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S T E F A N N Y
DÍAZ LAGUNA V i s u a l
B r a n d
D e s i g n e r
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S T E F A N N Y
DÍAZ LAGUNA V i s u a l
B r a n d
D e s i g n e r
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VITAE
STEFANNY D Í A Z L A G U N A V i s u a l
B r a n d
D e s i g n e r
Packaging, branding and coffe lover
+39 351 220 7211
ESTEFIDIAZDG
SDIAZDG@GMAIL.COM
ESTEFI189
MIL ANO
ESTEFIDIAZDG
ID
PERFIL
I’m a Colombian graphic designer currently at Milano studying a Master in Visual Brand design in Domus. I have been working for 6 years as a graphic designer in different companies, Goverment organization and agencies. Analyzing the behavior of people is a fundamental part of the development of the pieces and the Branding and packaging are my passion. I love reading about new trends and keeping up with what is happening in the world in orden to create conscious designs. When I’m not studying or designing I will be in the cine, learning Italian, running or eating tasty Italian dishes.
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Studies 3
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Works esperience
2012 2013 to 2018
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Jorge Tadeo Lozano Graphic Design
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Foundation Un Litro de Luz Graphic Designer Freelace
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AĂŻta Barcelona
Graphic Designer Inhouse fashion industrie
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Andina P.O.P.
Packaging and Brand Designer Freelance
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Saatchi & Saatchi
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Contenidos el Rey
W T F O S
80%
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Pattern
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Movies
English
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80%
Spanish
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Composition Typographic Printer Campings Photographic Photo edition Merchandisign Digital Video
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Travel
Pizza
Coffee
Bicycle
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Italian
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DOMUS Academy
Studing Master in Visual Brand Design
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ATL Leader Agency
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PROJECTS
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F I N D E R
K E E P E R S
C A M PA I NG
B A U H A U S C A M PA I NG
C R E A C C I O N EVENT
T I L A B R A N D I NG A N D PACK A K I NG
O R O N D O CO L L AG E A N D PACK A K I NG
N E T F L I X C A M PA I NG
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F I N D E R C A M PA I NG
C A S A
K E E P E R S
M A R T I N I
F I N D E R & K E E P E R S C A M PA I NG C A S A
Context
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M A R T I N I
With the studies carried out for Casa Martini, we discovered that the strong brand value are the events and the special formula. For that, we decided to create playful events "Finders keepers" People travel at different times in history looking for the special formula of a cocktail. There are 6 set of events, happens every 2 months and each of them focused on one specific era. With this strategy Casa Martini will engage and expand target, building brand loyalty and get multiple visit.
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BRAND IDENTITY
SPECIAL FORMULA
EVENTS
back in
TIME
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GENERAL KV
PROMOTIONAL CAMPAING
IMG REFERENCES FOR SHOOTING
Booking Tickets
PA S SAG G E R A
Martina Ferraresi
E ' T E M P O D I A N DA R E A B O R D O
A bb iamo solo 5 gior n i pr ima del 1920!
È O RA D I EN T RA R E N E L L ' U M O R E co n ques ta p lay lis t p er t e
ci v ed iam o pr es to! S e g u i c i s u I n sta g ra m p e r i n fo rm azi o n i i nd i s p e n sa bi l i p ri m a de l l a fe sta !
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F I N D E R S K E E P E R S C A M PA I NG C A S A
M A R T I N I
Customer relationship Tag and spread Casa Martini - Martini & Rossi Tag your friends who you would drink with at an worship place in 1920
BACK TO
FE LLA! TAG YO U R
back in
SOCIAL NETWORK CAMPAING
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B
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THE FIRST FORMULA IS HIDDEN IN
C D 2
3
CI VEDIAMO
tra 20 anni
2. 2. 19 STEPS LEFT AND
20 STEPS BACK FROM
2) 10TH WORD OF MUSEUM BROUCHERE
3) A STRONG ALCOHOLIC DRINK MADE FROM RED OR WHITE WINE FLAVOURED WITH HERBS A) 20TH WORD OF MUSEUM BROUCHERE
back in
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Ground
B) A STRONG COLOURLESS ALC OHOLIC DRINK MADE FROM GRAIN AND JUNIPER BERRIES
3. WHERE YOU CAN SEE
C) GREEN THING IN THE THIRD POSTER IN BRAND HISTORY ZONE D) SECOND WORD OF THE EXPLANATION OF BRAND HISTORY
AROUND THE SHELF OF
Underground
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BEHIND THE BARREL MADE IN 1920ʼS
CI VEDIAMO
tra 20 anni PRINTS
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B A U H A U S Moodboard
M A R I E
_ M O O D B O A R D
C L A I R E
B A U H A U S C A M PA I NG M A R I E C L A I R E
Context
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A step forward is a link with the past, fashion evolves and is the reflection of the time when we are where originality returns without thinking about the difference just looking for equality. The body is the reflection of our spirit and the silhouette, the geometry that can be molded. This is why I want to return to La Bauhaus to think in Oskar Schlemmer and Constantino Nivola, think about how the body moves in space and how we can disintegrate it in ways to create a unique, original and free organism, without adequate proportions just being what do you want to be.
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P R O P O U S E
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F R O M
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B A U H A U S C A M PA I NG M A R I E C L A I R E
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C R E A C C I O N Campaing
U N I V E R S I D A D JORGE TADEO LOZANO
C R E A C C I O N C A M PA I NG
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U T A D E O
“Creacción” is the biannual event organized by the Faculty of Arts and Design of the Jorge Tadeo Lozano University in Bogota. The fourth version, distinguished Colombian and foreign speakers from different disciplines were invited to present their vision and experiences in the fields of knowledge and creation.
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C R E A C C I O N C A M PA I NG
INVITATION
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U T A D E O
POSTCARDS
SOCIAL NETWORKS
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ADS
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T I L A PACK AG I NG
A N D I N A
P O P
T I L A PACK AG I NG A N D I N A
Context
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P O P
Tila or also known as "Nectar of the Kings" is a line of amenities developed for Andina, a Colombian brand that develops packaging for hotels and hospitals. Tila is a flower that extracts great benefits in any occasion and whose benefit is to calm the nerves, helps with respiratory diseases, induces sleep and generates tranquility in times of agitation.
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Drawing of the plant based on illustration by Daniel Martinez B
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0 T I L A PACK AG I NG A N D I N A P O P
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O R O N D O PACK AG I NG
O R O N D O PACK AG I NG
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Orondo, is an Italian prosecco, which will be sold in Colombia. The wine is a mixture of apples, pears and grapes. It is a sparkling wine. The objetive was create a design making with collage that recreate the link between humans and some animals in danger of extintion.
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Prosecco wine
orondo Prodotto In Italia
11,3% vol 750 ml e
orondo Prosecco wine
www. orondamente.com
ORONDO PROSECCO D.O.C. EXTRA DRY - ITALIA VINO ESPUMANTE NATURAL - METODO CHARMAT 750 ml e 11,3% vol 20
Producido por flz. Onernella Molon Traverso Salgareda - TV - Italia
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orondo
Prodotto In Italia
Prosecco wine
Producido en Italia
Contiene Solfiti - Contiene Sulfitos - Contains Sulphites
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EL EXCESO DE ALCOHOL ES PERJUDICIAL PARA LA SALUD
PROHÍBASE EL EXPENDIO DE BEBIDAS EMBRIAGANTES A MENORES DE EDAD
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O R O N D O PACK AG I NG
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6 06
D O Ă‘ A Campaing
G L O R I A
N E T F L I X
D O Ă‘ A
Context
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G L O R I A
C A M PA I NG N E R F L I X
"DoĂąa Gloria" was a video developed for Netflix Latam, in this we are linked with the purpose of creating an audiovisual piece that collects a very Colombian event by a woman named Gloria. Several scenes from some original Netflix series were chosen and integrated with the video, including graphic resources to excite exclamations.
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AYY NOOO AY
AYY NO CINDY NO
NO
O
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D O Ă‘ A
G L O R I A
C A M PA I NG N E T F L I X
Tuvimos muy buenas interacciones
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783k Views
3.6k Shares
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¡WTF! NETFLIX PRESENTA: DOÑA GLORIA
Revista Semana
“Algunos se ríen, se asustan y otros no salen del asombro”
“Epic Win” Caracol Radio
“Llegan a la conclusión que por esa clase de cosas es que aman a Colombia” El Heraldo
“Los actores no pueden aguantar la risa” Minuto 30
¡La que faltaba! Doña Gloria llegó a Netflix” Canal 1
“Netflix lo volvió a hacer con una muy creativa edición” Pulzo
“El video fue muy bien recibido por los seguidores de Netflix en el país”
....
S T E F A N N Y DÍAZ LAGUNA V i s u a l
B r a n d
D e s i g n e r
T H A N K S !