Estefanía Product & Innovation Designer
I’m Estefanía Castañeda, as a designer I consider every detail highly important when designing and creating a product, always taking the client's needs into account. What I am passionate about in design is the process of transforming ideas into tangible, functional, aesthetic products that add value to the user.
S K I L L S
- Adobe Illustrator
- Adobe Photoshop
- Adobe Dimension
- Canva
- Keyshot
- Sketchbook
- Autodesk Fusion 360
- Autodesk Inventor
- AutoCAD
L A N G U A G E S
- Spanish | Native
- English | Advanced
- Italian | Basic
E X P E R I E N C E
Freelance Projects
2022 - 2024
- Graphic material design and communication assistant of the ASPIRE Project by UVG, MIT, USAID & Agexport
- Branding and packaging design for entrepreneurs at World Vision Guatemala
- Furniture and sculpture design for the builder developers Mayan Residenciales.
Internships
July - November 2022
Iluminemma y Mayū
January - May 2023 Rosé Rosá Jewelry
E D U C A T I O N
Universidad del Valle de Guatemala
2020 - 2023
Bachelors degree in Product Design & Innovation
July - August 2024
MOMU Ceramics
Content
EC Design
Personal Branding
My personal branding was inspired by the meaning of my name: Estefanía, which means “crowned” in greek. The logo is a combination mark, formed by using the Fibonacci sequence with my initials and a symbol of the abstraction of a crown.
The brand’s color palette was made from a split complementary color scheme. The logo has two different combinations, one that is made of monochromatic colors, and the other uses the brand colors.
The patterns were designed using an abstraction of the crown symbol as modules.
The logo and the patterns were applied to different products to visualize the brand.
ASPIRE Project
Graphic and Communication Material
The ASPIRE Project is a project developed by USAID, the Massachusetts Institute of Technology (MIT), Universidad del Valle de Guatemala (UVG), and the Guatemalan Association of Exporters (AGEXPORT) with the objective of promoting innovation, research, entrepreneurship and collaborations with the private sector, government, and local communities in Latin America, to respond to their development needs.
In collaboration with the project, I designed templates and visual material, such as flyers, banners, diploma certificates, presentations, brochures, newsletters, a webpage design and icons to represent each department of the teams.
Deli Express Branding & Packaging
Antojitos Deli Express is a diner owned by entrepreneurs that are supported by World Vision Guatemala. The project consisted of a design sprint in collaboration with World Vision, with the objective of designing a visual identity and packaging to enhance the entrepreneurs’ business.
The diner offers homemade typical food such as tacos, pupusas, dobladas, nachos and natural drinks. Most of its clients order the food to go, so they needed disposable packaging.
The concept of the brand was inspired by a “Mexican fiesta”, because of the type of food they make. Its colors represent quality, trust, enthusiasm and the warmth of homemade food.
Packaging Design Projects
As a product designer, I have designed packaging for my products and for other conceptual projects. I used Adobe Photoshop for the mockups of canisters, a doypack, a coffee bag and cup.
Reptilux is a conceptual brand for a reed diffuser of a fresh home fragrance, using as inspiration the art movement of cubism.
Woof Delights is a conceptual brand for dog food and treats, the colors of the bran reflect the natural ingredients and flavors.
OptiKids is a brand of children’s eyewear, designed to be 3D printed and custom sized according to the user. The packaging is a canister with a variant of two color and a name tag, with the purpose of letting the kids to customize their glasses case
Chamba Coffee was designed as a coffee shop brand with the concept of a place t work and make networking, while having a good cup of coffee.
Joyería Allagí
Jewelry Collection
The Allagí Collection began with the idea of repurposing waste to give it new value through the design of innovat products. The collection's design was inspired by metam which means "change of form."
The project involved recycling jewelry that was originally and useless, transforming it to give it new life. The recycl process of the collection is circular, allowing the jewelry t redesigned by recycling its raw materials an unlimited nu of times.
The jewelry pieces are made of 925 silver with gold platin feature glass elements with various finishes from Croma company from which the glass waste was sourced.
Vitreus
Decorative Mirror
Decorative wall mirror with wooden shelf in and forms of quartz crystals. The project's g leftover mirror and colored glass pieces fro
The mirror is composed of two parts, design each other. Additionally, these parts can be different positions: both anchored to the w or with one part placed on the floor, suppo wood base.
I designed the Vitreus mirror together with my team: Michelle Argueta and Karymé Chang. It was selected by Croma to be showcased at the Design House in Guatemala in April 2022.
SkySound
Alarm Clock + Speaker
SkySound is a speaker with an alarm clock, part of the electronics and audio brand JBL. The concept of SkySound is inspired by the clouds in a morning sky.
The speaker features a wooden-finish base that projects the digital clock through an LED light. Additionally, it is designed to be modular, allowing the speaker to also be portable.
The conceptual design of SkySound was created using Sketchbook and hand sketching techniques.
