Makeup: Trena Laine Photography: Lisa Catherine Photography
Why Choose The Esthetic Institute?
The Esthetic Institute (TEI) was founded in 2008 in Calgary, Alberta. Our exclusive training center was established with a mission and intent to become Canada’s premier leading esthetic and spa educational academy. Our goal was to raise the bar nationally and set the benchmark in every aspect of our facilities. By choosing to focus solely on training in esthetics, we put every effort into offering aspiring and experienced Estheticians the highest standard of training by professional and qualified educators.
TEI is an award winning, post secondary education facility, with licensed and accredited programs. We have two conveniently located campuses in Calgary, Alberta. TEI is the only school in Western Canada to offer the prestigious CIDESCO Diploma Program of Esthetics. This internationally recognized master program of Esthetics from Switzerland is recognized in 40 countries in 5 continents. Successful completion of this program will provide graduates with a global passport to work worldwide in the most luxurious spas, resorts and cruise lines. (cidesco.com).
Training Programs
We currently offer 8 programs and over 50 certifications in beginner and advanced esthetics. Our expert educator team consists of more than 24 specialized instructors who collaboratively bring our students a unique and diverse learning experience. Upon completion of training, TEI students will enter the industry feeling motivated, excited and confident in their knowledge and skills and will have a notable, competitive edge allowing for an effortless transition into a salon or spa. The Esthetic Institute has opened the doors to many and continues to offer a new world of opportunity to aspiring and experienced Estheticians. Expanding your current services or looking for a career change, TEI is your premier choice.
We are excited to introduce The Esthetic Institute’s students with a comprehensive makeup program that is available only through Trena Laine’s Professional Makeup Artist online training platform. Trena Laine’s online makeup program allows the convenience of learning the first volume of your education through extensive theory and practical videos combined. The online component consists of 6 detailed specific courses that all finish with a compact but challenging theory exam before proceeding onto the next course. As an aspiring artist achieving their dream, you will appreciate each course as you study along.
Welcome to the Trena Laine + The Esthetic Institute’s Advanced Makeup Diploma Program!
Start a New Hobby or Career
Welcome to Trena Laine and The Esthetic Institute’s comprehensive makeup program that blends on-demand virtual training and in-person workshops to further advance your skills or a new hobby.
Our Makeup Artist program is available via Trena Laine’s Professional Makeup Artist online training platform and allows the convenience of learning the first volume of your education through extensive theory and practical videos combined. Learn at your own pace, set the tone, and create your study schedule as you see fit. As a class, we will set goals and determine where we will need to be throughout the 12-week course, however, you choose how you wish to proceed with those goals.
The online component consists of 6 detailed specific courses that all finish with a compact but challenging theory exam before proceeding onto the next course. As an aspiring artist achieving their dream, you will appreciate each course as you study along and prepare for the few in-person training workshops and final makeup and hair photoshoots. Courses include and not limited to Fundamentals, Advanced Skin Conditions, Wedding Makeup, Event Makeup, Fashion Makeup, Camera and Photography Makeup, Simple Hairstyling, Lash and Lip Applications, and intro to Business & Career Startup.
The practical knowledge you will acquire will teach you how to approach real-life client issues, including addressing different skin types and conditions, as well as gaining an understanding of when trends do not apply. Our accredited diploma program is designed for aspiring students to be prepared for the entire experience of working with clients confidently in different professional settings.
Whether you are new to makeup or been in the industry for a bit or perhaps just want to learn for fun, our Makeup Artist Program is available to anyone with a passion for beauty.
INTRODUCING Advanced Makeup Artistry Diploma Program
- Case study assignment (makeup for skin problems)
NO PREREQUISITE REQUIRED
There is also an orientation meeting for 1 hour at the start ofthe program with your coach, Trena. Establish goals and direction to get the most out of your studies.
Diploma Syllabus includes: Makeup Fundamentals
Commercial & Corporate Photography
Color Theory
Creating a Professional Portfolio
Skin Conditions & Contraindications
Hygiene & Sanitization
Product & Cosmetic Ingredients
Face/Eye Anatomy
Trends vs Client Needs
Brow Shaping & Shading
Branding & Marketing
Wedding Makeup
Fashion Makeup
Photography Makeup
Theatrical Makeup
Lifestyle Makeup
Hair Styling & Updos
Business & Marketing
Term Paper/Case Study
External Practicum
Online Courses & Lifetime Access
Course 1
FUNDAMENTALS OF BASIC MAKEUP
With 10 in-depth theory lessons and a thorough exploration of 7 professional practical applications, this course covers real-client scenarios, from acne and lash extensions to diverse eye and face shapes, complexions, and skin tones. This course introduces you to Trena Laine’s extensive experience and background, providing a taste of what’s relevant and current in the beauty industry.
Course 4
FASHION & INTRO TO HAIRSTYLING
In this course, we explore makeup styles from different eras, showcasing time inspired looks for weddings and themed events. Additionally, we cover simple hairstyling techniques to complement any photoshoot makeup.
Course 2
ADVANCED SKIN CONDITIONS
This course is essential for guiding you through a variety of techniques tailored to clients with different skin conditions, ages, ethnicities, and more. It provides relevant training for all professionals, ensuring you are equipped to handle diverse client needs effectively.
Course 5
PERSONAL BRAND & CAREER KICK-OFF
This course is designed to transition you from learning to leading with a comprehensive business strategy tailored to the beauty industry. We provide you with a robust marketing plan and an actionable game plan. In addition to strategic planning, we assist you in executing a final branding photoshoot, ensuring you have the professional content needed to attract and engage clients.
Course 3
WEDDING & PROFESSIONAL PHOTOGRAPHY
This course unveils industry secrets and essential skills needed to create timeless looks. We cover the differences between outdoor natural lighting and indoor studio lighting, providing tips and inspiration for various job settings. This module features several tutorials designed to equip artists with comprehensive knowledge and practical techniques.
In-Person Workshops
Following weeks into your online training, we will be meeting in person to gain further technical skillsets with your coaches all under one roof.
We begin to shape your branding and marketing needs while allowing you to learn and understand certain techniques with your makeup and intro to hair-styling applications. From full-face makeup applications to styling hair, you begin to experience services you may provide including and not limited to fashion, wedding, corporate, commercial, and lifestyle such as grad or maternity. We also encourage capturing content for your social needs along the way and sharing some insight on how to shamelessly promote yourself during our time together.
“The program is very easy to follow, with the value far exceeding the posted cost. Trena and her team’s approach in encompassing all facets of learning, including but not limited to, the artistic approach, basic to advanced understanding of all aspects of colour theory, to starting and maintaining a business is absolutely groundbreaking in approach. This is where other programs lack, that this course picks up. The mix of artistic, and real-life application of your new skills.”
C. Smith
Marketing & Branding Photoshoots
We take your new career or business expansion seriously. We have always prided ourselves on assisting our students in the correct direction with their marketing and branding needs. We believe as you get closer to graduation, allow us to help you to find your niche, what you wish to specialize in, and execute in your first professional branding photoshoot and workshop.
This one-day workshop nearing the end of your 12-week program is going to be focused on 2 models with one major look per model. We assign you your professional models to work on.
Simple headshots that show off your professional makeup and hair to use for all your marketing and branding needs.
The goal is to achieve a few photos to capture your business brand and help you kick off your career or new hobby in the correct direction.
Bonuses Included
BONUS 1:
AUTHENTIC YOU
Need a quick, yet, simple approach on creating an authentic you and brand? Speaking your truth. Learn how to step up the main socials from Facebook groups to LinkedIn and of course, Instagram.
BONUS 2:
LANDING PAGE CREATION
Attractive pages. Best words that resonate with clients who pop over to your page. Creating a strong landing page that gives your client direction, information and education.
BONUS 3:
SEO GROWTH
Deep dive into your website and how it is functioning for your benefit! The power of establishing your pillars to all work in harmony.
Professional Makeup Kit Included
Makeup Artistry Kit Contents:
Bodyography Concealers x 2, TL Contour Palette Dusk x 1, TL Stars in Your Eyes Palette, TL All the Fixins Palette, TL Flawless Foundation x 5, TL Lipgloss x 1, TL Lipstick x 3, Makeup 10 pc Brush Set with Case, Aluminum Makeup Case, Mascara Applicators 25 pc x 4, Lip Gloss Applicators 25 pc x 4, Facial Wipes 50 pcs x 4 pack, Makeup Sponges x 100, Aluminum Spatula x 1, Artificial Lashes x 10 packs, Lash Glue x 1, Alcohol 4 oz x 1.
*Products may vary/change depending on our suppliers, value always stays the same.
Meet your Team
Trena Laine
Award-winning Professional Makeup Artist, Trena Laine, has over 18+ years’ experience in the industry, having run a successful makeup company, and retailing her own Canadian made makeup line,Trena developed this educational model following training aspiring artists for the past decade. The full makeup artist certification program is designed not only to certify artists as professional makeup artists, but to also guide them in building the necessary confidence in their skills, and to assist in crafting the tools and confidence necessary to be job-ready.
The Trena Laine Makeup Company is based in Calgary, AB, and provides mobile makeup and hair services from the city and over into the Rockies.
Lindsay Ross
Professional Makeup Artist, Lindsay Ross, has expertise in working with challenging skin conditions. Her dedication to connecting with clients and perfecting the technical aspects of makeup application set her apart. Lindsay’s diverse portfolio showcases her talent for creating boho, natural looks as well as more dramatic styles, catering to clients who may be makeup-sensitive or those seeking a bold transformation. Her work spans from makeup and hair for weddings to maternity shoots and beyond, capturing the essence of her clients’ unique beauty.
“Thank you again for being an excellent teacher and mentor. Your influence will shape my career as a makeup artist. Learning from someone as talented and dedicated as you is an honor. I appreciate your time and effort in helping me grow as a makeup artist and individual. Your guidance is exceptional.”
M. Luengo
“I loved it all, I loved that I learned so many new techniques. I’m so thankful (now) that Trena covers in-depth how to work with skin conditions. I had no idea these things existed. I also really liked the business and marketing portion as well, I learned a lot more that Gave me confidence!”
