business MARKETING
MICALA WILKINS ALACIM SOCIAL MEDIA MARKETING
N
ot only is the year flying by, but 2022 has been a year of challenges for business owners. The landscape has changed since the beginning of the year. Political and economic factors affect our business as well as our customers. With temperatures soaring, and as we head into summer and hopefully slow down, now might be an appropriate time to conduct a mid-year business review. Addressing any glaring issues or concerns could be instrumental in contributing to the overall success of our businesses for the remainder of the year. Areas to consider: Money Having a positive cash flow is excellent for any business. But is enough money coming in to satisfy those business and personal bills? Factor in every euro of your business costs and address pricing, sales & marketing to cover all costs. Where are you
Take a Temperature Check on Your Business This Summer spending money unnecessarily? What spending can be reduced, eliminated or redirected for better returns? Are there outstanding invoices? Mid Year Successes Take some time to reflect on the successes in your business. We all have them, no matter how large or small. Whether a great sale, a delightfully happy customer, or problem-solving in your business, acknowledging them creates positive momentum that helps fuel you to keep going.
connected to your customer as you think you are? What have you done, or what could you do to understand your customers? It's more expensive to find new ones than keep your existing ones. Identify obstacles Many businesses face obstacles which vary from industry to industry. Identify what yours are and prepare. What activities are time wasters in your business? Can you eliminate these or outsource them?
Being self-employed is easy, and we all do it Challenges year on year not for personal reasons. Marketing can chip away at our Being a happy selfHave your marketing efforts happiness quota without employed person is paid off? Is the money/time challenging. Challenges us realising it spent driving in revenue? can motivate us forward Review and revamp. or keep us jammed. Customers' spending powers Challenges year on year may have changed, and indeed their can chip away at our happiness quota priorities. How do you compare to your without us realising it. Review what's competitors? How are people making you happy/unhappy and make engaging/connecting with you? Are those necessary changes. avenues covered with your marketing? The success of a business is determined by What trends are appearing on the horizon? applying intentional changes and focus. Customers With time flying by at speed, it will be the Have you got enough? Have you lost any? end of the year before we know it. In the How are they? Are you as close and meantime, enjoy the summer!
Let’s talk currency Sue Cook Regional Coordinator Centre Ouest 87600 Rochechouart +33 (0)555 036 669 +33 (0)689 992 889 E: sue.c@currenciesdirect.com www.currenciesdirect.com/france Siret: 444 729 008 00011
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