2019 - 2020
2
CONTENTS
THE STORY OF EBEL 04
EBEL TIMELINE 09
EBEL SPORT CLASSIC
18
EBEL WAVE 46
EBEL DISCOVERY 64
BELUGA 82
BRASILIA 88
1911
HERITAGE A passion for innovation and excellence in watch design has always been at the heart of the EBEL brand. Founded by husband and wife Eugène Blum and Alice Lévy, in La Chaux-de-Fonds, Switzerland in 1911, the complementary talents and interests bequeathed by the couple have shaped the heritage and spirit of EBEL. The very name, EBEL, is an acronym of the initials “Eugène Blum Et Lévy”.
6
Since its inception, EBEL has remained true to its core values, manufacturing fine Swiss watches that marry beauty and function. Eugène Blum was driven by a quest for functionality, while Alice Lévy had a passion for aesthetics. This exceptional duality resulted in a marriage of beauty and function that was to become EBEL’s founding philosophy and the core of all its inspired creations.
BEAUTY MARRIES FUNCTION PHILOSOPHY
7
KISSING “E” SYMBOL OF PHILOSOPHY
1950 LAUNCH OF THE KISSING «E»
This inspirational philosophy was set in stone in 1950 with the introduction of the Kissing “E” logo. With its gentle, sensual curves, voluptuous charm and technical perfection, the Kissing “E” logo became the emblem of a successful tale of synergies between the brand’s heritage and its founding philosophy.
8
BIRTH OF AN ICON EBEL’s hallmarks of consistent excellence soared to new heights in 1977 with the introduction of an iconic model that would define its identity. The launch of the groundbreaking Sport Classic line with its highly recognizable Wave bracelet and fully integrated case, represented the birth of the hero product concept, and a breakthrough in design and function that marked the beginning of the sport chic category.
1977 THE SPORT CLASSIC
9
1986
LA VILLA TURQUE ACQUIRED AS LA MAISON EBEL In 1986, coinciding with the brand’s 75th anniversary, EBEL acquired the famous Villa Turque, designed and built by renowned architect Le Corbusier. This eloquent architecture is an embodiment of EBEL’s philosophy and values thus became the Maison EBEL. La Maison EBEL is an enduring source of inspiration for EBEL watch designs, and a powerful symbol of timeless beauty and clever functionality.
10
EBEL TIMELINE 1911-2019
1
Founded by husband and wife, Eugène Blum Et Alice Lévy on July 15, 1911 in La Chaux-de-Fonds, Switzerland. “Beauty marries Function” was to
Gold Medal at the National
become EBEL’s founding philosophy.
Exhibition in Bern for patented
1911 1912 Launch of the first EBEL wristwatch.
12
1914
EBEL ring watches. From the very beginning, Alice Lévy took EBEL into the realm of Haute Joaillerie.
1915 Advertising campaign
1925
Grand Prize at the Exhibition of Decorative Arts in Paris.
1920
13
1940
Charles Blum, the founders’ son, joins the company. He will be instrumental in developing the brand’s excellence in quality and precision.
1939-45
1929 1935 EBEL becomes the first Swiss watchmaker to introduce the “Western Electric” precision and quality control standards.
EBEL serves as official
1930
watch supplier to the Royal Air Force (British Army).
1960
1980
EBEL introduced the kissing “E”, the symbol of EBEL’s philosophy “Beauty marries function”.
1950
1977 Launch of the iconic Sport Classic collection.
1982 EBEL relaunches the trend for automatic chronograph with the Chrono-Sport featuring the EBEL Caliber 134.
1964
With its iconic “wave” bracelet and fully integrated case, Sport Classic introduced a revolutionary design with which EBEL would
Swiss National
become definitively associated. This iconic
Exhibition in
collection was to achieve unprecedented public
Lausanne: Grand
success and generate a lasting fascination with
Prize for the Lune
two-toned steel and gold watches.
Etoilée watch.
1986 La Villa Turque acquired as La Maison EBEL – EBEL acquires and renovates the Villa Turque for EBEL’s 75th anniversary. The Villa Turque was built between 1916-1917 by Le Corbusier.
1984
1985 First launch of the Beluga collection exclusively in gold.
Launch of the Perpetual Calendar Chronograph.
2006 First launch of the Brasilia, a stylish and glamorous collection.
2004 Movado Group, Inc., one of the world’s premier watchmakers, chaired by Mr. Efraim Grinberg, acquired EBEL.
2010
2013
2014
Launch of the EBEL Wave collection.
LA MAISON EBEL limited edition EBEL celebrates the 30 th anniversary of La Villa Turque as La Maison EBEL.
2015 EBEL introduces exquisite EBEL Wave Diamond Dials. 18
2016
Launch of EBEL Sport Classic - An Icon Awakes -
2017
Launch of EBEL Discovery the naturally born sports watch by EBEL.
2018
EBEL introduces a new ad creative featuring Le Corbusier’s visual artwork – Othello from 1938.
19
20
EBEL SPORT CLASSIC EBEL brings back a watch of simple, fluid beauty embodying the very soul of style. Geometric features, elegantly thin and flawlessly shaped. A true marriage of technical mastery and striking aesthetics. An iconic sport chic style from the 70’s and the EBEL brand’s design signature. The original EBEL Sport Classic. An icon awakes.
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22
1216448A
1216450A
QUARTZ Ø 29 MM FULL POLISHED STAINLESS STEEL
QUARTZ Ø 29 MM 18K SOLID ROSE GOLD BEZEL, FULL POLISHED STAINLESS STEEL BRACELET
EBEL SPORT CLASSIC SO POLISHED
1216449A QUARTZ Ø 29 MM 18K SOLID YELLOW GOLD BEZEL, FULL POLISHED STAINLESS STEEL BRACELET
23
1216449A | EBEL SPORT CLASSIC
24
EBEL SPORT CLASSIC SO POLISHED
1216451A
1216452A
1216453A
QUARTZ Ø 29 MM FULL POLISHED STAINLESS STEEL
QUARTZ Ø 29 MM 18K SOLID YELLOW GOLD BEZEL, FULL POLISHED STAINLESS STEEL BRACELET
QUARTZ Ø 29 MM 18K SOLID ROSE GOLD BEZEL, FULL POLISHED STAINLESS STEEL BRACELET
25
1216416A QUARTZ Ø 29 MM STAINLESS STEEL
26
EBEL SPORT CLASSIC
1216444A
1216417A
QUARTZ Ø 29 MM STAINLESS STEEL
QUARTZ Ø 29 MM STAINLESS STEEL
Model 1216417A is available in Ø 24 MM (SKU 1216474A)
27
28
1216418A
1216419A
QUARTZ Ø 29 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
QUARTZ Ø 29 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
EBEL SPORT CLASSIC
1216419A | EBEL SPORT CLASSIC
29
30
1216445A
1216446A
QUARTZ Ø 29 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
QUARTZ Ø 29 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
EBEL SPORT CLASSIC
1216446A | EBEL SPORT CLASSIC
31
1216441A I EBEL SPORT CLASSIC MINI, Ø 24 mm
32
EBEL SPORT CLASSIC
1216473A QUARTZ Ø 29 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
33
1216464A QUARTZ Ø 29 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
34
Model 1216464A is available in Ø 24 MM (SKU 1216443A)
EBEL SPORT CLASSIC
1216447A QUARTZ Ø 29 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
35
1250001 QUARTZ | GMT Ø 79,50 MM STAINLESS STEEL & 3N YELLOW PVD TREATMENT
36
EBEL SPORT CLASSIC
1216387A
1216389A
QUARTZ Ø 29 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
QUARTZ Ø 29 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
Model 1216387A is available in Ø 24 MM (SKU 1216384A) Model 1216389A is available in Ø 24 MM (SKU 1216385A)
37
38
1216388A
1216390A
QUARTZ Ø 29 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
QUARTZ Ø 29 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
Model 1216388A is available in Ø 24 MM (SKU 1216442A) Model 1216390A is available in Ø 24 MM (SKU 1216412A)
EBEL SPORT CLASSIC
1216392 QUARTZ Ø 29 MM 18K SOLID YELLOW GOLD CASE AND BRACELET
39
1216432A / 1216429A AUTOMATIC Ø 40 MM / Ø 29 MM 18K SOLID ROSE GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
40
EBEL SPORT CLASSIC
1216454A
1216430A
AUTOMATIC Ø 29 MM 18K SOLID ROSE GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
AUTOMATIC Ø 29 MM 18K SOLID ROSE GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
41
1216420A QUARTZ Ø 40 MM STAINLESS STEEL
42
EBEL SPORT CLASSIC
1216455A
1216386A
QUARTZ Ø 40 MM STAINLESS STEEL
QUARTZ Ø 40 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
43
44
1216457
1216456A
AUTOMATIC Ø 40 MM STAINLESS STEEL, BLACK ALLIGATOR STRAP
AUTOMATIC Ø 40 MM STAINLESS STEEL
EBEL SPORT CLASSIC
1216431A AUTOMATIC Ø 40 MM STAINLESS STEEL
45
1216469A AUTOMATIC Ø 40 MM TITANIUM, BLACK RUBBER LIMITED EDITION 200 PIECES
46
EBEL SPORT CLASSIC
1216470A AUTOMATIC Ø 40 MM TITANIUM, BLACK RUBBER LIMITED EDITION 200 PIECES
47
EBEL WAVE Fluid contours, uncompromising comfort. Inspired by the EBEL Sport Classic, iconic design elements boldly reimagined – fresh, modern, dynamic. A more elegantly sculpted profile. Prominently defined wave-shaped links. The smoothly integrated case and bracelet offering trademark flexibility with a soft, supple fit. The wave. Undeniably EBEL.
48
49
50
1216316
1216315
QUARTZ Ø 30 MM STAINLESS STEEL
QUARTZ Ø 30 MM STAINLESS STEEL
EBEL WAVE
1216217 QUARTZ Ø 30 MM STAINLESS STEEL
51
1216375 QUARTZ Ø 30 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
52
EBEL WAVE
1216283
1216317
1216318
QUARTZ Ø 30 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
QUARTZ Ø 30 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
QUARTZ Ø 30 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
53
1216440 QUARTZ Ø 30 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
54
EBEL WAVE
1216415
1216197
1216351
QUARTZ Ø 30 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
QUARTZ Ø 30 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
QUARTZ Ø 30 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
Model 1216197 is available in rose gold (SKU 1216324) Model 1216351 is available in rose gold (SKU 1216325)
55
1216379 QUARTZ Ø 30 MM 18K SOLID ROSE GOLD BEZEL TWO-TONED STAINLESS STEEL BRACELET
56
EBEL WAVE
1216323 QUARTZ Ø 30 MM 18K SOLID ROSE GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
Model 1216323 is available in yellow gold (SKU 1216195)
57
1216326 AUTOMATIC Ø 30 MM STAINLESS STEEL
58
EBEL WAVE
1216199 AUTOMATIC Ø 30 MM 18K SOLID ROSE GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
59
60
1216200
1216238
QUARTZ Ø 40 MM STAINLESS STEEL
QUARTZ Ø 40 MM STAINLESS STEEL
EBEL WAVE
1216239 QUARTZ Ø 40 MM STAINLESS STEEL
61
1216202 QUARTZ Ø 40 MM 18K SOLID YELLOW GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
62
EBEL WAVE
1216204 AUTOMATIC Ø 40 MM 18K SOLID ROSE GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
63
64
1216340
1216344
QUARTZ Ø 42 MM STAINLESS STEEL
QUARTZ Ø 42 MM STAINLESS STEEL
EBEL WAVE
1216342 QUARTZ Ø 42 MM STAINLESS STEEL
65
66
EBEL DISCOVERY The naturally born sports watch by EBEL. A dynamic, free-spirited and adventurous personality. The contemporary hexagonal case with signature screw detail. Well-crafted and distinctive, easy-to-wear design. Sporting character. Modern yet classic.
67
68
1216393
1216394
QUARTZ Ø 33 MM STAINLESS STEEL
QUARTZ Ø 33 MM STAINLESS STEEL
EBEL DISCOVERY
1216422
1216395
QUARTZ Ø 33 MM STAINLESS STEEL
QUARTZ Ø 33 MM STAINLESS STEEL
69
70
1216396
1216397
QUARTZ Ø 33 MM 18K SOLID ROSE GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
QUARTZ Ø 33 MM 18K SOLID ROSE GOLD BEZEL,TWO-TONED STAINLESS STEEL BRACELET
EBEL DISCOVERY
1216398 QUARTZ Ø 33 MM 18K SOLID ROSE GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
71
1216423 QUARTZ Ø 33 MM STAINLESS STEEL
72
Model 1216423 comes with additional purple snake strap
THE 4 SEASONS EBEL DISCOVERY
1216424 QUARTZ Ø 33 MM 18K SOLID ROSE GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
Model 1216424 comes with additional green snake strap
73
1216425 & 1216426 | EBEL DISCOVERY 74
THE 4 SEASONS EBEL DISCOVERY
1216425
1216426
QUARTZ Ø 33 MM 18K SOLID ROSE GOLD BEZEL, TWO-TONED STAINLESS STEEL BRACELET
QUARTZ Ø 33 MM STAINLESS STEEL
Model 1216425 comes with additional brown smooth alligator strap Model 1216426 comes with additional burgundy smooth alligator strap
75
76
1216399
1216401
1216400
QUARTZ Ø 41 MM STAINLESS STEEL
QUARTZ Ø 41 MM STAINLESS STEEL
QUARTZ Ø 41 MM STAINLESS STEEL
EBEL DISCOVERY
1216421 QUARTZ Ø 41 MM STAINLESS STEEL
77
1216458 AUTOMATIC Ø 41 MM STAINLESS STEEL
78
Model 1216458 comes with additional black rubber strap
EBEL DISCOVERY
1216427
1216428
AUTOMATIC Ø 41 MM STAINLESS STEEL
AUTOMATIC Ø 41 MM STAINLESS STEEL
Model 1216427 comes with additional black rubber strap Model 1216428 comes in stainless steel bracelet with additional black rubber strap
79
1216471 AUTOMATIC Ø 41 MM BRONZE, TITANIUM, BROWN CALF STRAP LIMITED EDITION 250 PIECES
80
EBEL DISCOVERY
1216472 AUTOMATIC Ø 41 MM BRONZE, TITANIUM, BLACK CALF STRAP LIMITED EDITION 250 PIECES
81
1216460 AUTOMATIC Ø 43 MM STAINLESS STEEL, BLACK RUBBER
82
Model 1216460 comes with additional black rubber strap
EBEL DISCOVERY
1216459 AUTOMATIC Ø 43 MM STAINLESS STEEL
Model 1216459 comes with additional blue calf strap
83
BELUGA Emblematic design and legendary curves. Graceful silhouettes and feminine shape. Timeless elegance in a jewelry timepiece.
84
85
1216466 | BELUGA
86
BELUGA
1216465
1216466
QUARTZ Ø 28 MM FULL POLISHED STAINLESS STEEL
QUARTZ Ø 28 MM FULL POLISHED STAINLESS STEEL
87
1216467 QUARTZ Ø 28 MM FULL POLISHED 18K YELLOW GOLD AND STAINLESS STEEL
88
BELUGA
1216468 QUARTZ Ø 28 MM FULL POLISHED 18K YELLOW GOLD CASE AND BRACELET
89
90
BRASILIA An iconic, rectangular silhouette. Modern lines meet the perfect curve. Flawless design fused with feminine touch.
91
92
1216461
1216462
1216463
QUARTZ WIDTH 22,9 MM FULL POLISHED STAINLESS STEEL
QUARTZ WIDTH 22,9 MM FULL POLISHED STAINLESS STEEL
QUARTZ WIDTH 22,9 MM FULL POLISHED STAINLESS STEEL
BRASILIA
1216463 | BRASILIA
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Othello, p. 17, 18, 21, 24, 33, 34, 38, 40, 43 Le Poème de l’angle droit B2 Esprit, p. 37 Le Modulor, p. 47 Totem 3, p. 47, 49, 83, 84, 88 Annibal Simla. p. 64, 75, 80 © FLC / 2019, ProLitteris, Zurich for the works of LE CORBUSIER All rights reserved © 2019 EBEL
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