Your Target Audience Know them

Growing Your Following

Instagram is highly powerful and an amazing tool for growing your brand and getting more attention for your products, services and ethos.

What Instagram is not though is magic. In other words, this isn’t a case of ‘build it and they will come’. If you want to grow your audience and if you want to expand your reach, you need to put in the time and effort to get more people to find your acco

unt and to get more people to follow.

The first way to do this is by using the right tags and by posting regularly. This way, you’ll create more opportunities for people to find you on Instagram and you’ll bring more and more people in to your page.

At the same time though, you can also rely on a few smart tricks to bring in even more viewers…

Your Target Audience-Know them

The success of your channel is largely going to come down to how ‘on the money’ you are with your tone, message and photos. In other words, are you uploading the kind of stuff that your target demographic want to see? Do you ‘get’ them?

The key to getting this right is taking some time to do the market research up front. In other words, you shouldn’t just ‘guess’ who your audience are and what they’re interested in: you need to get out there and do the research.