7 Benefits Of Video Marketing Market your Shopify Store Using Video
1
Rank higher on Google
According to a study conducted by Forrester Research, a web page that contains video is 50 times more likely to get an appearance on Google’s first page.
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2
Effective communication tool
A video is capable of conveying a message in a more powerful manner compared to purely written content.
3
Convert more users
According to Zappos, product pages containing video convert 6 to 30% more compared to the ones that don’t.
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4
Easy to produce
Unlike the cumbersome process of traditional print media marketing, video marketing is quite hasslefree and fast.
5
Videos build trust
Effective promotional videos that talk about your products/services in a conversational tone can build trust between you and customer.
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6
Encourages social shares Ideally, you should create
entertaining videos to increase social shares. Though this isn’t directly related to ROI, social shares can help increase traffic to your store.
7
Appeals to mobile users
Videos and mobile phones go almost hand in hand. create personal experiences that more and more people would want to enjoy and get involved with.
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Conclusion In today’s competitive ecommerce landscape, attaining success is never a sure thing. But strategic use of great videos can help increase your conversion rate as well as your website’s overall exposure.