What Will You and Your Business Stand for This Year?

2023 is here, and businesses need to be ready. There are many factors to consider to pave the way for surviving and thriving another year. One factor to consider is what do you want your business to stand for in 2023. Your customers are on the receiving end of what you stand for, whether it's positive or negative.

What do people say about you when you are not in the room?

If you, the business owner, were to look at your business, what are you known for? What impact do you have on your customers? Do they come back to you? Or are they one-hit wonders? What is their perception of you and your business? How do you cultivate trust and loyalty?

You can have the snazziest website, the tidiest of racked-out vans, and cool logos, but it's how you make your customer feel from the moment they make contact with you through to the payment of their invoice and even then, way after doing business with you that’s the most important.

Trust is an ever more important component of client relationships, especially during challenging times. And the perception of you and your business can help or hinder those relationships. Your business values contribute to building trust. What are your business values? What are your beliefs and principles? How do you honour these values? How do they thread through your business? Are they obvious?

Business behaviours then demonstrate values. Behaviours are what gets seen by your customers. A business with a strong moral code that dovetails with sound values and principles is more likely to increase its new business and build customer loyalty over time. What would you want them to say if customers were to describe your business? It's vital that what you stand for is demonstrated, seen and felt. What you and your business stand for should resonate through your business. Be sure to communicate this in everything that you do online and off.

So, what will you and your business stand for in 2023?