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M O R E T H A N YO U R AV E R AG E P R I N T G U I D E P R I N T 路 S O C I A L 路 D I G I TA L 路 M O B I L E
defined TIMELY, RELEVANT, & INTERACTIVE MEDIA Reaching Your Customers Right NOW Reach the Washington DC visitor market and beyond. The NOW publications are designed to reach today’s consumer. The NOW Guide, NOW Map, and NOW Places are all supported by online digital guides, mobile guides, e-newsletters, mobile SMS text programs, and social media platforms including Facebook, Twitter, and YouTube—all working together helping your business reach capital area consumers through more media vehicles than ever before. NOW’s extensive distribution channels not only reach business travelers and visitors, but also target political officials, government employees and diplomats who are temporarily residing in the capital area on assignment and locals eager to explore more of their community.
Change = OPPORTUNITY Reach your customers in ways you thought were previously impossible for most local businesses. Our strategic media approach bridges the gap between tried-and-true print publications and state of the art social, online, and mobile media platforms. V I S I T O R S G U I D E
Winter 2011-12
first Annual
FOODIE
ISSUE!
Abe LincoLn’s fAvorite food wAs fricAsseed chicken.
Happening NOW: dining | Attractions | nightlife | Maps the Ultimate Insider ’s Guide to the capital region
essentialmedia partners
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NOWGUIDES.COM
WHAT DO YOU GET
V I S I T O R S G U I D E
Winter 2011-12
first Annual
FOODIE
ISSUE!
WHEN YOU ADVERTISE WITH NOW?
Abe LincoLn’s fAvorite food wAs fricAsseed chicken.
Happening NOW: dining | Attractions | nightlife | Maps the Ultimate Insider ’s Guide to the capital region
More than just a cleverly placed ad! ADDITIONAL VALUE You can reach 250K+ potential customers at locally sponsored events, such as the Washington, DC International Wine & Food Festival, Taste of DC, and Georgetown BID events. NOW Guides are distributed to consumers who attend these events targeting the local audience as well as the visitor pool.
NETWORKING EVENTS Reach thousands of meeting planners and hotel concierges (who can generate new customers for your business) by attending our monthly networking events. You are also presented with the opportunity to host an event in your restaurant/location and showcase your facility.
MONTHLY NEWSLETTER You will reach 20,000+ subscribers monthly in our NOW Newsletter strategically targeted to the customers that matter most to you. You will also be included in our online digital guide and provided with a link that you can forward to future customers.
essentialmedia partners
866.698.1108 | sales@essentialmediapartners.com
The only Visitors Guide in Washington that puts YOU on the cover... V I S I TO R S
G U I D E
Fall 2012
V I S I T O R S G U I D E
Winter 2011-12
V I S I T O R S G U I D E
Winter 2011-12
First Annual
FOODIE
ISSUE!
First Annual
FOODIE
ISSUE!
REVIVING 5,000 YEARS OF CIVILIZATION ALL-NEW SHOW WITH LIVE ORCHESTRA
S m i t h S o n i a n ’ S F r e e r | Sac k l e r
celebrates Japan Spring M o u n t
MARCH 21 - APRIL 1 THE KENNEDY CENTER OPERA HOUSE
Tickets: (202) 467-4600 | www.kennedy-center.org
E s t at e,
M u s eu m
&
Gard en s
www.ShenYun2012.com
Happening NOW: Dining | Attractions | Nightlife | Maps The Ultimate Insider ’s Guide to the Capital Region
Ve r n o n
The Ultimate Insider ’s Guide to the Capital Region
Happening NOW: Dining | Attractions | Nightlife | Maps
The Ultimate Insider ’s Guide to the Capital Region
The Ultimate Insider ’s Guide to the Capital Region
Su
The Ultimate Insider ’s Guide to the Capital Region
The Ultimate Insider ’s Guide to the Capital Region
NOWGUIDES.COM
Feature your upcoming event or exhibition with a Custom NOW Guide or NOW Map cover. Design your own graphic or allow our artist to create something specifically for YOU. NOW is the only publication in the DC area that puts you, the heart of Washington’s business district, on our front cover. Allow visitors and locals instant access to your business with a custom Front Cover!
essentialmedia essentialmedia 866.698.1108 | sales@essentialmediapartners.com ppaar rt tn n ee r sr s
The Ultimate Insider ’s Guide to the Capital Region
DON’T FORGET ABOUT THE NOW MAP! Hop on the Trolley this Spring!
NOWGUIDES.COM
NOWGUIDES.COM
OpENS AUG. 2, 2013
Flip Schulke Archive
The Ultimate Insider ’s Guide to the Capital Region
p for the ra it u ce
MAKE SOME An American Classic Serving Breakfast, Lunch & Dinner Bethesda • Georgetown • Downtown DC DailyGrill.com
NOWGUIDES.COM
STUDENTS AND THE CIVIL RIGHTS MOVEMENT
NOWGUIDES.COM
Digital Media, Advertising Sales, and Custom Publications
S m i t h S o n i a n ’ S F r e e r | Sac k l e r
celebrates Japan Spring
The Ultimate Insider ’s Guide to the Capital Region
NOWGUIDES.COM
NOW GUIDE
NOW MAP
NOW PLACES
The NOW Guide provides business travelers, tourists and local residents with timely information on the best dining, happenings and other activities in the Washington, DC area. Mobile and social channels extend reader’s experiences beyond the page via the NOW DC digital guide.
The NOW Map was designed with input from some of Washington, DC’s top concierges. Our accordion design make it both compact and easy to use. In addition to being the most accurate pocket traveler, the NOW Map is the most interactive. Interior QR codes and SMS short codes link and lead users to the greatest shops, restaurants, and attractions in the area.
Increase your bottom line by showcasing your place as the ideal venue for group dining, private parties, meetings, weddings and other special events. Connect with thousands of area meeting planners, wedding planners and special event planners in the Washington, DC area.
Tri-Annually 1,00,000 Annual Readership
Annually 7,500 Circulation
Bi-Annually 1,000,000 Annual Readership
Distribution 143 Washington Area Hotels, White House Gifts, Visitor Centers, BWI/Dulles Airports, NIH, Union Station, The Ronald Reagan Building, the House of Representatives, &Pentagon City Mall. Consumer Visitors, Families, Business Travelers, International Travelers, All DC Visitors!
Distribution 143 Washington Area Hotels, White House Gifts, The Pentagon, The Washington Convention Center, NIH, Union Station, The Ronald Reagan Building, the House of Representatives, & Pentagon City Mall. Consumer Any DC visitor who plans on walking, strolling or rolling about the city.
Distribution Embassies, Senate & Congressional Offices, Corporate Concierges, Meeting & Event Planners, 100+ Upscale Bridal Boutiques & Jewellers, Area Bridal Shows, & Social Media Channels. Consumer Corporate Event Planners, Brides-to-Be, Wedding Planners, Event Production Companies, Convention Groups.
GEORGETOWN GUIDE SMITHSONIAN.COM
Annually 200,000 Annual Readership
GoSmithsonian.com is the digital, predestination planning guide to the Smithsonian Institution and Washington, DC. Strategically align your business with one of the world’s most renowned and wellrespected museum and research institutions.
Taking space in the Official Guide to Georgetown differentiates your business from the rest of D.C. You are placed in a guide solely dedicated to the beautiful and historic community of Georgetown. Advertising in this exclusive guide places your restaurant, retail, or attraction in the potential hands of more than 17.28 million annual visitors.
5,000,000 visitors a month
Distribution Online. Direct link through www.si.edu, the Smithsonian Institution’s main online property attracting more than 5 million monthly visitors. Consumer Predestination affluent, educated and inquisitive visitors.
essentialmedia partners
Distribution Georgetown Area Restaurants/ Businesses, D.C. Area Hotels, the Old Stone House, & the Georgetown Visitor Center. Consumer Affluent Shoppers, Diners and Nightlife Seekers.
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Guide
1,000,000 Annual Readership
Market your business through the NOW Guide and reach Washington, DC visitors predestination and when they arrive. Get in their hands through our printed guide or in their mobile device on the go through our digital guide. The Official NOW DC Guide provides business travelers, tourists and local residents timely information on the best dining, happenings and other-see-and-do activities in the Washington, DC area. Mobile and social channels extend reader’s experiences beyond the page via the NOW Guide online. Printed: Tri-Annually Targeted Consumer: Conventioneers, International Visitors, Business Professionals, Families, Adventurers & More. Distribution:
Annual Visitor Snapshot • 20 Million+ Visitors Per Year • Everyday, $4.2 Million dollars is spent on Food & Beverage • $1.8 million dollars per day on shopping • 26 thousand visitors stay in DC area hotels every night of the week • 64% stay for 3 nights or more • Visitors spend $210/night on accommodations • 58% have an average HH income of 100K+ • More than 1 million attendees come to DC for conventions and events each year • More than 800 conventions, tradeshows, and meetings hosted in DC annually
Publication Dates Issue
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Covering Months
Volume I
December
February - May
Volume II
May
June - September
Volume III
September
October - January
• 143 Washington Area Hotels, including Arlington, Alexandria, and Maryland • Embassies, Dignitaries, US House of Rep’s, DC Chamber of Commerce, Senate and Congressional Offices • The Washington Convention Center, welcome kits for convention attendees, Union Station, Pentagon City Mall • The Pentagon, NIH, The Ronald
Reagan Building, White House Gifts, American River Taxi • Dulles, BWI, & Reagan Airport welcome centers • Classic Concierge, distributing in residential move-in welcome packets; commercial front offices and more • 50,000 annual unique predestination readers of the NOW Digital eGuide • Locally Sponsored Events
Marketing Rates (price per month) Space
1 issue/ 4 months
Photo Listing
$300/month $275/month $200/month
1/4 Page
$800”
$750”
$500”
1/2 Page (horizontal)
$1,250”
$1,150”
$800”
Full Page
$2,050”
$1,850”
$1,300”
Dining Guide (1/4)
$725”
$650”
$450”
Premium Dining Guide
$950”
$850”
$600”
Dining Guide Cover**
$2,900”
-
-
Cover 2 or 3
$2,400”
$1,950”
$1,500
Back Cover
$2,560
$2,200”
$1,650”
Front Cover* (1 mo.)
$3,750
-
-
3 issues/ 12 months
Dining
Special Positions
*INCLUDES COVER STORY *INCLUDES 1/4 DINING GUIDE AD FOR 1 ISSUE*
essentialmedia partners
2 issues/ 8 months
866.698.1108 | sales@essentialmediapartners.com
Map
1,000,000 Annual Readership
The NOW Map was designed with the input from some of Washington, DC’s top concierges. Our accordian design makes it both compact and easy to use. In addition to being the most accurate pocket traveler, the NOW Map is the most interactive. Interior QR codes and SMS short codes link and lead users to the greatest shops, restaurants, and attractions in the area. Printed: Semi-Annually Targeted Consumer: Any DC visitor who plans on walking, strolling or rolling about the city. Distribution: • 143 Washington Area Hotels, convention attendees, Union including Arlington, Alexandria, Station, Pentagon City Mall and Maryland • The Pentagon, NIH, The Ronald • Embassies, Dignitaries, US Reagan Building, White House House of Rep’s, DC Chamber Gifts, American River Taxi of Commerce, Senate and • Dulles, BWI, & Reagan Airport Congressional Offices welcome centers • The Washington Convention • Locally Sponsored Events Center, welcome kits for
NOWGUIDES.COM
Annual Visitor Snapshot • 20 Million+ Visitors Per Year • Everyday $4.2 Million dollars is spent on Food & Beverage • $1.8 million dollars per day on shopping • 26 thousand visitors stay in DC area hotels every night of the week • 64% stay for 3 nights or more • Visitors spend $210/night on accommodations • 58% have an average HH income of 100K+
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Covering Months
Spring-Summer March
April-September
Fall-Winter
October-March
Sept.
essentialmedia partners
Size
Space
6x
12x
1.2”W x 1.2”H (Photo)
Local Spotlight (30 words copy)
$300
$250
3.65”W x 2.81”H
Standard Display
$700
$500
3.65”W x 5.62”H
Premium Display
$1,300 $1,000
3.65”W x 8.43”H
Back Cover
$1,600 $1,275
3.65”W x 8.43”H
Front Cover
Special Positions
Publication Dates Issue
Marketing Rates (price per month)
* ADD 15% TO RATE FOR RESERVED PREMIERE PLACEMENT IN MAP. * ALL ADS INCLUDE A MAP ICON AND REFERENCE POINT.
866.698.1108 | sales@essentialmediapartners.com
$3,750
Places
20,000 Annual Readership
SHOWCASE YOUR PLACE
DURING THE 2016/2017 ELECTION YEAR & INAUGURATION! Market your property as the premiere destination for political events & parties this year and weddings, functions, corporate and private events when you take space in NOW PLACES. Increase your bottom line by showcasing your place as the ideal venue for group dining, private parties, meetings, weddings and other special events. Tap into this market now! Connect with thousands of area meeting planners, wedding planners and special event planners in the Washington, DC area by taking space in NOW Places. Printed: Annually Targeted Consumer: Politicos, Corporate Event Planners, Brides-to-Be, Wedding Planners, Event Production Companies, and Convention Groups Distribution: • Embassies, Dignitaries, Senate and Congressional Offices • Corporate Concierges • Local Meeting & Event Planners (Meeting Professionals Int’l, Potomac Chapter; Nat’l Assn. of Catering Executives Members; Assn. of Meeting Professionals; Int’l Special Events Society; Int’l Assn.
Annual Event Snapshot • An average DC wedding costs $42,000 • DC held 5,900 weddings last year • Every night, 2,500 hundred hotel rooms are filled by convention attendees • The average room rate was $210/night • Everyday $4.2 Million dollars is spent on food and beverage alone
essentialmedia partners
of Exhibitions & Events-DC Chapter; Hospitality Sales & Marketing Assn. Int’lWashington DC Chapter) • Area Upscale Bridal Boutiques • Bridal Shows • Digital Distribution on Related Area Websites • Bridal Botiques, Forists, Jewelers • Locally Sponsored Events
Publication Dates Issue
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2016-2017 NOW Places November 2015
Covering Months December 2015 January 2017
Marketing Rates Space
Annual Rate
Full Page (Display or Formatted)
$3,900
1/2 Page (Display or Formatted)
$2,400
1/4 Page (Display or Formatted)
$1,400
Photo Listing
$900
Standard Listing
$750
866.698.1108 | sales@essentialmediapartners.com
The Georgetown BID’s
Official Georgetown Visitors Guide 250,000 Annual Readership
Market your business as a member of an exclusive community to maximize your exposure to Washington, DC’s 17.28 million visitors annually. Take your share of the 7.4 million dollars in daily visitor spending. Taking space in The Official Map and Pocket Guide to Georgetown differentiates your business from the rest of DC. You are placed in a guide solely dedicated to the beautiful and historic community of Georgetown. Advertising in the Official Map and Guide places your restaurant, shop or attraction in the potential hands of more than a quartermillion annual visitors. Printed: Annually Targeted Consumer: Affluent shoppers, diners and nightlife seekers. Distribution: • Georgetown area restaurants, shops and more. • Washington, DC area hotels. • DC Convention Center • DC Chamber of Commerce • Pentagon
Annual Visitor Snapshot • 20 Million+ Visitors Per Year • Everyday $1.8 million dollars is spent on shopping • Everyday $4.2 Million is spent onFood and Beverage alone
• DC Circulator • Georgetown Events • The Old Stone House • The Georgetown Visitor Center
Official Publication Dates Issue
Covering Months
2016-2017 Official Georgetown Guide
July-July
Official Marketing Rates
• 64% stay for 3 nights or more
Space
Annual Rate
• Visitors spend $210/night on accommodations
Back Cover
$5,700
• 58% have an average HH income of 100K+
Inside Front Cover
$4,900
• Over 450 Shops, Restaurants, and Salons
Full Page Display or Formatted
$3,900
1/2 Page Formatted
$2,200
1/4 Page Formatted
$1,200
within .25 square miles • Over $9.4 million in hotel sales
essentialmedia partners
866.698.1108 | sales@essentialmediapartners.com
E STESTIMONIALS TIMONIAL Halimah Dark Concierge St. Gregory Hotel
Clay Concierge Donovan House
Louise Front Desk Manager Residence INN Marriott
Gzim General Manager GW University Inn
Rosemarie Nemith President Armed Forces Hostess Association
Kimberley Reid Concierge W Washington D.C.
Baris Bilek Concierge The Ritz-Carlton, Tysons Corner
Azi Miri Head Concierge The Mayflower Hotel
essentialmedia partners
“We have noticed our guests love the NOW Map because of the imagery as well as the larger print.”
“Guests at the Donovan House with smartphones are VERY pleased with NOW guides because of their technology based features!”
“The NOW Guides and NOW Maps are a GREAT feature for our hotel; they are utilized by our guests for site-seeing, the size is most convenient.”
“Our guests at George Washington University prefer the NOW Map over other maps.”
“The NOW Guide goes out in our monthly mailings and everybody loves them!”
“Love the QR reader function! The guests love the portability and functionality of the NOW Guide which adds to the guest experience. This is our go to resource for guests.”
“I just received 2 boxes of the NOW DC Guides. Thank you so much. These are the best guides available for DC so far. Our guests are going to love them.”
“Guests of Mayflower Hotel love the NOW Map, it is extremely helpful to me and my guests. I am so happy for this. Please continue the NOW deliveries for us.”
866.698.1108 | sales@essentialmediapartners.com
Find NOW Here!
Distribution POINTS OF INTEREST
Downtown Washington Hostel
Melrose
Crowne Plaza Alexandria
Andrews Air Force Base
Duo Housing
Monticello
Crowne Plaza Crystal City
Air Force Memorial
Embassy Circle Guest House
Morrison Clark Inn
Days Inn Arlington
BWI Welcome Center
Embassy Inn
Normandy Inn
Days Inn Pentagon
Classic Concierge
Embassy Suites Dupont
Omni Shoreham
Doubletree
DC Chamber of Commerce
Embassy Suites Convention Center One Washington Circle
Dulles Marriott
Dulles Airport Welcome Ctr
Fairfax Embassy Row
Park Hyatt
Econo Lodge Metro
Honest Abe’s Souvenirs
Fairfield Inn
Phoenix Park
Embassy Suites Alexandria
I-95 Welcome Ctr Savage, MD
Fairmont
Quincy Hotel
Embassy Suites Chevy Chase
Pentagon Armed Forces Hostess Four Seasons Committee G.W. University Inn
Renaissance Hotel
Embassy Suites Crystal City
Renaissance Hotel—Dupont
Gaylord Resort
Pentagon City Mall
Georgetown Conference Center
Reniassance Mayflower
Hampton Inn Alexandria
Ronald Reagan Building
Georgetown Inn
Residence Inn Dupont
Ronald Reagan National Airport
Hampton Inn Crystal City
Georgetown Suites
Residence Inn US Capitol
Union Station
Grand Hyatt
Residence Inn Vermont
Hampton Inn National Harbor
US House of Representatives
Hampton Inn
Ritz Carlton
Washington Convention Center
Hay Adams
Ritz Carlton Georgetown
White House Visitor Center
Henley Park Hotel
River Inn
White House Gifts
Hilton Garden Inn Downtown
Savoy Suites
Hilton Garden Inn US Capitol
Sheraton Four Points
WASHINGTON DC
Holiday Inn Capitol
St. Gregory
Adams Inn
Holiday Inn Central
St. Regis
AKA White House
Holiday Inn Express
State Plaza Hotel
Avenue Suites
Holiday Inn Georgetown
Swan House
Beacon Hotel
Homewood Suites
Tabard Inn
Best Western New Hampshire
Hostelling International
The Dupont Circle Hotel
Baron Hotel
Hotel Embassy Row
The Eldon
Capitol City Hostel
Hotel George
The Jefferson
Capitol Hill Suites
Hotel Harrington
The W Hotel
Capitol Hilton
Hotel Helix
Topaz Hotel
Capitol Skyline Hotel
Hotel Latham
Uptown Inn
Carlyle Suites Hotel
Hotel Lombardy
Washington Court
Channel Inn
Hotel Madera
Washington Hilton
Churchill
Hotel Monaco
Washington Marriott
Comfort Inn
Hotel Palomar
Washington Plaza
Pentagon City Mall
Comfort Suites
Hotel Rouge
Westin City Center
Renaissance Arln. Cap. View
Courtyard Rhode Island
Hotel Sofitel
Westin Georgetown
Residence Inn Arln. Courthouse
Courtyard Dupont
Hyatt Place K Street
Willard Inter-Continental
Residence Inn Arlington
Courtyard Convention Center
Hyatt Place NY Ave.
Windsor Inn
Residence Inn Crystal City
Courtyard Navy Yard
Hyatt Regency
Windsor Park
Residence Inn National Harbor
Courtyard US Capitol
Inn at Dupont
Crowne Plaza
JW Marriott
VIRGINIA/MARYLAND
Ritz Carlton Pentagon City
Days Inn Uptown
Liaison
Alexandria Visitor Center
Sheraton National
DC Guest House
L’Enfant Plaza Hotel
Best Western Iwo Jima
Sheraton Suites
District Hotel
Madison
Comfort Inn Alexandria
Westin Alexandria
Donovan House
Mandarin Oriental
Courtyard Alexandria
Westin Arlington
Doubletree New Hampshire
Marriott Metro Center
Courtyard Rosslyn
Westin National Harbor
Doubletree Rhode Island
Marriott Wardman Park
Courtyard Vienna
Wyndham National Harbor
Hilton Arlington Hilton Garden Inn Arln. Shirlington Hilton Garden Inn Courthouse Hilton Mark Center Hilton Old Town Holiday Inn Ballston Holiday Inn Crystal City Holiday Inn Key Bridge Homewood Suites Hotel Palomar Hyatt Crystal City Hyatt Arlington Le Meridien—Arlington Lorien Hotel & Spa Marriott Crystal City Marriott Crystal Gateway Marriott Key Bridge Monaco
Residence Inn Old Town
*Distribution Exclusivity with Classic Concierge, and various office/condo buildings around the DC area
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Hilton Crystal City
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