Who Is enchroma?
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Thinking 7 Sketching 13 Final Logo 41
WHO IS ENCHROMA? is a Berkeley, California company that emerged out of an nih sbir grant designed to study the feasibility of enhancing color vision in humans, particularly the color blind. Comprised of researchers, engineers and tech experts along with an advisory board of world renowned vision scientists, enchroma hopes to impact the lives of the estimated 300 million people worldwide who have color vision deficiency and everyone desiring Better Color Vision™. enchroma is dedicated to developing a robust line of innovative eyewear products with cutting-edge optical technology for men, women and children. enchroma
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THINKING
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ENCHROMA IS
COLOR
VISION
WAVELENGTH
CLARITY
STYLE
IMPROVEMENT
PERCEPTION
CHROMATIC
RESULTS
OPTICAL
GIFT-GIVING
SATURATION
BEAUTY
FILTER
PERSCRIPTION
CURING
LIGHT
HEALING
SIGHT
TECHNOLOGY
EYEOPENING
SPECTRUM
LENS
ACTIVATING
VIVID
PERFORMANCE
FASHIONABLE
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MOOD BOARD The goal of my moodboard was to illustrate all of the key components found in my original keywordlist. It was important to find a visual language that encompassed the ideas of color, technology, and fashion.
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SKETCHING
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MY FIRST IDEA WAS TO SHOW THE CHANGE FROM SEEING BLACK AND WHITE TO HAVING COLOR VISION BY USING GRADUATED FIELDS OF COLOR...
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But I wasn’t psyched about where these sketches were leading me.
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WAIT!
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AN IDEA!
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By using enchroma glasses, those suffering from color defficient vision were able to activate their ability to see color.
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ALL I NEEDED WAS SOMETHING TO REPRESENT THE PROCESS OF ACTIVATION. 21
“What about the on symbol?”
SIGHT
ACTIVATION
?
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EYES 24 / ENCHROMA PROCESS BOOK
ON 25
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This was my original digital sketch.
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VERTICAL LINE?
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COLOR?
ENCHROMA
enchroma
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enchroma
enchroma
enchroma
enchroma
enchroma
enchroma
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BRANDON GROTESQUE
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DIN PRO
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I chose Brandon Grotesque because of the relationship in line weight and handling of corners it had with the logo that I had rendered; it was exactly the stylish, modern sans serif that I needed.
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The brand’s palette is inspired by the colors that those suffering from color deficient vision are unable to see, namely red and green. This way, the first time enchroma’s users try their product, they are making their first introductions with the brand as well as with these colors themselves.
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FINAL LOGO
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ETHAN BLOUIN