Estuate Helps Major Wireless Telecom Save Tens of Millions

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Estuate helps a major wireless telecom curb data growth with IBM Optim CHALLENGE A major wireless telecom wanted to curb data growth and reduce hardware and storage costs across its enterprise. After years of accumulating transaction records, the telecom‟s databases had become difficult and costly to maintain and operate.

SOLUTION Estuate and IBM worked together to implement IBM Optim Solutions and enhance the telecom‟s data governance function.

RESULTS Using enterprise data management best practices, the telecom expects to:  Save potentially tens of millions of dollars per year.  Minimize the need to purchase new server and storage hardware.  Eliminate at least one petabyte of storage over the next few years.  Maintain a consistent set of processes for data management.  Reduce the cost of database administration and IT operations.  Speed time-to-market for new products by streamlining testing.


HIGH CALL VOLUMES CAUSE DATA GROWTH AND HARDWARE SPRAWL

EXPERIENCED CONSULTANTS DEMONSTRATE THE VALUE OF EDM The telecom embarked on a detailed process of evaluation.

A major wireless telecommunications provider

After considering an enterprise data integration solution

recently assessed its transaction processing

from Informatica, the telecom began to investigate IBM

volumes and realized it needed to change the

Optim Integrated Data Management Solutions—an

way it manages data. Thanks to the telecom‟s

integrated, modular environment to design, develop,

high daily call volumes, the databases for its

deploy, operate, optimize, and govern enterprise data

customer management, billing, and service

throughout its lifecycle.

systems had grown to staggering sizes. But due to the ever-falling cost of new hardware,

IBM Lab Services prepared a proof of concept to

the telecom had simply purchased new

demonstrate the benefits of a data archiving factory. The

hardware and let transaction records and other

telecom engaged Estuate to provide valuable

data accumulate.

implementation assistance and apply its methodology for implementing a data management factory.

Over time, the telecom‟s developers continued to proliferate copies of production databases

“Our telecom client decided to work with Estuate because

for non-production purposes such as testing,

of Estuate‟s depth and breadth of experience with IBM

development, and training, resulting in

Optim,” says Jodie DeMuth, Optim Sales Leader, IBM. “We

hundreds of copies of massive databases.

recommend Estuate with confidence because we trust their

When the telecom‟s overall storage

EDM methodology, the depth and breadth of their Optim

requirements reached multiple petabytes, the

implementation resources and experience, and their

company decided to create and implement an

„extreme service‟ culture.”

enterprise data management (EDM) strategy that would drive cost savings around archiving

During the proof of concept, IBM used InfoSphere

data and retiring out-of-use applications.

Discovery to show that one of the telecom‟s key business applications, which were to be retired, touched far more

“Although the costs of storage hardware and

databases than anyone had previously realized. This

CPU have continued to fall with Moore‟s Law

insight convinced the telecom that IBM and Estuate were

over the past decade, the cost of managing

the right solution partners to power the new data factory.

that hardware can be crippling to an IT department,” explains Marc Hebert, chief

“With IBM InfoSphere Discovery, we proved that it‟s not

operating officer, Estuate. “Rather than simply

always obvious how much data any given application

continuing to let its disk farms grow, as so

accesses and generates over the course of its lifecycle,”

many companies have done, this telecom took

Hebert remarks. “You have to perform very careful analysis.

a strategic look at managing its data and minimizing its storage requirements.”

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Having a tool that provides a view of those data relationships can accelerate any EDM project.”

www.estuate.com - t: 408.400.0680


HANDS-ON TRAINING HELPS COMPANY BECOME SELF-SUFFICIENT IN EDM Because the telecom faced tight budget constraints

So far, Estuate has analyzed 10 of the telecom‟s

and lacked the core competence it needed in data

applications, archiving and retiring four of them.

archiving, Estuate spearheaded the implementation

The target for the second year is to address up to 12 more applications.

of IBM Optim to support the company‟s EDM initiative. The project is progressing in phases.

Once the initial archiving is complete for each application, Estuate hands over archiving responsibilities to the telecom‟s IT operations group. This will enable the telecom to be largely self-sufficient in EDM after the project has been completed. “Since we‟re dealing with fairly complex tools, there‟s no substitute for actually doing the work,” says Hebert. “That‟s why we‟re delivering all the training in the form of project execution, with a mentor guiding staff members in hands-on work. We‟ll also remain available to provide classroom training and documentation to reinforce that knowledge after the fact.”

DATA ARCHIVING AND APPLICATION RETIREMENT PAVE THE W AY FOR ONGOING SAVINGS With IBM Optim and Estuate, the telecom projects it will save hundreds of terabytes (TB) of storage over the years to come. Not only has the company established a consistent set of processes to implement a data management factory, but it has transitioned toward a governance model with a competency center around data management.

“Within the first year of the project, we’ve achieved some significant breakthroughs in retiring and archiving applications. That sets the stage for much more to come. Our client is using the principles of EDM to reverse the data proliferation that caused this outgrowth of hardware.” Marc Hebert COO, Estuate

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www.estuate.com - t: 408.400.0680


Working closely with the telecom‟s vice president of IT, Estuate continues to transfer knowledge to the IT staff. Already, a major organizational transformation is taking place within the telecom.

ABOUT ESTUATE Headquartered in Silicon Valley,

“There has been a significant cultural change associated

Estuate is a global information

with this project,” says Hebert. “We‟ve helped our client get

technology services company that

away from the mindset of throwing more hardware at

specializes in helping companies

problems—not just because IT budgets are getting too tight

establish and improve enterprise

for that sort of thing, but because EDM can deliver real, ongoing cost savings.”

data management strategies and

Over the next three to five years, the telecom‟s savings will

Estuate is IBM‟s go-to partner for the

come from freeing up about one petabyte of disk storage

implementation of IBM® Optim

space. Associated with this reduction, the company will

Solutions for custom applications,

achieve labor savings in database administration and IT

Oracle E-Business Suite, PeopleSoft,

operations. The potential savings run into the tens of millions

Siebel and JD Edwards. We have

of dollars annually. The telecom will also be able to enhance

expertise on distributed platforms and

its time-to-market for new products by provisioning test

IBM mainframes. Estuate was one of

systems more quickly and deploying systems sooner.

the early partners involved in the

best practices.

Oracle-to-DB2 migration program. We work closely with IBM account teams

“When you cut down on the overall data burden across a major organization like this, you help all of IT to run more efficiently. That results in bottom-line cost savings. Our corporate sponsor within the telecom is excited and pleased by the progress so far—and so are we.” Marc Hebert COO, Estuate

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www.estuate.com - t: 408.400.0680

to meet our mutual clients' Enterprise Data Management needs.

For more information, please contact: Marc Hebert, Estuate’s COO marc@estuate.com T: 510-468-7132


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