN VS NFL FAN £45,000.00 £35,000.00
£38,349.44
£38,038.11
Esports Fan
NFL fan household income
£29,588.00
£25,000.00 £15,000.00 £5,000.00 £0 Premier League Fan
Realization of this compelling opportunity, and maximizing profits, is fundamentally dependent upon fan tolerance to commercialization. Find out the implications of this and the challenges of grabbing share of wallet.
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