Design & Management 10'-11' by JIM/CHIN FU CHEN

JIM/CHIN-FU CHEN

Design Management /diˋzain ˋmænidʒmənt/ noun, strategic design for commercial and social practices. by Jim Chen

JIM/CHIN-FU CHEN

Jim Chen /dʒimˋtʃɛŋ/ noun, a design strategist from Taipei, Taiwan. In the last 7 years, Jim has lived, studied and worked in Asia, North America and Europe. His multicultural expereinces allow him to think and approach design from different perspectives - a quality that he believes to be truly valuable for every design strategist. As a design strategist, Jim has had experiences working on projects in a wide range of disciplines from urban planning, trend analysis, brand identity, digital interface and services and public services. His practice of strategic design has been focusing on developing insights from research and turning the insights into frameworks or narratives for creative development. He believes that good design strtegy should increase the relevance of the solution to its users and stakeholder and to enhance the sustainability of the outcome. Jim is now pursuing his mater in service design at Royal College of Art in London.

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2012 2012All AllRights RightsReserved Reservedto toJim JimChen. Chen.

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My Role: My Role: As the main coordinator between the comAs the coordinator between the two projects, munity project the toolkit the project my responsibility wasand to synthesize in- I was responssible to transfer experiesights from the field (garden) and the develop nces and insights between the teams.of Restrategic directions for the development spectively, in the community project,maI wthe toolkit. My contribution to the design as responssible to project management ainly went to the structure, the framework and nd in the toolkit project, I was mainly rethe userspossible experience. to the design of the assessment wheel. At the same time, I was also intensively involved in the constructionof the garden.

(RE:VIVE)

/An D-I-Y Urban Planning Toolkit/by Julia

Sloan, Daisy Blakney, Jenna Melnyk, Alwayne Ritche, Anna Kim, and Jim Chen. Fall 2010, Parsons, The New School for Design

Service Design Service Design

Design Research Design Research

Design Development Design Development

Design UXUX Design

Design UIUI Design

RE:VIVE Do-It-Yourself urban planning toolkit that promotes self-motivated and community-based RE:VIVE isis aa Do-It-Yourself urban planning toolkit that promotes self-motivated and community-based urban planning projects, such community gardens and green markets, urban environments. Distriburban planning projects, such asas community gardens and green markets, in in urban environments. Distributed under collaborations with organizations that are focusing community development such Nauted under collaborations with organizations that are focusing onon community development such asas National Community Garden Association and GrowNYC via channels like online or mail, the toolkit is suptional Community Garden Association and GrowNYC via channels like online or mail, the toolkit is supported professionals within the network and provided community members a consulting servported byby professionals within the network and provided toto community members asas a consulting service. long term, hope communities that have successfully adapted this toolkit will form a netwoice. InIn aa long term, wewe hope communities that have successfully adapted this toolkit will form a netwotheir own. And sharing their experiences and knowledge, the toolkit and the service can emporkrk ofof their own. And byby sharing their experiences and knowledge, the toolkit and the service can empomore people to revive their communities. more people to revive their communities.

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The The Toolkit Toolkit SOI S OL I L O TTO XIC X ICIITTY Y

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RE:VIVE RE:VIVETooklit Tooklitis ismade madeof oftwo twomajor majorcomponents: components:Assesment AssesmentWheel Wheeland and Guidance GuidanceCards. Cards.The TheAssesment AssesmentWheel Wheelis isdesigned designedfor forcommunity communitymembers members to toform formaacomplete completeassesment assesmenton ontheir theircommunity communityin inorder orderto toinitiate initiatean anurur-

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The TheGuidance GuidanceCards Cardson onthe theother otherhands, hands,provide providestep-by-step step-by-stepinstructions instructionsthat that tions tionsabout aboutthe thetargeted targetedusers, users,we webreakdown breakdownthe theprocess processinto intofive fivesteps stepsonly, only, in inorder orderto toreduce reduceconfusions. confusions.Overall, Overall,the thetoolkit toolkitaims aimsto toacheive acheiveaagame-liked game-liked

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a.a.

b. b.

c.c.

a. Assesment Wheel - The wheel helps the user to assess the coa. Assesment Wheel - The wheel helps the user to assess the condition of the neighborhood before the launch a urban planning ndition of the neighborhood before the launch a urban planning project. On each good/bad card, there are descriptions that inproject. On each good/bad card, there are descriptions that indicate the quality of each parameter. dicate the quality of each parameter.

NoNoaccess accesstotoclean cleanmunicipal municipalwater water NoNoaccess accesstotoclean cleannatural naturalwater water NoNoaccess accesstotoclean cleanwater watercontainer container Polluted Pollutedsources sourcesnearby nearby

SUNLIGHT SUNLIGHT --

b. Guidance Cards - The guidance cards provide step by step inb. Guidance Cards - The guidance cards provide step by step instructions that help the user to create an urban planning projestructions that help the user to create an urban planning project. There are five steps: 1. Identify the problem. 2. Raise Awarct. There are five steps: 1. Identify the problem. 2. Raise Awareness. 3. Brainstorm & Prototype. 4. Create & Deliver. 5. Train eness. 3. Brainstorm & Prototype. 4. Create & Deliver. 5. Train for the future. for the future. c. Toolkit - Besides the assesment wheel and the guidance cards, c. Toolkit - Besides the assesment wheel and the guidance cards, the toolkit also comes with notepads, pencils, and index of sothe toolkit also comes with notepads, pencils, and index of some online references. me online references.

a. a.

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Case Study

(RE:VIVE X Newark Community Garden) Through the development of the toolkit, it was tested by another team who were working on a community garden project in Newark, NJ. The unique environmental, economical, and demographic conditions in Newark provided opportunities for the toolkit to be fully tested and further developed. With the aids of the toolkit, no only it was easier for the garden team to identify the key issues during the design process, it was more efficient for the team to manage its progress. It took only less than two months from initiating the project according to the specific conditions at the site, developing design solutions, and fully implementing the garden. Even more importantly, with a tangible toolkit, the team was able to transfer the experience and the knowledge to the community members.

a. By using the Assesment Wheel in the toolkit, the team quickly identified what are the key topics to research and discover the issues. The graphs describe the conditions of income and land use in Newark. All graphs are accessible online.

b. This graph describes the relation between the distributions of income and healthy food sources. Note the graph is produced by Rugters University - a local university. It is part of the intention of the toolkit that to identify local authorities like universities as sources for the community member to fully utlize for their projects.

b. http://www.rutgers.edu/

My Role: As the only team member with experiences in developing design toolkits, my primary responsibility was to establish the principals of the methodology based on the research we engaged with designers at CRE8. With my training in infographic design, I was also responsible to the design of the color palettes and the Lifestyle Matrix.

(On the Site) The garden was part of the community center - a structure previously owned by the local school right next to the garden. The ground was originally covered by concrete, which was removed about six months ago before the project began. The soil is toxic and barren in Newark, so in the image, there are couple high-rise soil containers being installed.

(Inner Bag) Case Study

(Hanging Gardens) Hanging garden is a great solution to this particular site of garden, as the soil is toxic and the space available is limited. However, from our research, we had revearled a fund issue with the project. Therefore, t-he installations of hanging gardens needed to be lowAs a result, we cut the bags that hold fresh soils intosmaller pieces for the hanging bags and use plastic bands and staples for fixtures to complete the instal-lations. The costs were very low, as most materials w-reused. The process is very easy and therefore, ever-yone can participate in the making of the garden -> an-other very important function of community gardens.

Cost (per unit) UTILITY SAND BAGS 25 BAGS PER PACK GARBAGE BAG TIES 50 TIES PER PACK SOIL 2 SMALL BAG

$ 10.00 $ 5.00 $ 10.00 $ 25.00

(Outer Bag)

Making the hanging gardens

Filling the soil Seeding & Final Instalation

DESIGN + MANAGEMENT

AT THE EDGE

- THE END IS ANOTHER BEGINNIG

EXTREME

- THE NIGHT IS ALWAYS YOUNG - AN EPIC JOURNEY

DO-RE-ME

PERSONALITY - HANDS ON THE UNEXPECTED - THEREAL ME PLEASE STAND UP - IS-NESS

DEEPLY HUMAN

REALISTIC - FAMILIES, LOVERS, FRIENDS

- HUMANIZED TECNOLOGY - UP IN THE AIR

My Role:

As the only team member with experiences in developing design toolkits, my primary responsibility was to establish the principals of the methodology based on the research we conducted with designers at CRE8. With my training in infographic design, I was also responsible to the design of the color palettes and the Lifestyle Matrix.

(Trend Matrix - CRE8 DESIGN Inc.)

/2012 Color and Material Trend Report/ by Trend Forecasting

Cindy Chen, Jessie Lee, Elvis Hong, and Jim Chen.

Design Research

CMF Plan

UX Design

UI Design

Designed for CRE8 DESIGN - one of the largest industrial design companies in Taiwan, this trend report aims to help designers to adapt and apply the latest trends into the specific workflow in the most effective and efficient way. After a close observation on designersâ&#x20AC;&#x2122; experiences with similar materials, we proposed a new methodology called the â&#x20AC;&#x153;Trend Matrixâ&#x20AC;? - a toolkit made of 18 trend narratives, 90 colors, and 36 materials that designers can arrange into different combinations according to different target users as their lifestyles.

TheChallenge Toolkit The CMF Plan - Color, Material, and Finishing plan is an essential part of product development. Especially as products are becoming more of symbols of lifestyles and fashion accessories, trend forecasting reports have become an important references for CMF planning. However, currently, most trend reports are designed to serve the needs of the more trend-sensitive fashion industry and for industrial design firms like CRE8, designers often find it difficult to integrate trend materials from existing trend reports to their workflow.

Trend insights are critical in the process of CMF planning.

Most existing trend reports are designed in favor of fashion designers.

There is a significant lack of information on color trends of different materials for industrial design. Integrating current trend reports into industrial design process could be highly complex and time-consuming.

a. Color designer at BASF - a world leading industrial coating supplier. Color trend now plays significantly in industrial design.

b. As trend insights become more closedly related to CMF planning, it has become a critical part of marketing/branding as well. c.

c. The majority of exisiting trend reports are highly fashion-oriented. As a result, it could be difficult for designers from other industries to adapt the same material into their works.

http://www.colordesign.basf.com/ http://www.pantone.com/

http://www.colordesign.basf.com/

Work-Flow Modules: As a large industrial design firm, to ensure both quality and efficiency, CRE8 has developed a standard design process based on four operation modules to manage its work-flow. The chart below is a visuali-

Design Research

zation of these modules.

To effectively intergrate our trend report into designers’ work flow, we spent the first week observing when and how designers use trend materials at work. By visualizing the standard design work-flow, we also identified the pattern of how different kinds of trend references are used during the design process. Below are the found key insights:

65% of designers’ works involve trend references

Color trends are involved through out most of the design process.

Lifestyle trends are often involved in the begining and fine-tuning stages.

At different stages of the design process, differekinds of materials are used.

Material/Finishing trends are heavily involved during prototype and production sample stages.

About only 7% of the time all three kinds of references are involved at the same time.

Production Sample I Structural Adjustment Market Analysis

Fine-tuning: Drawing

Prototyping: Form & Structure

Model Fine-tuning

Sketch CMF Plan (Proposal)

Design Breif

Day 1

Lifestyle Trends

ID Database: Specs & Machanicals

Day 27 Day 28

Module 2 Prototyping and Modeling

CMF & Prototype

Production Sample II CMF Adjustment

CMF Plan (Production)

Size Studying

Day 10 Day 11

Module 1 Concept Generation

CAD: Rendering

Print Test & Sample

Fine-tuning GD Database

ID Database (Production Ready)

Day 38 Day 39

Module 3 Production Sample & Database Building

Day 45

Module 4 Package Design & Printing Sample

Color Trends Material/Finishing Trends Operations

1 Work Day

(WORK-FLOW CHART)

Work days involve at least 1 part of the trend report Check Points

(Client Review)

Work days involve the entire trend report

TheChallenge “Trend Matrix” The

Step 1. CREATE A PERSONA

Step 2. MATCH KEYWORKDS TO PERSONA

Step 3. CREATE A MATRIX

AT THE EDGE

From our research, we discovered that depending on different stages of the design process, each component in the trend report is used differently. In other words, the design of the report should be highly flexible but at the same time, easy to navigate.

Demographic:

As ourselves went through the process of content generation, we gradually developed an “index system” - similar to the index sy-

DO-RE-ME

stem used in encyclopedia, to help us organizing the complex information. The same system was later transformed into the “Trend Matrix,” in which we organized the information following designers’ workflow and further, developeded a new method that allows designers to customize CMF plans for specific personas

Qualitative Description:

in a much efficient way.

DEEPLY HUMAN

Different forms of “Trend Matrix” For different personas, keywords from each mega trend narrative will vary and result different percentages for each component in the “Trend Matrix”.

Step 1.

Step 2.

Before creating a trend matrix for a specific target users, designers should input the user’s demographic information with qualitative descriptions to create a basic persona.

Once a persona is established, designers then begin searching keywords that match the persona’s characteristics and user scenario from three mega trend narratives.

* Each mega trend narrative represents one major component of the matrix: Extreme, Personal, and Realistic.

Step 4. FILL NARRATIVES INTO THE MATRIX

Step 5. MATCH INSPIRATIONS AND NARRATIVES

Step 6. MATCH COLORS AND INSPIRATIONS

- THE END IS ANOTHER BEGINNIG THE NIGHT IS ALWAYS YOUNG - AN EPIC JOURNEY

EXTREME

10% - HANDS ON THE UNEXPECTED - THE REAL ME PLEASE STAND UP

PERSONAL

20%

- IS-NESS

- FAMILIES, LOVERS, FRIENDS - HUMANIZED TECNOLOGY

REALISTIC

70%

Step 3.

- UP IN THE AIR

Step 4.

As designers finish selecting keywords, they should begin analyze and arrange them into each’s corresponding component of the matrix.

* Above, is a generalized version of a trend matrix that represents most persona:

The distribution of keywords in each component will then define the shape of the matrix.

ontrol, and saving the rest

- being realistic for most of time, occasionally out of cfor personal things.

Once the matrix is formed, designers can begin using the selected keywords to form trend narratives and fill the trend matrix. There are a total of 9 built-in narratives in our toolkit. Each trend narrative contains two micro trends. Designers can associate the keywords to these narratives or make new ones when needed.

Step 5.& 6.

Each trend narrative comes with a set of color clips and material cards. Each color clip conssists of an inspirational image, a main color in six different levels, and images product samples. Each Material card conssits of a sample image of the material with descriptions of its characteristics, area of application, and source (supplier contact).

* Note above, the extreme component only makes 10% of the matrix. Therefore, only one narrative is chosen. The choice of trend narratives, colors, and materials should reflect the shape of the trend matrix.

c Rights 2012 All Rights to Reserved to Jim Chen. 2012 All Reserved Jim Chen.

Color Clips

SERVICE DESIGN

DESIGN + MANAGEMENT

FRAMME F

FRAMME http://www.framme.com/moodboard_cre8design_#0001

FRA Home

E CRE8 DESIGN

Hi Jim,

CALENDAR

PROJECTS

LOGOUT

My Moodboards

inspirations

color swatch

project description

Inspirations

target audience

Progress:

72hr 25min

age: 27-30 gender: female Materials

education: college or above

scenario planning

kinds of foods:

Colours

activity: cooking place:

Afternoone Tea http://www.flickr...

edited:

material choices

members on board Marketing

conmeents:

meeting room

Korinne: “Updated scenario planning posted!”

FRAMME - “Be Inspired, By The Inspiring Ones”

My Role: My Role: This isismy personal thesis based on This project a continuation ofproject the previomyforecasting experiences with CRE8for DESIGN - creating us trend project CRE8 DES- a trend forecasting color and material ING. The main focus oftool thefor project is deveplanning. lop a new service to comepete with current trend forecasting services.

For this project, my responsibility includes:

market research, design concept deAs an individual project, myresearch, responsibility velopment, UX/UI design, design, included: market research, designgraphic research, and business planning/proposal. concept dvelopment, UX/UI design, graph-

ic design and business planning/proposal.

(FRAMME)

/A Crowd-Sourced Platform for Insights/ by

Jim Chen. Fall 2011, Parsons, The New School for Design

Entrepreneurship Service Design DesignDesign Research Entrepreneurship Service Design Research Design Development Design Development

UX Design UX Design

Design UIUI Design

is an entrepreneurial project aiming to reinvent our users, FRAMME to improve the qualityand and FRAMME is FRAMME an entrepreneurial project aiming to reinvent For ourFor users, FRAMME aimsaims to improve the quality trend forecasting services by introducing a crowd-sourcing

efficiency of trend research and CMF planning. For our con-

platform that encourages people to co-produce valuable in-

tibutors, FRAMME aim to provide more opportunities for

sights on the latest trends in lifestyles, colors, materials

professionals from different background to engage to the

trend forecasting services by introducing a crowd-sourcing

efficiency of trend research and CMF planning. For our con-

platform that encourages people to co-produce valuable in-

tibutors, FRAMME aim to provide more opportunities for

sights on the latest trends in lifestyles, colors, materials for design projects. for design projects.

professionals from different background to engage to the design process and create new values. design process and create new values.

The Opportunity Existing problem domain - trend forecasting services? Trend forecasting industry has been receiving great at-

2. Costs

3. Fixed Delivery

tentions and success in the past few year. However, like

Trend forecasting services are in general very expensive

The issue with fixed delivery is very much resulted by

most industries nowadays, adoption to technologies and

and there is no standard reference for pricing across the

the fact of the fashion-biased nature of the service. The

innovative ways for service delivery are keys for trend fo-

industry. For instance, as the chart on the right shows,

design of many current trend report and database are

recasting firms to stay competitive. From my research

Stylesigh - the largest trend forecasting firm in Noth Amer-

based on fashion designersâ&#x20AC;&#x2122; workflows and therefore, for

and the experience working with CRE8 on creating a

ica offers the service ranging from $7,500 to $12,500. Tre-

designers from other discipline, it is often challenging to

ndhunter offers an advisory service at an even higher rate

adapt the material without putting some extra efforts.

customized trend tool, I have concluded three major issues of most current offerings: 1. Fashion-biased contents, 2. Fixed Delivery and 3. Costs. and suggested a crowd-sourcing platform would an ideal solution for these issues.

at $74,000! However, I believe by creating a network w-

However, I believe if there is a way designers can interact

here interactions between users and contributors are m-

with the contributor and produce the material on a co-p-

ore transparent, such high costs could be avoided.

roduction basis, the delivery would be much more flexible and more effective in terms of integration to different workflows.

1. Fashion-biased Contents Trend forecasting services are traditionally rooted in fashion industry because of its highly trend-sensitive nature and most services providers nowadays are still targeting at fashion businesses. However, as more and more business users from outside of the fashion industry begin to

Fashion -Biased

Expensive

Fixed Delivery

Great Variety

Affordable

Fexible Delivery

purchase trend forecasting service, a crowd-sourced platform with contributors from multiple desciplines would produce the content with a greater variety.

FRA

Current Service

THE KEY FOCUSES: A greater variety of trend insights by contributors from

A better integration of the service to usersâ&#x20AC;&#x2122; workflow by

multiple disciplines.

forming interactions between users and contributors.

A more affordable service by crowd-sourcing and a more

A more accessible service by a more experience-oriented

flexible service package

interface design

Service Mapping

COMMUNITY COMMENT

START HERE

CREATE TREND POSTS

COMMUNITY REVIEW

EARN INFLUENCE

INVITE CONTRIBUTORS

CONTROBUTOR

SET A PRIZE

PROJECT MOODBOARD

“” BE QUOTED

CREATE PROJECTS TARGET AUDIENCE

GET PRIZE

USER SCENARIO

FRA E PROCESS THE “FRAMME” - Be Inspired, by the Inspiring Ones INSPIRATION

COLOUR

SEARCH TRENDS

MATERIAL

EARN MORE INFLUENCE

START HERE

USER: DESIGNER REVIEW USER: DESIGNERS

CUSTOMIZED CMF PLAN

The TheTrend TrendPosts Posts

Trend Trendposts postsare arecontributed contributedby byprofessional professionalcontributors contributors who whojoined joinedthe theplatform. platform.Trend Trendposts postsare arenormally normallycategorcategorized izedininthree threecategories: categories:Lifestyles, Lifestyles,Color, Color,and andMaterials Materialsfor for the theconvenience convenienceofofdesigners designerstotoquickly quicklylocate locatethe thedesired desired information informationtotocreate createthe themoodboard. moodboard.

Cutural Cutural Technological Technological

Social Social Economical Economical

By Bytagging taggingthe thekeywords, keywords,trend trendposts postscan canalso alsobe belocated located

Contributor ContributorPicked Picked bybyEditors Editors

Trend TrendKeywords Keywords

by bytyping typinginto intocertain certaindesign designdesign designdisciplines disciplinessuch suchasasfafashion shiondesign designororindustrial industrialdesign. design.However, However,asasthe thesame samemmaterial aterialororcolor colormay maybe beapplicable applicabletotomore morethan thanone oneprodproduct, uct,we werecommand recommandusing usingthe thekeywords keywordsglossary glossarytotoperform perform

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searching. searching.

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Color Color

Trend TrendImages Images

Keywords KeywordsGlossary Glossaryisisan anindex indexsystem systemthat thathelps helpsdesigdesigners nerstotonevigate nevigatethrough throughthe thedatabase. database.Keywords Keywordsare arecategcategorized orizedinto intolifestyles, lifestyles,technology, technology,society, society,and andemotions. emotions.

Keywords Keywords Glossary Glossary

Categorization Categorizationare areexpandable expandableasaswe wekeep keeptracking trackingtags tagsand and

- Link - LinktotoOrigin Origin - Number - NumberofofPeople PeopleLike Like - Add - AddtotoYour YourMoodboard Moodboard

one onea acertain certaincategory categorymeets meetsa athreshold, threshold,ititwill willbebeananindepindependent endentcategory. category.

Experience Experience Map: Map: Trend Trend Posts Posts

““ ”” CREATE CREATE TREND TREND POSTS POSTS

COMMUNITY COMMUNITY COMMENT COMMENT

COMMUNITY COMMUNITY REVIEW REVIEW

BEBE QUOTED QUOTED

EARN EARN INFLUENCE INFLUENCE

Interface InterfaceAnalysis Analysis

Title TitleofofPost Post

Rating Rating

Descriptiion Descriptiionand andKey KeyWords Words- For - ForNarrative NarrativeGeneration Generation Follow Followthe thePost Post FRAMME FRAMME

F F

FRAMME FRAMME http://www.framme.com/trend/fashion/colour/#0000 http://www.framme.com/trend/fashion/colour/#0000

FRA FRA

1 1

Hi Jim, Hi Jim,CALENDAR CALENDAR PROJECTS PROJECTS LOGOUT LOGOUT

Info InfoBar Bar&&Short ShortLinks Links

Home Home Trend Trend Fashion Fashion Colour Colour

amyyy amyyy

Yellow YellowFeast Feast

100 100 followers followers

NEW NEWFRAMME FRAMME

Create Createa aNew NewPost Post

follow follow

images images

profile profile

description description

amyyy amyyy follow follow

Reflecting Reflecting thethe growing growing trend trend of of organic organic lifelife style, style, yellow yellow with with earth earth shades shades is one is one of of thethe most most eye-catching eye-catching color color forfor Spring Spring 2012....(Read More) 2012....(Read More)

Influence Influence Points: Points: 192192 Projects Projects Participated: Participated: 10 10

key words key words

TOPSHOP TOPSHOP S/SS/S 12’12’ http://www.topshop... http://www.topshop...

Prizes: $1,500 Prizes: $1,500

Earth Earth Organic Organic Sustainability Sustainability

Liked: Liked:

Environment Environment LOHAS LOHASHealth HealthGreen Green

Natural Natural Recycle Recycle Yoga Yoga

colour swatch colour swatch

occupation: occupation: fashion fashion designer designer City: City: New New York York

Follow Followthe theContributor Contributor Influence, Influence, Records RecordsofofParticipation, Participation, and andPrize PrizeEarned Earned

followers followers

Social SocialIndex Index following following comments comments

addadd

“I love the soft feeling about the color “I love the soft feeling about the color and the narrative that goes with it....” and the narrative that goes with it....”

Comments Commentson onthe thePost Post

Pantone Pantone DSDS 41-1C 41-1C Liked: Liked: Used: Used:

PANTONE PANTONEColour ColourCode Code Colour ColourLevel Level Popularity Popularity&&Examples Examples

c c2012 2012 AllAll Rights Rights Reserved Reserved to to Jim Jim Chen. Chen.

Customized Trend Moodboard

Customized Moodboard is the most imporant feature of

To avoid the contents on FRAMME being overly concern-

FRAMME and also the main reason that seperates our service

trated on a specifc area, we try to bring professional from

from the competitors’.

a wide range of backgrounds. On each contributor’s profile,

As previously mentioned, besides costs, the two most challenging things for designers when using the current trend services are: 1. The integration to specific workflows and 2. Contents in favor of fashion design, and both are the main issues that the customized moodboard feature is aiming to improve.

each’s professional focuses and occupations are listed and user can use this information and the posts he/she has produced as references for sending out invitations. Considering

Short cut to share, print, or remove the images

the users may not have enough time to recruit members for their projects, they can also post their projects on a public board or sign up the survice, which FRAMME will recommand ideal candiddates according to the users’ preferrences.

To acheive better integration, the interface of the moodboard is designed to be as flexible as possible. The default set

- Name of Inspiration - Link to Origin - Members Participated in Editing - Comments

up begins with user persona and ends with mateirals. Users can change the order of the process according to their preferances by simply moving around the board.

CONTROBUTOR

The default process for creating a customized moodboard. The process could be highly flexible, the order of each mocan be changed or removed. New modules can be added according to users’ specifc needs as well.

User Persona

User Scenario

Inspiration Chosen for the Project

USER: DESIGNERS

“ A CO-PRODUCING PROCESS” Inspirations

Colours

Materials

DecisionMade Made Decision

WorkininProcess Process Work

ProjectBrief, Brief,Target TargetAudience, Audience,and andScenario Scenario Project * Providedbybyuser userininorder ordertotohelp help * Provided contributorstotobebeinvolved involvedininthe theproject project contributors

InterfaceAnalysis Analysis Interface

FRAMME FRAMME F F

FRAMME FRAMME http://www.framme.com/moodboard_cre8design_#0001 http://www.framme.com/moodboard_cre8design_#0001

FRA FRA

1 1

Hi Jim,CALENDAR CALENDAR PROJECTS PROJECTS LOGOUT LOGOUT Hi Jim,

Home CRE8 CRE8 DESIGN My My Moodboards Home DESIGN Moodboards

inspirations inspirations

colour swatch colour swatch

project description project description

progress progress

TimeLeft Leftfor for Time FinishingProject Project Finishing

72hr25min 25min 72hr

age: 27-30 age: 27-30 gender: female gender: female education: college above education: college or or above

activity: cooking activity: cooking place: place:

http://www.flickr... http://www.flickr...

edited: edited: comments: comments:

material choices material choices

ProgressReport Report Progress

Colours Colours

kinds of foods: kinds of foods:

Afternoone Tea Afternoone Tea

Narratives Narratives

user scenario user scenario

Inspirations Inspirations

target audience target audience

members on board members on board Materials Materials

meeting room meeting room Korinne: 1 1Korinne: “Updated scenario planning posted!” “Updated scenario planning posted!”

MeetingBoard Boardfor forUpdates Updates&&Live LiveDiscussion Discussion Meeting

JIM/CHIN-FU CHEN

Jim/Chin-Fu Chen jchen0821@gmail.com +44-7761-061-818