Consistency

There are a number of ways you can accomplish this. One is simply to poll your customers and to get them to tell you what sort of things they like. Another useful trick is to look at popular Instagram accounts of your competition. What are they posting that’s helping them to do so well? Likewise, which other Instagram accounts are your customers following? This can also lead you to some tips and suggestions you can take on board.

Consistency

Another big key to success is to stay consistent with your message and with your content. In other words, if you have decided to make your Instagram account a place where people can pick up fashion advice then keep it that way. Don’t suddenly veer into new territory by uploading a picture of you out with your friends or on holiday. Likewise, if your account is all about fitness, don’t upload a picture of your beer.

It’s fine to reach out from your direct niche from time to time but do keep in mind that you should always keep your target audience and your message in mind when deciding whether or not to upload any new content.