Estée Lauder Beauty & Skincare

ESTÉE LAUDER

A PIONEER IN BEAUTY AND SKINCARE

Read about the life of any successful leader and one quality you will most probably come across, is confidence. Taking risks, following your gut instinct and breaking new ground are impossible when your mind is plagued with ‘what ifs’. Estée Lauder was not only the head of a giant beauty conglomerate, but also an entrepreneur who invented what has come to be standard practice in most beauty and perfume shops today – the ‘free gift with purchase’ strategy. The latter is as much a boon to buyers as it is an opportunity for companies to present a wide array of products and make more sales. WORDS MARISA CUTILLAS

Estée broke ground in many additional ways, catering products to specific ages and genders, launching various brands that would serve as each other’s best competition, and signing the first ever ‘beauty contract’ with a model. This agreement, made with model, Karen Graham, stipulated that Graham would be featured in all the brand’s campaigns. It transformed Graham into ‘the Estée Lauder Woman’.

FAMILY INSPIRATIONS

Estée, born Josephine Esther Mentzer, was raised in Queens, New York by her Czech father and Hungarian mother. Her interest in beauty blossomed when her uncle came to live with her family and began creating skincare creams, first in the kitchen and then in a stable/ laboratory. Estée was fascinated not only by the texture and fragrance of the products, but also by the technique involved in their application. Alongside her uncle, she launched the Estée Lauder brand in 1946, selling a selection of just four products to nearby salons and hotels. In 1948, the company opened its first counter at the Saks Fifth Avenue store in New York.

A MARKETING GENIUS

To build her brand, Estée prioritised branding – choosing, for instance, a beautiful blue hue for most of her packaging because it would go well with most bathrooms. She also invested heavily in advertising, choosing models who were aspirational yet familiar. Estée paid great attention to detail. For instance, she instructed salespeople to touch consumers and encourage them to test products so they could see the effect of each product on their skin. She was present at the launch of every new counter and store, staying for various days to teach salespeople the correct display and sales techniques.

LAB-OBSESSED

Estée was also known for her passion for research. She was interested not only in learning the potential properties of various compounds, but also in creating new products that could potentially meet new demands. One of her groundbreaking products was called Youth-Dew – an oil that served as both a bath oil and perfume. Through it, she encouraged women to smell beautiful every day, not only on special occasions.

LAUNCHING NEW BRANDS

Estée founded a myriad of brands that would tap into different and slightly overlapping niches. These included Clinique, Origins, and Aramis. Clinique, for instance, was known for its scientific, targeted approach to skin, and for what is now a basic component of any

“My success is based on persistence, not luck”

Estée Lauder

skincare routine: the three-step process (cleanse, exfoliate, and moisturise). Origins, meanwhile, relied on the power of nature and science to create lines that were free of harmful chemicals and kind to the environment. The brand harnessed the power of unique products like mimosa tree bark from Brazil or silver tip white tea from the Fujian province of China. Aramis, a fragrance founded in 1963, was the first of many products aimed at the male market.

A TRUE EMPIRE

Today, Estée Lauder owns many of beauty’s top brands – including MAC, Bobbi Brown, Jo Malone, Crème de la Mer, Tom Ford, and more. Although Estée passed away at the ripe age of 97, the company continues to thrive under the guiding hand of her son and grandchildren. The brand is now famed both for makeup and skincare products and perfumes. In the next page, you will find just a few of its most popular skincare products. ›

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1 – DAY WEAR MULTIPROTECTION ANTI-OXIDANT 24H-MOISTURE CRÈME BROAD SPECTRUM SPF 15 FACE MOISTURISER

An ideal product to wear beneath makeup.

2 – PERFECTLY CLEAN MULTI-ACTION FOAM CLEANSER/PURIFYING MASK

This foaming cleanser and mask removes impurities without drying skin.

3 – REVITALIZING SUPREME+ YOUTH POWER CRÈME MOISTURISER

A luxurious cream infused with hyaluronic acid and hibiscus flowers, which boost collagen production.

4 – ADVANCED NIGHT REPAIR SYNCHRONIZED MULTI-RECOVERY COMPLEX FACE SERUM

Wake up with beautifully soft, supple skin, thanks to this potent antioxidant product that offers 72 hours of hydration.

5 – IDEALIST PORE MINIMIZING SKIN REFINISHER

Use this product regularly to reduce pore size and absorb excess oil.

6 – PERFECTIONIST [CP+R] WRINKLE LIFTING/FIRMING SERUM

A product containing CPR-75 technology, which targets lines and wrinkles, hydrates, and plumps up skin.

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ESTÉE LAUDER SKINCARE

If you’re already sold on the longlasting value of Estée Lauder

Double Wear foundation, and you are besotted by the brand’s Pure Color Envy Sculpting Lipstick or its Futurist Aqua Brilliance Watery Glow Primer, make sure to stock up on some skincare as well. The following are just a few of the brand’s top sellers.

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ALWAYS ON TOP OF my health

WITH…

GP SERVICES, INTERNAL MEDICINE & CARDIOLOGY Value. Quality Care. Convenience.

At Reisbeck Medical we combine our expertise in different medical fields to offer a holistic view of each and every patient to enable highly personalised treatments.

• Family medicine • Internal medicine • Home visits • In-hospital care • Leg vein treatments • Nutrition consulting • Ultrasound & diagnostic tests • Laboratory analysis • Cardiology

Ramón Gómez de la Serna 22, 29602 Marbella, Spain T: (+34) 952 779 680 I

M: (+34) 657 790 000

E: info@reisbeck-medical.com

www.reisbeck-medical.comGERMAN INTERNATIONAL HEART & VASCULAR CENTRE

Expert. Trusted. Minimally invasive.

At CardioCare Marbella we combine our expertise with state of the art equipment and minimally invasive techniques to achieve excellent diagnostic and therapeutic results for cardiac patients or those just looking for an extensive, personalized cardio-vascular check-up.

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Our urological department offers non-surgical treatments for men suffering from:

BPH - Bening Prostate Hyperplasia

If you have issues urinating you could have an enlarged prostate. Talk to our expert urologists for new treatments available.

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Don’t suffer in silence. New minimally invasive treatments available.

CardioCare/UroCare, HC International Hospital, Calle Ventura del Mar 11, 29660 Marbella, Málaga, Spain T: (+34) 677 759 003 | E: info@cardiocaremarbella.com www.cardiocaremarbella.com